https://www.ak47.my/bites daily 0.75 2024-06-04 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676912359283-TQW1OVW5WBKZ4YXUMOAX/unsplash-image-P0YeIVOyvSI.jpg Bites https://www.ak47.my/bites/attention-marketers-the-4-secrets-to-crushing-your-competition-revealed/11/4/2023 monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1681211520917-ECSHR75834QY3825NFIR/unsplash-image-Q7DgLA0rvuY.jpg Bites - Attention Marketers: The 4 Secrets to Crushing Your Competition Revealed! - The first P is product In this case, let's say your company sells eco-friendly cleaning products. You can differentiate yourself from competitors by using only natural ingredients and packaging your products in recyclable containers. This creates a unique selling proposition that appeals to your target audience and sets you apart from the competition. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1681212158190-OO63G0YP4KB2L1FJ1BLJ/unsplash-image-OXXsAafHDeo.jpg Bites - Attention Marketers: The 4 Secrets to Crushing Your Competition Revealed! - The fourth P is place You need to think about where your target audience is most likely to shop for your products. In the case of eco-friendly cleaning products, your target audience might prefer to shop at specialty retailers that carry a variety of natural and organic products. You might also consider selling your products online through your own e-commerce store or through third-party marketplaces like Lazada or Shopee. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1681212282435-TGVQQZHGC3NKFFU77UJ0/unsplash-image-t5a2H-WuVfI.jpg Bites - Attention Marketers: The 4 Secrets to Crushing Your Competition Revealed! - Real-life examples abound! Take Apple, for instance. Their product, the iPhone, is a game-changer in the mobile device industry. They price it high to create the perception of exclusivity and desirability. Their promotion is sleek and sophisticated, just like their products, and they've established themselves as a household name in the technology world. And where do you buy Apple products? Their sleek and modern stores are strategically placed in prime locations worldwide. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1681212038796-0Q3ICBXOQ68UE0MKFAHV/unsplash-image-ArGvQkA7iOw.jpg Bites - Attention Marketers: The 4 Secrets to Crushing Your Competition Revealed! - The third P is promotion To promote your eco-friendly cleaning products, you might use a combination of content marketing, social media, and influencer partnerships. You can create a blog that provides tips for living a greener lifestyle and use social media to share engaging content that resonates with your target audience. You can also partner with influencers who have a following of eco-conscious consumers and can help spread the word about your products. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1681211495232-UNAFAEGU7P67T6I0HZ5N/unsplash-image-XXRyh-ybxDs.jpg Bites - Attention Marketers: The 4 Secrets to Crushing Your Competition Revealed! - The second P is price You might price your products slightly higher than conventional cleaning products to convey the message that your products are of high quality and worth the extra investment. However, you need to be careful not to price your products too high, as that could turn off price-sensitive consumers. By conducting market research and analyzing consumer behavior, you can decide the best price for your products. https://www.ak47.my/bites/3-approaches-to-create-ethical-clickbait-titles monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911500793-ZPDIHYNXWFCU14J5VVS1/unsplash-image-1_CMoFsPfso.jpg Bites - 3 approaches to create ethical clickbait titles - "Unlock Your Inner Genius: 5 Surprising Habits of Highly Creative People" Here is an example of an ethical clickbait title that follows the "be creative" guideline https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911452061-V9R7L22RU86GXUTQ9TV4/unsplash-image-NDLLFxTELrU.jpg Bites - 3 approaches to create ethical clickbait titles - Be creative Ethical clickbait titles can be creative and attention-grabbing without being misleading. Use humor, wit, or other creative techniques to make your headlines stand out. Just make sure that your creative approach does not obscure the article's main points or mislead your readers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911327705-O6VY4NX14TB2JLP7XJKG/unsplash-image-ZM55FiQB8ig.jpg Bites - 3 approaches to create ethical clickbait titles - Be respectful Clickbait titles that use fearmongering, shaming, or other manipulative tactics to attract clicks are unethical. Instead, focus on creating headlines that are respectful of your audience and that supply value to them. Use positive language that creates curiosity and encourages readers to engage with your content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911408796-VLBNRE30C5CSRUNRK8HC/unsplash-image-lMcRyBx4G50.jpg Bites - 3 approaches to create ethical clickbait titles - "Discover the Surprising Benefits of a Plant-Based Diet for Your Health and the Environment" Here is an example of an ethical clickbait title that follows the "be respectful" guideline https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911229722-L02OPUF6803FORKQLI4D/unsplash-image-yYpmCA32U_M.jpg Bites - 3 approaches to create ethical clickbait titles - Be truthful The first approach to creating ethical clickbait titles is to ensure that the headline accurately reflects the content of the article. Avoid using sensationalized or hyperbolic language that might mislead readers. Instead, focus on creating a headline that supplies a correct summary of the article's main points. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679911295350-K7OQAKHARKO5XWXSMS5W/unsplash-image-6ZO3rE6OLew.jpg Bites - 3 approaches to create ethical clickbait titles - You could supply examples of successful headlines that balance accuracy and appeal, such as "5 Surprising Benefits of Meditation You Didn't Know About" or "The Secret to Unlocking Your Creativity Revealed." For instance, when you suggest being truthful, you could explain how to craft a headline that accurately reflects the article's content while also creating a sense of intrigue or urgency. https://www.ak47.my/bites/3-powerful-tips-that-you-may-use-to-create-irresistible-call-to-actions-today monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1678520823788-3H51LSDJZ2JT2Q97KHYG/unsplash-image-oTweoxMKdkA.jpg Bites - 3 powerful tips that you may use to create irresistible call to actions today. - Tip 2: We love to share testimonials , don’t we? And yes, sharing testimonials from a satisfied customer along with a CTA will be much more compelling and encourage others to act. Some examples would be "Join the thousands of satisfied customers!" "Click the link in our bio to get started." https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1678521129920-FSXWD4FR8ST06SCXB4O4/unsplash-image-bauqYdmadYw.jpg Bites - 3 powerful tips that you may use to create irresistible call to actions today. - Tip 3: Use action-oriented language and emphasis the advantages of taking the desired action to create a sense of urgency or excitement about your CTA. "Limited time offer: Purchase now and save 20%," for example, or "Join our group and gain unique access to discounts and promotions." https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1678520713991-C6TSWC3O1ECJF33XM07P/unsplash-image-CrEpcul4DZ0.jpg Bites - 3 powerful tips that you may use to create irresistible call to actions today. - Tip 1: You may want to start with an eye-catching graphics with a strong CTA. This is done by Create a visually appealing graphic that includes a clear and compelling CTA attached to it. Include your CTA prominently in your content, drawing attention to it with eye-catching design elements such as strong fonts or pictures. Make your CTA clear and clickable so that your readers can act. https://www.ak47.my/bites/three-powerful-steps-to-accentuate-the-power-of-visuals-in-your-social-media-to-capture-attention monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1671604027262-PV0JSGGJTUB1O4UUVDBK/unsplash-image-mTH1CZWaX0Q.jpg Bites - Three powerful steps to accentuate the power of visuals in your social media to capture attention! - Utilise visuals in your post. A visual can be a photo, a GIF, a video, or any other kind of media that will help your post stand out. Our AK47™ recipe always uses vivid images that are provocative and sometimes unconventional ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1671604160867-3IKSDN5XSN2WLLR8PAOF/unsplash-image-7EyZlDg1Q8M.jpg Bites - Three powerful steps to accentuate the power of visuals in your social media to capture attention! - Use hashtags # to make it easier for people to find your post. Try using hashtags that are related to the topic of your post; in this case, we enjoy using a general hashtag that is related to the big topic. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1671604106757-OYZ0RH9B9CX8QRE04JTC/unsplash-image-vMs-ILYPUJk.jpg Bites - Three powerful steps to accentuate the power of visuals in your social media to capture attention! - Make sure your post is short and to the point. If you have a lot to say, break it up into several posts, and when you do that, use different images to represent each of those captions . https://www.ak47.my/bites/addressing-pain-points monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1670982730438-GCE2T2EWYEHII833ECGM/unsplash-image-J1J1-L19yDA.jpg Bites - Addressing pain points - It is more about caring about your target customers. Next, you can organise your social media managers to start addressing these problems in your social media postings by acknowledging them and being emphatic about them. Put yourself in such a situation and share it honestly from your point of view. At this point, no hard selling is needed, and you do not need to talk about your USP; it is more about caring about your target customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1670982984023-SYXPPB9T79YXSR4EZEK9/unsplash-image-iYh-DNmwqFI.jpg Bites - Addressing pain points - A target customer analysis is the foundation for a cost-effective marketing strategy. It will enable you to pinpoint a specific audience that may be interested in your product or service if you know how to identify their frustrations and solve them. https://www.ak47.my/bites/v0jfme9s19snfvnfo8ea7visggw88a/1/9/2022 monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1661981316250-AJ4XMB5XHUD24V6AOMHI/unsplash-image-TF47p5PHW18.jpg Bites - 5 writing ideas for a powerful website that communicates the essence of your company to your readers! - The most crucial information should be displayed first. Begin the page with the conclusion and a brief summary of the remaining material in a journalistic manner (inverted pyramid style). Users dislike scrolling through large amounts of text to get to the major points, so the most crucial information should be displayed first. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1661981383972-O4KZQJWVRM455NO0BR68/unsplash-image-zhZydTyNMPg.jpg Bites - 5 writing ideas for a powerful website that communicates the essence of your company to your readers! - The emphasis is on terms that search engines can identify. The emphasis is on terms that search engines can identify. The keywords should preferably (but not necessarily) be included in the title and fine-tuned into the first 1-3 paragraphs of material so that they are a natural fit. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1661981153472-H3BV6BGWZN8LVHXXTLDK/unsplash-image-rjzE8tbBVqw.jpg Bites - 5 writing ideas for a powerful website that communicates the essence of your company to your readers! - Writing should be in a simple, concise, and informal style. Web users are demanding and impatient. They have accessed the site because they needed to. Writing should be in a simple, concise, informal style to allow users to quickly find the information they want. Hence, the paragraphs of your website text need to be converted more into subheadings and bullet points to enable easier scanning by readers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1661980889670-WGS7F93UYRRYECE8EH1F/unsplash-image-nVrqbvzOh08.jpg Bites - 5 writing ideas for a powerful website that communicates the essence of your company to your readers! - A calm, objective tone is essential. On the web, where customers frequently know nothing about the organisation, credibility is essential. Trust must be earned from the user. When hype and "puffery" are employed, it swiftly fades. A calm, objective tone is essential. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1661980961225-6WV6LD8FMK6LXRYJ2UFU/unsplash-image-Dcp3sz56P-g.jpg Bites - 5 writing ideas for a powerful website that communicates the essence of your company to your readers! - Add links to boost the trustworthiness of your content. Links to other sites with supporting material boost the trustworthiness of your content. Quotes from other sources should be linked to the page if feasible. https://www.ak47.my/bites/8-sure-fire-ways-to-increase-word-of-mouth-marketing-for-you-and-your-business-and-they-are-not-related-to-social-media monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413944620-MCXX94VYFN2QYWGEDZLQ/unsplash-image-dDlvuSKUDZM.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - People will share your message if you promote your differentiators. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413455396-PXRQHLF8N9L69N0U31SV/unsplash-image-AKQlYooS72w.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Thank your clients for their patronage! It's simple and free. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413366246-OH3SGV09QCT4K9J3WVR6/unsplash-image-QDq3YliZg48.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Smile and be friendly. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656414055518-IV18K45JVFPAHD07ZGDP/unsplash-image-tgl15TG0iuc.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Thank those who refer you business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413277394-6WV6QHBE6LN8ALG8AUIV/unsplash-image-DP5iZ4qflmU.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Outperform expectations by providing exceptional customer service. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656412695420-MJXLSYM5UMNHBJTMT23M/unsplash-image-2cFZ_FB08UM.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Provide high-quality products and services. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413638378-K3S0F7TQHNS6AEV1YWIR/unsplash-image-AT5vuPoi8vc.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Return after-sales calls as soon as possible after the sale. If a customer calls with a complaint about your product or service, don't argue or point fingers; instead, solve the problem. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1656413810932-EIGY5A6LJT3KI1P5OIR3/unsplash-image-AfgJpWQH4lw.jpg Bites - 8 sure-fire ways to increase word-of-mouth marketing for you and your business, and they are not related to social media. - Attend chamber and networking events to make yourself visible in your market. https://www.ak47.my/bites/place-an-ice-cube-on-the-head-of-their-surprised-pet monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1655698067988-MMLNL7K3FUB3UKJE39Z6/unsplash-image-41dAczoRYJY.jpg Bites - Put an ice cube on your cat-think again please. - There has recently been a burgeoning TikTok fad in which owners place an ice cube on the head of their surprised pet. As owners video the outcomes, this fad has been called the "put an ice cube on your cat" challenge. According to the experts, placing the ice often results in an apparently unmoved reaction as it lies there and begins to melt, but this does not always imply you should do it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1655698283557-IBELQRU30BQJBMA0HR4X/unsplash-image-txHP_Xkwjeo.jpg Bites - Put an ice cube on your cat-think again please. Cats dislike getting wet, and the severe cold of the ice may shock your cat, prompting them to respond by transferring aggressiveness onto their owner, such as swiping or biting. They have delighted people as viewers find humour in their melancholic expressions, like with most cat videos on the internet. However, you should consider twice before doing it on yourself. Let us not use our pets as a tool to get rapid social media popularity. https://www.ak47.my/bites/top-5-keys-to-unlock-the-strategy-of-heart-marketing- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/02d2149d-e52d-4c76-94cb-4d3c527082fb/unsplash-image-CiUR8zISX60.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ Customers are likely to expect a cookie cutter response to a particular question they may ask - so why not surprise them by going the extra mile? Generate a video response or social media post for even the most basic questions, send the user a coupon or voucher should something go wrong. By zeroing in on a personalised approach to customer care and community management, you show that your brand has a big heart; this will not go unnoticed by audiences who are continuously jaded and disenfranchised by autonomous and sterile brands and business practises. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1826bb32-77c6-478a-977f-bcec187d53df/unsplash-image-h2QUaIqhK64.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - 1️⃣ Put yourself out there One of the key aspects of heart marketing is to connect with your audience on a human level and to really show them what your brand is all about. This can be achieved by giving them an inside look (or behind the scenes peak) at how your business or service operates, candidly, and without the façade and glamour ✨ traditionally linked to advertising. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/01d605d5-aec1-4299-869e-4fcd11290804/unsplash-image-1bRqiHGtPK0.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - Man received a genetically modified pig heart on New Year’s Eve. The Food and Drug Administration on New Year’s Eve gave emergency authorisation for David Bennett, 57, to receive a genetically modified pig heart, the University of Maryland Medical Center said. Bennett, who had been deemed ineligible for a conventional heart transplant, had been hospitalised for six weeks with a life-threatening arrhythmia and was connected to a heart-lung bypass machine. This might possibly open a new path for those facing an overburdened donor system, according to the University of Maryland. While a myriad of marketing strategies exist that can support drive sales and increase customer loyalty, it is arguable that none are as effective as storytelling. Storytelling is one of the most efficient ways of tugging at the heartstrings of your prevailing audience, while also remaining the most effective ✅ in tapping into the emotions of potential audiences. Traditional appeals to logic, and rationality remains crucial in selling a product or service. However, recent studies are revealing that the key to establishing unwavering customer loyalty, creating brand ambassadors who advertise your product for you and driving consequential traffic to your website is best achieved by marketing with heart. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/9664ece9-daf4-4e08-ba0e-60c518b6608a/unsplash-image-ktNs945FSc0.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ In this sense, brands can build tribes around the stories they tell that can spark entire movements - the capacity to mobilise your audience is the key to sustaining ongoing customer loyalty and is one of the most powerful assets a brand can have. Here are the top 5 keys to unlock the strategy of “heart” marketing: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/bdd1bedf-3cc6-4a6b-911a-6580d61d6cf2/unsplash-image-jOicNGJIwZA.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ By letting people in and showing that you have nothing to hide and that you are proud of the way in which you operate, not only do you tell your brand’s story, but you break the ice for the customer and create a sense of trust that establishes the foundation for customer loyalty. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7b2f5951-23ad-463b-9b20-603054f5daa6/unsplash-image-dQyS2pMYtok.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - 2️⃣ Focus on customer care Community management is one of the most important aspects of marketing today. Your audience needs to know that they are cared for, that their opinion and feedback matters, and most importantly, that they are listened to and acknowledged. However, community management in itself is not the key - but rather, personalising the community management experience as best you can. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/553a949e-3cea-4f02-b990-5cce269ae255/unsplash-image-Oaqk7qqNh_c.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ Nonetheless, the best brands are not focused as much on creating general marketing campaigns as they are fixated on ‘brand storytelling’. By writing ✍️ stories that touch on passion points that people share and linking those passions to your product or service, these brands can transcend the simple application of facts and figures, which only encourage passive listening, and leverage storytelling to generate active engagement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/08fd4e5d-5a1c-49f4-b4ba-63e491aa4bc3/unsplash-image-bBavss4ZQcA.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ In this sense, it is critical to establish creative ways to simultaneously protect your brand while remaining classy. For example, customers sent in complaints proclaiming that the chocolate treats from the Reese’s chocolate Christmas Tree campaign did not look like trees whatsoever. Instead of ignoring the users or apologising with their tail between their legs, Reese's’ chose to launch a ‘faux beauty’ campaign, whereby they stated that “they love all trees, no matter their shapes and sizes” and so on. This was a classy way to address customer complaints that simultaneously protected the brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e14d62a8-9690-4624-8b35-749825e552cd/unsplash-image-IpMw1iGXgvU.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - 5️⃣ Respond to critics and protect IP, but stay classy As a rule of thumb , your brand should always strive to be the classiest brand in your field. People have a hard time relating to stuck-up, overly proud brands that forego their human touch and humility for status, ownership, and the monopolisation of ideas . Conversely, it is important to safeguard all of your brand’s assets and to stand up for your brand should any turmoil arise. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/5d4fb97a-21a2-4ea6-8f81-0c0889bee34b/unsplash-image-xqFCy9AbHP4.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - 3️⃣ Capitalise on cultural opportunities Every single day, something happens in the cultural world that creates ripples across the digital landscape. So why not capitalise on a topic, theme, or incident while it is hot? Leveraging cultural nuances helps keep your brand relevant and shows that you can put your guard down every once in a while and have some fun . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/5ca44a1e-556b-4dc7-9f9c-19fdbcfb2508/unsplash-image-2LowviVHZ-E.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ On the other hand, many marketers remain focused on developing a general ‘brand’ identity - wherein their logo, slogan, and ad content are both driven by and reflect the brand as they wish it to be perceived. Conversely, new insights show that all umbrella ☂ aspects of what constitutes a brand should be driven by a story. Though, implementing this appropriately brings with it more risk than merely pushing the facts and figures. Hence, this begs the question - is it true that marketers should lead with the heart over the head? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3e61b9a6-d287-422c-bca0-c04ec34ff26a/unsplash-image-WSHCZC-caJs.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ - 4️⃣ Leverage data in creative ways As a digital marketer, you have loads of data at your fingertips. This data should not simply be used for reporting to your customers on campaign progress, but can be utilised in increasingly creative ways. This is provided you do not infringe on pre-established privacy policies and stay out of the ’creepy’ territory - going too far utilising data for marketing campaigns can prove problematic if you end up scaring off your audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a1d1cd52-8aa5-4ae9-8c16-8c2b883dbc5e/unsplash-image-DBGwy7s3QY0.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ Spotify provides an example of this process: they released a billboard that read: “Dear person who played “Sorry” 42 times on Valentine’s Day, what did you do?”. Similarly, they put out ad content that displayed ‘silly’ playlist names that people have created in the past. By leveraging the real data at their fingertips, brands and marketers alike can provide authentic advertisements that have the added benefit of writing themselves. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/781d9ecf-1dfb-4478-989f-4233587e2a19/unsplash-image-PVDWaEhSIAg.jpg Bites - Top 5 keys to unlock the strategy of “heart” marketing ❤️ Studies show that stories are up to 22 times more memorable than facts or figures alone and that the neural activity of human beings’ upsurges by five times while listening to or reading a story compared to any other form of content. In contrast, your brand is not simply about the aesthetic of your business but is the sum of interactions that any one person has with your company. This comprises, but is not limited to your community management practises, ad copy and imagery, brand assets, and ad narrative. https://www.ak47.my/bites/famous-woman-sells-fart-for-money monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/4ecfbca8-e8f6-4232-b1dc-ecd7d954c59a/unsplash-image-D9kOnC_1AHw.jpg Bites - Famous Woman Sells Fart For Money The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ✂️; this means you need to find lean ways to reach out and connect with potential buyers. That is where attention marketing can make a big difference. Here are 5 tips on how you can use different types of attention marketing to get the most out of your marketing dollars: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/4c4a6d3e-314c-4c78-8e0b-f56649546851/unsplash-image-mmBmgM9NnCg.jpg Bites - Famous Woman Sells Fart For Money Another way to get your audience to notice your content is to craft a mind-blowing headline. A good title sets the expectations for the reader and starts building an emotional connection with them, which gets those precious clicks on a blog post or social update if you have done your work. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/21a84a28-c867-412e-81cb-9430e7198393/unsplash-image-y_gFnFzr0HY.jpg Bites - Famous Woman Sells Fart For Money - 4️⃣ Hack a trend or current news An industry trend or a piece of news has a readymade audience because that means people are talking about the topic in real-time. Another name for this is “newsjacking”. If you use a hot subject to create a blog post, a survey, an infographic, or a video in order to participate in the conversation in your own unique way, you will get instant attention. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/439f2694-6a0f-411a-80f6-9169f7f7817d/unsplash-image-tV80374iytg.jpg Bites - Famous Woman Sells Fart For Money - 2️⃣ Use GIFs in content marketing A GIF, which is simply a short animated image , is a unique content format used for grabbing an audience's attention. Additionally, if you are ever involved in a bet as to what GIF stands for, the answer is: Graphics Interchange Format. GIFs can also turn boring educational content into something catchy and easy to understand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8ddafbd4-4e34-48bc-8f18-bf4c221b5108/unsplash-image-TsRnxEVecbs.jpg Bites - Famous Woman Sells Fart For Money - 3️⃣ Write compelling copy Good copywriting works well to grab a reader's attention. With an effective copy, you can use a few words to tell a story and trigger a desired action, such as a purchase or a newsletter sign-up. You can use copywriting as a selling tool on multiple online channels such as email , website, and social media. Impactful copy speaks directly to the target audience and offers them a solution to some of their persisting pain points. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d95b4263-81bb-4b11-ba34-fd2b202d326d/unsplash-image-t_iC69Lc68I.jpg Bites - Famous Woman Sells Fart For Money - A U.S. reality star ⭐️ who made $200,000 from farting in jars has announced her retirement after she was rushed to hospital for squeezing out one too many. Steph Matto, 31, from Connecticut, was recently rushed to a hospital after experiencing chest pain, New York Post reported. Concerned doctors performed blood tests and an EKG, but later told her that the symptoms were actually caused by excess gas from her diet of beans, eggs , and banana protein shakes. Steph had gained international recognition after appearing on the reality show “90 Day Fiancé”, and later started her own YouTube channel. She then made headlines by capturing her emissions in jars and selling them because she “thought it would be a hilarious publicity move that would get a lot of people’s attention”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7138f7cb-a4fd-4aeb-aeea-3f5b24107ef4/unsplash-image-JSmqSveIRDw.jpg Bites - Famous Woman Sells Fart For Money - 1️⃣ Offer snackable content Snackable content is just what it sounds like: content that is short, fun, and easy to consume. It can be a quick blog post, a video, or an infographic, and is well suited for social media. Although your audience is exposed to a lot of information, they often enjoy learning through content that comes in bits and pieces , like snackable content. This type of content paves the way for you to educate your audience without taking up much of their time ⏰. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/2c13951f-01be-4af3-a692-4498f62e9edd/unsplash-image-WwfZmMikiKQ.jpg Bites - Famous Woman Sells Fart For Money Such content is not just sharable, but also attracts media attention. If you are aware of what is going on in your industry and the world around you, then it is not hard to create a relevant and valuable content piece that helps you to reach out to a broader audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/33029390-c8c3-45ac-b344-0cf097f1eb80/unsplash-image-kvQNJql_Cls.jpg Bites - Famous Woman Sells Fart For Money - 5️⃣ Create interactive content 81% of marketers agree that interactive content grabs attention more effectively ✅ than static content. Marketers can use different forms of interactive content, namely quizzes, games, and contests, to initiate a two-way conversation with their target customers. This format infuses a much-needed fun element in branded content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/59f50a5f-ea8e-4d1a-aa2e-f669ff198b86/unsplash-image-M2cFm9iHXSc.jpg Bites - Famous Woman Sells Fart For Money With pretty much every business producing online content and campaigns, getting new customers and growing your brand comes down to how much attention you can attract. A published study from researchers at the Technical University of Denmark suggests that the collective global attention span is narrowing due to the amount of information that is presented to the public - it is down to about 8 seconds. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1f58c839-8d3f-4371-a9e0-3694f4702b36/unsplash-image-S71kjYraD74.jpg Bites - Famous Woman Sells Fart For Money Social media platforms like LinkedIn, Twitter, and Instagram have been offering native features to create simple interactive content pieces like quizzes and polls . Big brands, like Netflix, are using the power of interactive content to get their audience to take notice and interact. https://www.ak47.my/bites/spider-man-no-way-home-smashed-the-world- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a0d498df-990d-42f9-8701-8fb41067e889/unsplash-image-2EJCSULRwC8.jpg Bites - “Spider-Man: No Way Home” Smashed The World Utilising his skills in designing superhero suits, Stark engineers Spider-Man's new hi-tech costume, which comes equipped with drones, Taser webs, and other advanced gadgets. This proved to be a game-changer for Spider-Man while battling villains. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7e2fc482-b2ca-4cd0-93eb-71a61a733dac/unsplash-image-9XAnXWHu9_4.jpg Bites - “Spider-Man: No Way Home” Smashed The World - “Spider-Man: No Way Home” unwrapped the best Christmas gift of all. It became the first pandemic-era movie to cross US$1 billion at the global box office. Sony's comic-book epic has eclipsed that milestone in a near-record 12 days, tying with 2015's “Star Wars: The Force Awakens'” as the third-fastest film to reach the billion-dollar benchmark. Only 2018's “Avengers: Infinity War'” and 2019's “Avengers: Endgame” were quicker, smashing the coveted tally in eleven and five days, respectively. It is impressive that “Spider-Man: No Way Home” managed to blow past $1 billion in ticket sales worldwide given the rapidly spreading omicron variant of COVID-19. It makes Tom Holland's Marvel superhero adventure the only movie since 2019's “Star Wars: The Rise of Skywalker'” to surpass $1 billion globally. No other Hollywood film has come close to nearing those box office revenues in the last two years. Here are 3 tips that marketers can learn from Spider-Man: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/431a3c9a-8ce4-4a6a-b2ef-fc4c0aeffcc2/unsplash-image-Y-VYK0SDLxs.jpg Bites - “Spider-Man: No Way Home” Smashed The World Having tough competition can bring out the best in a marketer’s game. The best way to beat the competition is by being the best version of yourself. Think of ways to improve on your craft. When edged by your competition in certain areas, identify why customers prefer their product or service over yours and address those areas to narrow the gap. Like Spider-Man's revamped hi-tech costume, sometimes a reboot or expansion is needed to give you an edge. If honing your offerings means making a long-term investment , do not be afraid to take the leap. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/498c2f2a-48df-40d7-ba3f-a6179173de36/unsplash-image-lQvr3z9cGYE.jpg Bites - “Spider-Man: No Way Home” Smashed The World - 1️⃣ Harness your ‘super powers’ As fans of the comic book character well know, Peter Parker was your typical high school student before he was bit by a genetically altered spider on a field trip to Oscorp Lab. The bite ultimately gave him his signature superhero powers and abilities to fight super villains. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/206c8790-cb3c-4ad1-b0aa-1c4abefdacee/unsplash-image-Kw_zQBAChws.jpg Bites - “Spider-Man: No Way Home” Smashed The World - 3️⃣ Overcome adversity by beating the competition Michael Keaton's Adrian Toomes was Parker's chief adversary in Spider-Man: Homecoming. Toomes, a former electronics engineer, leverages his special abilities as The Vulture to provide for his family through unethical and dangerous ⚠️ activities. In an effort to make the streets safer for its residents, Spider-Man overpowers The Vulture through his superhero powers, wit, and some help from Iron Man. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/12af257b-c50a-453f-a1de-b0bdd7a454e3/unsplash-image-MAnhvw0nDDY.jpg Bites - “Spider-Man: No Way Home” Smashed The World In any industry, one of the keys to building a successful business is networking. Strategically combining forces with other businesses or professionals can take a company to the next level. Whether the partnership provides a greater volume of leads or an opportunity to work together on projects, it can be of tremendous value to a company. When done well, partnerships can increase a business's visibility and profit margins. Thus, networking can put a company on the fast track to sustained success. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/ddf9de7b-17b5-48a9-9cb9-e2139d4a7e7c/unsplash-image-NExZB5LZF7g.jpg Bites - “Spider-Man: No Way Home” Smashed The World While chances are that most small business owners have not experienced such a life-altering event, most marketers have come to a self-realisation to a particular area in which their skills are superior . Whether it is SEO, content marketing, or data analysis, it is important to leverage that skill set that gives your company a distinct advantage ✅. While Spider-Man uses his superhero powers to defend the city from evil, marketers must enlist their own abilities to generate profits for their companies. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/777c9816-a082-4c51-ae42-ef17fa6a8ae4/unsplash-image-NbtIDoFKGO8.jpg Bites - “Spider-Man: No Way Home” Smashed The World - 2️⃣ Build networks with strategic partners In “Captain America: Civil War”, Parker established a unique bond with Tony Stark, the billionaire inventor of electromechanical suits of armor and alter ego of Iron Man. Stark becomes a valuable cohort to Spider-Man in the latest installment of the Marvel Comics superhero movies. https://www.ak47.my/bites/any-review-is-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/4b7f5f82-e22d-4ee6-b065-6c4d1b6fb861/unsplash-image-yXiLaaYwg_E.jpg Bites - Any Review Is Marketing - 2️⃣ Make the review process easy There are many ways to go about asking for reviews, but the unifying idea across every method is that the process for writing and submitting a review needs to be as easy as possible. In other words, reduce the friction, or the amount of steps needed to take when leaving a review. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/88665c43-4b29-4d99-95a6-d5b11702c7ea/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+DEC.png Bites - Any Review Is Marketing - A Michelin star ⭐️ is one of the most desired of all seals of approval in the restaurant industry. Earning one usually indicates a restaurant of the highest quality, indicating to diners that they are about to take a culinary journey that will tantalise the senses and fill the belly. However, that might not always be the case. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/b714b7e5-737c-485c-85ba-10a8a58d9e2a/unsplash-image-FlPc9_VocJ4.jpg Bites - Any Review Is Marketing - 1️⃣ Have a presence on notable review websites Before asking for customer reviews, you should make sure that your brand has a listing you control on popular review sites. The most notable places online where people are likely to leave reviews are Google and Facebook, which hold a combined 76% of all reviews. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/722ea1a4-8949-4a3f-a7d2-d7577f816c0a/unsplash-image-uAFjFsMS3YY.jpg Bites - Any Review Is Marketing When you share reviews on your website, on the other hand, the most obvious place to implement reviews on your site is on the home page. When coupled with appealing images or animated landing pages of your product or service, a customer’s words can easily convince those visiting to learn more about your brand. However, take the time to also find other places on your site that could benefit from customer feedback. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/01450a77-8958-4d97-903b-c45ce2adf546/unsplash-image-WWtubRjKXK8.jpg Bites - Any Review Is Marketing As DeRuiter explained in a review of the restaurant that she published on her site, Everywhereist, on Wednesday (December 8), those hours spent consuming 27 courses, "made me feel like I was a character in a Dickensian novel. Because - I cannot impart this enough - there was nothing even close to an actual meal served". With lines like that, it is no surprise that the review has now gone viral. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8824aafe-12ea-4e78-af8d-efc828ee2295/unsplash-image-R8HoXig87p8.jpg Bites - Any Review Is Marketing Meet Bros', which is Lecce, Italy's sole Michelin-starred restaurant. Everywhereist travel writer ✍️ Geraldine DeRuiter was drawn to visiting the restaurant, having heard rave reviews and good things about one of the youngest chefs to receive a star, Isabella Potì, as she told TODAY Food in an email. The restaurant is also led by chef Floriano Pellegrino. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/59308b56-aa2c-414c-9bf9-ecc00bc92dfd/unsplash-image-rrfdqjJWwmU.jpg Bites - Any Review Is Marketing - 3️⃣ Provide transparency when asking for reviews When the time ⏰ comes to ask for a review, do not just think of it as a way to get more feedback about your current operations; think of it as another way to enhance your relationship with each customer. By providing context and transparency as to why you are asking for their review, you cement their place as a valued investor in the success of your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/fad703a4-08dd-4dde-805e-857efbc5ed84/unsplash-image-iQqqo2zpmTI.jpg Bites - Any Review Is Marketing When you share reviews on social media, you should not just make a post about a review and leave it out to dry, similar to listings. Instead, find a way to make it a more valuable piece of social media content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/812507fc-0e63-4ac5-93c4-947e4f835664/unsplash-image-3uuDL2DgpUo.jpg Bites - Any Review Is Marketing - What is “Review Marketing”? Review marketing is vital to the continued success of every business. Customer reviews are the valuable social proof needed by those looking to finalise purchase decisions based on experience from previous customers. A significant amount of reviews lead up to an overall rating that easily tells whether your brand is worth the investment or if people should go to a competitor. Specifically, customer reviews data shows people need to see an average of 112 reviews to validate the authenticity of a rating. For many, having that many customer reviews can be difficult, which makes the art of asking for reviews and building a successful review marketing strategy a sought-after practice. Being effective at asking for reviews shows that your business values each customer’s opinion (which also increases their trust in you), and that you are turning to them for ways to improve the experience for the next visitor. After all, only 28% will write customer reviews after a good experience. Proactively requesting their feedback increases the chances of satisfied customers willing to write a review for you. Those positive reviews can also be used as free yet powerful marketing assets, which adds to the visual social proof needed for people to purchase from you over time. Here are 4 ways to turn customer reviews into effective marketing content: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e1394da4-11f8-445f-8917-d7115fef0874/unsplash-image-vfzfavUZmfc.jpg Bites - Any Review Is Marketing - 4️⃣ Display reviews in the right places Getting more reviews also means that you have to show the best of your current set of reviews in the right places . In addition to your listings, you can show off your rave reviews on your social media accounts and business website . Before doing so, keep in mind some general tips when it comes to showing off reviews. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/72cdb13e-31dd-420e-83c4-5b83bba6b16b/unsplash-image-1fzyz-bmKBw.jpg Bites - Any Review Is Marketing Aside from Google and Facebook, there are plenty of other business review sites that might be worthy of a listing, but you will need to do some research of your own to see if these sites are worth your time - and in some cases - money. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/f5b8f5b4-505b-4950-8bee-be7f03541abb/unsplash-image-fM3yF4EX0F0.jpg Bites - Any Review Is Marketing The same data shows that of those two sites, it is even more important to get your Google listing up and running. This is because 63% of customers will check your Google listing for reviews before they step through your doors . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/b72f8e51-b7f2-49d2-b126-9705c9ac4243/unsplash-image-9WP9xeD3x5A.jpg Bites - Any Review Is Marketing If you are handing them a physical card at checkout, make sure the link you provide in the text is not a long URL. If you ask for a review via SMS messaging, ensure that the link takes people directly to your online listing and not to a step-by-step process of how to leave a review. https://www.ak47.my/bites/tis-the-season-to-be-jolly monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e894122c-cb70-4368-b0af-756a00834cad/unsplash-image-ZJEKICY5EXY.jpg Bites - ‘Tis The Season To Be Jolly - 2️⃣ Generate leads with email marketing Even though social media rules the marketing world , email marketing is still one of the most cost-effective ways to generate leads. It can also help you strengthen your relationships with your prospects and customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/ebdf2ecd-c9e3-42f4-ba12-aa3223a7d956/unsplash-image-ypyaaEf2ntM.jpg Bites - ‘Tis The Season To Be Jolly All you need to do is run a simple social media giveaway on all of your social media profiles. You can also expand your brand's reach and increase awareness through social media giveaways. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/254a0a92-b6d4-4b69-b9b2-56d58fa90ab2/unsplash-image-AHItrPlu2jM.jpg Bites - ‘Tis The Season To Be Jolly However, ensure that the prize is relevant to your brand and is useful to your prospects. This will increase the chances of participation among your social media followers. Also, make sure to mention the rules of social media giveaways in very clear and simple language. This will encourage your target audience to participate in your social media giveaway. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/78cc38a1-6a0b-44cf-9442-d0558b54b4ff/unsplash-image-XkKCui44iM0.jpg Bites - ‘Tis The Season To Be Jolly When done correctly, existing and potential customers will love Christmas campaign discount codes and coupons. This Christmas marketing campaign can successfully generate huge revenue. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/ec56d733-661d-49db-aab5-911641682965/unsplash-image-xv7-GlvBLFw.jpg Bites - ‘Tis The Season To Be Jolly - 1️⃣ Get maximum reach with a multi-network giveaway Social media is one of the most effective ways to boost your Christmas marketing campaign sales. You can start with Facebook, which is one of the most popular social media platforms. Facebook still dominates the social media landscape with 2.1 billion active users. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a8bbfa43-42d3-4de6-9d87-d2edf2122b90/unsplash-image-RjqCk9MqhNg.jpg Bites - ‘Tis The Season To Be Jolly When compared to non-automated emails, automated emails generate 320% more revenue according to the previously-cited Campaign Monitor report. This will help you target the right people at the right times. It also allows you to send personalised emails to a target audience that shares similar interests. Personalisation ensures the emails are more relevant to the audience, resulting in higher click rates. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/edb68dd1-00bb-4a8d-ad92-812f08c0f2c2/unsplash-image-f34a-bjSWlQ.jpg Bites - ‘Tis The Season To Be Jolly - 4️⃣ Increase Christmas sales with coupons and discounts codes An increase in engagement rate, social media followers, and/or quality leads are all vital ❗️ marketing goals. However, the most important goal for any sort of brand is to double their Christmas sales, and what works better than Christmas campaign coupons and discount codes? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/cd771a0f-027a-4f5e-923e-92fc9217128c/unsplash-image-ZLTlHeKbh04.jpg Bites - ‘Tis The Season To Be Jolly - 5️⃣ Customise your christmas gift packaging To double your Christmas sales, you can also customise the packaging of Christmas gifts. It will give your brand a more festive feel, resulting in a lot of excitement and Christmas spirit among your customers. You need to consider the holiday season as an opportunity to WOW your prospects and customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/ab77fe16-f306-45bc-a482-759c0141ebe7/unsplash-image-C7vX_SBPrqk.jpg Bites - ‘Tis The Season To Be Jolly Do not think of packaging as just wrapping material around your product. To beat the competition, you might customise the packaging and ensure that it is an experience for your customers. Make sure to show your customers that you care ❤️ for them. However, the design and packaging should still resemble your brand’s aesthetic and style. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8db925b9-7818-48db-b322-b71118727f54/unsplash-image-zKT64MtVKQ0.jpg Bites - ‘Tis The Season To Be Jolly The holiday season is the right time to let your prospects know about special ✨ Christmas campaign offers and discounts. You can also launch a new product or service and update your prospects about it. This sort of email helps raise awareness about your brand and its offers during the holiday season. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7ab396ab-150e-4158-b006-144b75033909/unsplash-image-mR493lCXJcM.jpg Bites - ‘Tis The Season To Be Jolly When done correctly ✅, this type of Christmas marketing campaign can double your Christmas sales. However, it might be very taxing to send emails manually. Thus, to make the most of this tactic, it is better to automate your email marketing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/5d029901-1330-462b-b4b8-f98f53efe777/unsplash-image-pe1eNCTkVDE.jpg Bites - ‘Tis The Season To Be Jolly You can also leverage social media platforms like YouTube and Instagram. YouTube has 1.5 billion active users, whereas Instagram has 800 million active users. This clearly indicates the potential these social media platforms carry. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1a68a2d2-421b-436f-bbe1-824f9b6c8733/unsplash-image-spP6LqxN0-g.jpg Bites - ‘Tis The Season To Be Jolly In fact, customers with Christmas campaign coupons and discount codes generally end up spending 24% more than other customers. To encourage more sales, you can also provide free shipping to your customers. Offer coupons when prospects sign up or when they sign up for your newsletter. There is no one rule on how to use coupons. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e54a99fd-1e7c-4244-8c90-ed76dad500e4/unsplash-image-S4GOLEDaKw4.jpg Bites - ‘Tis The Season To Be Jolly - Christmas is a season of giving, kindness, and of course, marketing. Christmas marketing campaigns have become very popular and common. In fact, the holiday season would not be complete without advertisements on television and social media platforms. This is mainly because brands have learned to use this festive season to their advantage over the years. This is the time when brands invest their time and money into designing the best marketing campaigns to boost their sales. However, while there are countless Christmas marketing campaigns that you can use, the main question is which one will be best for you? Here are 5 top-performing Christmas marketing campaign ideas that can double your sales: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c9918d2d-9e4b-4deb-a1ea-168a20c27203/unsplash-image-UOwvwZ9Dy6w.jpg Bites - ‘Tis The Season To Be Jolly - 3️⃣ Find new followers with a referral program Referral programs are also an effective tactic to gain new followers and potential customers. 14.05% of customers who visit a referral page take an action, according to Referral Saasquatch. Hence, make sure to design ✍️ an engaging and interesting referral program and double your sales via this Christmas marketing campaign. However, ensure that you give rewards to referral customers on their first purchase and that you reward referrers. https://www.ak47.my/bites/start-the-new-year-with-your-favourite-wizards-as-they-are-back monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8b552da1-0273-475e-a6c0-29df6273bcc2/unsplash-image-Xy6FpnFyVjo.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - 5️⃣ Brand consistency and restraint Once customers become loyal to a brand and develop an emotional connection to it, it is vital that nothing is done to damage the brand or betray customers’ loyalties to it. In other words, you must meet customer expectations in every branded interaction or else they will be confused and turn away from your brand in search of one that does consistently meet their expectations. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e9d761dc-4030-4740-9d36-b085f66b59e9/unsplash-image-hopnkQoC0dg.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! When faced with opportunities to extend the Harry Potter brand, J. K. Rowling exercised restraint in an effort to protect the brand she loved. She said no to merchandise pitches and refused to allow Harry Potter to appear on a McDonald's Happy Meal. The Harry Potter brand continued to deliver on its brand promise, and brand loyalty and brand advocacy continued to grow . You need to use the same consistency and restraint in your own marketing initiatives to ensure your brand promise does not waver in customers’ minds. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/4fe478c7-32b2-4b39-bf28-e00d11d3f824/unsplash-image-_VkwiVNCNfo.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - 2️⃣ Emotional involvement A product, business or brand cannot become a phenomenon like Harry Potter without the emotional involvement of customers driving it to that status. To achieve customer emotional involvement in your own product, business or brand, you need to have a good product that meets their needs consistently, and that product needs to deliver what is called the "3 Ss" of customer loyalty. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1acdf80c-931f-4491-950c-946b0237837c/unsplash-image-_3Q3tsJ01nc.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! Harry Potter is the perfect example of a fundamental branding truth: customers build brands, not companies. Marketers might nudge customers in a desired direction, but at the end of the day, it is the customers who experience a brand, make it their own, develop emotional involvement with it, become loyal to it, and advocate it who are actually responsible for the success or failure of a brand. Let them experience your brand, and you will open the doors to the potential success known to leading brands like Harry Potter. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/95e762b3-eb1b-4271-9462-19963b90092f/unsplash-image-mG-HdjYiPtE.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! Fans always wanted more of the Harry Potter brand, and the internet became a place where the Harry Potter community could socialise, network, and experience the brand in their own ways. While J. K. Rowling and her U. S. publisher first sent cease and desist letters to owners of fan sites and blogs, writers of fan fiction, and creators of fan art, they quickly realised that allowing customers to take control of the conversation on the social web and make the brand their own was far more powerful than trying to stop it. You need to give up control and let the conversation flow, too. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6f41a4cc-b6ef-41ed-8d43-9a0a46b4c889/unsplash-image-3sOgARMEBtc.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - 1️⃣ A good product Clever marketing and savvy business practices can only sell a bad product to a limited extent. If customers’ expectations are not met, repeat purchases dwindle, and word-of-mouth marketing comes to a screeching halt. At its core, the Harry Potter books were good, and they consistently met customers’ expectations. Your product has to do the same thing or it will fail. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d38416bd-5c0e-4373-9a49-4851f122c2bd/unsplash-image-NYCyg0m9Zj8.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - 4️⃣ Tease and perpetual marketing By leaving customers wanting more, each marketing tactic implemented to promote that brand (directly or indirectly) can build upon the one before it until the anticipation and buzz reaches a fever pitch. Leaking bits and pieces of information, holding promotional events and contests, and creating a veil of secrecy around the next product to launch related to a brand can drive the word-of-mouth marketing necessary to boost sales to the highest level possible. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/f18aafa5-4a59-45ec-be8b-7b600eb07fed/unsplash-image-_uuRwSS1hxQ.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! The team behind the marketing of Harry Potter improved at tease and perpetual marketing over the lifecycle of the brand. Apple is another great example of a company that leverages tease and perpetual marketing quite well in order to boost sales. You can also integrate a tease and perpetual marketing strategy into your own marketing plan to build excitement around your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d430c2e7-e0df-4f91-87f2-72a96976a172/unsplash-image-hvPB-UCAmmU.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! That is, creating feelings of stability, sustainability, and security. Without that kind of emotional involvement, your success will peak long before the phenomenon status comes into view. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/fc9ff410-5a31-4939-86a5-671ce976185d/unsplash-image-wmXVABZ7JBk.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - The original cast of Harry Potter are back at Hogwarts after 10 years. Harry Potter fans are feverishly re-watching the franchise films after HBO Max released a new teaser for the forthcoming reunion special. The streaming service released a first look teaser for “Harry Potter 20th Anniversary: Return to Hogwarts” on December 5 (Sunday) ahead of its release on New Year’s day, amid rising fan excitement. The new teaser features familiar faces like Robbie Coltrane (who played wizarding school Hogwart’s groundskeeper, Hagrid), Matthew Lewis (Neville Longbottom), and Mark Williams (Arthur Weasley). In addition to Coltrane, Lewis and Williams, Daniel Radcliffe (Harry Potter), Rupert Grint (Ron Weasley), Emma Watson (Hermione Granger), Ralph Fiennes (Voldemort), Tom Felton (Draco Malfoy), Helena Bonham Carter (Bellatrix Lestrange), and Gary Oldman (Sirius Black) will also star ⭐️ in the forthcoming special. The story of Harry Potter on the printed page and big screen is just as magical as the story of Harry Potter from a marketing and branding perspective. It is one that all marketers and business owners can learn from. Here are 5 key elements that helped drive the success of the Harry Potter brand, which small business owners can implement, too: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8ed6a6ee-bab9-4363-aae5-da1c5ef38473/unsplash-image--gGy9hVunhE.jpg Bites - Start The New Year With Your Favourite Wizards As They Are Back! - 3️⃣ Word-of-mouth marketing and an online buzz Ask 100 people how they first heard about Harry Potter, and the vast majority of them (if not all of them) will tell you they heard about Harry Potter from another person, such as a family member, friend or colleague. Leveraging the power of the internet as a catalyst to build word-of-mouth marketing is important if you want to achieve similar success. https://www.ak47.my/bites/christmas-trees-are-changing-this-year monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/fc473d41-093e-4564-b78b-f30b4526a1b9/unsplash-image-7fJ95XtZCzc.jpg Bites - Christmas Trees Are Changing This Year - 4️⃣ Everything good comes in bundles Though Christmas trees are still central to indoor holiday decorations, you might also find some great selling opportunities by bundling Christmas tree complements, namely wreaths and garlands. For example, consider three “package” sizes: Santa’s bag, Santa’s Sleigh , and Mrs. Claus’ Dream. Santa’s bag may have a tree and a wreath. Santa’s Sleigh may have a tree, two ✌️ garlands, and one wreath. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3c48a3ed-be93-4c68-ad90-48a11a193aba/unsplash-image-V5vqWC9gyEU.jpg Bites - Christmas Trees Are Changing This Year - 3️⃣ Increasing awareness of your message is important It appears that many Americans believe that fresh-cut trees are not as good for the environment. Because of this common misconception, emphasising the environmental benefits of fresh-cut trees may be an effective strategy for long-term sales . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/ced19c4f-0508-49fd-afd7-236cda7a0e3a/unsplash-image-ocq7NBmpOYU.jpg Bites - Christmas Trees Are Changing This Year - Not even Christmas trees could escape the economic pandemonium of 2021. Rerouted Fraser firs, fried Oregon pines, artificial trees caught in broken supply chains ⛓, and sky-high transportation costs have twisted the seasonal arbour trade like an oversized tree scrunched under a low ceiling. The situation has importers, growers , sellers, and buyers even more frazzled amongst Black Friday, when Christmas tree shopping begins in earnest. Now, many families are unsure whether they will spend the holiday gathered around a majestic tower of greenery or something more reminiscent of Charlie Brown’s sad spectacle. The American Christmas Tree Association has said this year’s supply of real Christmas trees will be squeezed by the summer’s heat dome in the Pacific Northwest. On the other hand, supplies of artificial trees, largely coming from China, will be affected by the same shipping and labour problems plaguing many industries. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/9d148f70-74ba-46c7-a10b-86f832bdbe92/unsplash-image-LUPXhXj2ip0.jpg Bites - Christmas Trees Are Changing This Year The 2020 Christmas season was unlike any other. COVID-19 protocols such as social distancing, work-from-home protocols, and travel ✈️ restrictions collided with warm memories of family, friends, food, fun, and festivities throughout the holiday season. Because of this unique Christmas tree shopping environment, a few researchers from Michigan State University took the opportunity to delve into how the United States customers were confronting the holiday season. This was done to glean some information about how their purchasing choices might look in the future . Here are 4 lessons you can learn from the pandemic for the Christmas tree marketing’s future: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/b17eb3a4-1b31-446f-94ff-de85954fb426/unsplash-image--g5jWce3HUQ.jpg Bites - Christmas Trees Are Changing This Year - 1️⃣ Outside needs to look pretty Remind them about decoration opportunities outside the home . Places where events are hosted need to be decorated, too. If your customers attend these events, some may help in the planning . Is there a way to remind them on social media or through direct mail pieces that you have items for Christmas decorations for those events, too? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/25e8eb1c-eb64-4c38-9b02-7a566d8e7797/unsplash-image-1Z2niiBPg5A.jpg Bites - Christmas Trees Are Changing This Year Your state association has information to help you adjust that perception, which will take time ⏰ and much repetition of the message, but still a worthwhile strategy. These environmental benefits are likely to be especially interesting for younger customers, who are often more likely to note environmental concerns as an important purchasing characteristic. Be sure to include eco-friendly messages in your social media and direct mail pieces. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/154f93a2-5e8e-4946-995e-1bd5a91343a1/unsplash-image-RpWCPDxMcSo.jpg Bites - Christmas Trees Are Changing This Year - 2️⃣ Match to make it eye-catching Since indoor and outdoor decorations are both popular, Christmas tree farms might consider promoting the matching indoor and outdoor decoration items that they sell. When customers see that there are matching products, especially to make their houses look beautifully decorated and complete, they will surely buy them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/59c515d5-7d16-482a-b45e-f7d4501e0e96/unsplash-image-spP6LqxN0-g.jpg Bites - Christmas Trees Are Changing This Year Mrs. Claus’ Dream might contain the items in the Santa’s Sleigh plus two porch pots. To the customer, a bundle might be worth a savings of 10% or 15%, but to you, building can increase that customer’s overall expenditure at your farm. https://www.ak47.my/bites/ho-ho-ho-it-is-that-time-of-the-year-again monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/68482c5e-9b23-4c7a-92b5-b2be2d4e4a58/unsplash-image-Oaqk7qqNh_c.jpg Bites - Ho ho ho! It is that time of the year again. - 4️⃣ Tell a holiday story Cheer for the season of joy and extravagance! In the art of marketing, make use of the power of storytelling. Write a blog post about a heartwarming story to ignite the holiday spirit in your readers. Inspire them with your words and encourage them to join the experience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3c4d8302-9413-4f12-b29d-307ac77ce04f/unsplash-image-2LowviVHZ-E.jpg Bites - Ho ho ho! It is that time of the year again. If your company’s brand colour is blue, you can always proceed to conceive design plans revolving brand identity. Think about the blue sky and the bluebells. How about the magical images redesigned to your own brand colours? In the design principles, nothing is restricted. The sky is the limit in terms of creativity! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c15dabcd-1980-4cee-bb14-c274b7b326c6/unsplash-image-4AhZFKQe_kE.jpg Bites - Ho ho ho! It is that time of the year again. - 3️⃣ Bring out the Yuletide visuals The Christmas visuals do not have to be thrown around instantaneously to come up with a merry holiday attention . Although the yuletide spirit is often depicted by snowy ❄️ and red decorations, this is not always the case. You can come up with your own winter wonderland using your own brand identity visuals. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/20e939f6-5f4e-45c8-bbaa-a3ff97745b36/unsplash-image-ddVk1aQrTWA.jpg Bites - Ho ho ho! It is that time of the year again. Polls are fun and visually stimulating. Apart from its handy feature, polls have its practical values. Start the festivity by running a market research comparing two products of your business. With this, you will get a variety of opinions from your followers on what interests them the most. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7f84fb6f-01e8-4abe-b77b-9f05ca5fc4a9/unsplash-image-RVtnDX3Vmo4.jpg Bites - Ho ho ho! It is that time of the year again. - 5️⃣ Be a little extra with giveaways The spirit of Christmas is centralised to the idea of giving back to those who helped us get through life. Rekindling your youthful spirit, you have held strong delight to every sweet present you received from your loved ones. In the marketing perspective, giving back is not compulsory, but it is a widespread tradition, too. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d70e4123-789d-4437-9226-e2077a1f08c9/unsplash-image-VSxThTFyHGk.jpg Bites - Ho ho ho! It is that time of the year again. Spruce up your Facebook, Instagram, and LinkedIn profiles with some charming graphics. If you are running a holiday campaign, you can tweak things up by incorporating special holiday products or services, and showcase it in the most jovial way possible! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/46f0770c-d242-4d56-a81c-70a1d651b7ad/unsplash-image-Z9Ds4w141i4.jpg Bites - Ho ho ho! It is that time of the year again. - It is Christmas time in the air! We are about to step into the last month of the year, where great things are bestowed upon us. It is the time for a flurry of tempting shopping deals from a giant wave of holiday campaigns. From giant brands to small enterprises, everyone competes in the same market arena called social media . Business marketers reach out to their target customers to entice them with eye-catching social media Christmas advertisements - in hopes for attention and feedback! In a customer’s perspective , it is the ideal time to celebrate the cheer and indulge with material extravagance. Who neglects big sales and promos in the first place? Well, practically, people choose who can offer the best shopping deals. Who would not anyway? We love the best-buy promotions to celebrate the season, especially if you are on a tight budget. So, how will you spice up your social media marketing campaigns to go along with the holly-jolly season? With numerous goals in mind, here are 5 practical yet creative tips to capture the festive spirit in your marketing during this Christmas holiday! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/b942c8e3-15e6-4822-a45a-2891f6a9f349/unsplash-image-LA1VawaCjjI.jpg Bites - Ho ho ho! It is that time of the year again. - 2️⃣ Hype up and run a poll Nowadays, social media platforms are very much over the top in terms of post features. From comical GIFs to bizarre memes, social media, like Facebook, now allows official polls for newsfeed to amplify audience engagement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/456e85ac-e6f0-4882-8dbe-f43ad64e25f2/unsplash-image-5B-CcdKM9LA.jpg Bites - Ho ho ho! It is that time of the year again. Prepare a little treat to your brand followers by offering special giveaways that would subtly promote your service. How about you prepare a special ebook and send it out to your subscribers? Of course, remember the unique hashtags to highlight how extraordinary these giveaways are! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7d36be20-3645-4fe2-ba68-ce35f71ffd33/unsplash-image-1zO4O3Z0UJA.jpg Bites - Ho ho ho! It is that time of the year again. Social media polls have boundless possibilities! Maximise the tool and be strategic with your actions. Ultimately, you will conjure the best holiday options to increase the ROI of your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/07cde185-d415-4b73-b39c-445189581702/unsplash-image-fg7J6NnebBc.jpg Bites - Ho ho ho! It is that time of the year again. - 1️⃣ Redesign your social profiles Everyone loves to embellish their homes with some fancy-glitzy ✨ decorations in harmony with the season (or any season, really). However, we tend to forget that our own virtual space can be furnished as well with festivity - especially social media pages. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/94f41b27-d785-4f6e-ba15-23d873bbe8ba/unsplash-image-YZyYSeVQGmM.jpg Bites - Ho ho ho! It is that time of the year again. Surprise your followers or connections with some Christmas aesthetics that consists of a stellar, vibrant background and playful combination of other holiday elements like blizzards, gingerbread, candles , and twinkles. Nonetheless, ensure to not lose sight of your brand identity. This means profile photos and cover banners as they are imperative elements of branding. Be wise in choosing the colour fusion! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e408a2bb-3dfa-45ee-aadb-71b6d843c43c/unsplash-image-s9CC2SKySJM.jpg Bites - Ho ho ho! It is that time of the year again. A Christmas story does not have to be the same cheesy-cliche narration about the holiday season. You can make it on your own by taking things a little bit personal on your table. It will not hurt to bring in a little personal touch. https://www.ak47.my/bites/prepare-yourself-for-the-holiday-season monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c80caf84-469f-468c-9a0e-e2116024db6b/unsplash-image-c59hEeerAaI.jpg Bites - Prepare Yourself For The Holiday Season! - 4️⃣ “You did it!” and keep going Customer behaviours will take center stage this holiday season as they could shift and change quickly. Like the rest of 2021, the holiday season may bring some surprises that will require marketers and brands to adjust their strategies. Looking at trends from previous years and how the pandemic has shifted preferences and habits, this year's holiday shopping will be different, and brands should prepare for that as they plan their digital strategies this holiday season. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/131466f8-85a4-44f8-b9ae-5966b494fdcc/unsplash-image-kFbSKhukfIQ.jpg Bites - Prepare Yourself For The Holiday Season! - The holiday season is approaching. With the holiday season approaching, your marketing plan is probably looking a lot like Buddy’s (a character in an American Christmas comedy film, called “Elf”) list of holiday must-dos - making creative, building audiences, trafficking cookies , and more. Just like any campaign to-do list , your holiday marketing strategy and execution need to be ready for prime time. For the 2021 holiday season, digital marketing will be particularly important, since customers have been spending more time online due to the coronavirus . This holiday season will undoubtedly look different from previous years - less travel, more online purchases, and virtual or socially distanced gatherings with loved ones. With a little thought and preparation, you can adapt your holiday marketing strategy and execution to make the most of your new holiday landscape. You can even make it better with some help, especially from us! Inspired by some wise words from one of the best holiday movies, Elf, here is a list of the 5 tips for your holiday advertising campaigns. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d33d71ff-205d-4b0e-ad0a-bb1ec1b344d1/unsplash-image-liT5AlTmC8I.jpg Bites - Prepare Yourself For The Holiday Season! - 1️⃣ “Santa’s Coming!”, so start now This tip might be an obvious one, but it should not be overlooked. The holiday shopping season will be longer than ever with COVID-19, changes to the back-to-school season, and increased online shopping. According to the National Retail Federation (NRF), “40 percent of customers begin their holiday season shopping before Halloween .” https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8881e90a-49f7-42f0-b11c-7b378e73bc6d/unsplash-image-P1SdQAhcJz8.jpg Bites - Prepare Yourself For The Holiday Season! By doing this, you are allowing an ample amount of time for the customer to become aware of your brand. This will enable you to ensure you are serving an audience that is most likely to buy, rather than initiating customer discovery at a time when sales are very critical. If we can learn anything from Buddy, it is that the best elves and marketers plan well in advance. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d2d8d0ae-943e-4bf6-a8c9-5872f3cb82cc/unsplash-image-tLA6FcnnOPQ.jpg Bites - Prepare Yourself For The Holiday Season! - 3️⃣ “Ow! Son of a nutcracker,” that did not work After an unprecedented year, many customers and retailers are looking forward to the holiday season, but they know that many traditional activities like Black Friday shopping are not a reality. More brands and stores are focusing on e-commerce sales, which is expected to increase competition even more. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a58b9a43-0d5c-42e3-b33f-ba5827397540/unsplash-image-SIU1Glk6v5k.jpg Bites - Prepare Yourself For The Holiday Season! - 5️⃣ “You want me to help ?”, we are here for you This year, many businesses and marketers are looking forward to the holiday season more than ever. You are not alone in hoping that the holiday season could help to make up for lost revenue during the beginning of the year and start 2022 with a positive note. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/257f7196-c9ca-4afb-a856-839cb92fc440/unsplash-image-WzEcRMJOhKQ.jpg Bites - Prepare Yourself For The Holiday Season! - 2️⃣ “The best way to spread Christmas cheer” is engaging creative The holiday season is a time to stand out with your creative message ✉️. Creating eye-catching, creative assets is one of the best ways to reach your desired audience. Your creative assets for your holiday campaign can be festive, emotional, or humorous . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3e0d8d9e-1f43-4388-9735-9c9afff5dc6f/unsplash-image-DChgWclU_xU.jpg Bites - Prepare Yourself For The Holiday Season! Beginning your digital advertising strategy at least two to three months in advance of the prime holiday shopping season is ideal. For most customers, the buying process will start much earlier than when the purchase is made. It would be best to spend time ⏰ and budgets, showing your potential customers why they should buy with you well before they are ready to buy, and nurture them through the sales process. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6c1ff7c4-66f2-4d88-872f-ff5fcea0dab8/unsplash-image-MjiooWMtSVY.jpg Bites - Prepare Yourself For The Holiday Season! However, it should be bold and fit with the overall theme or focus of this year’s efforts. With the state of 2021, you should think about how you can evolve your creatives and messaging to reflect your target audience’s current situation and context. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/52cf7589-21f2-4a21-b66e-bf550ea69911/unsplash-image-QRKJwE6yfJo.jpg Bites - Prepare Yourself For The Holiday Season! Another way to engage your target customers is to include any special offers or deals on the creative, especially for returning shoppers. These can be displayed as the main headline, “Save with us this holiday season,” or the call-to-action “Save 15% Today”. Most importantly, ensure you create unique touch points with shoppers who visited you over the past few months by serving up relevant offers appropriate for the holiday season. This way, you are reaching an audience that is already aware of your brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c3cd5c9f-5809-4345-82e7-f8a6a5dd934f/unsplash-image-bBypGVifAJI.jpg Bites - Prepare Yourself For The Holiday Season! Around 61 percent of retailers expect more activity through digital advertising channels, and businesses are ramping up their holiday marketing plans. It is essential to note that many unknowns and strategies will not always work as we approach the holiday season, but fret not, there are adjustments you can make to be successful. https://www.ak47.my/bites/travel-to-freedom monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/81971266-c249-4ae3-a945-d1a154b53638/unsplash-image-UYiesSO4FiM.jpg Bites - Travel ✈️ To Freedom For a start, travellers will be able to fly between Singapore and Kuala Lumpur under the Vaccinated Travel Lane (VTL) scheme. The land borders at the Causeway and the Second Link are expected to reopen soon as well, with talks now at an advanced stage. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a0666c71-81e2-490a-982e-d6277ca988a3/unsplash-image-cM1aU42FnRg.jpg Bites - Travel ✈️ To Freedom As 2021 pushes on and vaccines are on their way around the globe , the end is in sight for this pandemic if you use a long lens. However, even as jabs in the arm are ramping up, 2021 promises to be a year filled with uncertainty, as the ups and downs continue to vary by week and by geography. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7427f469-1048-4efb-84be-c6e493104f15/unsplash-image-fBBEfpSSnQY.jpg Bites - Travel ✈️ To Freedom Also, look at the data with an eye to vaccine penetration, age distribution, and location data to understand if a target segment is observing stay-at-home requests or is free to interact. Do this so that your message is aligned and well-received. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3b666ed6-eca9-44ae-b97e-2213599f7f8c/unsplash-image-3syTDiVAc7w.jpg Bites - Travel ✈️ To Freedom Besides, the hardest hit sector - travel and hospitality - will continue to struggle with 2021’s continued uncertainty. Restaurant, hotel, and transportation companies saw demand plummet, and the recovery is expected to be slow . International travel is still very limited, and domestic travel is barely achieving the pessimistic forecasts for a recovery this year. With the rare exception of AirBnB, few firms that cater to business travel still do not know when people will return. Here are the 3 things marketers need to do to survive the year like travel marketers: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/863b1a8d-83a1-4609-b5a5-ca624e0b8e75/unsplash-image-xkSl9INfi98.jpg Bites - Travel ✈️ To Freedom - Last year was a rollercoaster of outbreaks and misinformation about how to control the virus and the economy. This yo-yo of on-again, off-again restrictions forced families and businesses to adapt, adapt, and adapt again. As the infection waves came to each country and region at different times, 2020 was characterised by the shock of forced change, along with the insecurity of not knowing what would come next. For many large businesses, 2020 turned out to be the best and the worst of times. Services like Zoom, Peloton and food delivery lit up, while CPGs and other manufacturers saw rapid demand for household toilet paper , sourdough yeast, puzzles, and bikes. Face masks became the new toothpaste - without which people would not let you get close to them. Insider Intelligence charted the winners and losers of 2020 here. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e4e410d8-b0d9-4bcc-b069-375d974e078f/unsplash-image-dhZtNlvNE8M.jpg Bites - Travel ✈️ To Freedom - 1️⃣ Practice real-time ⏰ agility The term “real-time” has been tossed around a lot over the past few decades, as marketing has been able to get closer and closer to messaging at the moment of truth for each consumer. However, it means so much more in our current environment, where every day there are temporary lockdowns or openings that require adjustments on a very local and timely basis. The good news is that it is all possible. Tools allow you to gather customer insights at scale and vary your messages and alerts to stay on top of real-time rule changes. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3e9f9d33-d49c-42a0-ba1f-bdd70e2baab7/unsplash-image-dGVWn_XK-hw.jpg Bites - Travel ✈️ To Freedom - 3️⃣ Take random opportunities to lead You cannot tell what is going to be in demand next. Hence, do not wait ✋ for it; make it happen. Take a look at your products or services and use a broad range of messages, and offer testing to look for signs of emerging opportunity. Tourist-dependent locations took charge and turned their focus from recruiting beyond the local area to getting local residents to participate in modified events, realising that people should not travel but relish the thought of an adventure near home . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8fb5f7a0-faba-4325-a72a-badcfe7f0916/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+NOV+%281%29.png Bites - Travel ✈️ To Freedom - The borders between Singapore and Malaysia will be reopened for quarantine-free travel at scale from November 29. This will be the first time since the COVID-19 pandemic began rapidly worsening in March last year. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1e688da2-7864-486d-8c2a-1ae032b6fd88/unsplash-image-TcvCFHfGlqo.jpg Bites - Travel ✈️ To Freedom - 2️⃣ Adapt contextual relevance to local perspectives The goal is often to find the one message that resonates across the widest audience as marketers, but what happens when models that define “look-alikes” do not work because there are local and behavioural overlays that are hard to model? Find new ways to get a read on customer sentiment by locality and other demographics. https://www.ak47.my/bites/say-no-to-shaving-to-save-lives monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/bffa42aa-c230-498c-aafe-9279a61921c1/unsplash-image-05ci_hxKWr4.jpg Bites - Say “No” To Shaving To Save Lives - 4️⃣ Have mass appeal In a world of increasingly niche markets, it is easy to forget that engaging a huge audience is still the ideal situation for most kinds of business. Movember is a truly global movement. It has cleverly skirted the problems of the obvious gender bias involved in a moustache growing community. How? For every ‘Mo Bro’, there is a ‘Mo Sista’ on hand to provide moral support, raise money, and lend their voice to the campaign to promote men’s health issues. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6e4dfc09-ed0b-43d2-94cf-37902317c177/unsplash-image-Pc2EXdaC-rM.jpg Bites - Say “No” To Shaving To Save Lives - 6️⃣ Be funny This is the easiest piece of advice to offer and the most difficult to realise . Some people are funny, some can only ever try to be funny - a sure turn-off for an audience. It pays to hire writers and creatives with funnybones , and to let them do their thing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d0746621-343b-4777-94c4-420a43df8b91/unsplash-image-_u6CTQumae4.jpg Bites - Say “No” To Shaving To Save Lives - 2️⃣ Get some headline endorsements Celebrities and brands have gotten behind Movember. Everyone wants to be associated with it. If you can attract big names and their followers on social media, your campaign will go stratospheric! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e7a31fcb-46a9-4b07-9094-6cdc073cbe46/unsplash-image-2EJCSULRwC8.jpg Bites - Say “No” To Shaving To Save Lives - 3️⃣ Invest in technology Where would Movember be without technology? From the very beginning, the founders of the movement recognised the need to leverage the latest technology developments to reach the most people. However, the key lesson here is: make things as easy as possible. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/f9ee8426-168f-46f7-8c5f-cebb535bc10e/unsplash-image-_iMBEfd1zGk.jpg Bites - Say “No” To Shaving To Save Lives - 1️⃣ Keep the conversation going offline It is one thing to engage an audience sitting in front of a screen, but quite another to do it while they are out in the real world . One of Movember’s strokes of genius, and there are many, was to make itself a talking point offline by having perpetual billboards growing out of people’s faces for an entire month. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/bbe5ceab-badc-4a08-ab42-9dba932bfd73/unsplash-image-bgx3J1UHpTM.jpg Bites - Say “No” To Shaving To Save Lives Movember’s very premise is humorous. Moustaches, the founders know, are inherently funny, and if you trust an audience to enjoy the humour whilst bearing in mind the serious point behind it, they will reciprocate with loyalty . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/19c579ca-5f82-4a16-a0b2-a1089d95ab7e/unsplash-image-fORkKZ2zo9o.jpg Bites - Say “No” To Shaving To Save Lives For men of all ages, it is best to stop smoking, drink in moderation, protect against the sun ☀️, stay active, and limit stress by developing relationships and hobbies outside of work. Here are 6 key lessons Movember has taught us about pulling off a successful marketing campaign: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/d4b9a8b0-57a0-48ac-9a06-facba3a6dc47/unsplash-image-q8U1YgBaRQk.jpg Bites - Say “No” To Shaving To Save Lives The new Movember mobile application, named “Movember Mobile”, has made it simpler for users to take donations and upload their new stache, while social media has provided a global platform for participants to share their experiences. As an online marketing campaign, Movember is a shining example of success for all social media managers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e17371df-d4a0-44ab-a37c-49fea383f349/unsplash-image-1cWZgnBhZRs.jpg Bites - Say “No” To Shaving To Save Lives - 5️⃣ Stay fresh Imagine this, you come up with a good marketing idea , and it works. Your traffic increases, and so does your revenue. You stick with the formula next year. Interest goes up again, but less than before. Growth is slowing. At this point, you can either run your campaign into the ground until people are sick of it, or you can follow Movember’s lead and rebrand each year. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/72a21611-4519-4fbd-b64e-f399a3857554/unsplash-image-2sZiklfv_0M.jpg Bites - Say “No” To Shaving To Save Lives From “Movember & Sons”, in which fathers were encouraged to pass on moustache-muffled words of wisdom to their sons, to “Generation Mo”, an effort to reach out to younger people, the organisation has slowly built a cross-generational appeal that is the envy of brand marketers everywhere. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/4be389f8-effb-44f3-96b0-97646f5ab590/unsplash-image-nu3_UIMhV7k.jpg Bites - Say “No” To Shaving To Save Lives - November 1st (Monday), marked the beginning of a month-long movement called “Movember”. This movement puts a fun, conversation-starting twist on the serious health issues men face, specifically mental health, suicide prevention, prostate cancer, and testicular cancer. The movement was founded by the Movember Foundation in 2003. The internationally recognised month-long campaign raises money and encourages people to grow out their moustache or stick one on to spark conversations about men's health. There are steps men can take to improve their health and longevity, starting with yearly checkups with a physician. These checkups will cover the basics including blood pressure, cholesterol, and scheduling blood tests that screen for prostate cancer, diabetes, liver issues and anemia as well as screenings based on family history. At age 45, men should have a baseline colonoscopy to screen for colon cancer. By 50, it is time to get the shingles vaccine , and at 60 years old, men should get a tri-vascular screening to check for aneurysms and blockages in their blood flow. https://www.ak47.my/bites/these-tricks-will-be-a-huge-treat-for-you monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/88c61db5-549e-42cf-9813-a8c194dd499d/unsplash-image-EQnJPL9d3wM.jpg Bites - These Tricks Will Be A Huge Treat For You - What is Halloween? Halloween , contraction of All Hallows’ Eve, a holiday observed on October 31st, the evening before All Saints’ (or All Hallows’) Day. The celebration marks the day before the Western Christian feast of All Saints and initiates the season of Allhallowtide, which lasts three days and concludes with All Souls’ Day. In much of Europe and most of North America, observance of Halloween is largely nonreligious. Halloween had its origins in the festival of Samhain among the Celts of ancient Britain and Ireland. On the day corresponding to November 1st on contemporary calendars , the new year was believed to begin. That date was considered the beginning of the winter ❄️ period, the date on which the herds were returned from pasture and land tenures were renewed. During the Samhain festival the souls of those who had died were believed to return to visit their homes , and those who had died during the year were believed to journey to the otherworld. People set bonfires on hilltops for relighting their hearth fires for the winter and to frighten away evil spirits, and they sometimes wore masks and other disguises to avoid being recognised by the ghosts thought to be present. It was in those ways that beings like witches, hobgoblins, fairies ‍♀️, and demons came to be associated with the day. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/f156feb1-6c2e-4372-8747-221c8f8a62e6/unsplash-image--qSVn7qAmQU.jpg Bites - These Tricks Will Be A Huge Treat For You The period was also thought to be favourable for divination on matters like marriage , health, and death. When the Romans conquered the Celts in the 1st century CE, they added their own festivals of Feralia, commemorating the passing of the dead, and of Pomona, the goddess of the harvest. Here are 4 lessons you can learn from this spooky celebration: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/2316d684-d5cd-4dce-9673-09773be680fc/unsplash-image-mG-HdjYiPtE.jpg Bites - These Tricks Will Be A Huge Treat For You Sales, marketing, raising capital, hiring a great team, etc. all stem back to strong interpersonal communication . Door-to-door is a powerful and efficient teacher. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6bc38e34-e15c-4f47-844b-fb1de2bf8545/unsplash-image-mGP8gyGb8zY.jpg Bites - These Tricks Will Be A Huge Treat For You Sure, sometimes you hit a dead-end, but sometimes you also find the wonderful older couple who are so excited to have visitors, and they graciously give you the greatest treats. If you want two Hershey kisses or a few Tootsie rolls, follow the crowd, but the hand-tied bag full of Snickers, Milky Way and Crunch bars are often on the path less taken. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c6a22549-0a94-4436-b81f-7c19c40790ac/unsplash-image-43DNFUhEyNw.jpg Bites - These Tricks Will Be A Huge Treat For You He did not grow new muscles or drink a special potion - it was 100% psychological. He just decided he could, so he did. Why not put on that psychological costume, armour, or mask whenever you need it. Just decide you can. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/31e61d10-1b83-4bfa-bece-96eb0ddc77de/unsplash-image-8S96OpxSlvg.jpg Bites - These Tricks Will Be A Huge Treat For You - 3️⃣ Walking door-to-door and starting conversations leads to great outcomes The great tradition of walking door-to-door (often with parents a sidewalk away) teaches us some independence, but also allows us to confront adults face-to-face. This is the foundation for one of your most valuable skills - your ability to look someone in the eye and communicate clearly. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/2b6779e7-5342-462d-907b-bc3672ec9e64/unsplash-image-J3JMyXWQHXU.jpg Bites - These Tricks Will Be A Huge Treat For You - 1️⃣ Choose the path less taken One easy thing to do on Halloween is follow the crowd of kids and parents down the well lit neighbourhood streets . In many neighbourhoods, it looks like a swarm of bees navigating together. This is safe and easy, but what if you veer down the side streets and venture to the houses just off the main path? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1d473391-97b4-423b-b7bf-625c7f9a6722/unsplash-image-8YJI-X-fx08.jpg Bites - These Tricks Will Be A Huge Treat For You - 2️⃣ Many fears are irrational Halloween is full of masks , makeup, decorations, and creepy sounds. All kinds of things that ‘up’ our anxiety and ignite our irrational fears . For entrepreneurs and marketers, these fears come in the form of fear of failure, fear of humiliation, fear of being wrong, and fear of running and pursuing our passions. However, fear is not real. Fear is nothing more than images we make up in our mind. Remember, when you face these fears, you can make them disappear. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/2c3909f1-d955-4584-84ef-cd016394615c/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+OCT.png Bites - These Tricks Will Be A Huge Treat For You - With October being the month of Halloween, our minds tend to shift to those things in life that are spooky and scary. As we get older, the ghosts and goblins that once kept us up at night are now funny, iconic reminders of a nostalgic time of year. However, interestingly, many aspects of Halloween can serve as a great foundation for entrepreneurs and marketers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6af12666-9b62-4f16-a186-bcca6c685cfd/unsplash-image-7-ToFEHzMNw.jpg Bites - These Tricks Will Be A Huge Treat For You - 4️⃣ With a little effort, you can be a completely new person When the shy, quiet boy puts on his Superman costume, he becomes a confident, outspoken actor. He takes on the characteristics of his hero, stands a little taller, and is ready to conquer the darkest streets in the hood; nonetheless, nothing physically changed. https://www.ak47.my/bites/succeed-by-kicking-peoples-ass monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777744983-LVQNUY2QLUOZGQET2Q5K/unsplash-image-pQ04riRO9wM.jpg Bites - Succeed By Kicking People’s Ass Every company must look ahead and determine where it wants to go and how to get there. Its future should not be left to chance. To meet this need, companies use two ✌️ systems: a strategic planning system and a marketing planning system. Strategic planning provides the route-map for the firm, and it serves as the hedge against risk and uncertainty. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777408275-D8Z4OJUKRDYAOPISZYTJ/unsplash-image-oHoBIbDj7lo.jpg Bites - Succeed By Kicking People’s Ass If you have read anything on the internet (i.e. a blog), then you are aware that much of marketing is done via the internet these days. You probably did not just type in the whole long url to get there. You might have come from a Google search , seeing a social media post, or even being subscribed to a blog feed. All of these ways of finding someone require words, more specifically keywords. No matter how you pick your keywords, you want to take your products or services you are selling and make sure to research each to know what keywords you should actually target for those terms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777924570-H9JJVPLQXAX8MOYJB3QI/unsplash-image-io0ZLYbu31s.jpg Bites - Succeed By Kicking People’s Ass Planning precedes activity in any purposeful endeavour. Business firms naturally undertake a good deal of planning. Business firms have to master the environment and score over their competitors. Thus, in the case of a business firm, planning is always strategic in character. A firm cannot afford to travel in a haphazard ⚠️ manner; it has to travel with the support of a route map. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635775835955-PZML0LAKEVTZM4ND0M9L/unsplash-image-1zO4O3Z0UJA.jpg Bites - Succeed By Kicking People’s Ass - 3️⃣ What is your budget? The next thing to consider is how much do you have to spend. For example, you can have a goal to spend about RM1,000 a month in marketing across all of the channels. Your budget may be higher or lower than that. In this number you can include the cost of buying training programs or getting coaching on how to do some specific kind of marketing. Check out www.aaronkwan.marketing for marketing training programs. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777549402-WGD4QGGI81M92XBCRY7J/unsplash-image-fmQh9ouUofY.jpg Bites - Succeed By Kicking People’s Ass It helps in avoiding future uncertainties, helps in management by objectives, helps in achieving objectives, helps in coordination and communication among the departments, helps in control, and helps the customers in getting full satisfaction. Here are 6 tips you need to know to create a kick ass, take no prisoners marketing plan: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777622377-LXR9M7ZLT9V9D980W3HL/unsplash-image-_pc8aMbI9UQ.jpg Bites - Succeed By Kicking People’s Ass Marketing planning is a systematic and disciplined exercise to formulate marketing strategies. It can be related to the organisation as a whole or to strategic business units (SBU). Marketing planning is a forward looking exercise, which determines the future strategies of an organisation with special reference to its product development, market development, channel design, sales promotion, and profitability. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635776996223-HTYNNAKCH4I8FISGIFSK/unsplash-image--IAYGnq377g.jpg Bites - Succeed By Kicking People’s Ass - 2️⃣ Who are you selling to? This is the most important thing to consider when doing your marketing plan. If you do not know who you are selling to, you cannot effectively plan ✍️ how to market to them. Gone are the days when you could head out to social media, make friends and sell “stuff”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635778022684-K1Z9FRQDQOE8LKCN6DZH/unsplash-image-HtBlQdxfG9k.jpg Bites - Succeed By Kicking People’s Ass - There are marketing plans, and then there is THE marketing plan. A business firm has to make various marketing decisions. These decisions actually emerge from the complex interaction of a large number of persons carrying out diverse responsibilities in the marketing organisation. Being part and parcel of the overall management, the marketing executives are deeply involved in the process of planning . Marketing planning defines the role and responsibilities of marketing executives in such a way as to achieve the goals of the firm. It lays emphasis on the allocation of marketing resources in the best and most economical way. It gives an intelligent direction of marketing operations. Marketing planning involves the preparation of policies , programmes, budgets etc., in advance for carrying out the various activities and functions of marketing to attain the marketing goals. According to the American Marketing Association, “marketing planning is the work of setting up objectives for marketing activity and of determining and scheduling the steps necessary to achieve such objectives”. Planning is the first management function to be performed in the process of management. It governs survival, growth , and prosperity of any enterprise in a competitive and ever-changing environment. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635777473303-X0MRHPKF31D4VZG35WZU/unsplash-image-nemGViUnshQ.jpg Bites - Succeed By Kicking People’s Ass - 1️⃣ What are you selling? The very first ☝️ thing you need to do is to know exactly what you are selling. Sometimes, you are better off selling the factually correct ✅ product or service and sometimes you are better off selling the solution to a problem. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635775656245-8WAV8M24R4NZEEU9LIU1/unsplash-image-JW6r_0CPYec.jpg Bites - Succeed By Kicking People’s Ass - 4️⃣ What are your assets? While budget is definitely a consideration when figuring out your marketing plan, more-so is taking a look at what your assets are. When you are getting your marketing plan together, it is vital that you play to your (or your team's) strengths and weaknesses. It is important to know that if you set a goal to make 7 videos a week and hate doing them, it will not work out as planned. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635775598701-5Y6CEONDW7X1VLPXQ4ND/unsplash-image-RjqCk9MqhNg.jpg Bites - Succeed By Kicking People’s Ass - 5️⃣ Have you set your targets? You need to know what your goal is for all this marketing. A frequent mistake is that a business owner will say that they want “a sale” from their marketing. Now, this is great if they have an ecommerce site and are directly ➡️ selling on the internet. However, even for them, sales often come after a number of different exposures to the product or service. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635776844294-85QMOV3XZNLVZTNL9RH4/unsplash-image-Gbeb4Mxi6c8.jpg Bites - Succeed By Kicking People’s Ass Today, you need to be laser-focused on who you are trying to reach and where they are going to be spending their time ⏰, online or offline. Because of all the competing marketing messages, namely email, texting , billboards, postcards, and networking, you have to make sure that all of your efforts are concentrated on reaching your exact customer, exactly where they are. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1635775442624-PYXFP7DU2CE5WBJODSPH/unsplash-image-JoScUSxutjo.jpg Bites - Succeed By Kicking People’s Ass - 6️⃣ Get down to business Marketing is a sexy pastime when done at high levels. Getting all dolled up for a photo shoot or buying the latest video camera are fun and festive. Going to networking or speaking at an event is a rush , but now comes the challenging part. None of those marketing efforts work without having a plan for each. For networking, your plan could be to add them to your database, send a video email to say”hi” , follow that up with a phone call, and then send a personal note. Each and every person that you meet should run through that process. https://www.ak47.my/bites/watch-out-sprinkles-are-illegal-now monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634906809683-RLC9DR77SY8HRYCLEIB5/unsplash-image-fcPNOln1d6Y.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - 1️⃣ Misleading advertising misses the mark Misleading ads are unethical, and they are illegal as well. The Federal Trade Commision (FTC) regulates truth ⚖️ in advertising, and it expects marketers to make accurate statements in their advertising campaigns, back claims with scientific evidence whenever possible, and be transparent about negative features. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634906900874-1BW493M7CVXQ3SQLRUPQ/unsplash-image-10Y5hYSMdD4.jpg Bites - Watch Out - Sprinkles Are Illegal Now! It is common for marketers to highlight the best features of their products and downplay the negatives to improve sales. The line between ethical and unethical gets a little murky in these types of ads. Marketers cross the line to the unethical when they cannot prove their claims. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634906752141-8PMVMSNCJIEVAUP84FP8/unsplash-image-4ApmfdVo32Q.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - What is “Unethical Marketing”? Unethical marketing sends the wrong ❌ messages out to prospects about your products and services. These practices can lead to legal problems, but more importantly, they can lead to reputational loss or destroy your brand. Unethical marketing practices are not always obvious. Deception in subtle ways is just as misleading. These practices are major turn-offs for customers and, sometimes, they can be illegal, too. Here are 4 unethical marketing campaigns and practices you need to be aware of and avoid at all costs: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634906466271-671P28US0NYW7FBUPLBW/unsplash-image-LDG35ZxLYlQ.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - You might think of sprinkles as a cheerful and harmless dessert topping. Nonetheless, for one British bakery, a certain brand of “illegal” American sprinkles caused it to close its doors for a day and remove two staple items from its menu. Get Baked, a bakery based in Leeds, England, wrote on Facebook in early October that they would be closed the next day for several reasons: staff training, the need to catch up on other work, exhaustion ‍ among employees, and a recent “lovely visit from Trading Standards” after an anonymous customer reported the bakery for “using what are apparently illegal sprinkles”. Ethical business practices are important ❗️ in every industry, including digital marketing. Customers are often distrustful. The public has not forgotten past ads that they suspected were too good to be true that turned out to be less than truthful. Past deceptive marketing practices have caused customers to look for tricky wording in ads, read the fine print, read customer reviews, and do background research on companies. Likely due to bad marketing practices, many of today’s customers expect transparency in marketing - the assurance that companies solidly stand behind their claims. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634906949003-4CTTX4EL9WBD1S7TA5Q0/unsplash-image-IuQBc3aM5Sw.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - 2️⃣ Contacting customers without consent The FTC enforces the CAN-SPAM Act which sets commercial email standards, such as not contacting prospects without their consent. Upon customer request to unsubscribe, you must take them off your list to abide by the law. Before you are tempted to buy a list of prospects, consider that bugging the wrong customers too many times will do you more reputational harm than good. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634907035001-0H9IEM0GOR5NM1LP1C07/unsplash-image-BD6OCnIR_IA.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - 3️⃣ Insensitive controversy may stir up trouble Some marketers try to stir up controversy or present an unpopular opinion just to get people talking . Bad news often gets as much attention as good news, but that does not mean that it will always send customers your way. Take caution - relying on this unethical practice may result in more enemies than customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634907272613-FK65GKCYEA8Q4H6D1F00/unsplash-image-1jN9xDnedc8.jpg Bites - Watch Out - Sprinkles Are Illegal Now! - 4️⃣ Emotional exploitation can explode in a bad way A great ad can make you burst out laughing , bring tears to your eyes, or help you recall a pleasant memory from “way back when”. Using ads to prey on customers’ emotions can force a bond with your brand. However, they can also backfire on you just as easily. Be careful about crossing the line with tasteless ads that exploit human emotions. https://www.ak47.my/bites/if-you-have-dark-under-eye-circles-you-are-trendy- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476892835-A4WA2BKQPVRDCEV5E96X/unsplash-image-61rFb1qnu1k.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Thanks to dark marketing’s personal nature, you can test as many variations as you want without everyone wondering why you have many different ads. Create multiple variations on your theme, and when the campaign is finished, analyse the data to make your next attempt even more successful. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634477085872-VO3AYN0AYLX5AIFPW6F2/unsplash-image-VO5w2Ida70s.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Nonetheless, with all this talk about personalisation, be careful not to overstep your bounds. New data breaches pop up every month, and regulations like the European Union’s General Data Protection Regulation (GDPR) put the weight on businesses to safeguard the data they collect and to delete that data for good if customers ask them to. To avoid the worst kinds of backlash, do not collect any personally identifiable information that would allow you to over-personalise your messaging. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476815503-DGFXOV77WUUH4YGVA7AD/unsplash-image-omu9aMd9w7A.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! In traditional campaigns, A/B testing is far more difficult. How can you know whether one ad really performs better than another without consistency in both your audience and circumstances? Dark marketing removes that uncertainty by focusing closely on specific audiences. Test multiple ad variations within the same group to find out exactly which ones work and which ones flop . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476628824-13QDFS7XW0K6RGFIWYBI/unsplash-image-06ZTGDcAQFs.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! It might sound strange, but it is not as difficult as it may seem. For instance, let us assume you sell crochet supplies. You want to target retired women in the Dallas-Fort Worth metroplex, but you also want to get a piece of the 20-something market in Portland. Dark marketing allows you to not only target both groups, but to also show them separate ads. The Texas grandmas see ads about making hats for new grandbabies , while the free spirits in Portland see countercultural uses for their yarn. With dark marketing, who sees what is all up to you - and that is great for your ROI. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634475341842-E8ZNRJIGVONF9LWV3IIN/unsplash-image-9T9TbzqfTn8.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! The unique trend arguably kicked off earlier this year when TikTok users began embracing those dark circles that most of us have been trying to cover up with concealer, but instead of just flaunting their natural dark circles, these TikTok makeup mavens were intentionally painting on dark circles with eyeshadow. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634475974494-TWS1WO68ZOI1Q7O6DPSG/unsplash-image-uEQkwlI6Mzk.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Spend the morning developing a message for each audience, and then spend the afternoon targeting and executing that campaign. The faster you move, the more likely you are to beat your competitors to the invisible punch . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476172809-4FSFMPLUCS1PIB1C73QX/unsplash-image-nAuwybz8xcw.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Keep your marketing team updated on the latest in segmented marketing. Every member needs to know how to isolate and attack different channels with different techniques. Retain specialists in segmentation, retargeting, and personalisation to maximise the impact of your reach. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476695569-0SV04TPZNHHC0KX749MC/unsplash-image-ZOdMHFZ0HkM.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! - 3️⃣ A/B testing delivers clear insights Dark marketing is highly specific, which means it is also highly variable. Rather than waste money and confuse your audience, use A/B testing to create multiple versions of ads for your audiences to see which ones perform better. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634475428897-8FYPX928R42MNGSW67T6/unsplash-image-UIZYDvmQg6U.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! - The power of “dark marketing” While many marketers view dark marketing as a scary unknown, clued-in companies of all sizes are using dark marketing practices to build stronger relationships with their audiences - away from the prying eyes of the competition. This is not about using black hat social media techniques, like buying Instagram followers from Russia. It is about segmenting data to deliver targeted messages to interested audiences only. Dark marketing, or posts published only to targeted individuals, relies on highly specific targeting practices to create the most personalised advertisements possible. People share all sorts of information online, especially on social media. Marketers can use information ranging from demographic categories to dream vacation goals to develop campaigns that speak to individuals on a personal level. Dark ads (a.k.a. unpublished posts) can promote an event or a product in a customer’s news feed without posting anything on the company’s social page. This technique is tricky because companies cannot just look at their competitors’ websites to see what they are up to. Done right, dark marketing immediately drives revenue without revealing to the rest of the industry how it was generated. Imagine a massive campaign that covers millions of people; then, imagine that only the targeted customers know the campaign is happening. Closing the curtain on your competitors: That is the power of dark marketing. Here are 3 principles of dark marketing you can implement into your company: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634475699830-IB9UXNNF47R5HM0RCSSM/unsplash-image-nXhJ4v_GphQ.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Create workflows that allow you to take an idea from concept to execution within a few hours, namely minimise the approval process so campaigns do not get stuck. It will help if you are only targeting one or two ✌️ defined audiences. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634475587805-51UFAY1J6UJ6I71B6HZB/unsplash-image-iRnUeA04kUY.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! - 1️⃣ Velocity is your friend Speed is the name of the game in dark marketing. Opinions and opportunities shift quickly, so to transform those short-term feelings into revenue, you have to strike while the digital iron is hot . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476499286-B49RBWK3B7RVYYF2QRXH/unsplash-image-GZa4QFmv0Zg.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! Use dark marketing to go beyond traditional methods, and seek audience members with highly specific traits. Go after prospects based on their job titles or their online behaviours, and show different audiences different ads for the same campaign. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634477226771-2A8ODNG2333FX6W88TZF/unsplash-image-yu68fUQDvOI.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! You do not have to stay in the dark when it comes to dark marketing. With a bit of research , you can transform your public campaigns into targeted masterpieces that drive more revenue and keep your strategies out of the limelight. Keep your competitors guessing and your targeted audiences interested - before long, you will wonder why you were ever afraid of the dark. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634474662410-BA8UCCG6ZZUCCNS4WXQQ/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+OCT.png Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! - Lately, dark under-eye makeup is popping up everywhere . When it comes to an eye makeup routine, our eyelids and lashes usually see most of the action. However, social media users and fashion designers seem to feel strongly that the area under our eyes also deserves its moment to shine. From intentional dark under-eye circles to bejeweled detailing and everything in between, bold under-eye makeup is definitely trending, and even though no one ever expected it, we do not necessarily hate the look. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634476376450-64XZKE051K674RZZERUK/unsplash-image-X3ijISYzlM4.jpg Bites - If You Have Dark Under-Eye Circles, You Are Trendy ! - 2️⃣ Targeting finally hits the mark In the past, targeting was mostly limited to demographic information. Dark marketing offers a whole new layer of targeting precision that makes old targeting techniques look as outdated as old Nokia phones. https://www.ak47.my/bites/people-are-getting-crazy-over-netflixs-squid-game monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634304269141-JUXNS936VSDNBR9JJCFI/unsplash-image-LboV5Qpqm1E.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” This goes to show that we cannot always follow the conventional norm and depend on historic data to tell us what is next. Innovative businesses should always consider taking calculated risks with their marketing strategies. “Squid Game” redefined the boundaries of a TV show, revolutionising the way we view and interact with content. Regular content can get your business mediocre attention, but a really strong concept that is intriguing and fresh can make you go viral, which results in a lot of free marketing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634302690120-DGFQNAI08FR6VTFJKT1B/unsplash-image-sZIF10zFs60.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” The success of this viral South Korean survival drama has many valuable marketing lessons any brand can use to increase revenue , proving that there is no one-size-fits-all marketing technique. Whether you like to spend your weekends binge-watching TV shows on a streaming service or not, you have probably heard of Netflix's “Squid Game”. It is one of the most viral topics of 2021, and, perhaps surprisingly, it offers some significant business-related insights. Here are 3 important lessons you can learn from the popular Korean drama: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634303438595-5R9ILKAI9GAHDOD8EB5C/unsplash-image-q_YDIyibLsM.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” If you are able to get lucky by having a trend related to your brand go viral on TikTok, you are most likely going to have financial success. “Squid Game” picked up a fascinating amount of traction on the platform, almost forming an army of viewers that advocate and share the inside jokes . The great advantage for the show is that the only way to understand the jokes going viral is to watch the show because of how specific they are. This can work great for a marketing strategy. Make your campaign so unique and specific that you turn your audiences into advocates for the story. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634301950080-DRXYCGK3ZQBZOEA7LB1X/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+OCT.png Bites - People Are Getting Crazy Over Netflix’s “Squid Game” - The smash hit from the Korean entertainment world “Squid Game” is taking over global rankings. According to media reports on Bloomberg, Bucket Studio, an agency which represents the show’s lead actor Lee Jung-Jae, saw shares more than double ✌️ not long after the release of the show. According to Bloomberg, shares surged more than 70% in the past three trading sessions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634303111693-HSKK897QLSYHL29V85UM/unsplash-image-I4p0FcjDBJI.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” - 2️⃣ It is bound for success when your brand has a viral TikTok trend TikTok did not only reinvent the way brands reach their audiences , but it also set a new standard for how companies should approach their customers. Today, it is acceptable for a large brand to comment on a post without being professional. Serious brands that take an informal approach on the platform get more attention, resulting in higher free impressions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634303945284-X29QOTSU111DG1NPJ5PC/unsplash-image-2sZiklfv_0M.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” There is a gap in the market, almost a need for something odd and fresh like “Squid Game”. The third and most important lesson the show can teach us is that we really cannot predict what customers want next until they show us. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634302807088-DBTSNTJ89TUSRA85E1K5/unsplash-image-26R7DcmY9M4.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” - 1️⃣ Word-of-mouth is more successful than the largest paid ad campaigns Truth be told, word-of-mouth is what you usually read about when you are opening a 100-year-old marketing book ; it is considered an all-time classic technique. Some believe that it works as a minimal factor in any marketing strategy, but “Squid Game” proves that it can be the major leading factor in advertising. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634303032835-HS6XVSK1ELMO3748GND7/unsplash-image-GjAj2aNKw7E.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” We humans want to share something odd like this violent game of death ☠️ with our circle of friends and family. It gives us pleasure of some sort and makes for a great conversation starter. In the case of “Squid Game”, the violence and gore that kept the script on a shelf for a decade actually contributed to its success. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634303888797-LGVNVHMRTIEU2MJPHXKH/unsplash-image-t0Bv0OBQuTg.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” - 3️⃣ We do not know what customers really want until they show us This South Korean survival drama going viral will make sense once you actually watch it. It is a great TV show that will keep you on the edge of your seat , and it is rated highly by critics. Additionally, it is the perfect time to release such a show because audiences are bored of the copy-paste-styled shows now available on all these streaming services. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634302108910-P6MJVDCO5V70FW0NM499/unsplash-image-In9Tha9_Hu4.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” - What is “Squid Game”? It is a Korean drama, and its first season was released worldwide on September 17, and it has already become one of the streaming giant’s biggest international successes . It shot up into the Top 10 on the platform’s charts since its debut and currently occupies the top two spots in various countries. “Squid Game” has also reportedly become the first Korean series to rank No. 1 on Netflix’s U.S. most-watched list. In the hit show, 456 contestants who are in desperate need of money join a deadly survival game in order to win 45.6 billion Korean won, which is around $38.6 million. Social media users are comparing the show to the Hunger Games and James Wan’s Saw movies. Like those films, the series pits people against each other and places them in deadly situations they have to figure out how to escape from. The thriller provides plenty of brutal gore, violence, and suspense , so if you are into that sort of thing, look no further. It also provides thought-provoking, emotional viewpoints about society, showing how wealth disparity can often lead people to do the unthinkable for money - even at the expense of their own lives. Not even two weeks after its release, the show is already sparking TikTok challenges, building a buzz among Twitter and Instagram users, and being binge-watched by millions around the world. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634302880903-PYQ0ZTGX1ODMVITF9XW9/unsplash-image-0QEG_xOoY7Y.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” Unfortunately, marketing firms cannot buy or secure word-of-mouth, so it is usually done organically. However, businesses can now attempt to trigger a wave of trends or buzz to get word-of-mouth going with social media being highly accessible to brands. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634304034618-YRTOA4L7MKCV9QY5EH8M/unsplash-image-MRX9wQk4w7A.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” It sounds a little philosophical, but the reality is that we sometimes do not really know what we want until we are given something that we then figure out we want. To elaborate, when you go to any McDonald's drive-through , for example, you are welcomed with big flashing photos of food items meant to sell you something you did not really know you wanted or were craving when you arrived. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634304388456-BHK845YLXI29OXXJEO4W/unsplash-image-rS1GogPLVHk.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” Meanwhile, according to The Korea Herald, Showbox, a media company dedicated to film investment, production and distribution, initially saw its stock price soar more than 50% before dipping 10%. The report added that the initial surge came as earlier reports said Showbox had financed a film production by “Squid Game” producer Siren Pictures in its early stages. However, Siren Pictures said Showbox’s financing had nothing to do with “Squid Game.” https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1634302954377-6ZBGE6FHWG3WLZMMORQC/unsplash-image-bTU2mFrDyTU.jpg Bites - People Are Getting Crazy Over Netflix’s “Squid Game” Word-of-mouth hyping up a TV show at such an accelerated pace is something we have never seen before. Netflix is now investing in some marketing for the series with pop-up displays, which may be odd , but it is to complement the ongoing buzz happening worldwide. The moral of the story is that no paid ad campaign of any scale could accomplish the success that “Squid Game” achieved using just word-of-mouth, and there is a psychology that supports this. https://www.ak47.my/bites/live-life-like-emily-in-emily-in-paris monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633707871514-HKCT0P1L7SO1C892B326/unsplash-image-Q0-fOL2nqZc.jpg Bites - Live Life Like Emily in “Emily in Paris” - The second season of “Emily in Paris” will premiere on Netflix on December 22, 2021. In the meantime, it is time to brush up on some French ! The trailer for the upcoming season, released on September 25 (Saturday), takes fans inside Emily Cooper’s (Lily Collins) glamorous Saint-Tropez vacation with her friends, Mindy Chen (Ashley Park) and Camille (Camille Razat), as the trio - dressed to the nines - enjoy some time together at the poolside and live it up at a lavish party. To watch the trailer, click here https://youtu.be/a1ns9RFdVwE. Season two ✌️ will bring the return of Emily, Mindy, and Camille, as well as Gabriel (Lucas Bravo), Sylvie (Philippine Leroy-Beaulieu), Antoine (William Abadie), Julien (Samuel Arnold), and Luc (Bruno Gouery). A new character, Alfie, portrayed by Lucien Laviscount, was also teased in a shot that showed him and Emily smiling at each other with the Eiffel Tower illuminated in the background. The wildly popular first season of “Emily in Paris” was watched by 58 million households in its first month, which made it the streaming platform’s top comedy of the year. Let us dive into the 4 social media marketing lessons “Emily in Paris” has taught us: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708102865-NUGYIWRMUT2RJT05SG4J/unsplash-image-ZKJQCWsKmPs.jpg Bites - Live Life Like Emily in “Emily in Paris” - 1️⃣ The social media personality is crucial One of the main takeaways from the “Emily in Paris'' series is that people take brand personality on social media seriously. Customers see brands as a person with opinions, emotions, and what they stand for. A survey by Adzooma found that 55.7% of people would unfollow a brand because of the way they spoke online. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708364257-8ACEUF6V9SQ7MWFQ5OBH/unsplash-image-BTM9rjGL7cI.jpg Bites - Live Life Like Emily in “Emily in Paris” - 2️⃣ Content strategy is important We all know that to be successful in the social media world , you have to post content. Emily has shown us that having a content strategy in place helps guide the types of content that suit the audience of a particular platform. It is not simply about posting a lot of content; it is about choosing the right moments to share the right stories. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708931362-9OYLA0FZRRZR5BM6I6W4/unsplash-image-yCMCRYrfX9c.jpg Bites - Live Life Like Emily in “Emily in Paris” It is important to note that businesses cannot buy ads all the time. As a rule of thumb, at least 70% of the posts should tell brand stories. Those stories could be about the brand, the company, or their customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708170258-EBXAU49PPC4X6PAU1YD1/unsplash-image-eIvLuyDjCQI.jpg Bites - Live Life Like Emily in “Emily in Paris” A strong brand personality is an excellent way for a business to get noticed online. In fact, close to 60% of customers would buy from brands with strong personalities. A further 51% of customers have purchased from a brand because of the way they spoke online. Only almost a third (29.9%) have admitted they would not be swayed by either brand or personality. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708534405-H0FB2B2O9E80UGOJMFMS/unsplash-image-_tF3vug2FhQ.jpg Bites - Live Life Like Emily in “Emily in Paris” - 3️⃣ Instagram is powerful Emily always captured “moments” that she thought were interesting . Before she knows it, she has her own stories that a lot of people want to follow. That is what brand personality (or influencers) could do for businesses. It is the ability to align brand stories to solutions that companies could offer, and Instagram could be a powerful tool for this purpose. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708286950-2XFOJI2UFHO3AMJXRT2U/unsplash-image-uQP6mJ5x9Oo.jpg Bites - Live Life Like Emily in “Emily in Paris” It is necessary for brands to craft their personality carefully. A good starting point is to ask themselves why a brand exists. The answer to this question should be beyond the brand’s product features. It should be a vision of a better world that the brand wants to take its customers to. The next step is to choose a personality that represents the brand. There are multiple ways brands could choose someone to represent their voice online. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708612033-HEMSTZ6OCNOY7BNSEIKS/unsplash-image-7H6_jhXCbkQ.jpg Bites - Live Life Like Emily in “Emily in Paris” - 4️⃣ Social media ads versus engagement It does not appear in the show that Emily uses Instagram ads. In reality, it is difficult for brands not to spend money on ads to get more views for their stories. It is a major challenge for the marketing team because the space is super crowded. It is also difficult to consistently produce engaging content day-in and day-out. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708462419-B13RT5TPXXNMT3JQEC1L/unsplash-image-Oaqk7qqNh_c.jpg Bites - Live Life Like Emily in “Emily in Paris” It is important to understand that people use social media to connect with others and the outside world. Some may choose to engage with brands that sell products from a platform. However, more often than not, people only want to connect and to engage . That is why telling compelling and interesting stories that represent brands is important. Emily makes it very simple for brands to understand that a simple photo with a compelling caption could go a long way if they have the right person to represent them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633708845496-C90LJ7ZPVR0P57KTCPAG/unsplash-image-X_fbh4Utwk4.jpg Bites - Live Life Like Emily in “Emily in Paris” At the end of the day, businesses are under pressure to generate revenue in some forms. It is especially true to the companies that use a direct response marketing approach. Those companies measure results in the near term. When the marketing team spends time ⏰ and money on something, they have to show immediate returns in forms of the number of leads and ultimately sales. https://www.ak47.my/bites/libresse-experienced-backlash-for-their-campaign-know-your-v monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182844778-M1RTYRLIB26JURKJKOIG/unsplash-image-GVFaCidhlhQ.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ First, decide if you are going to: Surprise your audience with an unconventional response to a conventional topic. Blatantly challenge or question an established paradigm with a defiant position . Solicit personal opinions, experiences, and stories to unveil the truth of the matter. Disrupt traditional modes of thought , stereotypes, and unconscious bias with data and documentation. Reframe a charged topic with persuasive creative content and documentation. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182721361-XFILOBY5YDUR1CL3N1A1/unsplash-image-DPW3OKMxPN0.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ The campaign in question was its recent V-Kebaya Limited Edition range which brought to life V-Zone confidence and femininity through a modern interpretation of the Nyonya kebaya floral designs. Done in collaboration with creative agency Muma Malaysia, the brand reimagined the Nyonya kebaya chrysanthemum and peony designs with the vulva as the heart ❤️ of the floral embroidery. Aiming to normalise V-Zone taboos, the brand wanted to spread a message ✉️ to women that they should be proud and confident in their own skin regardless of the shape, size, or cultural diversity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633183126342-3DBOKANR0UG4IMIIB4JF/unsplash-image-o4c2zoVhjSw.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ Before writing ✍️ or posting about controversial matters, you need to understand what is acceptable for your audience. Avoid topics that are very controversial, such as religion, war, politics, or sexuality because they give way to emotions like anger, hate, or frustration . These topics restrict rather than boost the conversation. You want a mild controversy that gets people talking , not shutting down. When done well, controversy brings more readers and viewers, and hopefully many more customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182602843-E9CW0X6STOBRERH5VW56/unsplash-image-EQuyeK1ti6s.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - What is “controversial marketing”? Controversial marketing is one of the most cost-effective marketing strategies because one courageous campaign can also generate high levels of awareness and drive conversions - especially if your topic or content breaks through the white noise of the internet and goes viral . This may come with some risk, but marketing is not about being risk-averse; it is about mitigating risk and taking smart risks. You can mitigate risk and fallout by selecting the right team, whether it is your in-house group, outsourced to an agency, a collaboration between your brand and a consultancy, or a combination of the above. Now, how are you going to get people on board with your brand if the controversy is all about the opposition? The answer is simple: You have to be ready to be loved and hated . Brands that take no risks will always be in between - never revered and never reviled. To be loved, you risk the opposite. That said, there are good and bad ways to capture this heightened emotion and work controversy into your marketing arsenal. Here are 5 rules you need to know for using controversy in your marketing and advertising: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633183224856-1A4L5ZX3UBAH5BMRCMHB/unsplash-image-gwT4rs_xlUA.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ As you work to pepper more controversy into your marketing efforts, remember that authenticity is rarely forced. For this reason, it can be very effective to identify potential controversial subjects through organic company conversations. No idea is entirely immune to naysayers, and any marketing campaign should have a plan for dealing with negative feedback. You will want to emphasise to your client that you have a plan in place to mitigate any negative response in an era of internet trolls and digital word of mouth . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182791947-WH6CFBZPY4J8KVZDBVGE/unsplash-image-h2QUaIqhK64.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - 1️⃣ Do something nobody else is doing In the digital-media-driven market, ideas that push the envelope often see high engagement with shares, comments, and broader syndication. Safe ideas and copycat campaigns do not. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633183022361-99YC5QZG30AEDDWK0YIS/unsplash-image-lp1AKIUV3yo.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - 3️⃣ Get people talking The controversy should be seen as a statement of position on a topic that is part of the current public discourse. It should not be seen as a gimmick because it should not be used as a gimmick. Shockvertising and fearmongering are to be avoided ❌ completely. You do not want your brand to look like a tabloid. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182934667-N0W15FOJYU9S2TM8NZ1C/unsplash-image-B2mq60Ksrsg.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - 2️⃣ Show real value Search and social media have pulled back the curtain of marketing transparency, so authenticity is a basic requirement of modern branding and messaging. Meanwhile, entertainment, along with the evolution of demographic marketing, has taught people we are being sold to at all times. People who buy stuff are demanding brands to show real value and to prove to us that they deserve the acknowledgment, attention, or action, in exchange for a transaction - whether it is a piece of personal information, email permission, or hard currency. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633181756988-PDZ8U2DPJ1XT6W1HRVJM/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+SEPT.png Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - Female genitals as a flower design? Feminine hygiene product company Libresse Malaysia has pulled its advertising campaign following backlash from a government-based religious foundation. The Muslim Women’s Council (MAYA) under Yayasan Dakwah Islamiah Malaysia objected to the brand’s focus on the vulva. In a statement on September 16, MAYA claimed that Libresse’s advertisements feature suggestive imagery of female genitals, the use of which is a “dishonour to women”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633182232780-UHHPNLX6NAYOEVSOTPWL/unsplash-image-21ztbENjzeI.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - 4️⃣ Always connect back to the brand When it comes to implementing controversy into your team’s marketing efforts , it is critical to emphasise the values that align with your brand and find your "controversy comfort zone." What is true to your company, important to your team, and relevant to your audience will all dictate how resonant a controversial marketing campaign is. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1633183297542-00C6WAV1ZX5WJM83277X/unsplash-image-h4elZPxUXLU.jpg Bites - Libresse Experienced Backlash For Their Campaign, ‘Know Your V’ - 5️⃣ Own the conversation You have the attention of thousands through a bold statement that got a reaction. Now what? Now, it is time to get down to business. Whatever your campaign plan calls for, make sure it includes the following elements at all touch points: Convey your positioning. Explain how your product or solution is relevant to the conversation you started. Have proof ready in the form of data points, case studies, testimonials and research . https://www.ak47.my/bites/are-hollywood-stars-romantic-relationships-real-or-fake monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632643437491-PQ0RM349BGD8U4E1BPU3/unsplash-image-4le7k9XVYjE.jpg Bites - Are Hollywood Stars’ Romantic Relationships Real Or Fake? On the other hand, relationships forged in a marketing boardroom can occasionally blossom into something more genuine. It seems likely that Robert Pattinson and Kristen Stewart, as the stars of one of the biggest teen movie franchises in the world, were encouraged toward replicating their onscreen romance off-screen to further sell in the idea of true, unending vampire love to Twilight fans. Their relationship, never properly confirmed, but told through long lenses and red carpet appearances, may have begun as work. However, four years down the line appeared to be very real. By the time Stewart was caught cheating on Pattinson with the director of her movie The Huntsman, they had moved in together, gotten pets, and were more relaxed about talking about their romance. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632643276843-QM9SL0A9ZMGYT11QCDY2/unsplash-image-zky0BmMT5m8.jpg Bites - Are Hollywood Stars’ Romantic Relationships Real Or Fake? Sometimes, this kind of pairing turns into a spectacular controversy . Kaley Cuoco, star of inexplicably long-running, award-winning canned laughter show The Big Bang Theory, and Henry Cavill, the guy who got the role of Superman, were represented by the same PR company and completely coincidentally began dating in 2013 around the release of Man of Steel. Their grocery shopping outings struggled to make anyone believe the two were doing anything more than holding hands the second a camera lens pointed their way, and the "relationship" was almost comically brief. Now, they have the dubious honour of being at the top of every "TOP TEN CELEBRITY RELATIONSHIPS THAT WERE TOTALLY FAKE!!" list ever published. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632642988298-YHVBE0BDXZU333V6YIMR/unsplash-image-LV7lkepljdM.jpg Bites - Are Hollywood Stars’ Romantic Relationships Real Or Fake? However, celebrities end up in fake relationships (if it indeed is a fake relationship) all the time, for many reasons. Usually it is just good old-fashioned, dead-eyed cynical ambition. As proved by genuine couples as far back as Mary Pickford and Douglas Fairbank and up to the current-day mainstays such as the Beckhams, the Knowles-Carters, the Kardashian-Wests , and the Jolie-Pitts, two celebrities are better than one in terms of earning power and brand recognition. For the rich and famous, it makes sense to date other rich and famous people, strategically speaking. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632642797942-WT9SA53GFESCWY0ZXDPZ/unsplash-image-j9Kp9Tq-BmE.jpg Bites - Are Hollywood Stars’ Romantic Relationships Real Or Fake? - "PROmances" - celebrity pairings that are less about love and more about profile - are nothing new. Watching celebrities, like Taylor Swift and Tom Hiddleston back in 2016, make out around the world is like watching a fruit rotting in time lapse. The accelerated grossness is fascinating , and it teaches us something both literal and metaphorical about the world around us. On the surface, the pair made a lot of sense: Swift, the most successful pop star on the planet and tall, and Hiddleston, a tall and very British actor in a very successful franchise. Neither of them can dance, but the very public way in which they have played out their romance so far - kissing on a beach in front of the paparazzi, meeting each other's parents in front of the paparazzi, touring Rome in front of the paparazzi, celebrating the 4th of July in front of the paparazzi - has led everyone from their respective fanbases to Phillip Schofield, an English television presenter, to call nonsense on the whole spectacle. https://www.ak47.my/bites/bts-is-popping-up-everywhere-and-they-could-be-near-you monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632060661036-TO6WDSEP0YDUBJBXK57E/unsplash-image-k0FpXP2W5gk.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - 3️⃣ Keep promoting after the event The third stage of pop-up shop marketing actually occurs after the event is over and everything is packed up. This is the time to share pictures and stories on social media. You want those who attended to remember what made the event so great , as you simultaneously encourage those who did not visit to come to your next pop-up event. This is also a great opportunity to remain in contact with customers you met at the pop-up shop via an online newsletter or strategic discount offers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632061003310-P1SX43V333Z0BOI8ZJR6/unsplash-image-sdTL4qTynfM.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - 1️⃣ Build buzz in advance Think of yourself as a boxing promoter, in the weeks leading up to the pop-up shop. It is your mission to build as much hype and anticipation around the event as possible. Much of this will happen on social media via event pages, content marketing, and possibly some localised pay-per-click (PPC) advertising. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632060592780-I3X44XKCWLAH9G7POH3E/unsplash-image-CyFBmFEsytU.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - 4️⃣ Use your momentum Very rarely is the pop-up shop itself the end goal. Sure, it can give you a temporary sales boost - but it is ultimately about momentum. The objective of a pop-up shop is to give your brand the boost it needs to thrive after the temporary event ends. Be sure to use the momentum you have gained to foster future success ✨ as you transition out of pop-up shop mode and back to normal retailer mode. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632060780823-ZEDQXOEPBBRRJPQDI18I/unsplash-image-ya-SNqL9Q-g.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - 2️⃣ Nail day-of marketing While building advance buzz is important, the most critical factor in your success is day-of marketing. For many shoppers , the decision to visit your store is impromptu. You are missing out on a significant source of traffic if you are relying only on your pre-marketing. Hence, feel free to get clever and try some new things. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632061111792-MTQ9HKBR09MMBSE4U0V1/unsplash-image-qnKhZJPKFD8.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! This is not to say that pop-up shops are not profitable - they certainly are. There is a lot that goes into a pop-up shop, but much of the success (or lack thereof) can be directly tied back to marketing. If the marketing strategy is sound, then foot traffic and sales will follow. Nonetheless, if the strategy is lacking, you may find your pop-up shop to be a waste of resources. Having said that, here are 4 marketing tips and techniques that other brands successfully implement for high returns: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632060231661-VSZQI8W3ZAWP3O4XLH93/%5Bupdated%5D+Alessandra+-+AK47%E2%84%A2%EF%B8%8F+SEPT.png Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - Malaysian Army, rejoice! The first ever exclusive BTS pop-up store in Malaysia officially opened on September 8th in 1 Utama Shopping Centre, in Petaling Jaya, Selangor. Army, as fans of the South Korean supergroup are called, are now able to browse and shop over 300 official merchandise to add to their collection. These range from limited edition apparel, accessories, bags, wallets, figurines, posters, stationery , and lifestyle products offered at the BTS Pop-up Showcase. There is also a special corner dedicated to exclusive Dynamite-themed items that are only available at the venue itself. The megahit Dynamite, released in August last year, is the band's first song fully recorded in English and garnered BTS its first Grammy nomination. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1632060395964-FKWIOK3AJVSQJWGL59N0/unsplash-image-P3pI6xzovu0.jpg Bites - BTS Is Popping Up Everywhere , And They Could Be Near You! - Over the years, pop-up shops have gained a lot of popularity . Not only are more businesses trying their hand at these one- or two-day events, but customers are responding in a very positive fashion. However, before you start planning your own pop-up shop, make sure you are ready for the marketing side of things. As the name suggests, pop-up shops are temporary retail establishments that emerge for a few hours ⏰, days, or weeks on street corners, in malls, and at major public events. The goal of a pop-up shop is to create a new touch point with customers and engage with them in a unique way without having to fully invest in a new store or location. That certainly sounds good, but why are brands really investing in pop-up shops? Well, the first reason has less to do with immediate sales and more to do with branding. Research shows that unique services or products, localised assortments, optimal pricing, convenience, and a fun experience are among the top things pop-up shoppers are looking for. By aligning your brand with this temporary sales strategy, you can encourage customers to view you in a new light. In other words, the value extends far beyond the shop itself. https://www.ak47.my/bites/blues-clues-is-finally-back- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887001032-1L6V9HK83BS3JP4STMYM/unsplash-image-_UIVmIBB3JU.jpg Bites - “Blue’s Clues” Is Finally Back ! - 1️⃣ Met us where we were Firstly, Steve literally asked if he could talk to us by asking if we had a second to spare. He gave us a moment to stop scrolling, remember who he is, and opt in to learn more about what he has to say. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887532582-DKKC2326LUG59Z7G2WO3/unsplash-image-V5vqWC9gyEU.jpg Bites - “Blue’s Clues” Is Finally Back ! - 4️⃣ Made it about us Then, something magical happened. He addressed us, talked about us and how we grew up. He acknowledged that life has its ups and downs, saying, “We started out with clues, and now it’s what? Student loans and jobs and families. And some of it has been kind of hard, you know? I know you know.” Talk about an emotional rollercoaster . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887148295-4JLQNEJDZ926829PCIFC/unsplash-image-9SKhDFnw4c4.jpg Bites - “Blue’s Clues” Is Finally Back ! - 2️⃣ Helped us visualise a moment Secondly, he helped us remember all of the good times we may have had with him while watching Blue’s Clues and the lessons we learned with him and Blue. He helps us visualise what it was like to watch his show , learn with him, and grow with him. In this moment, he not only talks about the amazing things but also the negative things. For example, when he left us all behind with his brother Joe to go to college. He owns both the negatives and positives - and he addresses them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631886733140-QCHW5D5AQ0LEDMFWN28M/unsplash-image-c4vQGhMADks.jpg Bites - “Blue’s Clues” Is Finally Back ! - Warning: Serious nostalgia ahead! All of a sudden it is 2002 again! The original actor who played Steve on Nickelodeon’s “Blue’s Clues” is back in honour of the show’s 25th anniversary, and his latest video is going viral. To watch his video, click https://youtu.be/zotoTKJ3ivE. Steve, played by actor Steve Burns, popped up on the Nick Jr. Twitter account on September 7th (Tuesday) with a sweet diatribe about his time ⏰ on the show. Burns, in character, begins the video talking about his “abrupt” departure from the show in 2002 to go to college. He goes on to say that university was “really challenging” but great because he got to “use my mind and take a step at a time.” He adds that now he is doing all the things he set out to do. Burns, now 47, starred on the show from 1996 to 2002. He concludes the video by saying he is proud of all his fans for growing up and helping him to do the same. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887754866-VTF1ZN8X7MQPMFLQOGKV/unsplash-image-ohbfKsIEbJQ.jpg Bites - “Blue’s Clues” Is Finally Back ! - 6️⃣ Ended with humour and a compliment At the end of the adorable video, Steve said, “You look great by the way. Whatever it is you’re doing, it’s working.” Why, thank you, Steve . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631886827144-BDLSWDTN31V6KMFO45B4/unsplash-image-cAtzHUz7Z8g.jpg Bites - “Blue’s Clues” Is Finally Back ! Blue’s Clues taught us many lessons since it premiered 25 years ago, but earlier this week, Steve taught marketers everywhere a lesson in empathy ❤️. As marketers, we have a responsibility to embrace empathy just as Steve and the Nickelodeon team have. We play an increasingly important role in the lives of our audiences on social media. The more content we make that makes people’s lives brighter , more emotionally intelligent and empathetic, the better. Here are 6 lessons you can learn from Blue’s Clues’ Steve Burns: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887441141-RD7E2S50AWX0N3BKD74V/unsplash-image-AoqgGAqrLpU.jpg Bites - “Blue’s Clues” Is Finally Back ! - 3️⃣ Asked our permission Again, after acknowledging that he may have messed up by leaving his fans so abruptly, Steve asks our permission to “talk” about it. The experience of having a conversation is carried throughout the two ✌️ minute video and is nostalgic of what it was like to watch the show itself. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631887615697-OX0HAXLSV7RGJGAY7LDC/unsplash-image-JPcO061-UL0.jpg Bites - “Blue’s Clues” Is Finally Back ! - 5️⃣ Expressed gratitude He then carried it into gratitude for those of us who had watched the show, supporting and helping him along the way. Cue the waterworks : “In fact, all the help that you helped me with when we were younger is still helping me today.” It is alright, we all got teary-eyed when we heard it. https://www.ak47.my/bites/wanna-netflix-and-chill monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631388927777-YL1IYU1YSW9CJIG7L2NG/unsplash-image-EOQhsfFBhRk.jpg Bites - Wanna Netflix and Chill? - 1️⃣ Original content What is Netflix’s core product - the shows or the streaming platform? The answer is both. People tune to Netflix for a great entertainment experience, but the platform would simply have gone obsolete if Netflix did not have an equally great content collection. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387380549-GEVDEX9SOU81OQFKLLEI/unsplash-image-DtDlVpy-vvQ.jpg Bites - Wanna Netflix and Chill? The important lesson to learn here is strategic content sharing. There is no point in keeping your content exclusive to your web properties. Publish it on platforms that have a larger user base, and piggyback on the engagement hence generated. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387079209-0AHYIKJL4ELHJT4CYJV5/unsplash-image-51rRXYh7KEE.jpg Bites - Wanna Netflix and Chill? - 4️⃣ Do not be afraid to pivot Netflix’s idea of pivoting the pricing plan was a huge success. The Chief Product Officer at Netflix, Gregory K. Peters told India Today that the plan outperformed their expectations. Netflix has increased their user base in India and has been able to ramp up revenue. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387834709-13SW29VUJAC4015AULWS/unsplash-image-byp5TTxUbL0.jpg Bites - Wanna Netflix and Chill? - 2️⃣ Data-driven marketing Netflix is not only looking for which show gets more views. They employ Artificial Intelligence to uncover new dimensions of user behaviour, to take strategic marketing decisions . For example, Netflix finds out a correlation between individual user watch-time ⏰ and the probability of cancelling the subscription. People who watch less than 15 hours of content in a month are highly likely to cancel their accounts. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631386976327-10VVBY18MLF0FTUQ43XY/unsplash-image-p_Kmfx6wTKI.jpg Bites - Wanna Netflix and Chill? Netflix could have gone with its standard 499/- plan, but it saw an opportunity in India’s massive smartphone domination. They decided to make a strategic pivot in order to make use of the opportunity which turned out well for them. The key is to stay on top of the user data and market data, to derive strategies that could push your marketing efforts towards success. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631386552099-J3OBNV63S4V5AVAIG9T9/unsplash-image-3Mhgvrk4tjM.jpg Bites - Wanna Netflix and Chill? The three biggest takeaways from Netflix’s emails are: Deep segmentation - helps you cater to user journeys and make it easier for the users to convert. Hyper-personalisation - makes the email highly relevant to the user, and clean email design. Clean email design - makes it easier for the user to skim through the email, and not deviate away due to cluttered information. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631389058349-3Y17B78M9FT7FEF714U9/unsplash-image-iLwDW2lSOzk.jpg Bites - Wanna Netflix and Chill? - There are very few businesses in the world that have grown like Netflix. From an old-fashioned DVD rental service to the world’s largest content streaming service, Netflix’s marketing strategies have some great lessons for every business striving to make it big out there. Reportedly, Netflix’s revenue has grown 183% between 2016 and 2020, coming close to $25 billion by the end of 2020. Same goes for its subscribers. By 2020, Netflix had crossed 200 million paid subscribers, which is more than any other streaming service provider! That is definitely some tremendous growth right there, and it is no secret that each entrepreneur envisions the same for their business. Here are 5 marketing lessons from Netflix that you should implement in your business: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631386796624-JQST5QJPLLMRZH8BKYBC/unsplash-image-5YU0uZh43Bk.jpg Bites - Wanna Netflix and Chill? - 5️⃣ Email marketing Netflix’s marketing strategies use email for multiple things, unlike generic marketing emails that try to sell a singular offer to the subscribers. On a whole, they are using emails for engaging current users with show recommendations, bringing back lost users with new offers and shows, increasing watch time for users with low activity on the platform, and making new release announcements . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631388771276-PAQZVEIL36FLAAGQZDEX/unsplash-image-kSfv9njQVc8.jpg Bites - Wanna Netflix and Chill? Today, there are several forms of content that a B2B or B2C business can delve into, each with its own set of goals . Netflix’s idea of generating original content can be replicated by your business in many ways. It is all about understanding your niche, the kind of problems you can solve for your audience, and creating guides, articles , blogs, videos, etc. on the same. The motive is to make content the reason why your users give attention to your product or service. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631386884084-F7681UK7SB2QM25J6ZFN/unsplash-image-E1eCQdiO_E4.jpg Bites - Wanna Netflix and Chill? Similarly, you can look for opportunities in your target audiences and try to pivot your ideas to better suit them. Making such radical shifts in your pricing model requires testing and validation, but the important point is to have the courage to pivot. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631386664939-Y9GFLJAJURGT8T4AMGLO/unsplash-image-xcgh5_-QIXc.jpg Bites - Wanna Netflix and Chill? Most of these emails are hyper-personalised, which means they will carry content based on your watch history . You will be suggested shows that you are probable to watch, both in marketing and transactional emails. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631388823654-XN48BZGXD22IIKUG4AUR/unsplash-image-yubCnXAA3H8.jpg Bites - Wanna Netflix and Chill? Therefore, Netflix now produces its own content, such as Netflix Originals, which helps them create engagement on the platform and exclusive content that incentivises users to sign up for a subscription. Additionally, by producing original content, Netflix can retain active users with a constant supply of new content to watch and build content credibility. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387257362-M6P46FLJL6TATMQ0A4IW/unsplash-image-xv7-GlvBLFw.jpg Bites - Wanna Netflix and Chill? Your business can even start generating content that specifically targets a social media platform. You can delve into video content for YouTube, create informational content for IGTV, or simply distribute guest posts. The business value associated with shared content will find its way back to you , in one way or another. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387609108-TNMUHQO55J9DDRR95IIC/unsplash-image-hvSr_CVecVI.jpg Bites - Wanna Netflix and Chill? Netflix is increasing profitability by taking its data seriously. Your business can also do the same by setting up a strong data culture. Ensure that your POA is backed by statistics when you sit down to draft the marketing plan for the month. Figure out user problems, and design ✍️ campaigns that solve them. It might also mean that you need to train your employees with data science skills. You will not be able to market it well because till the time you do not understand your audiences and their interaction with your product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387708018-SNNZDZTXYJGRUEW3SQ1F/unsplash-image-RjqCk9MqhNg.jpg Bites - Wanna Netflix and Chill? Hence, Netflix can figure out what shows the users with low watch-time will gravitate to, and start retargeting them. This could be done either by marketing emails, in-app notifications, or favourite show prompts. All of which are designed to increase the re-engagement of the user on the platform. This way, Netflix is reducing the probability of losing paid users. The complex data crunching required to make this happen is carried out by AI and ML algorithms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631387517605-AQA33XI3CDF27S7KWBMN/unsplash-image-f6Xv0xs9JWg.jpg Bites - Wanna Netflix and Chill? - 3️⃣ Multi-platform integration Netflix has about 5,000 titles available to the US audience. Letting one stream for free will not harm their business. Netflix’s YouTube channel has about 2 million subscribers, while their IGTV videos garner up to 100k views. Therefore, they do not have to invest a fortune in promoting a new show. Their social presence does it for them. https://www.ak47.my/bites/pepsi-coca-cola-one-two-three monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259014011-2ZHN7LIFI1UB4WDVHZ9Q/unsplash-image-VBe9zj-JHBs.jpg Bites - Pepsi, Coca Cola, One, Two, Three! Alongside all the screaming chaos and throat slicing threats, an individual, who just graduated college with a marketing degree, stands up and suggests one of the theories on why some people become loyal to a specific brand, while others feel connected with another brand - mostly competing ones. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259255170-M1HMG26YNB9IWN90WPVS/unsplash-image-e3OUQGT9bWU.jpg Bites - Pepsi, Coca Cola, One, Two, Three! Coca Cola implements its emotional branding campaigns in a way that would trigger emotional touch in the minds and hearts ❤️ of the consumer, with a sense of belonging and loyalty. As simple as it may sound, the company aims to create a smile , even a subtle one, as an individual watches their ads. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259161327-8UOALCUX8GMRWH5XNK8C/unsplash-image-Oj7nnln5k3k.jpg Bites - Pepsi, Coca Cola, One, Two, Three! Majority of companies strive to build a brand which would not only go global, but also make people all over the world excited, connected and even obsessed. This is where Coca Cola’s marketing strategy kicks the door open and launches campaigns that involve attachment of company’s values to practical emotions shown by the customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631260003159-H83RI689LQP1GL0OOECD/unsplash-image-aF-9ZXLVQHI.jpg Bites - Pepsi, Coca Cola, One, Two, Three! Pepsi has a rich history in celebrity endorsement that includes professional athletes and pop stars, now growing to be impacting bigger audiences through collaborating with social media influencers. The list of Pepsi celebrity endorsers comprises Michael Jackson, Madonna, Ray Charles, Beyonce, Britney Spears, Kendall Jenner, etc. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259499952-45X5ZFTBPTVJLKBATJ9X/unsplash-image-1yQEs9ZumxU.jpg Bites - Pepsi, Coca Cola, One, Two, Three! Most popular campaigns of the brand include and are not limited to “Share a Coke - Share a feeling”, “Open Happiness”, “Taste the Feeling”, “Hug me”, etc. Coca Cola designs its advertising messages ✉️ in a way that would make the content go viral, targeting wider demographics of adults, young adults, and children. The idea of friendship, love, and kindness have become key targets that the brand hits, simply promoting the audience to drink coke and just have fun. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259563978-I59LM3CC831UYJLTWFV0/unsplash-image-r-enAOPw8Rs.jpg Bites - Pepsi, Coca Cola, One, Two, Three! To simplify, the means of building a loyal and long-lasting relationship, Coca Cola focuses on connecting with the customers on a more intimate and personal level and promoting emotional attachment. Not only that, the brand also focuses on personalising products in order to be closer to the consumers and using motivational call to action tactics. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631259730199-LUYBYGUX1DO195JJ1MCB/unsplash-image-JsPgXnXLV-o.jpg Bites - Pepsi, Coca Cola, One, Two, Three! On the other hand, there is Pepsi. Some will debate that it tastes better than Coca Cola. However, the brand stands no chance next to its main competitor when it comes to emotional marketing. While Coca Cola restrains itself to include celebrities or any kind of socially popular ⭐️ individual in its advertising videos, Pepsi is all about displaying influencers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1631260205026-L1UBAVVQAXIYTWVCF3RO/unsplash-image-pGQpBcylvOA.jpg Bites - Pepsi, Coca Cola, One, Two, Three! - Debates have always been a relevant and suitable activity to perform in case the mood during group gatherings turns a tad boring just like any period of history. Why? Because it is always fun to force your opinion on some innocent soul who happens to be standing in the corner quietly with an almost black coloured soft drink in their hands. Once you learn that they have been drinking Pepsi during the whole little party taking place, that is when you freak out. Because “How can you drink that? Coke is a hundred times better than Pepsi.” This is the exact and epic moment when every breathing human in the room starts to freak out and screams the phrases of why their preferred brand is better, although most of the time nobody gives you rational reasons as they are too busy judging you based on your favourite soda . https://www.ak47.my/bites/welcome-home-cristiano-ronaldo monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630835407587-4Z3DNNWN81A09TE16GJN/unsplash-image-52jRtc2S_VE.jpg Bites - Welcome Home, Cristiano Ronaldo! - 1️⃣ Learn from your mistakes Despite being one of the world’s highest paid football players with a strong track record of success, this does not mean that Ronaldo has not experienced the odd failure along the way. That being said, for every mistake he has made in a game, he has spent hours and hours practising to ensure it does not repeat, continually persevering for excellence . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630835109266-GV2ANDASYEE3V3Q6MINL/unsplash-image-xShLnB1e9KU.jpg Bites - Welcome Home, Cristiano Ronaldo! - Manchester United have confirmed they have reached an agreement to re-sign ✍️ Cristiano Ronaldo from Juventus. United have agreed to pay £12.8m for the 36-year-old, with the deal subject to personal terms, a visa, and a medical. Ronaldo scored 118 goals in 292 games in his first spell at Old Trafford before leaving for Real Madrid in 2009. United's announcement came after a dramatic 24 hours. Neighbours Manchester City had looked to be one of the favourites to land the forward, and some reports suggested personal terms had already been agreed between the two. However, Ronaldo has opted to return to United , where he spent six years and won three Premier League titles, one Champions League, two League Cups, and one FA Cup - as well as the FIFA Club World Cup and Community Shield - under Sir Alex Ferguson. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630835854791-DQYRTQTEDYJ4S71QZZBH/unsplash-image-P5L8gICF0CI.jpg Bites - Welcome Home, Cristiano Ronaldo! As a business, it is important to accept ✅ that failures will arise along the way. This should not knock your confidence. Instead, it should inspire you to identify where you went wrong and ensure that it does not happen again. This will enable you to excel in the face of adversity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630836358225-DRS7ZDX2M839BCBROW51/unsplash-image-SYTO3xs06fU.jpg Bites - Welcome Home, Cristiano Ronaldo! - 3️⃣ Utilise social media As previously mentioned, Cristiano Ronaldo has a massive Facebook following but also has a huge presence on Twitter and Instagram, where he regularly engages with his followers and provides them with rich content related to many areas including sport, leisure, and his family. Through social media, he has built an empire that generates buzz, improves PR, and keeps his fans hanging on to his every word. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630836015030-2XJ9CRB29QC3UZK7RGDV/unsplash-image-tB3EtOZIpnY.jpg Bites - Welcome Home, Cristiano Ronaldo! - 2️⃣ Earn your popularity Ronaldo’s Facebook page is one of the most popular pages across the social network , making him one of the most popular individuals with more than 100 million followers. Part of his appeal is not only his youth but also his determination , drive, passion, and courage. He regularly talks about embracing risk and making bold choices that drive him further, and he has absolute confidence in his abilities. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630836441237-B11WY0O3C6DINAXOXPU8/unsplash-image-k39RGHmLoV8.jpg Bites - Welcome Home, Cristiano Ronaldo! Though your business may not be as familiar or well-known as Cristiano Ronaldo, this does not mean that you cannot utilise social media to attract a wider fan base and keep your followers well informed. Using social media effectively enables you to promote your goods or services and form long-lasting relationships with your customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630835330480-OT7AJCNIGEIAYWZI3OFJ/unsplash-image-qCrKTET_09o.jpg Bites - Welcome Home, Cristiano Ronaldo! It is essential that your marketing is creative and unique while yielding the right results as a business. Cristiano Ronaldo can teach us a great deal about proper marketing as one of the world’s greatest football ⚽️ players. He has an exceptional track record of performing to the highest of standards whilst boasting an extremely impressive goals-to-games ratio. Here are 3 marketing tips you can learn from this former World and European Player of the Year to enhance your marketing efforts: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630836194554-NG1J8LIW8IJFZ9AU67GA/unsplash-image-BdTtvBRhOng.jpg Bites - Welcome Home, Cristiano Ronaldo! Your beliefs influence and shape your behaviour, which consequently impact on your performance. If you have true faith in your business and your brand and are able to inspire others around you to have that same enthusiasm for your brand, then more and more people will come to love your brand with passion. https://www.ak47.my/bites/potato-chips-have-super-powers- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221817663-G4ZQNT8IG3ABQP4FK25Q/unsplash-image-GEpzcRu5QGA.jpg Bites - Potato Chips Have Super Powers - 3️⃣ Dispense your content in different packages Chips were only available in bulk for nearly 75 years since their birth . In 1926, a California based chip company came up with the idea of pre-packaged chips that could be delivered to retailers and readily bought by customers. This further evolved into the individual and family size packages that we now have. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221584658-BGLKVP5MJ5YQBGK22NBV/unsplash-image-veNb0DDegzE.jpg Bites - Potato Chips Have Super Powers - 7️⃣ Follow regulations Your chips follow FDA regulations, and your content has to follow content regulations. Produce original content, cite, and acknowledge any sources you have drawn from. Use quotes if you are quoting others. Follow the AP guidelines where applicable. You can capitalise on your brand equity and diversify into other products just as top chip brands have done once you are a successful brand via your content marketing strategy. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630218902748-H7FXA3O5AONWPA4IPP6E/unsplash-image-ONQ86GlHs3c.jpg Bites - Potato Chips Have Super Powers - 1️⃣ Keep your content crisp Chips were invented on August 24, 1853 when an unhappy customer sent a plate of fried potato back to the kitchen at the Moon Lake Lodge in Saratoga, New York, because they were thick and sloggy. The cook, George Crum, fried another batch that was again rejected ❌. In retaliation, he deep fried yet another batch of wafer thin potato slices to teach the fussy customer a lesson. He thus inadvertently invented the crisp chips that instantly became popular. Soon, Crum launched his Saratoga Chips and other companies also sprang up. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630220448372-3I9TU5QK232GIUIZ2YQ9/unsplash-image-ntNfs6QSygw.jpg Bites - Potato Chips Have Super Powers Likewise, content should serve as tasty snacks that people look forward to when they are taking breaks between work or when they are plain tired or bored of the monotony of a regular day. Choose interesting subjects and produce snackable nuggets of captivating content that refreshes and rejuvenates people the way chips do. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221092296-WS1PKISXMXM78H7NR974/unsplash-image-osGYMaqiaR8.jpg Bites - Potato Chips Have Super Powers - 4️⃣ Cut down on the salt and fat It is the salt , oil, and trans-fat that makes chips so tasty. However, it is also the same salt and oil that makes them unhealthy. Add introductions, summaries, connectors, anecdotes, and analogies to make your content organised, fascinating, and readable. Also, include images to substantiate the point and draw attention ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630218806521-4K9LYLK2DQBV42LB41IQ/unsplash-image-YYDeTuqUHAs.jpg Bites - Potato Chips Have Super Powers - It does not matter whether you call them chips or crisps, they are one of the most popular snack foods in the world! How popular is it? According to the Northern Plains Potato Growers Association, the average American eats around four pounds of them each and every year, and in 2011, that added up to 1.5 billion pounds of potato chips. Time Money says around 11.2 million pounds of chips are eaten on Super Bowl Sunday alone. That is an almost unthinkable amount of chips! It is not just America who loves their chips. There are a shocking variety of flavours found all over the world . Do some traveling, and you will find chilli and chocolate chips, baked bacon and cheese with seaweed, blueberry, brie and cranberry, and even cajun squirrel flavoured chips. The entire world loves them! Here are 7 lessons that content marketers can learn from the popularity of chips: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630219191713-KOZ8QJ79HFI0K8ANB4NO/unsplash-image-WmnsGyaFnCQ.jpg Bites - Potato Chips Have Super Powers People like both chips and content crisp. Content that is long-winded or needlessly wordy is like thick and soggy fried potato. Keep your message brief , but one that is loaded with meaning and message. Tweeting is a great way to practice producing crisp content. Condense elaborate ideas into a 140 character tweet. Try to sum up the whole article into your tweet. By the time you reach your 5th tweet, you have already learnt to produce crisp content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221468996-TAQ1KNJ5ANB3DO6LBC7F/unsplash-image-bMcWIZWkOVs.jpg Bites - Potato Chips Have Super Powers - 6️⃣ Maintain freshness and variety Who likes to eat stale chips from a half-used packet lying around exposed? Also, how long can you continue eating the same flavour? Get creative and come up with fresh ideas rather than reuse old ones. Use a variety of ideas just as the variety of chip flavours . Use your own imagination apart from automated idea generators. Innovate like the chip manufacturers have done to produce pringles, tortillas, banana chips and yam chips. Experiment like the consumers do when they mix chips with salsa, salad, fish, cheese and other stuff. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630220970919-XPP41EE6SIXBDXEX982I/unsplash-image-bo8CqGmjjrI.jpg Bites - Potato Chips Have Super Powers Dispense your content via convenient packages for different audience needs - some want just the gist, some want the detail. When you promote your blog posts, articles, infographics, slides or videos via social media posts, make sure to capture the key message. Your Facebook posts can be a bit longer than your tweets, since they do not have the 140 character limit. This way, those who do not have the time to click through your links still get the message, yet keep the curiosity so that those who have the time do click and read more. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221321564-UJRURD517462N4H7JCDF/unsplash-image-dGRCDRUTNM0.jpg Bites - Potato Chips Have Super Powers - 5️⃣ Cut down on the air Do you realise that air costs when you buy a bag of chips? Consumers are upset that a lot of content in the modern chips packet is actually air . Readers will be upset if your content has a lot of “air” (blah blah blah) than real value. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630221196531-65DJ473UCGKY58ZQLLBO/unsplash-image-C1LRqFwVfwA.jpg Bites - Potato Chips Have Super Powers While this helps, it may also sometimes hurt because it means more page-load time ⏰ or more reading tasks for the audience. Hence, optimise your images and sub down your content wherever possible. Repetition is like trans-fat in content marketing. Edit your stuff carefully to remove all instances of repetition. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1630219305428-8CZMFEBWKFA0QDPGDFZQ/unsplash-image-PTv-B97DHNI.jpg Bites - Potato Chips Have Super Powers - 2️⃣ Keep your content snackable Chips are snacks, not meals - something people munch on between meals, because they are taking a break and have only so much time to quickly refresh themselves. People also eat chips when they are bored or want a break from regular uninspiring meals. We like snacks because they are tasty. https://www.ak47.my/bites/the-olympic-games-20-but-with-a-cat-this-time monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629637492514-2EU3C8NP4KMJG291N6JP/unsplash-image-SXGVliZGS7I.jpg Bites - The Olympic Games 2.0, But With A Cat This Time - What is Pay-Per-Click (PPC)? Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines, namely Google, and social networks such as Facebook. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629638251359-R3F9F1SDD7G32KWRN4H1/unsplash-image-gUIJ0YszPig.jpg Bites - The Olympic Games 2.0, But With A Cat This Time For publishers, the pay-per-click model provides a primary ☝️ revenue stream. Think about Google and Facebook, which provide free services to their customers - free web searches and social networking . Online companies are able to monetise their free products using online advertising, particularly the PPC model. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629637388071-T5JSC66TT2H6BUTQM6XA/unsplash-image-yJozLVBxNA0.jpg Bites - The Olympic Games 2.0, But With A Cat This Time - The competitive spirit continues! The Tokyo Olympic Games might have drawn to a close, but it seems many Malaysians still have a competitive spirit within them - albeit in a completely different arena. The name “Popcat” has lately been trending on social media, with Malaysians calling on their compatriots to join them in their quest to bring the country to the top. However, what is Popcat, and what on earth are Malaysians hoping to accomplish with it? As it turns out, it is an online clicking game that simply involves clicking on an image of a cat. Every time you tap your screen, the kitty opens its mouth in a wide “O” shape, with a popping sound accompanying it. The Popcat page was set up as a joke last December by a trio of computer scientists from Sheffield University, though it only started to truly pick up steam in April this year before conquering cyberspace these past weeks with millions of visits from users worldwide . Each click a netizen makes will be counted as a point for their respective country. A total of 214 countries are present on the leaderboard, including, funnily enough, North Korea ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629637738571-27A37B3MDMTLSA3EJ99J/unsplash-image-oHoBIbDj7lo.jpg Bites - The Olympic Games 2.0, But With A Cat This Time - How does the PPC model work? The pay-per-click model is primarily based on keywords . For example, online ads (also known as sponsored links) only appear when someone searches for a keyword related to the product or service being advertised in search engines. Thus, companies that rely on PPC advertising models research and analyse the keywords most applicable to their products or services. Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629637809153-BZ77J6734KLH8MO39ZW7/unsplash-image-uAFjFsMS3YY.jpg Bites - The Olympic Games 2.0, But With A Cat This Time The PPC model is considered to be beneficial ✅ for both advertisers and publishers. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. In addition, a well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher. https://www.ak47.my/bites/be-an-olympian-and-win-the-gold-medal-with-these-tricks monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629535055447-J9YKN55MJXQO58IXCU23/unsplash-image-J4yQp1lIJsQ.jpg Bites - Be An Olympian and Win The Gold Medal With These Tricks! - The Tokyo 2020 Games opened on July 23, 2021. It was exactly a year and a day after the intended date. Additionally, the Paralympic Games will begin on August 24, 2021. The Olympics is one of the most-watched sporting events in the world . With over 11,000 athletes from 206 countries competing in 339 events all going for the gold . Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed ever. Every competition needs sponsors. Airbnb was one of many brands to sponsor the Tokyo 2020 Games. By being a sponsor for the Olympics, these brands can promote themselves by having marketing campaigns, which increases brand visibility . For example, Airbnb hosted an event to bring fans the “Olympian and Paralympian Online Experience” with over 100 online virtual experiences hosted by top-class athletes from all over the world representing many different sports and topics. Considering these campaigns in the context of your own brand can help you generate ideas to connect with your audience during the Olympics and beyond. However, how do you know the most effective ✅ way to reach your audience in this ever-changing digital world? The secret to finishing first is a three-step process. Here is how it is done: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629535549235-OQY2MKO9C6EG7RGA39U5/unsplash-image-5IHz5WhosQE.jpg Bites - Be An Olympian and Win The Gold Medal With These Tricks! - 2️⃣ Build a targeted seasonal strategy Strong seasonal events, like the Olympics, are powerful times to review your keyword strategies for search engine optimisation (SEO) and pay-per-click (PPC). Your content needs to be linked to other pages on your site as well as to and from other websites. As your content pages gain authority and rank over time, they will move up the search engine results page (SERP). Try to leverage marketing partnerships to create backlinks to your site and to partner material that can be mutually beneficial. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629535499052-150I65TEOB8M6N9DJYSS/unsplash-image-Lno6-CxVXgo.jpg Bites - Be An Olympian and Win The Gold Medal With These Tricks! Besides, you can look to ads, social media, or even email marketing to channel inspiration for your next creative campaign. Find out how well your competition is performing. Then, using your newfound insights, you can jump in the race and brainstorm ways to relate your product, service, and brand to the Olympics. It is one of the best advertising plays of the summer ☀️ season! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629535383323-5P4GW46VHEWUOLGVJ1TC/unsplash-image-g-fm27_BRyQ.jpg Bites - Be An Olympian and Win The Gold Medal With These Tricks! - 1️⃣ Research Do you want to rank for the best keywords? You have to know what is trending and what people are looking for. What about making the best ads? You have to know what the best ones are out there. One of the most inspiring Olympics ads is Virgin’s Usain Bolt: #BeTheFastest ad. Check out the ad https://youtu.be/AdGQ43smLoc. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629535624748-UFZM0PQMN7Q3790HHK6S/unsplash-image-byp5TTxUbL0.jpg Bites - Be An Olympian and Win The Gold Medal With These Tricks! - 3️⃣ Keep relevant and stay top of mind In order to make an impact, you need to ensure you stay top of mind for your audience . Whether it is the Olympics, the holiday season, or another trending event, keeping your campaigns relevant and connected to your audience helps you keep their attention - whether they realise it or not. Take the Coca-Cola company, for example. Apart from the stage the Olympics gives its sponsors to spread their message, just the associates is a powerful brand awareness play. The Coca-Cola company probably would not be where it was today without the Olympics. https://www.ak47.my/bites/why-is-a-website-matter-to-your-brand monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629106288500-XOKPHF9PD55CJGPFPYL3/unsplash-image-yMg_SMqfoRU.jpg Bites - Why is a website matter to your brand? When you provide good service or product, positive word-of-mouth can be spread your business. A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful. One of the great things about the internet is that the size of your company does not really matter. The website is more important for small businesses than the big one. Websites are always available and accessible 24 hours a day. As a result, your customers and potential customers can visit your site to know the information about your new and upcoming products and services which is convenient for them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629104377328-3ZSOSDNMOVO7E9S6UTWE/unsplash-image-hHdHCfAifHU.jpg Bites - Why is a website matter to your brand? Every type of communication ️, piece of content, or advertisement that you put online will drive the consumer back to your website. As the backbone of your online presence, AK47™️ is aware that it is more important than it has ever been to have a website and have a website that is prominent and attracts customers and clients. They worked with clients to develop a wonderful website for the business as well as a standout Facebook Page. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629106060534-OAVOFLYWARO3PQ0536U4/unsplash-image-J6iLgznwL1c.jpg Bites - Why is a website matter to your brand? There are numerous marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. A website is also important because it helps to establish your business. In fact, customers today expect serious business owners to have an online presence. A well designed, informative and updated website will add credibility to your business and strengthen your brand. If you want to be successful for your company in the modern marketplace, you have got to have a professional website. The importance of a website for marketing extends to every aspect of your digital marketing strategy. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629106396007-LCCK9C6BS0668BUEK1Q2/unsplash-image-VE0Tqul_D0k.jpg Bites - Why is a website matter to your brand? Having a website and online presence strategy allows you to market your business online. A website is also important because it helps to establish credibility as a business. Websites usually provide a map ️ and directions to the company’s shops or offices for visitors to find their location easily. Another important thing is that you have the scope to represent your customers, why they should trust you and the testimonials and facts to back up those opportunities by building a website. Nowadays, people are busy and also smart. They have no time to visit the shop. They search the internet to know about the product or service before purchasing . They can know about the brand, features, price ️, size, color through your website. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629095983213-FPP8FNHENOFP3EO7EB6R/9.png Bites - Why is a website matter to your brand? Living in the digital world , a website is crucial for any business. If you have a business and do not have a website, you are probably losing out on opportunities for your business. A website can be used to accomplish many different marketing strategies to help your business grow . The web has a far more extensive reach than any other form of advertising. Your website will be the center of your company’s online presence. You can advertise your business around the web on social networking sites, forums and through pay-per-click ️ advertising programs. https://www.ak47.my/bites/celebration-good-times-come-on monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629534717448-IFWH9QOSAEIGKSTLO4RI/unsplash-image-POzx_amnWJw.jpg Bites - “Celebration Good Times, Come On!” - There are ways to celebrate and then there is Dean Boxall’s way to celebrate. Dean Boxall is Ariarne Titmus's coach, the man who set a new benchmark for bonkers celebrations at the Olympics, is trending. In case you missed it, Boxall's now-famous out-of-body experience came when Titmus hit the wall 0.67 of a second in front of arguably the greatest female swimmer ‍♀️ of all time, the USA's Katie Ledecky, to win gold. His extraordinary - if slightly questionable - celebration saw him striding through the spectator’s area, pumping the air, ripping his mask off and hip-thrusting against a transparent barrier. Here are 3 ways you can celebrate content marketing success like Dean Boxall: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629534882151-M268ZQLE9NVNKZ7I66VO/unsplash-image-xcFqSd-E4yM.jpg Bites - “Celebration Good Times, Come On!” - 2️⃣ Tell the whole world When you do something well, it is not vain to tell others. Customers are actually attracted to successful companies. The more customers see you grow, the more likely they are to engage with your content and connect on social media. You can get the word out about your latest success by dedicating a section of your company newsletter to the milestone, posting it on your social media profiles, sending postcards or email notices to investors, business partners and board members, or updating digital and print advertising to include achieved goals. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629534807390-UYBKME0JAN9G3G7C2SIN/unsplash-image-NbtIDoFKGO8.jpg Bites - “Celebration Good Times, Come On!” - 1️⃣ Leverage your new audience Meeting your goals means that you have a significantly bigger audience. Each new audience member means greater chances for spreading your content and gaining an even larger readership . There are greater chances for passionate followers to emerge once your crowd grows to a substantial size. These followers can be leveraged in many ways to get user-generated content that both grows your reach and increases the participation of other followers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1629534952045-KGQ1K8X27JQDH1DN4HMI/unsplash-image-Vmr8bGURExo.jpg Bites - “Celebration Good Times, Come On!” - 3️⃣ Reflect on how it worked Break down the success of the project to its component parts, and seek to discover when different members of the content team aided the content idea generation, writing, editing, and promotion. Talk about what surprised you - sometimes last minute tweaks to a plan can yield success. Remember to also talk about the fun parts. Fun has a significant part to play in success. Success requires passion, curiosity, and creativity - all those things require a real fascination with the writing material. https://www.ak47.my/bites/friday-the-13th-lucky-or-unlucky monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628847870158-LEUCQ0ZY54AQPWNSQOWB/unsplash-image-ZAYyDJ9hjmE.jpg Bites - Friday the 13th: Lucky or Unlucky? - Paraskevidekatriaphobia is the fear of Friday the 13th. If you asked someone to list a few factors that impact business performance, paraskevidekatriaphobia probably would not show up on the list . However, perhaps it should. A reported 9 percent of Americans are paraskevidekatriaphobics, and studies show that $800 million to $900 million in business revenue is lost on that ominous date. Chances are that most people have engaged in some kind of superstitious behaviour in a business setting, whether it is by wearing a lucky suit to an interview or scheduling an important meeting in alignment with a good horoscope. Irrational? Yes, but according to Stuart Vyse, professor of psychology at Connecticut College, these actions are understandable, especially in times of economic uncertainty. Although Vyse is not a proponent of irrational behaviour, he acknowledges that there are certain psychological benefits ✅. For example, more confidence and a sense of comfort, linked to superstitious rituals. "Crazy or not, you feel better having done them." https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848662528-CWJ4DJLJC6BY5H6LMZBK/unsplash-image-rKoOne_aUak.jpg Bites - Friday the 13th: Lucky or Unlucky? Superstition and business do not openly mix in Western cultures. However, in Asia, particularly in China and Taiwan, the two are intertwined. According to research done by Block and Kramer, superstitions can influence the buying habits of Taiwanese people, especially where it concerns lucky or unlucky colours and numbers . The study revealed that Taiwanese consumers often paid more for a package of three tennis balls than four because the number four is considered ill-omened. In Mandarin Chinese, the pronunciation of "four" is similar to that of "dead." https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848470995-295C1P9OUY67ZT6XOI7J/unsplash-image-bqDO4xrNRTQ.jpg Bites - Friday the 13th: Lucky or Unlucky? A home store, Crate & Barrel, ran a "Lucky You" campaign in 2008 on Friday the 13th. They played off the superstition ‍⬛ and had people come out anyway. Because consumers are not always aware of the extent to which they rely on superstitions, this is perhaps one model that businesses can follow . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848895031-P3B2JBXTC4HQN9LLRGY3/unsplash-image-U_ekGjoIm_E.jpg Bites - Friday the 13th: Lucky or Unlucky? Another study found that Taiwanese consumers indicated they would be just as willing to pay NT$ [New Taiwan dollars] 342.63 (approximately $10) for a pack of eight tennis balls as they were to pay NT$227.10 for a pack of 10. To put that in perspective , consumers who held positive superstitions about the number eight were willing to spend 50 percent more on 25 percent fewer units - all because in Chinese, "eight" sounds like "prosper" and "wealth ." https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848180574-IMA7XK3K643GO21F80Z5/unsplash-image-mi-tM1XMF84.jpg Bites - Friday the 13th: Lucky or Unlucky? In a paper in the Journal of the Academy of Marketing Science, Block and Kramer pointed out some successful marketing campaigns based on the number seven 7️⃣, considered lucky in Western cultures. For instance, Wal-Mart's "Lucky in Love Wedding Search," which granted seven couples a free wedding ceremony and reception for 77 guests on the lucky date. According to Kramer, that campaign was successful . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848088716-ZCY6IBB9YFHPBZG4L2MV/unsplash-image-F7sArPC3fNg.jpg Bites - Friday the 13th: Lucky or Unlucky? Lauren Block and Thomas Kramer are the Lippert professor of marketing and associate professor of marketing and international business , respectively, at Baruch College's Zicklin School of Business. They say businesses can take steps to mitigate losses on Friday the 13th, as well as capitalise on positive superstitions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848576422-X9SPZYG5CY89Y1T18JZL/unsplash-image-PQWDsr78l8w.jpg Bites - Friday the 13th: Lucky or Unlucky? Additionally, calling attention to the cursed date certainly has not hurt the Friday the 13th movies. The franchise grew to 12 films with its latest release, which came out on February 13th 2009 - a Friday. The first 11 films have earned a scary $350 million, and five of them have been released on a Friday the 13th. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628848357038-4MGA02WX0ZICNXWC57G8/unsplash-image-wp81DxKUd1E.jpg Bites - Friday the 13th: Lucky or Unlucky? On the other hand, hundreds of millions of dollars are lost on Friday the 13th because humans are naturally risk-averse. Although it is not always done consciously, there is a tendency toward less decision-making , Block says. However, by simply making people aware of superstitious behaviour, it can bring out their more rational side, reminding them it is just an ordinary day. https://www.ak47.my/bites/scream-your-head-off-with-horror-movies monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429530119-HNK0VWUW5KJX0PUB19CU/unsplash-image-tgr_OnCsazc.jpg Bites - Scream Your Head Off With Horror Movies - So, what makes a horror movie, a horror movie? Some theories argue that for a work to be classified as horror, it has to have a monster , which has to be threatening in some way, shape, or form. The monster is often otherworldly or violates the laws of nature , like Jaws - but some argue that a human character can be a monster, as in Psycho and Silence of the Lambs. In these cases, the human typically has superpowers - Hannibal Lecter seems to be able to read minds and pull off impossible escapes. When you start looking at human monsters, they are often thinly disguised supernatural beings, who actually only have the appearance of being human. No matter what the monster looks like, many argue it must have one key characteristic, which distinguishes it from monsters of other genres, namely sci-fi . Horror is a genre in which disgust is central as an emotion. A lot of monsters are designed to be explicitly or implicitly disgusting . Here are 5 marketing strategies you can learn and apply from horror movies: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628430277406-UNJSY4O6K4IMBYDN3T0S/unsplash-image-NK7CxFSAo9Y.jpg Bites - Scream Your Head Off With Horror Movies Marketers should keep their customers on their toes at all times so people stay interested . Offer new products in your lineup, but only hint at what they are, or run a one-day promotion out of nowhere. Whatever you do, make sure it is interesting and completely unexpected. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628430583664-MZQXLCZNKUSSLQEKLAZK/unsplash-image-V6rlLS2k04Q.jpg Bites - Scream Your Head Off With Horror Movies This strategy talks about choosing a face for your company and making sure there is a ton of cool merch to go with it. Your company’s logo is just like Pennywise. Slap it on literally everything like t-shirts, hats, water bottles, pens , inflatable pool toys, and so on. The more useful and stylish the item, the better your chances of turning your company into an icon. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429147744-9YOUT7DRP09K78F9EEAG/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+AUGUST+%281%29.png Bites - Scream Your Head Off With Horror Movies - Horror movies claw into our minds to exploit our worst fears. Ghosts , zombies, monsters, clowns, girls with long black hair, gremlins... the good ones are hard to shake, no matter how hard we try. Do you want the same thing for your business? Sure, you might not want people to break out in a cold sweat when they think about you, but you do want them to remember you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628430345073-9BK3O9PGWWV0KCOL1H2X/unsplash-image-PbspBt8DOyY.jpg Bites - Scream Your Head Off With Horror Movies - 4️⃣ The IT (2016) Strategy Pennywise is the face of IT, and his creepy look is what made the movie a success in many ways. He became a horror icon and not just another villain . The clown helped create excitement for the film’s premiere. People were even leaving floating red balloons tied to sewers in various cities around the country. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628431044113-9JS5LW452FZJ7LBHPZZX/unsplash-image-9DX0yEZKWPE.jpg Bites - Scream Your Head Off With Horror Movies To implement this strategy, use comedy and parody to bring more attention to your product. Be a little silly and do not take yourself too seriously . Humour is linked to higher recall, which is a big deal if you are trying to bring attention to your company. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429630389-47YOLA1MVX5QDAIAS6EG/unsplash-image-twVS-YjQn9Y.jpg Bites - Scream Your Head Off With Horror Movies - 1️⃣ The Blair Witch Strategy The team behind The Blair Witch Project movie defied expectations and scared the pants right off the audience before the movie even came out. This helped build the hype up to the release of the movie, and may have gained this indie sleeper hit interest that it would not have had otherwise. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429699942-1TH58IGR2RR3L6BO8XFN/unsplash-image-vLz1Gy-FLkQ.jpg Bites - Scream Your Head Off With Horror Movies This strategy suggests to pull a fast one on your audience so they are not sure what is real and what is not. Go viral by building hype up to the release of something, whether it is a new product or a weird pop-up shop you are opening. Think of it like leaving a bread trail so your fans can follow you all the way to the end project. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429847551-QWIAMF850VPDZIMJCBXP/unsplash-image-txHP_Xkwjeo.jpg Bites - Scream Your Head Off With Horror Movies This strategy consists of getting authentic, positive attention by relying on social media and word-of-mouth. Get a few ambassadors to talk about you on social media platforms like Instagram. Also, take it a step further and offer samples or some kind of gift to everyone and anyone. People are going to notice if you have something good, and word will spread as a result. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628430010256-ZGE4ITW9UR2VTUU7MM4F/unsplash-image-ZC0EbdLC8G0.jpg Bites - Scream Your Head Off With Horror Movies - 3️⃣ The Psycho Strategy When Psycho was first released, director Alfred Hitchcock was super guarded and secretive about his movie. He would not let anybody come into the theater late ⏰ to watch it as he did not want to spoil the movie’s big twist (Janet Leigh, the star of the movie, killed off early in the famous shower scene). This was a groundbreaking move at the time and something he did not want ruined for the audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628430915601-HOSLJVXWFKVKB3734H1X/unsplash-image-U4CHIP7oMIs.jpg Bites - Scream Your Head Off With Horror Movies - 5️⃣ The Texas Chainsaw Massacre 2 Strategy Following the success of the first Texas Chainsaw Massacre was going to be a tough feat. Director Tobe Hooper decided to go a completely different route and make the sequel a comedy instead. It was a weird choice, and this entry in the franchise sticks out like a sore thumb because of it. However, you have to give props to the filmmakers for going a different route and trying something new. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628429763744-4AAKXM1LT9GLH6TXZVC5/unsplash-image-07cKMGEjCnE.jpg Bites - Scream Your Head Off With Horror Movies - 2️⃣ The Hereditary Strategy Hereditary owes a lot of its success to word-of-mouth marketing. A24, a growing movie studio, gave out creepy dolls and heart monitors at midnight screenings of the film. As a result, people went crazy on Twitter and Facebook. Before you know it, millions became interested in seeing the movie. https://www.ak47.my/bites/everyone-can-be-hollywood-superstars-with-these-tips monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628245019534-DS9POYNG9AIUYCUBDSDM/unsplash-image-1UN0YVHcIlU.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - Hollywood ⭐️ is well known around the world as a content producer. However, as a brand, the valuable, relevant, and consistent films that Hollywood creates with the design of attracting and retaining fans makes it quite the content marketer too. Marketers can learn a lot from Hollywood. From brand building and brand storytelling to marketing strategy and more, marketing lessons from Hollywood do not only come from film promotional campaigns. They come from the creative and production processes as well. Here are 6 lessons marketers can learn from Hollywood: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244528071-P5VCUC6ZHI5LZ72H4K36/unsplash-image-dHn_feNlz38.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 4️⃣ Not everyone will like it and think it is good This lesson should apply to every new ✨ product development project and every marketing initiative. It does not matter what you think . All that matters is what your target audience thinks and what is important and meaningful to them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244332675-O9JRMUR2Z2FR3TEF84ZV/unsplash-image-ZevC9enikrM.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 6️⃣ Your story must be honest and relatable This refers to the elements of a good story that can be turned into a successful film. However, honesty, trust , transparency, and relevancy are some of the most important aspects of a powerful brand story as well. Without a strong foundation , based on an honest and transparent brand promise that customers can believe, apply to their own lives and trust, your marketing success will be limited. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244896292-1NMTTD9IAVXKPGBD7GBN/unsplash-image-NiwOgq8bdrQ.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 1️⃣ Repurpose what works Through analytics , brands today can easily gauge what content is performing best among their audience. Once that is identified, the next step is to brainstorm ways to extend its lifespan and value. For example, breaking up a well-read blog into smaller bits to be shared via social media. Once your brand identifies content that is clicking with your audience, think about how it can be used to create “sequels”, “spinoffs”, or “reboots”. You know, just like Hollywood does. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244824098-HMFHCCBYTPUFJYLW5DJK/unsplash-image-VwHzE0aFQfY.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 2️⃣ Quality over quantity When producing or curating content, quality is superior to quantity. Even a piece that generates a lot of views and engagement (or even ticket sales) can ultimately be a destructive dud if its poor quality reflects negatively on your brand. Focus on creating and sharing content for your brand and customers that is truly valuable , and not just voluble. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244676843-88C2GMZ6LPAIGZMWJ1E1/unsplash-image-_MYcIi9DgYQ.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 3️⃣ Authenticity is everything Rather than just churning out mediocre content, spend the time ⏰ and thought to develop high-quality pieces and authentic communications that truly connect with your audience and provide them with tangible value. Customers will dismiss it if your content and brand do not feel real and provide desired details and insights. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628244407825-ZDR7BIZYLL208GSVFYZH/unsplash-image-veNb0DDegzE.jpg Bites - Everyone Can Be Hollywood Superstars With These Tips - 5️⃣ Independent films do not have to follow rules, but they have to be good That lesson can be applied to all products and services. Great products, services, and brands have a chance to succeed. On the other hand, bad products, services, and brands might get lucky and enjoy some short-term success, but it is not likely to last. https://www.ak47.my/bites/so-have-you-had-your-covid-jab monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628060849232-FF0RMULGZUQZT3ZHSEVU/5.png Bites - So, have you had your Covid jab? - 3️⃣ Reward Consumers After Vaccinated Incentives and rewards can help fight hesitancy among some people to get a Covid-19 vaccine. Promotions for vaccinated people are a flawed tactic for both brand-building and public health. Brands may gain exposure from whatever buzz they may create from their promotions. Get vaccinated, get a doughnut - or lots of doughnuts . That is the promise of doughnut chain Krispy Kreme, which is offering customers who show proof of vaccination a free glazed doughnut every day for the rest of 2021. The deal is the latest and biggest example of companies rewarding customers who get vaccinated against Covid-19 with deals that simultaneously lure them into their businesses. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628059761456-1QS3VYDXW0DV8B3OWN67/4.png Bites - So, have you had your Covid jab? - 2️⃣ Incentivise People to Get Vaccinated Along with messaging, institutions can incentivise people to protect their own health and communities by making vaccinations a condition for participation. For example, domestic and international air travel could be conditional on getting the vaccine. Attending school or college in-person could make COVID-19 immunisation a requirement. And anyone wanting to attend concerts and sporting ⚽ events might need to be vaccinated to be able to go. John Ross, the CEO of Test Prep Insight, an online education company heard some people may experience side effects after their second shot, so he is giving employees the day off after they get their second dose of the vaccine, plus the two following days off paid, regardless of whether they actually have a reaction. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628060961182-ARZCHO4L3V63XP5EX6SS/7.png Bites - So, have you had your Covid jab? - 5️⃣ Measure and Finetune Your Messaging To be effective, it is also important to continuously measure campaign progress by community, using high-tech methods such as artificial intelligence-powered natural language processing of key information sources, and adjusting messaging and approaches as needed. Reviewing where messages are circulated (e.g., Twitter, Facebook, dating apps, news outlets) helps to determine reach and knowledge of messages. Coupling reach evaluation with outcome assessments will show whether target audiences engaged in the desired behavior - obtaining a vaccine - after being exposed to messages. If audiences do not get vaccinated, then messages need to be adjusted to better meet their needs. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628061077753-AHKXVRJ8735YZSP3AAWG/8.png Bites - So, have you had your Covid jab? - The Bottom Line: Social Marketing Works Social marketing can be a powerful tool for state and local health authorities in their COVID vaccine rollout. By combining marketing tactics with social and behavioral science, they can build trust and foster vaccine acceptance. The right social marketing messaging and expertise will help them achieve the most pressing public health goal of 2021 - getting more people vaccinated to stop the spread of COVID-19. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628059574787-EJKY9UH7Y4NI9REBDK0F/2.png Bites - So, have you had your Covid jab? - How Social Marketing Can Foster Vaccine Acceptance Social marketing can help promote vaccine acceptance and uptake. It offers a systematic approach to developing interventions that lead to measurable behavioral change - to the benefit of individuals and society at large. As a discipline, social marketing combines tactics from commercial marketing with theories from social and behavioral science to identify and address the motivations and barriers to change within a particular audience or audiences. Here are five ️ ways social marketing can help persuade the public to get a COVID-19 vaccine. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628060896890-NESLCB29L8QX105VDZLM/6.png Bites - So, have you had your Covid jab? - 4️⃣ Harness the Power of Social Media Dating apps and social media platforms, like Bumble and Instagram, could join the effort by providing users with virtual “I am vaccinated” badges. We have already observed young nurses and doctors ‍⚕️, former U.S. presidents and celebrities post photos and videos as they receive a “jab” in the arm. While social media is rife with vaccine disinformation, popular and accessible platforms, like YouTube, could also provide a channel to create and distribute valuable, shareable content with tremendous potential to increase vaccination rates among the most hesitant or resistant populations, particularly young people. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628059427997-TI9CEBA8RDVX2RP7BOYL/1.png Bites - So, have you had your Covid jab? Vaccine acceptance and uptake is critical for addressing the COVID-19 public health crisis. Vaccine hesitancy could produce a large reservoir of unvaccinated and unprotected people in the United States that could foster faster spread of variants resulting in a fourth wave of the deadly pandemic. To foster vaccine acceptance, state and local government health agencies and others need to develop and promote effective social marketing strategies. Up to this point, vaccine demand has outpaced supply of available COVID-19 doses. Yet, as Dr. Scott Gottlieb, former commissioner of the Food and Drug Administration, recently predicted, “I think we’re going to run out of [COVID-19 vaccine] demand sooner than we think." Likewise, Air Force Brig. Gen. Paul Friedrichs, the Joint Staff surgeon and a top military health advisor, expressed concern in January 2021 about the levels at which troops were refusing to take the vaccine. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1628059645237-PSH6A3S0QKNII01LWRO1/3.png Bites - So, have you had your Covid jab? - 1️⃣ Debunk Vaccine Misconceptions Government agencies, insurers, and healthcare providers can implement social marketing approaches to incentivise vaccine acceptance. To start, COVID-19 vaccine messaging should be framed around combating falsehoods with facts, debunking common misconceptions such as that the vaccine is not safe ‍♀️. Messaging should also focus on urging those who qualify to obtain the vaccine, and raising public acceptance while efficiently recruiting and deploying a clinical and clerical workforce to administer vaccines. https://www.ak47.my/bites/the-simpsons-can-tell-us-the-future- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822792814-0R6OORQ3FPD82I2RAQKJ/unsplash-image-BDIFIT1ILDs.jpg Bites - The Simpsons Can Tell Us The Future - 1️⃣ Take risks ⚠️ Do you remember the episode where Bart tries to jump across a cliff with his skateboard ? There was a good chance of him dying, but that did not stop him from wanting to jump the cliff. In marketing, you have to learn to take risks. Yes, you will make big mistakes when taking these risks, you will hit the jackpot every once in a while. If you are not willing to take risks, especially when it does not make sense to, you will never get your business to its full potential. Do not be afraid to try new things! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822288028-VD3DFH0M2VLGR00B1GAD/unsplash-image-8RXmc8pLX_I.jpg Bites - The Simpsons Can Tell Us The Future - 6️⃣ Keep your mouth shut The richest guy on The Simpsons is Mr. Burns. Over the years, you may have noticed that he makes money and keeps his mouth shut. The moment you start telling others your secrets , you are going to have competition. If you find a marketing tactic that works really well, keep your mouth shut. The moment you tell others about it is the day you lose. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822691359-KEML244K9BZOLP2YSRK6/unsplash-image-qlaot0VrqTM.jpg Bites - The Simpsons Can Tell Us The Future - 2️⃣ Be aggressive Bart rarely takes responsibility for his actions. He often uses this infamous quote “I did not do it. Nobody saw me do it. You cannot prove anything!”. If you are not willing to do whatever it takes to succeed , assuming you are not breaking any laws, you are not cut out to be a marketer. You need to be aggressive, especially in competitive landscapes. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627821852917-5UJLZXJ7PPUOWHH0FKSH/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+JULY+%281%29.png Bites - The Simpsons Can Tell Us The Future - It was only a few weeks ago that British billionaire, Richard Branson, soared 53 miles above the New Mexico desert on a Virgin Galactic test flight to space. However, The Simpsons were ahead of him. If you listen to the fans, the TV show had long ago predicted that Branson would head to space . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822236389-WTND51RF8VUN50DRLUC9/unsplash-image-fDaUCTp28dA.jpg Bites - The Simpsons Can Tell Us The Future - 7️⃣ Always be afraid Although Chief Wiggum is a tough cop, his son Ralph is a scaredy cat . Ralph is afraid of almost everything that he sees, but he is especially afraid of the unknown. As a marketer, you do not want to be afraid of the unknown, but you want to be afraid of being banned ❌ from a specific marketing channel. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822380824-242SXNHE6ADW5OGDL32Z/unsplash-image-hgFY1mZY-Y0.jpg Bites - The Simpsons Can Tell Us The Future - 5️⃣ You do not have to be smart to succeed Homer is not smart, but that does not stop him from succeeding. He has a decent job at a nuclear ☢️ power plant, and he has a good family. He does not let his lack of knowledge stand in his way of accomplishing anything he wants to do. You do not have to be a jack of all trades to get traffic to your website. Just go out there and try. If you find something that is working, keep on doing it. Once you know there is an ROI, you can hire a marketing expert to take things to the next level. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822639996-DXL4YGS3LG65A3W7P2Y9/unsplash-image-FwF_fKj5tBo.jpg Bites - The Simpsons Can Tell Us The Future - 3️⃣ Be creative Do you remember the introduction for The Simpsons? For every episode, there is a new, unique introduction. Take a page out of The Simpsons by being creative with your marketing efforts. Creativity can get you far. It can do wonders for your marketing campaigns as long as you are able to think ahead of the curve ↪️. Hence, do not focus on copying your competitors. Instead, think a few steps ahead of them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627821974129-P0MAX42BU8DDEK5WZY4R/unsplash-image-wnXo6T_cb3s.jpg Bites - The Simpsons Can Tell Us The Future - The Simpsons can predict the future? After the US Capitol siege and Kamala Harris’s victory, ‘The Simpsons’ fans are convinced that the show predicted Billionaire Richard Branson’s brief space adventure. Branson and five crewmates from Virgin Galactic made their journey into space on the company’s own rocketship ‘Virgin Galactic’s VSS Unity’ on June 12. The 71-year-old and his team reached an altitude of about 53 miles (88 kilometres) where they experienced a few minutes of weightlessness and witnessed the curvature of the Earth before safely gliding to a runway landing. After Branson’s stint in space, a picture from the episode named ‘The Burn and The Bees’ in Season 20, featuring an astronaut enjoying zero gravity in a space shuttle, is making rounds on the internet . Fans of the sitcom are convinced it the one of the series’ rather spooky foretelling as the astronaut featured in the cartoon had an uncanny resemblance to Branson. Predicting the future is not the only thing The Simpsons can do. It also has marketing lessons ! Here are the 7 lessons marketers can learn from the show: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627822572664-YEMCDRJ9UBE4H7Z1RR0F/unsplash-image-93W0xn4961g.jpg Bites - The Simpsons Can Tell Us The Future - 4️⃣ Never stop learning Lisa always looks to learn something new ✨ and never accepts mediocre results. She always has to have the highest grades in her class and does not care for anything but the first place. You have to strive to be the best, even if you are not naturally gifted like Lisa. Track every little thing you do with your company. That way you know where you currently are and how much you need to improve. https://www.ak47.my/bites/do-you-dare-to-look-ahead monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627633317655-PQS22MXYJQGCA9MWUQFY/unsplash-image-ODCh8XHHsgo.jpg Bites - Do You Dare To Look Ahead? - Speaking of ghosts, did you know that ‘ghost ads’ exist ? Ghost ads are an ideal solution for measuring ad effectiveness because they offer “apples-to-apples comparisons”, letting brands gauge how their ad is received by two separate consumer groups - those targeted and those who would have seen it organically . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627633340040-W586M392HT3MBHRX8GXN/unsplash-image-KWsFPbsCAPo.jpg Bites - Do You Dare To Look Ahead? - How does it work? Instead of buying ad space, a control group is created alongside a non-control group. Consumers in the non-control group see your ads at the frequency your spending and campaign guidelines dictate . Meanwhile, consumers in the control group see the standard mix of ads they would see as though your brand was not advertising. Ghost ads track when your ad would have been served. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627633529499-MJFPSJ9TYPOTUBQ3PX2R/unsplash-image-yJZm6exTI6Y.jpg Bites - Do You Dare To Look Ahead? - A woman spent sleepless nights after she spotted a “ghost” in one of the pictures that she took with her friends during a party months ago. The incident dates back to October 2020, but the picture went viral around a few months ago as the story surfaced on social media. Last year, Rebecca Glassborow partied with her friends in her block of flats , and all of them rounded off the celebration with a group picture. The group of friends posed, but a figure was spotted behind them with “distinguishable features of eyes, a nose and mouth”. England-based Rebecca is convinced that the flat is haunted since she was told that someone had died in the house, where the photo was taken. She lives above the flat where it was taken and said that her friends also checked the room thoroughly after spotting the “haunting figure” in the picture. However, they found nothing in the background that could have created the shape. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627633100369-VFNKW55FD8SKOLMNW3R0/unsplash-image-lhltMGdohc8.jpg Bites - Do You Dare To Look Ahead? One of the main benefits of ghost ads is that they allow you to test the effectiveness ✅ of your efforts without spending on advertising that is not for your brand. In a paper for Simon Business School, the developers of the ghost ad method explain that these ads can reduce the cost of experimentation, improve measurement precision, deliver the relevant strategic baseline, and work with modern ad platforms that optimise ad delivery in real time. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1627633225597-SRYA2DLHLK2H7JYJKZX8/unsplash-image-E1eCQdiO_E4.jpg Bites - Do You Dare To Look Ahead? When running a social advertising campaign, it is typical to continuously run tests to improve your creative and targeting, as where ads are displayed is the secret sauce of keeping costs down and reaching the right people. Ghost ads help take the guessing game out of how an ad will do and provide a significant departure from previous testing approaches. https://www.ak47.my/bites/unite-with-football monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626604976136-1KQBVCHB5FPJIJAG98VQ/unsplash-image-rxu0WbudUhM.jpg Bites - Unite With Football Come up with segments that are more relevant to people. For example, career military families. They move every few years, and they have the same rental needs and concerns regardless of their age or race. A marketing mix can cater to them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605187472-6TGJ20UX9M56RIWBMJIQ/unsplash-image-M2cFm9iHXSc.jpg Bites - Unite With Football If you are a football player who wants to become famous , worry less about what your publicist is doing on Instagram and more about what you are doing on the pitch. Do something amazing there, and success will follow. Attention flows from TV on to social media and other media channels. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605460281-X2SI0E64AHYO0NRWUI1G/unsplash-image-qowyMze7jqg.jpg Bites - Unite With Football - What is the tournament format? The top two teams from each group, plus four best third-place finishers, progress to the round-of-16 phase, which are then followed by the quarterfinals, semifinals and the final. Here are 2 ✌️ biggest lessons marketers can learn from the UEFA Euro 2020: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605054104-20BN9L6WTPVDXN2RB497/unsplash-image-9mXSfVYPmlM.jpg Bites - Unite With Football There are four main types of segmentation: geographics (location), demographics (age, ethnicity, religion, income), psychographics (social class, lifestyle, personality), and behaviours (use of or feeling towards a product). To illustrate, babies eat baby food. Senior citizens will take specific vitamins and supplements. Women purchase feminine hygiene products after puberty begins. Men get a certain uncomfortable exam after age 50. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605130913-HNAHGLTP8PIHD6XNQVY6/unsplash-image-4UGmm3WRUoQ.jpg Bites - Unite With Football - 2️⃣ Plan your media by segment, not generation Market segmentation divides a market into groups of buyers with similar traits and then targets each segment with a different marketing mix (the 4 Ps) or decides to ignore the segment. Which traits are most important ❗️ to use? Well, those that relate to buyer behaviour. Yes, you can segment by eye colour, but that would be redundant. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605675107-J6ADLU2FR44ZZ1D3TDA6/unsplash-image-R1INxePFOek.jpg Bites - Unite With Football - The UEFA ⚽️ Euro 2020, postponed from last year due to the coronavirus pandemic, kicked off on Friday, June 11. The knockout phase started on June 26 with the final taking place on July 11 at London’s Wembley Stadium. When the action got under way at 20:00 GMT in front of a planned 16,000 fans at a quarter-full Stadio Olimpico, the overwhelming feeling for European football’s governing body, UEFA, was of relief following the unprecedented decision to put the tournament on hold last year. Portugal , who were grouped with Hungary and past winners France and Germany , were the defending champions, having won the 2016 edition. For the first time in the tournament’s history, it took place across the continent with 11 host cities in all: London, Saint Petersburg, Baku, Munich, Rome, Amsterdam, Bucharest, Budapest, Copenhagen, Glasgow, and Seville. A total of 24 teams divided into six groups took part in the tournament, which comprised 51 matches. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605339454-W9LEHAS5RPBKO9AGW1GH/unsplash-image-4wF66_KWJxA.jpg Bites - Unite With Football - 1️⃣ Multiplier effect Campaigns are effective ✅ as they appear in many media platforms simultaneously. However, the problem is that different channels have different levels of influence. Which ones should marketers choose? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626605265053-WK02L2JJKDPK5M5N7B3A/unsplash-image-DxrZkG2t7Mo.jpg Bites - Unite With Football Essentially, the subtext of the analysis of the multiplier effect shows which marketing communication channels are generally most valuable . It is important to look at the greater context in terms of what ‘social media marketing’ really is. https://www.ak47.my/bites/people-go-wild-for-this-thorny-pungent-smelling-fruit-every-year monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439533322-P6FUB2XRTZ4ID8J8QGHZ/unsplash-image-WtXcbWXK_ww.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year - 1️⃣ Love your best customers with the 80/20 rule 80% sales comes from 20% of your customers cum regulars. They spend the most, and the margins are the highest. Some people are more than happy to pay for many durians, along with giving a tip to the seller to ensure the seller gives them priority ❗️. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439334745-EN7IW339LY1LTA8B965U/unsplash-image-r-enAOPw8Rs.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year - 3️⃣ Customer Service Recovery When you have a dissatisfied customer, you need to have quick customer recovery measures in place. Remember that when a person is unhappy about your business, they will bad mouth you to at least a handful of people. It can even get worse on social media . Thus, having good recovery services help to stem the negative brand perception. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439706204-9GNZ9SYUR49DNLOBV5CI/unsplash-image-T2NJ74BKKIA.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year - The lovely King of Fruits - Durians, according to South East Asians. In Malaysia , durians are the rage. It has become a cultural activity to eat and buy a durian anywhere during its season. Malaysian durians have topped fruit and vegetable presales at a big Chinese retail festival, showing the pulling power of the pungent delicacy. The top-selling variety at JD.com’s 618 festival - China’s second-largest shopping event after Alibaba’s Singles’ Day - was the Sultan durian from Pahang state, according to local media that cited data from the e-commerce giant. Sales have even exceeded that of ice cream and peaches . With its creamy, custard-like flesh and powerful odour , the thorny fruit has surged in popularity in China. According to United Nations data, imports of fresh durians quadrupled to $2.3 billion last year from 2017. In addition, they overtook cherries to become the country’s number one fruit import by value in 2019. Here are 3 lessons marketers can learn from durian businesses: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439611719-V0BS1QKMWWM81KJS984Q/unsplash-image-h4elZPxUXLU.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year In your business, you have to identify who are your core key clients and give them priority service or privileges. Customers always want to be recognised and pampered for their business to you, especially if they are regulars. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439453530-TLJ5KCJA534L3HL4RFLV/unsplash-image-pMW4jzELQCw.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year In your product that you have been building , you need to create different sub-brands which you can target a different clientele. Not only that, you can re-excite your client base to return and try your product in a different experience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626439403180-464LS12BE97CWY10VWP8/unsplash-image-THmxQP-QgC8.jpg Bites - People Go Wild For This Thorny, Pungent Smelling Fruit Every Year - 2️⃣ Product expansion The humble durian has proliferated into so many types. 30 years ago, the best durian was D24. However, there are easily more than 10 types of all flavours and tastes today. The durian growers knew that the craze for durian might die out if no product innovation was done. Hence, the many varieties - Cat Mountain King, D101, Red Prawn, King of Kings, and so on. https://www.ak47.my/bites/influencer-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626245104392-NSJ2RR8B3E66F896E42U/14+july.png Bites - Influencer Marketing - Influencer Marketing “Influencers” use social media platforms such as Instagram, Facebook, or YouTube, to develop and share content with their followers or subscribers, namely: consumers. Influencer content can include product review videos of anything from power tools to cosmetics , carefully curated lifestyle and fashion photos, and compilations of desirable products, like the most comfortable face masks (#pandemic) or the best Christmas gifts for the foodie in your life. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626246646501-A0450I1K7GZRS3S94L01/unsplash-image-euaivxORAm8.jpg Bites - Influencer Marketing - DON’T create misleading content In addition to disclosing all material connections to the company in question, influencers should base any reviews, opinions or testimonials on actual experience and should ensure that representations are honest and not false or misleading. For example, influencers could discuss their personal opinions after having used a cosmetics product, but should not make broad or generalised assertions that cannot be backed up. They might indicate that a product successfully covered their blemishes, but should not unequivocally promise it will cover all blemishes, unless such a claim is specifically endorsed by the company and based on adequate and proper testing. Brands should regularly verify that influencers are not making performance claims on their behalf unless these criteria are met. Health claims are especially sensitive and typically need to be based on the product’s Health Canada-approved label. Influencers must stick to what has been approved and not exaggerate health benefits. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626245361448-Q2SPCHAF6A9V5GF3S1OD/unsplash-image-cjw79r6ZwwY.jpg Bites - Influencer Marketing The difficulty with this form of marketing is the average consumer may not be able to determine whether an influencer that endorses a particular product or brand is being compensated in some way to do so. If he or she is, that such content may engage the deceptive marketing provisions of the Competition Act if the fact of the compensation or benefit is not disclosed. In fact, more than one-third of Canadian adults under 35 report having made a purchase ️ based on an influencer’s recommendation. This number will only increase as a record number of consumers are expected to shop online this holiday season to respect physical distancing measures. Following is the DO’s ‍♀️ and DON’Ts ‍♀️ of doing it for the ‘gram’ https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626245878587-R939URHLD8R5D4PVE5P8/unsplash-image-ImcUkZ72oUs.jpg Bites - Influencer Marketing - DO disclose all connections to relevant brands and products In all posts, stories, and other online content that promotes a particular brand, product, or service, influencers should be clear about their “material connections” to the company in question. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626247371348-B08FY039SIWXIFKD2VEZ/unsplash-image-enQcrUMOp_U.jpg Bites - Influencer Marketing - DO communicate ️ regularly with influencers about your policies and expectations Companies that regularly advertise or promote their products or services through influencers should develop or maintain influencer marketing policies covering the above-noted points and include reference to them in any contracts. All influencers affiliated with the company through receipt of paid sponsorships or free or discounted products, services or trips or other compensation or benefits should receive the policy at least biannually, as should employees and any agents the company engages for advertising. It may also be appropriate for companies to include reminders about best practices every time they send a product or perk to an influencer. The influencer advertising market is unlikely to shrink anytime soon and neither influencers nor brands will want to cut themselves off from the potential revenues associated with it, but they should do so wisely. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626246557855-ZHQKLU448L1BRO0Z7VUE/unsplash-image-PvXvbNMA2fs.jpg Bites - Influencer Marketing : The disclosure should travel with the post when shared. For example, an Instagram story with the hashtag #giftedbycompanyA appearing in text on the post’s image would maintain the disclosure when screenshot or shared by another user. On the other hand, a disclosure appearing in the written caption of a YouTube video may become separated from the video when shared or copied to other platforms, so a disclosure appearing in the video itself would be preferable. : Prior to posting any content, the influencers review the context of the post and consider whether, in the circumstances, the connection to the company in question will be clear ✨ to new viewers / subscribers. As such, influencers should not assume, on the basis of past disclosures, that a viewer will be able to discern the connection without a clear disclosure. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626246978650-6ESJ423TYUU9BPTCS7D0/unsplash-image-Q79XFGuTFfM.jpg Bites - Influencer Marketing Companies should also avoid “astroturfing,” which includes sponsoring fake consumer reviews or testimonials or any other commercial representations that appear to be the genuine and authentic experiences of impartial consumers, but are not. Astroturfing includes requesting that company employees post their own positive reviews to inflate the average rating of the company online. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626246048009-4EVRFDJZOSH5Z7LGF1V2/unsplash-image-IfxSL9-8V7E.jpg Bites - Influencer Marketing - Disclosures must be: : Unambiguous, obvious terms like #gifted or #ad and a mention of the brand or product in question are preferable to ambiguous terms like “partner” and “ambassador.” Linking or tagging a brand or posting a discount code is likely not sufficient to ensure disclosure of a material connection is clear. : The disclosure should not be buried in a long caption or list of hashtags #️⃣ and should be reasonably noticeable to consumers. : Viewers should be able to see the disclosure on all devices without clicking ️ or expanding. Verbal disclosures may be acceptable in some limited instances depending on the social media platform in question, but should generally be accompanied by written ️ or visual ️ disclosures, which are preferable. The text of visual disclosures should be large enough to be easily read by viewers on the medium in question. https://www.ak47.my/bites/these-seven-handsome-superstars-will-make-you-want-what-they-are-wearing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016219699-6H042YF59CKMGQJ5HXIS/unsplash-image-DNkoNXQti3c.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - The brand's men's artistic director, Virgil Abloh, expresses his excitement in collaborating with the BTS members. This is not the first time the Korean superstars explore the brand's closet, as they have been photographed donning pieces from Louis Vuitton many times prior to the announcement of the appointment. The most recent would be the Grammy Awards 2021, when the K-pop juggernauts graced the red carpet wearing pieces from Louis Vuitton's Fall 2021 menswear collection. Credible brand ambassadors are able to offer many benefits ✅, with the most important being the ability to give your brand a boost on social media, spread positive messages, and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from this process because it gives them an avenue to expand their professional network, learn new marketing skills, and improve at customer service for free. Here are 6 reasons why you need brand ambassadors for your business: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016778200-NTFGLMMUBGW18TA4PGRY/unsplash-image-sxh2s6hazyE.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 1️⃣ Brand ambassadors protect your reputation In cases of some bad press, brand ambassadors are able to rise to the occasion and defend your brand against any defaming news or opinions about your company. Not only that, they can also provide personal experiences with your brand, which can be used to help calm the situation. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016539843-W7SWHULLLIUZX9K9PKW4/unsplash-image-MOO6k3RaiwE.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 3️⃣ Brand ambassadors publicise in their networks People usually listen to other people about the efficiency of a product or service before they are convinced. Brand ambassadors are also limited by their social channels, and their potential audience is only so much. However, outside of the brand’s traditional social media channels, the ambassador is able to come in with their influence and form a more personal connection. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626015962877-VLCTG3X949J77JYRDHKG/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+JULY+%2832%29.png Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - The world cannot get enough of BTS (Bangtan Sonyeondan), also currently known as the hottest boy band in the world. Besides racking up millions of views online with their catchy music plus a Grammy nomination under their belt, the septet's popularity continues to rise as they land various endorsement deals with a growing list of huge brands. In the fashion world, the boys have been signed ✍️ on as the newest ambassadors for Louis Vuitton. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016439910-IWWBZZAXVJX3FBEO7U5X/unsplash-image-ruQHpukrN7c.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 5️⃣ Brand ambassadors help your brand grow The voice of a brand ambassador serves the best interest of your organisation because they are able to provide positive ➕ word of mouth. This goes a long way towards developing a positive public image for your brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016704956-F3QLIEUV2AIWS7RA68VU/unsplash-image-7esRPTt38nI.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 2️⃣ Brand ambassadors humanise your brand Many successful companies maintain a sizable ambassador program. This is because customers prefer to buy from people rather than a faceless brand. A powerful ambassador program is able to assume the responsibility of a marketing team and sales representatives without necessarily being paid. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016385691-HJ6HL2TLX0CRL5PJCJF8/unsplash-image-7nrsVjvALnA.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 6️⃣ Brand ambassadors increase traffic to your website Most brand ambassadors have either blogs or websites of their own. However, they can easily provide backlinks and referrals for your company if brought onboard. This is a great way to increase inbound traffic and be able to reach potential customers outside of your potential channels. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1626016494683-0D0PDUB92PG3JD1I7NXY/unsplash-image-zx0NNChxA00.jpg Bites - These Seven Handsome Superstars Will Make You Want What They Are Wearing - 4️⃣ Brand ambassadors provide positive word of mouth Due to the fact that brand ambassadors already have a robust online reach and professional affiliations within the industry, having their help in creating awareness can be beneficial. For instance, if you have 12 brand ambassadors with 10,000 Twitter followers, they can effectively reach 120,000 followers easily. https://www.ak47.my/bites/who-is-your-favourite-harry-hermione-or-ron monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625834137787-7ZHN6SFKAXMFI7RNX2AC/unsplash-image-onkrndO6sXc.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 2️⃣ Address the masses The best selling products are those which sell to the masses. Although targeted towards children, Harry Potter was also a lovely read for adults and others alike. This was also one of the key advantages of the book and the way it was written. Anyone can read it! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625834045852-83RLQF3XI1CZ5TQX63EE/unsplash-image-Xy6FpnFyVjo.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 3️⃣ Be consistent You will not rock each time you release something new if you are not consistent with your content, as observed in many Hollywood movies. In addition, J. K. Rowling was spot on in consistency. Who knew that Snape was the Half Blood Prince? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625833767546-PFSWJPSNGUF6JHJIFL1A/unsplash-image-nK1nJ3eA3eA.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 6️⃣ Know when to stop J. K. Rowling could have probably launched 100 books of Harry Potter, but she did not. She knew when to stop and how to stay on top even when she was not in the game. That is what grade A brands always do. They do not go on with one campaign which has gone on to be a hit. They know when to stop and start another campaign. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625834174653-4E79S2DL120F9LBKLHZ9/unsplash-image-3n7DdlkMfEg.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 1️⃣ Have great quality No one can argue this. Hands down, the Harry Potter series is one of the best books people have read to this day. Quality is all it provides, and that is the best marketing lesson learnt from the popular book series. You cannot market something which has low quality. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625833543543-5CJ2X5R1TR1I8403S8PL/unsplash-image-Kzh_MJof2-c.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - "Harry Potter" is a cultural phenomenon. There is no denying that it is considered a cultural phenomenon, whether you are a hardcore fan or a Muggle who has only seen the movies . “Harry Potter” is probably one of the most popular books ever written in the current generation. Few books have made a bigger impression on culture than J. K. Rowling’s Harry Potter series. With millions of copies sold around the world , the books defined the pre-teens years for the crop of millennials who were entering the workforce. However, the books are more than purely entertaining fiction . They are rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you realise. There are several reasons that Harry Potter was so good, but there are also several marketing lessons that we can learn from Harry Potter. Here are the 6 marketing lessons: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625833919610-30SXQQDS1IADIZ6XAQ67/unsplash-image-F6920BvzrZE.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 5️⃣ Think big Such characters are not born when you are thinking small and of just writing one book. For example, Dumbledore, Voldemort, Sirius Black, Draco Malfoy, and Severus Snape. They happen only when you think big from the start . Remember to always have a contingency plan. Ensure to have answers to these two questions - “what if this becomes a hit?” and “what if it fails?”. They can help you think BIG. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625834008144-GVJHVZS6WW3MI904HT7J/unsplash-image-LlqgVdoJvVA.jpg Bites - Who Is Your Favourite: Harry, Hermione, or Ron? - 4️⃣ Hold ✊ something back for later Each and every new Harry Potter book brought in a surprise. It could have been covered in one book. However, the book would have probably sold around 10 copies only. By lengthening the process and always holding something back, J. K. Rowling had the best advantage up her sleeves - the element of surprise . https://www.ak47.my/bites/level-up-your-beauty-with-these-tricks monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331530058-HCN8MTHI0RYH6S2WLMV9/unsplash-image-sztWS6R3UlA.jpg Bites - Level Up Your Beauty With These Tricks If you want to analyse the potential influence, numbers , and engagement on social media platforms, you can easily find out all important data using Social Blade. Choosing the right influencer for your campaign has never been easier. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331781216-P660TRTAN4CGKFRQ3RUR/unsplash-image--fRAIQHKcc0.jpg Bites - Level Up Your Beauty With These Tricks - 2️⃣ Add testimonials to your product web pages Happy customers are the best advertisement. A testimonial is one of the most powerful influences in a customer’s decision-making process . Shorten your customers’ research process by handing them all the information and valuable links related to your product. Did someone write a positive review of one of your products? Great! Add a link in the product description and watch the magic happen. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331813528-KTPR3HQWIJBSU4EUK7C5/unsplash-image-VibKgg3aUd0.jpg Bites - Level Up Your Beauty With These Tricks As a beauty marketer, it is critical that you find your brand voice and stick to the main focus of your brand. Inspire customers to share their feedback, beauty inspiration, and tips within the groups. Share special promotions as an exclusive members-only offer, and collaborate with beauty experts to help people solve their beauty problems. Remember that your main goal is to retain customers and strengthen their connection to your brand by building lasting relationships. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331453404-LPP5ZCU5URM721KLMVL4/unsplash-image-VUJldY3zw1U.jpg Bites - Level Up Your Beauty With These Tricks Choose keywords that are relevant to your brand, for example, “YourBrandName”, “skincare routine”, “best organic cosmetics”, “vegan oil/serum”, and go for it! The software will aggregate all online mentions and threads where you can easily start engaging with potential prospects. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331974638-4M150SH6Q2OC1VXP07GH/unsplash-image-xwM61TPMlYk.jpg Bites - Level Up Your Beauty With These Tricks - Beauty consumption and the cosmetic market has grown exponentially in the past few years. The global beauty and personal care industry was estimated to be worth US$1.127 billion in 2018, and is expected to continue growing strongly . However, with the evolution of customer behaviour in the digital age, beauty businesses and brands are facing enormous challenges, not just in ecommerce. Nevertheless, the digital world has taken the beauty industry to a higher, more connected level. It is easier than ever to communicate with customers globally through various types of content, channels, and platforms. Try to incorporate these 5 strategies in your day-to-day marketing activities if you want to level up your beauty business: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331629669-Q38LQSE7UNAX0FQJXY1M/unsplash-image-JOhjfzjeJLw.jpg Bites - Level Up Your Beauty With These Tricks - 3️⃣ Micro-influencers are the key to the customer’s heart ❤️ There is a major shift occurring in the influencer industry. Customers want to interact with real people and identify with their everyday struggles. This is why micro-influencers have become very popular - a person who knows how to build communities based on trust, loyalty, and authenticity will win the attention of customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331889224-LVUQ7883VNLOUJMIY2EY/unsplash-image-0aMMMUjiiEQ.jpg Bites - Level Up Your Beauty With These Tricks - 1️⃣ Create a community to build brand advocacy Cosmetic and beauty companies must leverage the inner desire of millennials to connect with brands, to share their brand experience with others, and to become a part of the brand they resonate with. That is why companies today must invest in building communities of customers and fans, via social media and other online forums. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331484739-ITGDQAM70UX4ZVK7UR7N/unsplash-image-PVDWaEhSIAg.jpg Bites - Level Up Your Beauty With These Tricks - 4️⃣ Find customers through social listening Social listening is the practice of monitoring your brand’s online presence, by searching, and analysing online conversations about your company, its products, competitors, and more. Social listening software such as Brand24 or Mention can help you do this. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625331375346-OZUBQYO9TOVY6HCZLEEP/unsplash-image-FJVpeHCqImU.jpg Bites - Level Up Your Beauty With These Tricks - 5️⃣ Unleash the potential of content marketing Content marketing is all about distributing relevant and valuable content to attract , acquire and engage your target audience. This strategy and mindset should be inscribed in your brand DNA . For example, create “how to” tutorials to teach people how to set up a skincare routine or home spa treatments. https://www.ak47.my/bites/fourth-of-july monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625040522991-YNP8PP9Z67SQHKY1LR2T/unsplash-image-kGTLeR1vZoQ.jpg Bites - Fourth of July - 1️⃣ Communicate the patriotic attributes of your brand Establishing a common ground (aka building rapport) is one of the best tactics for increasing sales. Because Fourth of July marketing brings with it an aura of patriotism, customers are actively looking for brands that position themselves as patriotic or align themselves with other sentiments of the holiday. Assess your brand from a variety of angles to find the most patriotic connection . Are your products made in the U.S.A? If so, make sure you communicate that in your Fourth of July marketing collateral. Do you operate a family-owned business? Talk about your ancestors ‍ and how their patriotism has impacted the business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625040862316-E7VUEQ34MVPLO57O6F05/unsplash-image--bSipl0j7PQ.jpg Bites - Fourth of July - 2️⃣ Offer Fourth of July discounts ️ Discounting your goods and services with your Fourth of July marketing is one of the easiest ways to take advantage of the holiday buzz. Customers are more engaged around the holiday - making it easier for you to break through the traditional communication barriers. If you operate a traditional brick-and-mortar business, you can run Fourth of July marketing promotions in the store, such as: Discounting items in your store that are red , white ⚪, or blue . (colour of the country’s flag) Using red, white and blue stickers on your sale items. Offering discounts to customers wearing a patriotic outfit. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625042997216-XS9Z2SLTZ1CPCWM9IF8S/unsplash-image-78F6OpcxEHI.jpg Bites - Fourth of July - 5️⃣ Be active in your community There is much more to Independence Day than fireworks, BBQs and parades. The spirit of the Fourth of July marketing is found in camaraderie. Find ways to be active in your community around the holiday - not just to increase your brand awareness, but to support the freedoms and beliefs for which the holiday stands. If you are a small business, donate time or resources to a local event. You can help give back to your community while also interacting with your customer base. If you are an eCommerce business, you can host an online fundraiser or donate a percentage of your revenue on the Fourth to a relevant charity like the Wounded Warrior Project. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625042774459-5PEGHXCT7B5H6KFSWDFH/unsplash-image-Qhn7qDvyPwU.jpg Bites - Fourth of July - 3️⃣ Create and implement a social media strategy Social media should be an integral piece of your entire Fourth of July marketing mix, especially during the pandemic lockdown. By using Fourth of July-themed hashtags #️⃣ and sharing topical news or photos ️, you can increase social impressions, engagements, and followers. It is important not to neglect this powerful marketing channel, as 50 percent of consumers say that a brand’s social presence during the pandemic does affect their purchasing ️ decisions. Here are some considerations for optimising your social channels effectively Update your brand’s social profiles to your country’s colour themed imagery and language. Use appropriate hashtags on your posts leading up and on the Fourth. Host a promotional contest. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625043137398-3AELUIIYOHUX0QPU6DN2/unsplash-image-BVBGpL_a8rc.jpg Bites - Fourth of July - 4️⃣ Publish topical posts on your blog Social media is an important digital marketing channel to invest in, but your website is arguably more important. Unlike social media, which offers limited flexibility and control of the user experience, your website is an owned asset for which you control entirely. As it relates to Fourth of July marketing, think about relevant topics that your target customers are searching . If you are a local business, this might be something like “Where can I watch Fourth of July fireworks in [city]?” People searching for that information could make their way to your blog - and if you optimise the blog effectively, they are hopefully exploring other pages of your site afterward. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625039652757-BXTDAQXFLNFWYO9PFUIP/1.png Bites - Fourth of July Looking for ways to spark more business this summer? Need to light a fuse with your marketing initiatives? Maybe your sales numbers are in the red. OK - that is the last Fourth of July marketing pun. The American Independence Day is around the corner, and use this excitement to attract more customers. An estimated 88 percent of Americans celebrate the 4th of July - spending more than $7 billion (around 29 billion Ringgit Malaysia) around the holiday. Whether you operate a traditional brick-and-mortar business or an eCommerce store, here are five ️ marketing ideas how American celebrating Fourth of July. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1625041383417-E3N5GHPBBOHZV0QHMY6G/unsplash-image-mv7Wm_olOQk.jpg Bites - Fourth of July If you operate an eCommerce business, you can run sales promotions like: Using a July 4 coupon code like “Independence”, “Fireworks ” or “America”. Running a time-sensitive sales promotion using a countdown that will elicit conversions. Offering an email coupon for everyone on your email list to entice more people to sign up. The goal of your sales promotions should not be short-term revenue. Instead, try to attract new customers to your business with the hope of developing a lifetime customer. https://www.ak47.my/bites/do-you-want-to-live-like-a-kardashian monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624804624160-GG0QZRIGH71BG7UOIWLG/unsplash-image-MkUdzJSsaBI.jpg Bites - Do You Want To Live Like A Kardashian? - Over the past 14 years, the Kardashians have managed to overhaul celebrity culture as we know it. In 2007, the first episode of their Ryan Seacrest-produced reality show “Keeping Up with the Kardashians” aired on E!, glomming on to the success ⭐️ of the first wave of reality television and Kim’s leaked sex tape. However, while they could have been another dime-a-dozen reality-TV franchise, they instead grew into a multibillion-dollar conglomeration that spans industries and has included multiple political campaigns. They have turned each member of the family into their own individual brand while simultaneously managing to keep the Kardashians as a whole constantly in the spotlight . Whether you love ❤️ or hate the Kardashian family, you cannot deny that they know what they are doing when it comes to marketing their shows, products, services and their own family. It might be surprising to some, but believe it or not, there are a few marketing lessons marketers can learn from this iconic family. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805366420-QCL3Y5VCKA56KIY0Z3U4/unsplash-image-Sc7TjNWUo6E.jpg Bites - Do You Want To Live Like A Kardashian? Social media is a great opportunity to connect with your customers, and Kim proves that. It helps your audience have an insight to your brand and your world . People crave that. Kim has three rules for socialising: show your personality, engage with your followers, and be open. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805737228-IARTQFQW4D5INDYOQNY2/unsplash-image-4Zk45jNyQS4.jpg Bites - Do You Want To Live Like A Kardashian? When it comes to your business, take this approach because knowing who your audience is and what they want to see is the key to appeal to them. Understanding their needs and wants allows you to position your brand in the best light. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805486776-712HIF3DMLLT0NFAQ8EX/unsplash-image-3ttFTqPQs5A.jpg Bites - Do You Want To Live Like A Kardashian? - 3️⃣ Expand on what you offer Would you like to know another reason why the Kardashians are marketing geniuses ? It is because they decided not to stay in one lane. They are now in multiple lanes when it comes to what they have to offer. Their television show, Keeping Up With The Kardashians, was huge for them, but they decided to expand on that. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805308900-V8WDJ68HG3RO358QKAGL/unsplash-image-ZKJQCWsKmPs.jpg Bites - Do You Want To Live Like A Kardashian? - 2️⃣ Engage with followers on social media often One of the most famous Kardashian sisters, Kim, is quite skilled on social media . It is not about how many followers she has, but it is about how she is engaging with them and how often that happens. Kim regularly engages with her followers by giving them a look into her world and they even get to give her some insight. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805539265-K35DH9582Y7OK9VUPAY9/unsplash-image-JG35CpZLfVs.jpg Bites - Do You Want To Live Like A Kardashian? Now, they have multiple television shows, beauty brands, clothing lines, fragrances, mobile apps, and the list could go on and on. The point is, you may want to seriously consider expanding if your brand is relying solely on one ☝️ product or service. Having more options for your customers will only allow your business to grow and increase your brand awareness. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624804980807-WAXZWHWKPZEZPAFSYGPY/unsplash-image-picP8pHyZ3Y.jpg Bites - Do You Want To Live Like A Kardashian? Take this negative opportunity as a way for your business to grow and learn from whatever situation you may have been faced with. Moral of the story: when you are faced with a crisis, do not ignore it! Get in front of it and try to turn ↪️ it in your favour, take those lemons and turn them into a tall, cold glass of lemonade. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624804884746-B6KU48G8MMMGTAQ0LKFP/unsplash-image-t261fCT-lEc.jpg Bites - Do You Want To Live Like A Kardashian? - 1️⃣ Turn lemons into lemonade It is no secret that the Kardashians are controversial, and while your business may not be as controversial or as scandalous as them, they know how to make the best out of a negative situation. Kris Jenner would never let any negative situation affect her family's brand, so why would you? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624805670570-VW3J8Y5PYK7A119ZQTGM/unsplash-image-LV7lkepljdM.jpg Bites - Do You Want To Live Like A Kardashian? - 4️⃣ Know your audience Believe it or not, there is always a rhyme or reason to why the Kardashian family does something. It is because they understand their audience, and they do everything they can to appeal to them. They know that people love them for their glamorous but drama-filled lifestyles. Hence, they give the people what they want. https://www.ak47.my/bites/boxing-all-the-way-to-the-top monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614528908-1LXMTD3NODRBSVNISB7Q/unsplash-image-gzeTjGu3b_k.jpg Bites - Boxing All The Way To The Top - 2️⃣ The fight is won in the gym Avoid the mistake of a poorly planned and prepared ‘brainstorm ’, which is unlikely to help create a winning brand idea, be it positioning or innovation. Rather, you must first work and sweat in your gym, in this case a brandgym. This means identifying the opportunity, namely who is the target, what needstate, on which occasion, what is the source of business gains, and fresh and relevant insight ‘fuel ⛽️’. Then, be ready to experiment and learn many times through sequential iteration until you are ready to launch. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614448849-F02YHE4ED6XS288RYQNQ/unsplash-image-mj51pZwan9c.jpg Bites - Boxing All The Way To The Top - 3️⃣ Focus on your strengths You have more chances of improving your performance, mentally and physically, by focusing on improving your strengths , rather than getting bogged down trying to address your weaknesses. Identify your strengths and work to make them even stronger while trying to keep your weaknesses into an acceptable level. For example, McDonald’s focused on taste and fun, whilst also working to ‘neutralise’ a weakness on health. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614210607-9KT86VB0M8BDE2E9VKYT/unsplash-image-hwHHq82Enf0.jpg Bites - Boxing All The Way To The Top - Boxing is a popular sport. Thousands and thousands of spectators travel ✈️ around the world each and every year to watch some of the biggest fights. Boxing is a very intense sport. There is a very good chance that your adrenaline is going to be pumping when you watch a good boxing match. You will feel nervous , and you will probably sway back and forth alongside the boxer. There are some bad fights, but even some of those can be a thrill ride . Boxing is really one of the most intense sports out there when it is at its best. This is definitely one of the main reasons that boxing is very popular ⭐️ and why it will remain popular for many years to come. Here are 5 lessons boxing can teach marketers about business: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614380008-04H2ANPKCQ2NCIEH15IE/unsplash-image-gUIJ0YszPig.jpg Bites - Boxing All The Way To The Top - 5️⃣ Plan for success, but be ready to respond too Part of effective planning is thinking of different scenarios and potential competitors' answers. However, perhaps even more important today is the need to be responsive and agile, especially for big brands. This means finding ways of speeding up innovation processes to respond quicker to insurgent threats. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614418528-93R70HAPMG4KJ0FLF4WE/unsplash-image-cqbLg3lZEpk.jpg Bites - Boxing All The Way To The Top - 4️⃣ Overcommit “If you want to climb a mid-sized mountain , train as if you were to climb the highest one”. When designing ✍️ the customer experience for your brand, what are the ‘moments of truth’ when you will really over-commit and delight the customer in a distinctive way. These distinctive brand properties are called ‘service signatures’. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614629986-6G0WMNCN9JFWLWQMVYCF/unsplash-image-_wCdhOulQVc.jpg Bites - Boxing All The Way To The Top The 44-year-old Mayweather retired from professional boxing with a perfect 50 wins from 50 fights but came back to the ring for an eight-round “special exhibition” against Paul. Logan Paul has found fame as a YouTube personality with 66 million social media followers . Mayweather beat the likes of Manny Pacquiao, Canelo Álvarez, and Ricky Hatton in a Hall of Fame boxing career. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614018133-LEUW499IC45JGGO3UTYC/unsplash-image-ig7vN6OkGNE.jpg Bites - Boxing All The Way To The Top - Floyd Mayweather danced around Logan Paul for eight rounds without inflicting any real damage . The fight between one of the greatest boxers in history and one of the best YouTube personalities in his family ended in predictable fashion on the night of June 6th. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624614575368-ZAP63P0D7HKNUAFI4DTK/unsplash-image-j6brni7fpvs.jpg Bites - Boxing All The Way To The Top - 1️⃣ Start with a clear and inspirational goal Avoid the mistake of starting a brand strategy process without a clearly defined brand and business goal . You can start projects with a ‘Destination Session’ to help the team set a business ambition that inspires and guides the process, keeps them on track, and ensures the outputs are rooted in the real world . This type of goal can help you be more focused and motivated. https://www.ak47.my/bites/partnerships-do-not-only-happen-in-romantic-relationships monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624184425493-N94LXSZQ1KNFNS75RRIZ/unsplash-image-k39RGHmLoV8.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams such as Starbucks and Google, Spotify and Uber, and McDonald's and Coca-Cola. Strategic partnerships are also referred to as co-branding. Some companies may not even seem to have much in common, but the best strategic partnerships find creative ways to expand their audience and potentially enter new markets. Here are 5 ways a strategic partnership can help you grow your business: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185135105-7EPTPFHH7ZJB825R60WB/unsplash-image-ypyaaEf2ntM.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - 2️⃣ Opportunity to reach new markets Your brand is now able to expand its horizons in areas previously unexplored, along with an extended reach into a wider variety of customers. For example, Google and Starbucks. You may not have thought of Google if you were to associate a company with coffee. However, the internet and coffee ☕️ make a lot more sense after this partnership. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624186308657-SQAVC1QLYPI9HSF0D43O/unsplash-image-muS2RraYRuQ.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships Create positive ✅ relationships with everyone, and partnerships help you meet and work with new people who could help you grow your business when you need it most. Partnerships work in many ways to spur growth and attention for your business. The most important aspect is accepting the right partner. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624186007514-6PBJL2DSESUUKIQ9AF9E/unsplash-image-2NwntN4J2Gw.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - 4️⃣ Brand awareness Moreover, a partnership increases brand awareness . The most crucial thing you can do for your business is getting out there and letting people know who you are. There are more chances for people to be exposed to your logo and other branding, which creates organic curiosity when you partner with other organisations or influencers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185011717-PG7Y41NYHF9HNUGKNT3U/unsplash-image-FobzAZJGM9M.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - 1️⃣ Access to new customers A strategic partnership means access to new customers, and embedded in this is an opportunity for free advertisement. You will be able to reach their clients as well when you pair with another business. This is an incredibly effective marketing strategy, stretching your reach into double the clientele. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185567181-2ITFTUK2S4SF31ELYH2T/unsplash-image-AsahNlC0VhQ.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships Similar opportunities to this could arise for both companies with this relationship established. If your business has the chance to explore a new frontier, coffee shops in this example, you could use this publicity to benefit both you and your partner. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185097842-ZFL03V0YYDKMNQKPPESF/unsplash-image-F6-U5fGAOik.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships The most important part of developing a business is widening your reach in the public. The more people see your product in an area they frequent, the more they will find your product elsewhere. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624186129725-C12NU26KE5WQ74BTUPCL/unsplash-image-Ors7abEAZq8.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships Brand recognition is an important first step in becoming a household name. You can accomplish it by pairing your service with a successful partner that carries a large customer base. Once you have done this, soon other companies will be asking you to partner with them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624186225750-QS4D1B5NAYDKSNRAVABS/unsplash-image-GGlz-QSvL38.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - 5️⃣ Brand trust Brand trust spawns naturally from a good business partnership. People will be more willing to help out and support your business when they see you work well with others and generate profit from it. It is all part of creating a healthy, stable, and productive network. You are only as good as the people helping you out, so make sure your business is a worthy investment for them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185621824-RWK8MZJVZIVVWWUFTX4Q/unsplash-image-iQqqo2zpmTI.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships - 3️⃣ Added value for previous customers The value it adds for your loyal customers is another benefit to a strategic partnership. Reaching customers during a growth period can help solidify loyalty. You want to show returning customers you care because it encourages one of the most powerful marketing tools, which is word of mouth . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624185679441-GDNP4D2APUYRCE30616R/unsplash-image-uGP_6CAD-14.jpg Bites - Partnerships Do Not Only Happen In Romantic Relationships Customers who hear positive comments about your business are going to tell their friends about it. You want happy customers who promote your services. You increase the chance that you will pick up some of these free advertisers by establishing roots with other corporations. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624184226567-98ACR6N3DRAABC00D8NO/A.+Individual+%28Points%29+APPROVED+%282%29.png Bites - Partnerships Do Not Only Happen In Romantic Relationships - Solarwatt will start selling storage batteries this autumn . They will be cooperating with carmaker BMW BMWG.DE amid an ongoing convergence of renewable power ⚡️ and electric mobility, the German photovoltaic (PV) firm announced on June 9th. Under the deal, BMW will supply battery components, also used in its electric vehicles for Dresden-based Solarwatt, which will develop and assemble PV storage products under the brand name Battery flex in Germany to complement rooftop solar ☀️ installations. https://www.ak47.my/bites/would-you-wrestle-for-this monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624027839009-OVAS7BBAIDKATPM062DQ/unsplash-image-L_7IbynPYNE.jpg Bites - Would You Wrestle For This? A gimmick is closely related to the kayfabe role the wrestler is playing. Kayfabe is a wrestler’s backstory . It is their Genesis - their beginning or their explanation for revealing a new character. The key is being authentic, yet amplifying your persona to both, attract the right audience, and repel the wrong ones. Marketers like Gary Vee, Brendon Burchard, and Dan Kennedy have all done the same. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624028009008-4OBZXFVGVW9YRVNWS17S/unsplash-image-Egnok9O2Mq4.jpg Bites - Would You Wrestle For This? - 2️⃣ Heels and faces In professional wrestling, “Faces” are the good guys and “Heels” are the bad guys. All of your marketing should have a “Heel” or “bad guy” - a villain, a problem or challenge that needs to be solved. Think of it as a monster that needs to be defeated, or an obstacle to overcome. Then, the “Face” of your promotion gets to be the hero or the solution to that problem. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624028113985-DRM5A72YMM6K4PO1ESKT/unsplash-image-Tkr-JaazcL8.jpg Bites - Would You Wrestle For This? - 3️⃣ Swerves The definition of swerve is “a sudden change in the direction of a storyline to surprise the fans''. Swerves work to grab attention , hold interest, and create engagement with your marketing and sales copy. You will need to constantly switch things up to keep audience engagement high ⬆️ if you are writing long-form sales copy, or if you are structuring a product launch sequence. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624027802789-REOKAZKY125HPWXB0T3J/unsplash-image-vLCFUqY3y5M.jpg Bites - Would You Wrestle For This? - 1️⃣ Gimmicks and kayfabe A wrestler’s gimmick is their persona, their character, and their positioning . It is what sets them apart from everyone else and makes them different. In marketing, this is called a Unique ✨ Selling Proposition (USP). It is the embodiment of their brand script . It is also what differentiates you from the competition and clearly communicates your value to the marketplace. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624028161186-J0AQ37QML6T6ZUE111FG/unsplash-image-8sM2SsANvKk.jpg Bites - Would You Wrestle For This? This includes providing the unexpected - adding in twists and turns to the plot, and peppering your copy with conflicts and drama . Simplifying, it changes the pace of your copy as well as the introduction of new villains or problems, and being conscious of the “S-Curve” that renews interest in a long-form sales piece. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624027707005-2BDGMQQ7VDD8ZTCRN2TU/unsplash-image-ZsFXXsv5Qi4.jpg Bites - Would You Wrestle For This? - World Wrestling Entertainment (WWE) wrestling is not a sport - it is sports entertainment . Lead by marketing genius Vince McMahon, he has found a way of selling a unique form of entertainment to a fanbase that do not necessarily find the stories that they want from traditional sports. In essence, that is what the WWE sells as entertainment - stories. With the creation of cartoon-like wrestling 'characters' like Ultimate Warrior, Hulk Hogan, and later The Rock, Stone Cold Steve Austin and John Cena, it is a profitable billion dollar business. It is not a real sport, but that is possibly what has made it so internationally successful . The rules are very simple (if in fact wrestling has any real rules), and the characters are larger than life that they can translate all over the world - 150 countries in more than 30 languages. Here are 3 marketing concepts from the world of professional wrestling that you can begin using to increase sales in your business today: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1624027926199-B09NHKX3J8YKXAJR74AQ/unsplash-image-6yjAC0-OwkA.jpg Bites - Would You Wrestle For This? Heroes’ are cheered because they embody the best qualities we desire in ourselves - bravery, tolerance, justice, truth, and strength however that looks. On the other hand, villains are booed because they are evil, mean, inconsiderate, and selfish. Hence, there needs to be a big, ugly monster, a problem that your product or service solves, in all your sales copy. Then, you or your product gets to be the “Face” - the good guy that wins the day. https://www.ak47.my/bites/superman-day monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623822857523-XTBWU964DGK6L3ZA0BIC/unsplash-image-x-I4fs7i3WI.jpg Bites - Superman Day ‍♂️ The third Sunday of June is celebrated as Father’s Day in most parts of the world. Father’s Day is a celebration of fathers, honouring fatherhood, paternal bonds and the role fathers play in society. This day was first proposed in 1909 to complement Mother’s Day celebrations. On this day children acknowledge and appreciate their fathers and father figures, who play an important role in their lives, be it emotionally, mentally or even financially . On this day children understand the importance of the role of a father in one’s life. This day acknowledges the contribution of fathers to their own families and society at large. Children buy or make presents for their father or father-like figure, write and draw ️ cards, spend the day engaging in activities that can be enjoyed with one’s father. Memorable dates are always big business for retailers. Well, retailing is about selling ️ after all, so savvy retailers need to use this opportunity to attract shoppers who want to buy something special to show their dad that they care . How then can you capitalise on it? Here are some tips to make the most of Father’s Day https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824264658-CVML7ELUA9BGMB1LZO1W/unsplash-image-W-ypTC6R7_k.jpg Bites - Superman Day ‍♂️ - 3️⃣ Simplify your delivery options Make sure that your delivery options are as straightforward as possible and explain the details in simple, easily understood language. Do you offer next-day delivery, click ️ & collect or other convenient services? Nobody wants to arrive at their dad’s house with an empty gift bag! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623822455644-58DC7EZU0XDUNS08CKQJ/16+June.png Bites - Superman Day ‍♂️ - What is that in the sky? Is it a Bird? Is it a Plane? No, it is Superman ‍♂️! The Man of Steel. June 12 was officially declared 'Superman Day' by DC Comics to honour the Man of Steel, first ☝️ and greatest superhero. This day is mainly celebrated to cherish the memories of the Superman character. From somewhere in 1933 to the present, the character Superman has never failed to entertain the people. Superman is a fictional superhero, but, have you ever realised that in our real life there is actually a Superman who lives near to us? Yes, that is our father ! Father's Day will be here faster than Superman can run across the globe ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824616453-6PONKO17PKDXN4M2TUOT/unsplash-image-zocDX97pH6k.jpg Bites - Superman Day ‍♂️ - 5️⃣ Think about types of dad Think about the different types of dads out there - is he cool dad , gadget dad , fun dad , sporty dad or fashion-conscious dad? When you think of the options, group your products together to make it easy for shoppers to shop with that in mind. Highlight these groups on your site or if you are promoting the images on Facebook - when we know who our dad is then we want to buy ️ products to suit his style. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824209531-GKQDUJ8M0V52Q72FGXF7/unsplash-image-BXOXnQ26B7o.jpg Bites - Superman Day ‍♂️ - 2️⃣ Get your timing ⏱️ right According to the experts, 4-5 days before the date is the best time to target , so June 15 or 16 seems like the optimal time to get in touch with your customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824371465-2EC9KFTLLDG4YYWZESRU/unsplash-image-CsPCTYYxalw.jpg Bites - Superman Day ‍♂️ - 4️⃣ Get personal Many of us do not have a clear idea for a present - we are looking for inspiration. With this in mind, you need to be creative in your approach - socks , a mug or sweets might make great filler presents, but golf clubs in his favourite colour, a personalised sports kit for his favourite team or customised jewellery is much more appealing . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824827258-5HLA4SYSOLXOBJ2FBHN6/unsplash-image-hkN2Zde2ga4.jpg Bites - Superman Day ‍♂️ - 7️⃣ Think mobile As most of us check our phones when we are at lunch , on public transport or anywhere on the go, make sure that you optimise your mobile site to make the customer experience better and to maximise opportunities to sell. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824139935-IJZBFUS2R9LVDQWJKML9/unsplash-image-Z_Jdq_xKwb8.jpg Bites - Superman Day ‍♂️ - 1️⃣ Start early The secret to promotional selling is timing. According to dotmailer, customers who shopped in early June for Father’s Day gifts spent on average 20% more on items than panic buyers bought in the week leading up to the big day. You need to be mindful and start the prep work early. Contact your customer database and let them know about your ideas and if you have any offers. That said, there will still be a lot of customers who leave purchasing to the last minute, so keep the sales messages coming. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623824690742-4VD1NBXUBCO9SZ7ES85V/unsplash-image-gGoi4QTXXBA.jpg Bites - Superman Day ‍♂️ - 6️⃣ Use social media Run a competition to tweet a selfie with your dad in his new sweater / bag / jacket and be in with a chance of winning follow up money off vouchers. Give your brand added personality by including some pictures ️ of the dads in your office on your social media channels. Highlight what products the dads would like to receive as gifts. https://www.ak47.my/bites/do-you-miss-eating-at-your-favourite-restaurant-just-order-your-food-online-and-get-it-delivered-to-your-doorstep- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623594263693-T11II4XVCJFEIHMJPFHR/unsplash-image-nW75QP5wBQ0.jpg Bites - Do You Miss Eating At Your Favourite Restaurant? Just Order Your Food Online And Get It Delivered To Your Doorstep ! - 1️⃣ Know what drives loyalty Acquiring customers is easier than keeping them, and positive customer experiences are essential for earning loyalty. Consider what resonates with your highest-value customers, then put that value proposition front and center. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623593914059-R6UV98FLP26YCIE0IVWY/unsplash-image-5QgIuuBxKwM.jpg Bites - Do You Miss Eating At Your Favourite Restaurant? Just Order Your Food Online And Get It Delivered To Your Doorstep ! - 3️⃣ Use customer behaviour to drive personalisation Consider what behaviours correlate with high lifetime value, namely frequency, when thinking about segmenting customers. You can target the audience that is expected to provide higher value from there. Then, you can decide how much you want to pay for this type of customer, customise messaging, and share special offers to keep them engaged. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623593951600-MCCNK8IVS4BPG2QG6VHR/unsplash-image-dW6dFBoHUu4.jpg Bites - Do You Miss Eating At Your Favourite Restaurant? Just Order Your Food Online And Get It Delivered To Your Doorstep ! - 2️⃣ Use KPIs to understand customer value Not all customers represent equal ⚖️ business value. Many advertisers rely on cost per acquisition (CPA) as their Key Performance Indicator (KPI), which treats purchasers equally. Consider the value each customer delivers and whether pivoting from CPA to reengagement ROAS makes sense for your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623593776561-OSB9UH62I9W370AD1PF6/unsplash-image-sh3LSNbyj7k.jpg Bites - Do You Miss Eating At Your Favourite Restaurant? Just Order Your Food Online And Get It Delivered To Your Doorstep ! - 4️⃣ Site experiences should bring joy Leading marketers obsess over creating seamless shopping experiences, because they are not likely to return if a customer experiences friction ✏️. Going through checkout flow as if you were a customer and testing the experience on different platforms is one of the best ways to discover what may be impacting your conversion rate. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623594099039-QL2YKNMZVRC4EZIVZG8A/unsplash-image-ppfg-QuWa8Q.jpg Bites - Do You Miss Eating At Your Favourite Restaurant? Just Order Your Food Online And Get It Delivered To Your Doorstep ! - Malaysian budget carrier, AirAsia launched its food delivery service in Singapore. It continues to seek alternative sources of income outside of the battered aviation ✈️ sector. Its AirAsia food platform will initially feature about 80 restaurants, including Swee Choon Tim Sum Restaurant and No Signboard Seafood. About 300 other restaurants are in the process of being brought on board, AirAsia said on March 2nd. The COVID-19 has shifted the ecommerce landscape in ways we could not have imagined. While some marketers are continuing business as usual, others are using this time to find the right customers, nurture relationships, and build loyalty . These advertisers are leaning into what we call value-based marketing. The majority of revenue is driven by their most loyal customers for most businesses. Value-based marketing focuses on finding and nurturing those relationships to help drive revenue and accelerate profit margins. Here are 4 essential lessons in value-based marketing inspired by delivery apps that businesses can adopt: https://www.ak47.my/bites/seeing-is-believing-even-when-there-is-nothing-there monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422330987-0IXSGLM9SGJP3KV079MY/unsplash-image-_C5zsV_p-YI.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 3️⃣ Write to one person Now, you need to target your ideal customers in your writing. This is your chance to reach out to them directly when you are writing your marketing materials. Hence, do not write like you are writing to everyone, write to that person in particular as if you are speaking to them personally. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623421578751-9PY2B9YZPE6N3N141IXG/unsplash-image-DB7u9kZnzgg.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - Last month, a 67-year-old artist, Salvatore Garau, sold an “immaterial sculpture” - which is to say that it does not exist. The Italian artist priced his artwork at €15,000 ($18,300), and that piece of artwork is... well, nothing. To be fair, the artist might disagree on conceptual grounds. For Garau, the artwork, titled Io Sono (which translates to “I am”), finds form in its own nothingness. “The vacuum is nothing more than a space full of energy ⚡️, and even if we empty it and there is nothing left, according to the Heisenberg uncertainty principle, that nothing has a weight,” he told the Spanish news outlet Diario AS. “Therefore, it has energy that is condensed and transformed into particles, that is, into us”. He explained that we do not see it physically, but it is certainly there as it is made of air and spirit. He further explained that it is a work that asks you to activate the power of the imagination , a power that anyone has, even those who do not believe they have it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422845786-43NN2R5F4079S4VZX0KZ/unsplash-image-TjWWMh_PnW8.jpg Bites - Seeing Is Believing, Even When There Is Nothing There Unfortunately, your work does not speak for itself. Well, take Salvatore Garau’s artwork for example. Io Sono definitely could not speak for itself. You need to learn how to explain your work and connect it to your audience in order to succeed with your creative business, just like how Garau did with Io Sono. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422787320-R3TQUHHAUNY1MJYRHTE0/unsplash-image-V5vqWC9gyEU.jpg Bites - Seeing Is Believing, Even When There Is Nothing There Learning how to write ✍️ and speak about your art in a way that allows potential customers, clients, and collectors to recognise its value helps potential clients realise why they need your artwork in their lives. You need to learn marketing. Here are 9 steps to help you do that: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422095350-TTGQOZR82PW87AHXH90Z/unsplash-image-4MxD-wt9cas.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 7️⃣ Talk about the benefits You will start making more sales if you learn about your audience and can then talk to them about why they should buy your work. Connect it to their emotions. If a piece makes them happy , make them realise they cannot live without it. Perhaps what you do has a direct benefit, like a handmade quilt. In that case, you can talk about the emotions behind the design and colours, while also focusing on the benefit of staying warm in a quality-made product, high-end materials, and unique design. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422192063-QI20TYVHOMKMNP48ZJEG/unsplash-image-y02jEX_B0O0.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 5️⃣ Write persuasively Marketing is all about persuasion. You are writing or talking to people about your work to try and persuade them to buy it, share it, or utilise your services. You have to write persuasively in order to do all of that. You cannot just list the facts or say, “buy this”. Instead, you need to pull on their emotions to connect them to the work and promise them they will gain something from their purchase as a benefit . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422041610-1WPW1UDKP81IVA2EIKSQ/unsplash-image-TTPMpLl_2lc.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 8️⃣ Recommend Pretend like you are recommending it to a friend instead of trying to sell something. Ignore for a moment that you are going to make money off of the transaction if they buy it and try to connect it with that customer or client. When you recommend a restaurant or book to a friend, you are not doing it for money. You are doing it to help them experience something you thought was great. That is exactly what you are doing with your artwork too. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422239985-W5W0YIJI9489A4W1LJAH/unsplash-image-Oaqk7qqNh_c.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 4️⃣ Use stories to engage Stories are more engaging for your audience, which means they will be paying more attention. They are also more emotional in nature and will connect on a deeper level with your audience. In addition, they are memorable , which means your work will be more memorable and people are going to be more likely to talk about your work to others. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422139918-IPCLEUEOUBU5H50FSE5E/unsplash-image-CL96u03iK_Y.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 6️⃣ Focus on them Your creative process is about you. Your work is about you and how you see the world . However, your marketing is all about your audience . Everything in your marketing needs to be focused on your potential customer and what is in it for them. You are only mentioned in your marketing materials because of their interest in you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422906283-ETN670ULMX6OALXT9001/unsplash-image-oLhTLD-RBsc.jpg Bites - Seeing Is Believing, Even When There Is Nothing There Everyone probably feels vulnerable when we put our work on display, and it is understandable that we want it to be able to speak for itself. You would not want to explain to someone why they should buy your art and dread you might come across as “salesy", pushy, or desperate when you do. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422699637-U6HZ0QL3MQFOX8KRFVUQ/unsplash-image-l090uFWoPaI.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 1️⃣ Know your target audience Do you know who your best customers are likely to be? The more you know about the people who love your creative work, the easier it will be to connect with them and market to them. Think about your ideal customer, what they like, and why they are attracted to your work. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623422450594-BSCLV4E16SSXR9XJHAWQ/unsplash-image-1FI2QAYPa-Y.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 2️⃣ Learn where your target audience gathers Knowing your target audience also includes researching where those particular people gather - online and offline. Knowing where they gather means you can send your marketing materials to those places to reach out to them. The best marketing materials will not do you any good if your ideal customers do not see them. Hence, put your marketing in places they are likely to notice them the most. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623421931150-2AZVNURK2YLMP7BWAFCN/unsplash-image-JYGnB9gTCls.jpg Bites - Seeing Is Believing, Even When There Is Nothing There - 9️⃣ Use a call-to-action Sometimes people need a little reminder as to what you want them to do. Give it to them with a quick call-to-action by saying things like, “See the new series here” as a clickable link, or “Visit my website for more", etc. Let your audience know what next step you want them to take, and make it as easy as possible for them to take it. https://www.ak47.my/bites/you-know-who-is-my-father monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623215900646-UDHGAW9NMHSNZQ9TWUY5/unsplash-image-JTR6p4NrDCE.jpg Bites - You know who is my father ? - 1️⃣ Michael Jordan vs. Jewel-Osco and Dominick’s Supermarket chain Jewel-Osco used Michael Jordan’s name in a 2009 Sports Illustrated ad that congratulated the six-time NBA champion on his induction into the Basketball Hall of Fame. Next to this was an ad for Dominick’s , a fellow grocery store chain. This ad was seen as particularly egregious because it included a coupon, which suggested the ad’s purpose was (at the very least) partly commercial. Jordan did not see these ads as innocent celebratory gestures; he saw them as misappropriations of his identity for commercial benefit. He sued ‍⚖️, arguing that these were violations of his right of publicity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623216632878-IOC0H80YWSW7HMG8VIIG/unsplash-image-6oubj07tOcA.jpg Bites - You know who is my father ? How much do you know about the right of publicity ? It can be difficult to determine what exactly constitutes commercial use and non-commercial use of a celebrity’s name, likeness, or identity. At what point, though, does it become downright irresponsible and exploitative to work without a full understanding of a person’s (celebrity or otherwise) rights? Here is what you need to know to avoid the dangers ‼️⚠️ of stepping out of legal boundaries (and to stop exploiting celebrities) when it comes to using celebrity photos for advertising and social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623215390357-UJKSUU72IWTB0PJMNX2U/unsplash-image-IiDumq9C0H4.jpg Bites - You know who is my father ? - 2️⃣ Katherine Heigl vs. Duane Reade In April 2014, actress Katherine Heigl filed a $6 million lawsuit against pharmacy ‍⚕️ chain, Duane Reade, for sharing a photograph of her taken outside of a Duane Reade location in New York by paparazzi on their Twitter and Facebook channels. The tweet read, “Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC’s favorite drugstore.” Duane Reade did not have the actress’s approval to use her image. She accused ‍⚖️ the pharmacy chain of misappropriating her image to promote its stores and implying that she endorsed their stores. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623213834940-HQOZG1W9PGKTHJTUJQ6S/June+AK47%E2%84%A2%EF%B8%8F+Blog+Post+%282%29.png Bites - You know who is my father ? - You know who is my father? Malaysian rapper-director Namewee has come under fire for his latest song , You Know Who Is My Father ?, for its provocative lyrics that mention K-pop girl group Blackpink. Released last two Friday (May 28), the rap, which has a mix of Mandarin, English and Malay, contains a line which goes: "Always look at Blackpink and masturbate". Namewee, 38, whose real name is Wee Meng Chee, wrote the lyrics and composed the music of the rap, as well as directed the music video . Since the rap was posted on social media, it has come under relentless attack from Blackpink fans, who unleashed their fury in the comments section on behalf of their idols. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623218970449-ATZUUXKF0BR5B7KGUUFL/unsplash-image-smeDhwTQdhY.jpg Bites - You know who is my father ? The right of publicity can be violated when a company uses a celebrity’s name or likeness for advertising purposes without their explicit permission. It is for this reason that all celebrities used in advertisements or endorsements sign ️ consent or release agreements. The right of publicity is not ‍♀️ violated, however, if the celebrity’s name or likeness is used in a non-commercial way. That type of use is protected by the First Amendment. Do not get too excited, though; what is defined as “non-commercial” can be a bit of a gray area (especially in the age of social media). Let’s paint a clear picture ️ of celebrity rights of publicity violations. Here are three famous cases https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623214863528-2ZNC82NJQ2BG6M59HMUW/unsplash-image-daMT4OR3Eac.jpg Bites - You know who is my father ? - 3️⃣ LeBron James vs. Great Lakes Brewing Company In May 2017 during Game 1 against the Toronto Raptors, Cavaliers star LeBron James playfully took a beer out of the hands of a courtside vendor. Pictures ️ and video of James holding the Great Lakes Brewing Co. beer quickly circulated, and the beer company shared this photo of the moment on Twitter to take advantage of its product’s use by a sports celebrity. James was not pleased . James’s reps threatened legal ‍⚖️ action unless the image was taken down by the beer company for illegal use of Lebron’s likeness. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1623216194900-O5XTAH2TYJ0VRH4WXGOP/unsplash-image-aDaxUHo2Dz8.jpg Bites - You know who is my father ? - Pause Before You Exploit a Celebrity’s Image Incidents like the ones above demonstrate why brands need to be extremely careful when using celebrities’ images without their permission in ways that could be interpreted to promote corporate goals . When it comes to social media, in particular, the difference between what is legal and fair use and what is not can be murky. So a kind word of warning to brands: do not just take photos of celebrities and do with them as you please. By doing so, chances are that you are inherently using the name and likeness of the celebrity to endorse your brand, even if you are just reposting a paparazzi photo of a celebrity seen naturally wearing / using your brand and its products. https://www.ak47.my/bites/it-is-all-about-having-the-best-message-to-get-the-girl monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989764181-4CEAB29L9XYWPW3Y9CYN/unsplash-image-mG-HdjYiPtE.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 5️⃣ Write like people talk Use a conversational, natural style. Speak in a language that is simple and easy to understand. Write the way your prospects talk, and write like the way you talk. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989921595-3XTR3Z6RA939ZAKSGWZL/unsplash-image-JNwba6cv4e0.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 4️⃣ Know your audience Understand your target market - their fears , needs, concerns, beliefs, attitudes, and desires. One of the many ways to know and understand them is by getting in touch with the target group by inviting one or two to dinner for an in-depth conversation. You can also call 15 to 40 of the target group by phone to get a multitude of testimonials and facts, and go to meetings or exhibitions where you can find them to get a first impression of their typi­cal characteristics. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622990009962-JOI9V3G8RQ5F9M8A3HOA/unsplash-image-EA4MvInOSy0.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 3️⃣ Try the drop-in-the-bucket technique You have to show that the price you are asking for your product is a “drop in the bucket ” compared to the value it delivers. Produce a product that you could charge ten times as much for. It becomes much easier to sell it hard if you have a product that is much more valuable than the price you are charging. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622990234911-VG6HW5NO419TZ4HEBLT2/unsplash-image--wjk_SSqCE4.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 1️⃣ Apply the “So what?” test After you write your copy, read it and ask whether it passes the “So what?” test . After reviewing your copy, if you think the target audience would just respond with ‘So what?’, then keep rewrit­ing ✍️ until they will respond with something like, “That is exactly what I am looking for. How do I get it?”. You should ask after each and every sentence when a copy is being critiqued with a “So what?” as it is a technique that can assist in changing copy to be more powerful. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989506838-PRREFD4EI2Q0OUPL9WME/unsplash-image-S9uB_IlDThw.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 7️⃣ Lead with your strongest point The most potent point is usually left in the last line whenever writings are being reviewed. Thus, simply move the point to the first ☝️ line, and you will get an instant improvement ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622990093868-MET68RE0TCPL5LZB0095/unsplash-image-fPxOowbR6ls.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 2️⃣ Use the key copy drivers Make sure your copy hits one of the key copy drivers as defined by direct marketing experts Bob Hacker and Axel Andersson: fear, greed, guilt, exclusivity, anger , salvation, or flattery. Tear it up and start over if your copy is not dripping with one or more of these. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622990375678-RMLFZAX5QQTDVPFDYZH7/unsplash-image-UDfmSK4AS3E.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - It is time to identify the tactics you will use to implement your strategy once you have a marketing strategy in place. Tactics are the actions you take to implement your strategy. Think about these carefully so you can determine what response you are trying to generate from your target audience. Next, determine what message you need to give your target audience to motivate ✊ them to take the actions you want. Ask yourself, “Can I support the message with evidence?”, “Do I have testimonials, case studies, thank-you let­ters or notes, or other support?”. Only then you can decide which tactics are most likely to give you the desired responses. Here are 10 tips on forming a message to generate the desired action from the prospect: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989268882-20KY55WY54FM4FE2SS4A/unsplash-image-Ns8trMR4Om8.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 9️⃣ Build credibility with your reader The number-one key to persuasion is to communicate trust . If you do this well, you at least have a chance at engaging and persuading the reader. However, no amount of fancy ✨ copywrit­ing techniques will save you if you do not do this well. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989108764-V5XAKFMCQ3647R8FJ2Q9/unsplash-image-1UI_jN_e9kw.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - Do not use an “obvious lead” Write as if you were already engaged in a con­versation with the customer and are simply responding to their last statement, instead of writing your lead as if you just started talking to the customer. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989685113-TM558T3KHGGS3AQIGIB2/unsplash-image-ih6RreQIUJg.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 6️⃣ Be timely ⏰ Pay close attention to what is going on in the news that you can and should link to. Jump on a timely topic and link to it in useful communication with present clients, in advertising for new clients and in seeking media publicity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622989390859-OGEL090SRDUH0B1WHF6Q/unsplash-image-hMfmDP627uc.jpg Bites - It Is All About Having The Best Message ✉️ To Get The Girl - 8️⃣ Use the tremendous whack theory You can try to employ Winston Churchill’s ‘tremendous whack ’ theory, which says that do not try to be subtle or clever if you have an important point to make. Use a pile driver and hit the point once. Then, come back and hit it again. After that, hit it a third time - a tremendous whack. https://www.ak47.my/bites/where-are-my-comfy-slippers-and-cup-of-tea- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622818365635-6U59JSEFBIWS1CKM5TJ3/unsplash-image-eUPiOhssg14.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? - Mindful rituals Consumers are adopting a strategy of mindfulness, redefining their day-to-day activities. Consumption opportunities can become a chance for relaxation and assurance. Unlike routines, rituals are reflective by nature , and consumers assign meaning to them. One example of reflective behaviour is journaling - regularly writing down thoughts and goals, especially in the morning ☀️ and prior to bedtime. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622818933204-QMKK4MLEFV6TRM9AUXGQ/unsplash-image-rCOWMC8qf8A.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? Consumers look to digital apps to help them make better choices and to remind them to breathe and calm down. The leading health and fitness app in the Google Play Store in the U.S. as of September 2020 is Calm, a meditation, sleep, and relaxation app with over 675,000 downloads in 2020, according to Statista. The Apple Watch ⌚️ even has a built-in “Breathe” app, aimed at promoting relaxation and calm. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622817602854-S4JLZ55O3ZDZC13MENC0/unsplash-image-WMMh6BtmTMo.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? Discord, a social platform built around gaming that has expanded to other shared interests, “from local hiking clubs, to art communities, to study groups”, has garnered 100 million monthly active users with people talking for upwards of four hours per day on the platform. Consumer-to-consumer e-commerce is a growing part of this trend: consumers are connecting to their peers through selling and shopping by reselling or creating. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622818180956-123W8MZREO1FWEIQLD70/unsplash-image-Q0y-1aorvJo.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? For example, take the Jade Roller, a best-selling beauty product described on the Sephora product page as “relaxing and de-stressing", moving beyond the functional attributes to a metaphysical, experiential proposition. Brands can make any product more mindful by connecting it to a ritual - for instance, offering a notebook for journaling morning thoughts as you sip your coffee ☕️, or offering aromatherapy or functional add-on kits to give consumers a chance to reflect on how they are feeling and what they might be needing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622816588823-S6KRLQ7BDH5EGUY5KMHL/unsplash-image-IxOXFIW_nsE.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? - Poet Emily Dickinson once said, “If you take care of the small things, the big things take care of themselves”. This is indeed the approach consumers are utilising in the battle ⚔️ against stress, “The Health Epidemic of the 21st Century,” according to the World Health Organization (WHO). Recognising the importance of mental wellness, consumers are coping with stress and anxiety in myriad ways, many times referred to as "self-care". Google searches for “self-care” have been experiencing a steady climb worldwide in the last five years but have reached an all-time high during the COVID-19 pandemic. In the past, joy and escapism were a big part of self-care routines, including “Insta-worthy” experiences, boxes , kits and surprises, travel and indulgence. However, as consumers are adopting mindfulness when dealing with the everyday struggle with stress, brands can build loyalty by helping consumers help themselves. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622818405578-YBD8ZV8YTSPBP8NAO0MI/unsplash-image-eCJiD00AJqs.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? Searches related to “bullet journaling” have experienced a breakout over the last five years, though the practice has been around for many years. The beauty industry highlights the polarisation in stress reduction: the rise of multifunctional products versus the adoption of “beauty rituals”, taking time to pamper and rejuvenate. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622819089435-YJ2H7TNQ9CDEQQ61ME2F/unsplash-image-xB4ExGcUai0.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? Whoop, an athlete-oriented smart band, helps consumers track not only their training but also their sleep and recovery. The app requires the consumer’s regular feedback - journaling in the morning to gain insights into recovery data and to understand the mental and physical consequences of a workout. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622818671430-68QVUIG5JKWF8UDA6MCJ/unsplash-image-t7_CN7g5aRA.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? - Mindful consumption Consumers are reconsidering what a "good" brand means for them. They are hoping brands will help them feel like they are “better people” and considering the environment, society, farming practices, and ethical issues as well as their own health when making purchase decisions. An IBM 2020 global study of nearly 19,000 consumers even found that brand purpose is more important to today’s shoppers than cost and convenience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622817702717-BT4IT9MMZ2C2ZHDN9TSD/unsplash-image-5NLCaz2wJXE.jpg Bites - Where Are My Comfy Slippers And Cup Of Tea ? - Family and friends The need to belong to a family or a community , amplified by long periods of social distancing, is acute to people’s well-being. Social networks, online groups, and video-conferencing technology are blooming , and marketing efforts are focused on the story of connecting to loved ones, including Facebook’s Portal and Amazon’s Alexa. https://www.ak47.my/bites/your-favourite-tv-show-might-get-a-new-cast monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389780185-4N37SOWGYIEOEU92ZYZJ/unsplash-image-azHtxQ1F-Rk.jpg Bites - Your Favourite TV Show Might Get A New Cast! - Over the past decade, Hollywood has become enamoured with reboots and revivals. The trend has spread from film , where franchises like Charlie’s Angels and Star Wars have been given new life in recent years, to TV , where successful projects have included Will & Grace and Roseanne (which morphed into The Conners after Roseanne Barr was fired). Why do the networks continue to greenlight these projects? New versions of everything from Party of Five to Mr. Mom are being developed for 2019. Here are 3 key reasons you can expect to see more of this trend in the future: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389587962-HOYDARKD7NI2PBOW71NW/unsplash-image-WrNbw7UeNqI.jpg Bites - Your Favourite TV Show Might Get A New Cast! - 2️⃣ Reboots have a large potential audience Murphy Brown ranked among broadcast’s top 10 shows at its peak. It is not hard to imagine that a good portion of those viewers would want to see how the character is faring today. Executives figure they were so popular once, so why not try again? Yes, that can lead to high initial tune-ins for a premiere and then substantial decreases in coming weeks. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389422840-P7NJW7GM7CDCN777B08A/unsplash-image-KAsjiTRuihk.jpg Bites - Your Favourite TV Show Might Get A New Cast! For instance, the new Charmed features a more diverse cast than the first one, including a lesbian witch, and has a distinctly feminist point of view. When a meeting begins with “picture so-and-so beloved character, with this unexpected twist”, the network knows the backstory and the history of the show, and that makes it easier to sell. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389489696-5OEB7BSHAS8W9WIIIUSO/unsplash-image-OpNMKVpZPEE.jpg Bites - Your Favourite TV Show Might Get A New Cast! - 3️⃣ Reboots with a twist are easy sells to executives Familiarity breeds content in Hollywood , where ideas get recycled ♻️ over and over because they are safe. It makes for less of a gamble to revive it than to come up with a totally new concept if you know something already succeeded at a different point in time. All it takes to make the pitch successful is a slight twist on the original concept. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389530560-CTJXMLMU285WWRDDHE7V/unsplash-image-vO9-gal54go.jpg Bites - Your Favourite TV Show Might Get A New Cast! This has been seen with Brown, Roseanne, Grace, and an abundance of other shows, going back to the late 2000s revivals of V, Bionic Woman, and Knight Rider. Still, a big initial tune-in may be worth banking on in a network environment where more than half of new shows do not return. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622389657370-3QOF4GMUIAQIQ2CEF87K/unsplash-image-b5shXEmOqkk.jpg Bites - Your Favourite TV Show Might Get A New Cast! - 1️⃣ Reboots draw attention The cast of Will & Grace appeared on magazine covers, were interviewed on news magazines, talked to radio programs, and more. Most other new sitcoms came and went without getting one of those things, much less all of them. Also, people already know the characters and conceit of the show with a revival. This frees up the network’s marketing team to be more creative in its advertising, which can also be more effective ✅. It is less exposition they have to fit into a commercial. https://www.ak47.my/bites/we-were-on-a-break monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622188796732-2PGH7J4CCP5ASRNQZGU0/unsplash-image-nTP8aZjedqI.jpg Bites - “We Were On A Break!” - Hello , old friends! We have missed you. They will always be there for us, more than two decades later, and we are very happy about that. The official trailer of Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer in Friends’ very expensive reunion special was filmed at the show’s original soundstage in Burbank - cozy Central Perk couch and all. Joining the sextet will be a variety of beloved Friends supporting actors, including Christina Pickles, Tom Selleck, James Michael Tyler, Maggie Wheeler, and Elliott Gould, with the cast indulging us with an episode table-read and extensive Q&A about their memories. Unfortunately, the chick and the duck were busy. Friends: The Reunion will end its break and premiere on May 27. Watch the trailer of Friends: The Reunion https://www.youtube.com/watch?v=HRXVQ77ehRQ. Barely three minutes into the pilot episode of Friends (The One Where Monica Gets a Roommate), the audience gets introduced to Rachel Green - played by Jennifer Aniston - as she bursts through the doors of the now universally recognised Central Perk in her wedding dress , having hotfooted it straight from the altar, leaving behind her orthodontist fiancé, Barry. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189563565-WSDVTEYVGRIYBTF3LQZK/unsplash-image-OzyY3C8zVU8.jpg Bites - “We Were On A Break!” Ross has a not-so-great experience in finding luck , Rachel is trying to make an identity for herself, Joey is struggling to be an actor, Monica is a cleanliness freak, Chandler is that one humorous friend in every group, and Phoebe is not as great a singer as she thinks she is. The characters are special to us because they are ordinary, and it makes them relatable. We love them because we think they are like us. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189642450-EIYF41LIP7LA7C5VSL8Y/unsplash-image-3mt71MKGjQ0.jpg Bites - “We Were On A Break!” - 2️⃣ Know what sells and market it It is important to measure the success of that content when you understand your audience and create content for them. This is so that you can validate your hypothesis and assumptions you made about your audience. Take that learning to refine your content strategy if something did not work. If something worked, pinpoint it and do more of it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622190031578-MZAR738WPF344EST5W33/unsplash-image-9SKhDFnw4c4.jpg Bites - “We Were On A Break!” Friends showmakers kept the audience in the dark about whether Ross and Rachel would end up together for 10 whole years. That is because people love a mystery . Mystery marketing sells! That is if you are able to execute it right, sustain the mystery, and do a reveal that justifies the hype built. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622190305676-DQR4URFEO7Q6P8S4G4SS/unsplash-image-dhZtNlvNE8M.jpg Bites - “We Were On A Break!” - 6️⃣ Virality is not achieved overnight. It takes time and planning Marketers get impressed and inspired while people see the crazy virality a campaign catches and the numbers that come along with it. They want to replicate it, but what they do not see is the months or weeks worth of planning, consumer research, data analysis, and a right execution strategy that goes behind that campaign. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189321603-YJCZMABR8TMMRTNT3HOR/unsplash-image-Cecb0_8Hx-o.jpg Bites - “We Were On A Break!” In that opening episode, which premiered 25 years ago, Friends let its audience know exactly what the show would be about. Marriage was abandoned (or, in Ross’s case, over not long after it had begun). Parents were out of the picture . The people these characters would rely on every week were each other. They were six slightly clueless twenty-somethings muddling their way through relationships, jobs , and life. Not sure where they were heading, but not too worried about it either. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189228384-0FSAC5IU36EAXZBJY2N0/unsplash-image-1K9T5YiZ2WU.jpg Bites - “We Were On A Break!” She has run away from her potential domestic set-up - married at 24 to a man she did not love - to search for an alternative life in the big city . Later in the episode, she sits at her high-school friend Monica Geller’s kitchen table as the others encourage her to cut ✂️ up the credit cards paid for by her father. It is a symbolic severing of ties to her family as she starts a new life in the city with Monica, Phoebe, Chandler, Joey, and Ross. “Welcome to the real world,” says Monica. “It sucks. You are going to love it.”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622190150273-B6EZZD7LSA9J33BJVUWF/unsplash-image-In4XVKhYaiI.jpg Bites - “We Were On A Break!” The show makers would prepare these episodes way in advance and start building up previous episodes to lead the special occasion episode. The content would look seamless - not forced or oddly placed. This is how the makers used trending opportunities to stay relevant, relatable, and valuable. This is precisely why marketers should keep an eye for upcoming trends, so you can leverage them before everyone latches on. First movers in trends usually have an advantage. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622190108832-XZFRCLTMUDNOSUDU6GMF/unsplash-image-IUHCR15bznw.jpg Bites - “We Were On A Break!” - 5️⃣ Be relevant and relatable The first ☝️ rule of creating content is to create it for your audience, not for you. Dig deeper into how they think and behave once you have identified your niche audience. Now, create content that they will be able to relate with and find relevant. Then, keep adapting. Friends had become known for the special Thanksgiving episodes they would do every year and other special occasions. These episodes were created as per the moods of the public in that particular season (holidays). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189440669-AD28RYHE0PSWLNWW0ZM0/unsplash-image-b3NaswrROkI.jpg Bites - “We Were On A Break!” There are hidden marketing lessons from Friends that defined pop culture for millennials, and still continues to do so after it ended years back. Here are 6 marketing lessons from this famous TV show that we can learn from and get a new perspective. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189479363-6P5U1PXH1IK9RUOBKBW8/unsplash-image-f8rG32kq9C4.jpg Bites - “We Were On A Break!” - 1️⃣ Know your customer One of the key ways for business and marketing success is to have a deep understanding of your customer. Friends as a TV show nailed this concept early on in character development itself. The characters in the TV show are not a perfect ✨ bunch of happy-go-lucky pals. Instead, they are flawed and are trying to be better - just like the rest of us. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622190423687-DP1U3J6WPM9NXTXAGF9W/unsplash-image-nJ2qzR9_6Qo.jpg Bites - “We Were On A Break!” Although Friends gained an iconic status and insane fan following in the 90's and 2000’s, it was not sold to be that fantastic initially. The reviews were average when it just began. However, the showmakers kept at it, kept adapting the content, started thinking in advance on what to serve to their audience in order to prevent monotony from building, and eventually constantly refining the strategy. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189975803-7EX58SD385NEPQYD4QQ5/unsplash-image-iM5bGdqB2Gg.jpg Bites - “We Were On A Break!” - 4️⃣ Create mysteries about your products or services It is easy to get carried away and start revealing the USPs or selling points when you approach a launch of a product or service. This is one way of doing things, but curiosity is something that can give you more attention . Sometimes, holding back information makes people want to stick around and find out the hidden secret. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189706234-NG1OTTXR2RY7O12B939I/unsplash-image-4le7k9XVYjE.jpg Bites - “We Were On A Break!” Make it a part of your content. We have all loved the crazy couple - Monica and Chandler in the show. Did you know this couple was originally planned to be just a short term fling. However, the audience response for this new couple was fantastic, and the show-makers were listening . They decided to make Monica-Chandler a serious relationship throughout the show, which resulted in the couple becoming iconic . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189802015-HYP4BVYESFJ5PORJR8XI/unsplash-image-ZKJQCWsKmPs.jpg Bites - “We Were On A Break!” - 3️⃣ Leverage the power of influencers Most marketers are now aligned with the fact that influencers have become a very important ❗️ part of marketing strategy. Influencers allow brands to reach out to a new audience that loves and trusts those influencers. Friends taught us the power of influencers back when it was not mainstream. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622189893421-IJZZXDR37SSCWVIFT7JY/unsplash-image-EH_K0GWC4o0.jpg Bites - “We Were On A Break!” They had multiple cameos of popular personalities throughout its 10 seasons including biggies like Brad Pitt, Julia Roberts, George Clooney, Noah Wyle, Bruce Willis, Charlie Sheen and more. Another thing to note was that each of these cameo characters were naturally and organically built into the storyline. They did not look forced. This is something marketers and brands should keep in mind while designing the content strategy. https://www.ak47.my/bites/are-you-okay monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622022908486-6JDYXZFG6K8KNSHM2GDU/unsplash-image-oqMbolkHlP8.jpg Bites - Are you okay ? Online grocery platform Big Basket recently conducted Facebook live with Bengaluru based psychologist Paras Sharma of The Alternative Story on ways to stay motivated and positive during lockdown. Apart from hosting Facebook videos on emotional wellness with a psychotherapist, health insurance firm Max Bupa has also partnered with Bollywood actor Shilpa Shetty to create quick yoga asana videos on Facebook and Instagram to stay active and beat stress. Max Healthcare chain of hospitals have also been using social media to disseminate tips to cope with pandemic anxiety and busting various myths around coronavirus which often lead to panic and anxiety. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622021094506-5UFRFHEKOCHIFC0YCBE4/unsplash-image-Nf4NE_rxNmE.jpg Bites - Are you okay ? A clutch of brands across categories are creating mental health related content including e-consultations with psychologists, stress busting activities and multiple relaxing techniques across their digital and social media platforms reaching out to millions of consumers. Advertising experts believe that as GenZ and millennials face the greatest challenge of their generations, they will remember those companies that made a difference to their lives and helped them combat the pandemic. Such meaningful initiatives will create brand love and loyalty which no paid promotions can ever achieve. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622022112588-6Z3K1UZUY430VLH86GO4/unsplash-image-z_DkoUqgx6M.jpg Bites - Are you okay ? - Educate and inspire ✨. By embracing emotional intelligence - the ability to understand, manage and use emotions in positive, forward-moving ways - brands can help educate and empower people who struggle to find proactive, productive ways of managing their mental health. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622021266645-LKLJMYGZS5OYL4UKWBCR/unsplash-image-bwtgal6MJLM.jpg Bites - Are you okay ? - Provide utility. It does not matter what type of product you are; every brand is now, or needs to be, a service offering. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622020755230-SVEQVVZVNAXN2OWANDTA/5.png Bites - Are you okay ? In a matter of months, the world and our behaviors have dramatically changed. In the midst of a pandemic and protests in our streets, our physical and mental health is a top priority: maintaining it, protecting it and (for the physically infected and emotionally affected) rebuilding it. The restrictions, isolation and emotional turmoil bring the potential for those already struggling with mental health issues to have an even harder time ⏰ - while also impacting those who previously have not suffered from mental health issues. While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622022163408-I84RSMT5E45GNHVSM3HZ/unsplash-image-NTyBbu66_SI.jpg Bites - Are you okay ? For example, to support those in need of mental and emotional release during this tough time , LooksLikeYouNeedIceland.com lets site visitors release their pandemic-driven screams - and then broadcasts those screams from speakers into the picturesque Icelandic wilderness, keeping the country top of mind while providing a fresh outlet. HDFC bank, for instance, has been conducting radio show on Big FM with a psychologist on anxiety and working from home apart from hosting regular sessions on meditation, yoga ‍♀️, fitness ️‍♀️, and zumba . The bank has also partnered with author and depression survivor Shaheen Bhatt who is featured in #NoFrownLockdown video series where she shares her personal tips to tide over lockdown blues. It is also leveraging art therapy by running 'The Art Project' as a de-stressing activity asking consumers to submit art works entries and a chance to win prizes . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1622021954724-4TJB9IDLPYLPTN58P5FK/unsplash-image-zDFbPJBmzuM.jpg Bites - Are you okay ? - Join the conversation ️, but enlist experts to help. Mental health is no longer ‍♀️ an untouchable topic, and brands can be a part of the conversation. The more that we talk about mental health and wellness, the more comfortable these conversations become. While nobody expects brands to be mental health experts, they will expect brands to enlist those experts who offer proper understanding of the nuances and range of needs, and the spectrum of coping mechanisms. Enlisting the right partner to help navigate these difficult conversations is the core of any successful strategy. https://www.ak47.my/bites/old-is-gold-fashionable-and-the-new-young monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621772292222-YIOYYORTK2A3G9SCXGB4/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+MAY+%282%29.png Bites - Old Is Gold, Fashionable, And The New Young - 76-year-old Sang Xiuzhu exquisitely garbed in a traditional cheongsam dress. She is one of an unlikely vanguard of elderly influencers storming ⛈ the Chinese social media with videos of glamour in the golden years. Two years ago she joined the "Fashion Grandmas ", whose one-minute clips and livestreams of them turning Beijing's streets into a catwalk are devoured by millions of fans. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621772587162-8CFQ4CKYMLHTTXB47HEA/unsplash-image-jg3NTQilepo.jpg Bites - Old Is Gold, Fashionable, And The New Young They make money from pop-up ads in their videos and livestreaming product sales. Their videos also carry messages of inspiration, namely "beauty is not only for the young" or "even the elderly can live a wonderful life!" as well as serious messages, such as call-outs of domestic violence. Check out their videos https://www.youtube.com/watch?v=1tMjYtOGeWI. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621773454668-D18FJJT137WVAM0T5ZSJ/unsplash-image-jcshRVNwDcc.jpg Bites - Old Is Gold, Fashionable, And The New Young - 2️⃣ Brand loyalty of older adults can be won Unlike the previous generations, boomers have very similar understanding of brand loyalty compared to the younger age groups. A report focused on the fact that boomers are keen to experiment by discovering new products and services, which should now encourage marketers thinking that this target group only follows the ideology of old habits that do not die easily. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621773930192-LW9FK3WHT24KRJXP80NB/unsplash-image-1zO4O3Z0UJA.jpg Bites - Old Is Gold, Fashionable, And The New Young - 3️⃣ Retirement of older adults seen as a plus Moreover, remember that elderly people will have a lot of free time ⏰ to focus on social media consumption and online purchases after retiring. In addition, another report from the U.S. claimed that this group of retirees is perceived as being the financially healthiest in history which would influence their purchasing behaviour in an extremely positive way. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621772816766-G50TA0G9DJKGDF52FJC1/unsplash-image-nYtpiW06Lbg.jpg Bites - Old Is Gold, Fashionable, And The New Young The value of China's "grey-haired" economy is estimated to reach 5.7 tril yuan (nearly RM3.7 tril) this year. Bian Changyong, chief executive of the Beijing Dama Technology Company, said the Covid-19 pandemic had pushed the elderly deeper online to hunt for shopping and entertainment. Bian's company also provides online courses for senior citizens to learn singing, dancing, or kung fu through live streaming channels to reach this vast untapped pool of older consumers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621772545592-FTJH7SCYGKSD5DWS6PQ0/unsplash-image-8RXmc8pLX_I.jpg Bites - Old Is Gold, Fashionable, And The New Young It is an economy worth hundreds of billions of dollars, craving longevity, entertainment and consumer goods, and hooked like everybody else to their smartphones . The "Fashion Grandmas" collective has 23 main members, with dozens more fringe contributors across the country, all aged between their late 50s and their mid-70s. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621773105346-JUZOCSMWJYU8BAZCUGJ8/unsplash-image-Plii16U9bOU.jpg Bites - Old Is Gold, Fashionable, And The New Young - What motivates elderly people to use social media? There are three main motivators for the older consumers to use social media: defining enjoyment , engagement in social contact, and providing and receiving online social support. A large percentage of this target group finds solutions to loneliness and lack of fun in communities that can be easily found within the different types of social media. The online support communities have the possibility of bringing older adults into the use of social media. However, special attention, addressing all their needs and preferences, needs to be paid in order to facilitate their web integration. Here are 3 reasons why your company should care about older adults’ use of social media: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621773676308-FG2HQYH9YLIG7G2E5MVJ/unsplash-image-9buzSG97yBQ.jpg Bites - Old Is Gold, Fashionable, And The New Young - 1️⃣ Purchasing power of older adults A report predicted that the adult population of 50+ years of age will have ownership of 70% of the U.S.A.'s disposable income by now. Additionally, the report clears up the confusion stating that this demographic group is ready to spend as much money as the millennials. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621772412707-EFZGAVSJXVD53P0UI09W/unsplash-image-nk-xUZwSjR4.jpg Bites - Old Is Gold, Fashionable, And The New Young They mix elegance with epithets of wisdom - on marriage , love, and life - from a generation who are now increasingly integral to both the economy and online culture of China. China is getting old fast, and Beijing is faced with the monumental challenge of how to provide for tens of millions of retirees. However, this has also opened opportunities for those who are financially comfortable in their dotage and are able to harness the commercial possibilities of technology. https://www.ak47.my/bites/be-rare-and-unique-like-the-kashmir-sapphire monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597471948-37ZDU0HQMHZ5B6UBGX6K/unsplash-image-ig7vN6OkGNE.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire - 1️⃣ Know who you are dealing with In order to identify the perfect unique selling point, you need to know your ideal client and competitors backwards. It is important to emphasise that looking at the USPs of your competition is not for you to copy them! That would be entirely counterproductive. Instead, it should give you an idea of the kind of thing that works in your market. You can use your ideal clients to tell you what people are likely to value most out of the possibilities you come up with once you have brainstormed some ideas. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621598171257-JKIKBHYMSARCNRUISEX5/unsplash-image-opkaRk20tAw.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire The Kashmir sapphire, a 55.19 carat gem , was formerly in the collection of Maureen Constance Guinness, a marchioness of the aristocratic Anglo-Irish brewing family, who died in 1998. Kashmir sapphires of over 30 carats are VERY RARE. As rare as a unicorn . It is being sold alongside a cushion-shaped Kashmir sapphire weighing 25.97 carats. The pair are estimated to be worth US$2-3mil (RM8.24-12.37mil). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597920483-7WEX6CT2BUE4P8CKMLNW/unsplash-image-NvpAbwuknHI.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire Difference is often shunned in a social context, but it is the most valuable thing going in a commercial setting - the unicorn’s horn and the dragon’s egg . The Ultimate. When something is rare, it does not just make people look twice, but it also pulls them up short, demands their attention , and ensures they ignore pretty much everything else. Rarity is engaging. It is interesting, it is captivating, and that is the fairy ‍♂️ dust in the world of business and marketing. It is pure magic. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597128329-DMBI6U6WHWLE278N072T/unsplash-image-pFVaARBtyXk.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire - 3️⃣ Find the elements that are tough to imitate You are likely to end up with a lot of ideas, even when you have narrowed everything down to a single ☝️ USP. Your USP will have facets. Some of those facets will be more unique than others, and it is those you need to draw out. Remember this could be because it involves a method or innovation that is unique to you - something you have developed - or it could be that your brand punches up an otherwise standard offering. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621596617098-Q01WD6TIHKHZ5WKU5JZD/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+MAY+%2839%29.png Bites - Be Rare And Unique Like The Kashmir Sapphire - The largest Kashmir sapphire ever auctioned and a royal tiara were the stars of this year's magnificent jewels sales in Geneva. Everyone can try on this tiara via Instagram! The gems worn by the French emperor, Napoleon Bonaparte's adopted daughter, also dazzled among the historic treasures sold by Sotheby's and Christie's auction houses from May 11 to 12 this year. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597616154-QFIE9L8NKZY6IFI3U75P/unsplash-image-wtgjxJCZM3A.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire No doubt, it is also difficult to achieve. It would not be rare if it were not. The very thing that makes it valuable would be lost. Thus, if you are struggling to create or determine your USP in your business, and frustrated that it is proving very tough, do not beat yourself up over it. EVERYONE finds it tough. However, it is perfectly achievable when you understand exactly what a USP is, and follow a few simple steps to discover yours. Believe it or not, the tricky part of this process is really grasping the fundamental nature of the USP. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621596889153-VFGX3ASH63R91QPSU6QK/unsplash-image-v_hBNRgyuFw.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire - 4️⃣ Write your taglines Take some time ⏰ and craft a couple of great taglines for your brand or for each product or service that you offer. This should perfectly highlight your USP, and draw out that one unique element. Once you have them, work them into everything. From your website to your social media platforms . Ensure to replicate the language you use in your tagline throughout your brand voice . This is to solidify in the mind of your ideal clients that this is what makes you special. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621598119409-47KD3SQ4FAL2FI1M3MX3/unsplash-image-obcO4zhwDfU.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire Similarly, there is one thing that is as elusive as a unicorn in the business industry. It also happens to be as rare and valuable as a dragon . What is it? A unique selling point (a.k.a. USP). This is a marketing term, and it does not quite capture the power and romance of a truly unique business. The kind of business that does not just stand out in the incredibly crowded world, but is very enchanting that people gravitate towards it like moths to a flame . Well, unique things do fascinate us. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597558044-J3GKAVP4XDL4TAUTAQXM/unsplash-image-JaHff8Bbxo4.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire - What is a unique selling point (USP)? Here is the thing you need to understand about a USP: it is not as simple as it sounds. Your unique selling point is more than knowing the benefit that comes with your product or service, or knowing the specific problem it solves. It has to be something your competition cannot imitate, something that is powerful enough to enchant people. Just like a unicorn or a dragon. Now that you have a clear understanding of what a USP is, how exactly do you define one for your business? Here are 4 easy steps you can take to discover your USP: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621597226262-COZH0BK071JPOSNDWZRR/unsplash-image-1AhGNGKuhR0.jpg Bites - Be Rare And Unique Like The Kashmir Sapphire - 2️⃣ Add Some Emotional Intelligence Step one gives you the knowledge needed to create your USP. Now, you need to add some emotion to it. What is the emotional impact you need to create in your ideal clients, in order to get them to respond positively to your USP? What are their emotional needs, and how can your USP fulfill them, in ways that your competitors cannot? https://www.ak47.my/bites/better-together monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621404915432-4YQ9R95SCTHO2KBL29YU/May+AK47%E2%84%A2%EF%B8%8F+Blog+Post.png Bites - Better Together In what could be one of the biggest east meets west crossovers, fans are going to have a moment of pop-culture euphoria. It is being speculated that the seven-member South Korean band will lend their voice ️ to one of the tracks from Justin’s latest album Justice for its deluxe ✨ edition. According to Page Six (a brand that has authority on celebrity news and high society gossip), the two artists will be collaborating nonetheless and considering the fan-following they both have, globally , it surely is going to be a chart topping song. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621407874907-ICWN099V3CL4W15NMAOH/unsplash-image-OW3hCHGGx5M.jpg Bites - Better Together Another examples of clever brand collaboration include the pairing of Uber and Spotify . Uber is the very famous ride-hailing app and Spotify is the music streaming app and both the brands came forward for the Brand Collaboration as they share similar goals of innovation and cater to the same target audience. The customers waiting for their Uber ride to arrive were presented with the option of connecting to the Spotify and becoming a DJ for their trip by creating a playlist of their choice and enjoy the same during the course of the ride. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621408340240-6GW2IJ74V1OBYQ24Z6Z1/unsplash-image-7fDndqTb5pk.jpg Bites - Better Together Who could forget the partnering of Ford and Tinder. The automobile car giant Ford had a unique Brand Collaboration with the hottest dating app of today’s time Tinder with an objective to promote its latest offerings to the young generation and enhancing the brand value and customer base. The collaboration involved selecting 5 couples for a carpool karaoke style blind date in their very famous offering Ford Mustang. The collaboration was indeed a successful attempt with both the brands benefiting from one another creating an identity in the market. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621412704107-D7T7FZZCSLKQRAKBHDCX/unsplash-image-SEQ2VI0KI6A.jpg Bites - Better Together - The widened base of customers Both the brands that are coming together for the Brand Collaboration enjoy the huge base of customers and followers who are loyal to the brand and its various offerings. And the collaboration helps both the brands to widen their customer base as the target market and customers of both the brands are tapped with the common goals and motives of higher sales and elevated profits. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621412775512-BN69UHDJMTRY0O219BY8/unsplash-image-GjFbKfI874o.jpg Bites - Better Together - Increased brand reach The Brand Collaboration not only grabs the eyeballs of the industry veterans, peers, and market insiders but the customer base of both the brands are equally excited about the outcome of the collaboration. The brands use the potent mix of traditional and modern media and marketing channels to make the customers aware of the alliance and what is in store for them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621408482138-S9PZI0TC5DA2YRO9ZEI0/unsplash-image-lyiKExA4zQA.jpg Bites - Better Together Making your brand stand out from the crowd in a hugely competitive marketplace is one of the biggest challenges for a business. But there are times when teaming up and collaborating with another brand for a commercial project or social campaign can effectively double the brand exposure and reap dividends for both businesses. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. It is the modus operandi when two companies formulate a mutual alliance to work together creating a marketing and sales synergy that is beneficial for all the parties involved. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621412197783-3KREGL48JLGVM2OUEI84/unsplash-image-j0g7gCal0Gg.jpg Bites - Better Together - Increased market share and higher profits When two brands come together with an objective of Brand Collaboration, the main objective is to share the expertise and offer the unique and innovative product to the customers that will help them gain the competitive edge and advantage in the market increasing the market share by manifolds, meanwhile it generate higher revenues and profits too. With the elevated market share, both the parties enjoy the higher return on investments and increased profits . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621412569848-2IYOV6DQ33YAL17OV00Y/unsplash-image-3mDHkbg31qk.jpg Bites - Better Together - Knowledge Sharing Every brand in the industry is expert and has knowledge resources on specific parameters but has to outsource or rely on the third parties on the elements and facets on which the brand lacks knowledge and proficiency. Hence, the aspect of collaboration provides impetus to the factor of knowledge sharing that helps both the brands to enhance their creativity levels and come up with the product that is path-breaking in nature and ideation process utilising their respective elements of knowledge and expertise. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621409111459-PY6QFSMLZZMICV85E1XS/unsplash-image-9bXKsMvgZtQ.jpg Bites - Better Together So what is the key to making a brand marriage, albeit a brief one, work? In all of these examples of collaboration, the key thing is that the two brands are complementary; they have similar values and target audiences but are not competitive, explains brand marketing consultant Mike Berry. "There are huge benefits to be gained, including sharing customer bases, cross selling, adding interest using the other brand. If it is done as a contra deal, it can even be a true win-win situation," he says. So what are the advantages of Brand Collaboration ? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621402333787-PEWTIZIF1P75HR71NEFQ/125968f65089f8dde8520efacd90ee7f.jpg Bites - Better Together - A thermonuclear ☄️ pop-bomb is about to go off, it seems. Two luminaries of teen pop - Justin Bieber and K-pop superstars BTS - are collaborating on a new song ! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621407499159-HP2DTXLKKBOABV1NZ54J/unsplash-image-3tdHicc1Js8.jpg Bites - Better Together Brand collaboration can involve some surprising, at least at first glance, cross-sector alliances. Think Nike and Apple . The sportswear brand Nike and the technology giant Apple are famous and enjoy the loyal customer base respectively but the basis of their Brand Collaboration was the result of sharing the common goals , the similar set of target audience, and the objective to offer something innovative and novel to the customers. And hence, since the early 2000’s, Nike and Apple have a strategic alliance of creating fitness trackers, mobile apps, sneakers, and other products that track the workout data and the daily activity of the fitness ️‍♀️‍♀️‍♀️ enthusiasts. As envisioned, the Brand Collaboration was an instant hit amongst their target audience. https://www.ak47.my/bites/avengers-assemble monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621172697592-W4JY5UMKISQPHJV4HUWC/unsplash-image-8H9ph_Jp3hA.jpg Bites - Avengers, Assemble. - 4️⃣ Let them talk The marketing strategy that went behind Deadpool is just enigmatic. Releasing a superhero movie on Valentine’s Day was a risk Marvel took and boy, did they succeed or what! Marvel promoted the movie as a Romantic movie rather than the obvious, with Deadpool even making an appearance on Tinder to keep people talking. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621173387536-FDCIO1Z846RGBTU5N4L8/unsplash-image-aHHjb33aOng.jpg Bites - Avengers, Assemble. - 2️⃣ Keep them excited You know they are a true fan when people stay back at the end of a Marvel movie through the credits. It might seem a very simple thing to do, but the numbers increase every time. As a result, that is a loyal customer right there. What Marvel does here is that they build suspense which compels the audience to come back and watch the next movie by giving away a small piece of information at the end of each movie - a teaser. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621173240769-67ZO47FGKATJJQWZ1RXO/unsplash-image-kaHZ4lS3eqs.jpg Bites - Avengers, Assemble. Then, you watch another and then another, each giving away a piece of puzzle leaving the room for the fandom to talk, discuss and make whatever they want to make of it. To build that level of loyalty, one should remember that this can only come with time, no matter what you do. You have to trust your customer too and ease them into using your product or service. Re-launch with a new angle to it by keeping up with technological innovations. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621171991106-QYQ44CXIIKGHCXO9UZS1/unsplash-image-eIOPDU3Fkwk.jpg Bites - Avengers, Assemble. - The Marvel fandom is one of the biggest fandoms to exist and is ever growing . Owned by Disney, Marvel Studios stands up above the rest when it comes to superhero movies. Their evolution from comics to big screen looks smooth, as is their evolution from being a movie studio to a brand itself. With classics like Superman (1978) and Fantastic Four (1994) in hand, Marvel took a modern turn and re-launched with X-Men in the year 2000, following with Spiderman in 2002. They have kept the audience enticed in this world of superheroes ‍♀️‍♂️ ever since. No doubt, the studio spends a whole lot of money in marketing of movies under it, but a large part of it also has to do with some classic subtle moves they play every now and then. Take Deadpool (2016) for instance, which is not only the highest-grossing R-rated film of all time but a whole genre of superhero movies where the protagonist breaks the fourth wall and talks to the audience. The scale at which Marvel operates is huge, but that does not mean their strategies would not apply to start-ups or small and medium-sized enterprises (SMEs). Here are 4 strategies extracted: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621173055983-KWF1MUIPD9Z6O256RUYI/unsplash-image-KUqlyHNVSQc.jpg Bites - Avengers, Assemble. - 3️⃣ Build a relationship The similarity between the core of Batman Vs Superman and Captain America: Civil War, making two beloved superheroes fight against each other, escaped no one. Both were great movies and both outdid themselves when it came to graphics and animation. Still, the impact Civil War has was much stronger when compared to that of Batman Vs Superman, and it is all because of the connection Marvel has built with their audience over the years. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621172936318-56K25WEYCJBCTRVT5P34/unsplash-image-f2LYxnmnKxI.jpg Bites - Avengers, Assemble. What entrepreneurs can learn from here is how Marvel has slowly built a relationship with their audience. Even though they might face criticism every now and then about loopholes , these fans do come back. Give something to your audience that will make them stay. Your product will be tested, and it will stay only if it is worth their time ⏳. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621173871078-9BYWYXGRY9C9UG0PGR5Z/unsplash-image-SYTO3xs06fU.jpg Bites - Avengers, Assemble. What entrepreneurs can learn from this is that the young audience who keeps up with technology can follow through if their product is good. However, you have to ensure that it reaches every age group to get the impact you want. You have the product, but what is the point if the customer does not even understand how to use the product? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621172579912-TEJRXM73GO7KYSR7SRZ6/unsplash-image-jPolKSzyq9k.jpg Bites - Avengers, Assemble. Marvel laid the bread crumbs and the audience followed. Using social media as a tool, they invoked serious discussions, promoting movies through the word of mouth . Brand awareness does not take money to build. It requires communication, not advertising. Advertising is the paid form of communication and if you cannot spend there, look for alternate ways of talking about your business. Be it word of mouth, choosing a catchy name, or even using online mediums. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1621173809145-32HXX3ZHYWMH7DE67QSE/unsplash-image-SLrcEdEpbSA.jpg Bites - Avengers, Assemble. - 1️⃣ Know your audience Marvel Comics have been quite popular before the movies came and had quite a fan base. They still do. Hence, they had to make sure that they give their comic audience a sense of nostalgia by keeping a similar base, but also attract young audiences with the use of graphics when Marvel ventured into movies. They have both now, and Marvel never fails to deliver although the fandom can get a little crazy sometimes. https://www.ak47.my/bites/colours-are-taking-over-minds- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620985289720-VJH48JIAP9XENK2P0NX8/unsplash-image-_GqTU_7Gh5g.jpg Bites - Colours Are Taking Over Minds - Red When it comes to personality and visual cues, red evokes strong emotions, increases appetite, symbolises passion and love ❤️, and increases passion and intensity. In marketing, it is known to increase the heart rates, and it is mostly used on impulsive shoppers. Red creates urgency often utilised during clearance sales. Moreover, it stimulates appetite glands, and that is why it is mostly used in lots of restaurants. It is related to survival, alertness , safety, and physical self. It is used by Target, Heinz, YouTube, and Netflix. 62-90% of shoppers make snap judgments based on the influence of this colour. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620984765598-J3GE4BW5GDM1M5A49GSG/unsplash-image-qyy6pmM2Hg8.jpg Bites - Colours Are Taking Over Minds - How Much Colours Influence Consumer Decision Once you deal with the issue of affordability, the visual appeal of an item is the major influence on a consumer’s buying decision. Truly, the colour, make, look, and feel of a product affects 93% of the buying decision . This is followed by texture which affects 6% of the buying decision, and sounds and smell which affect 1% of the buying decision. The major part of the purchasing decision has already been made once a consumer starts walking towards an item that has their favourite colour. The buying decision becomes powerful when colour, design, texture, and smell are combined. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620985645080-9F2REBMRA4TPY2P0KY10/unsplash-image-7y4858E8PfA.jpg Bites - Colours Are Taking Over Minds - ⚪️ White It denotes cleanliness , purity, and safety. It can also be used to project neutrality. White is mostly used to add breathing space and open up a crowded area. It is the most common colour used by marketers when advertising coupons and price discounts. White is the best colour to use when you want to create contrast on your shelves and aisles in an outlet. In essence, some of the biggest global brands, like Google, use white to create contrast on their home pages. This colour is the colour of clarity, freshness , and it is used to spark creativity. That is why it is the most common colour in office blocks. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620987173956-IOA1XOTMIGT0BHTK1HT0/unsplash-image-v8XaVfyo41Q.jpg Bites - Colours Are Taking Over Minds - Yellow It stimulates mental processes, encourages communication , and increases cheerfulness. In marketing, it represents optimism, youthfulness, and clarity. It is used to grab the attention of window shoppers. Research shows that it is the first colour that infants react to, and that is why it is the colour used on most baby products and toys . Also, the colour has one of the longest wavelengths, making it one of the most psychologically compelling colours. It is very visible, and it draws attention to itself. Too much yellow causes anxiety, so you have to find the right balance when using it in your store. It is employed by Nikon, IKEA, and DHL. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620986487298-5OG4AFS5IQTVZEDS5CRF/unsplash-image-aL7SA1ASVdQ.jpg Bites - Colours Are Taking Over Minds - Green Green signifies health, serenity, and tranquility. It denotes nature and alleviates depression. The human eye is able to designate the most shades of green. It represents new growth . In marketing, it is used in stores to create a relaxed feeling. It is associated with the wealthy. It has long been a symbol of fertility . Marketers use it to attract eco-friendly clients to their stores. Green used to be the preferred colour of wedding gowns in the 15th century. Spotify, Holiday Inn, Land Rover, and Tropicana use this colour. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620986687786-VVZI56TGM6XOM2TJV3PI/unsplash-image-Cj0tPzC5Uic.jpg Bites - Colours Are Taking Over Minds - Blue This colour is mostly associated with water , and it is the preferred colour for men. It curbs appetite, and it represents calmness and serenity. Also, it increases productivity; hence, it is mostly used in office spaces. It creates a sense of security and trust in a brand. People are 15% more likely to retain your shop if it is painted in blue. It is also associated with productivity and is non-invasive. Blue’s sense of confidence is what makes it the favourite colour used by financial institutions. The colour is also known to inspire loyalty. The brands that use this colour are JP Morgan, Facebook, American Express, LinkedIn, and Dell. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620984650775-DZ4CWGXGMWWDMXBLQYSK/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+MAY+%2842%29.png Bites - Colours Are Taking Over Minds - For retailers and most outlets, marketing is an art of persuasion. Many different factors influence the buying decision of the shoppers who walk into your store. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colours to presentation and placement of products. When marketing new products, it is critical ❗️ that you consider the impact of colours on the buying decision. Research shows that the proper use of colour increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of colour. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620985841595-SMNVMS97FGQNK7R5AZDQ/unsplash-image-rs4YQElqCV8.jpg Bites - Colours Are Taking Over Minds - ⚫️ Black This is the colour of sophistication, mystery, power, and control. It is the colour used to sell sleek items, and brands sold to those who like reserved brands. It mostly dominates the high-end cosmetic packaging industries, especially upscale lipstick and blushes. When the colour is used too much, it can be subliminally repulsive as it will denote negativity and oppression. This is also a great colour to use as it draws attention in a subtle and subsumed way. It is a prominent and internationally recognised colour. Moreover, it is best used when you want to create a sterile or institutionalised feeling in your store. Gucci and Adidas are among the brands that use black colour. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620986562136-0W534LZHX4I6SHGWZGV2/unsplash-image-8A7fD6Y5VF8.jpg Bites - Colours Are Taking Over Minds - Orange This colour reflects enthusiasm, excitement , and warmth as well as caution. In marketing, it signifies aggression ; thus, it is used to influence impulsive buyers. Brands with orange are viewed as cheerful and confident. It is used to create a call to action, namely subscribe, buy, and sell. The colour is associated with affordability and good value . That is why it is used in thrift stores, like Home Depot. Amazon, Nickelodeon, and along with some coupon sites like StreetDeal and Shopee also use orange in their brands. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620986094635-FUBR3BKYHTYDR0EKE0D8/unsplash-image-3-Kh6XSu9XQ.jpg Bites - Colours Are Taking Over Minds - Purple It is the colour of royalty, success , wealth, and wisdom. It is used to soothe and calm in marketing. It is often used in cosmetics and anti-aging products. Purple represents an imaginative, wise, and creative brand. Brands such as dUCK and Hallmark use this colour. It is the perfect blend between the stability of blue and the energy ⚡️ and power of red, making it the most common colour in luxury brand items. Additionally, it is the most used colour in the creative industries since it is the colour of creativity, mystery, and regeneration. Marketers have to keep in mind that too much purple invites distraction and introspection. https://www.ak47.my/bites/au-revoir-to-push-up-bras monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620819109283-GKY0CF0743IJ2TK53LU4/unsplash-image-Z6SIELxmRiY.jpg Bites - Au Revoir to Push-Up Bras - Continue to Innovate Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620810371655-2C35N3H4U5T9GWMYMVC7/3.png Bites - Au Revoir to Push-Up Bras Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620818339884-EIFJSFJMI372D3BTVQ5X/unsplash-image-47N0f0XOsHw.jpg Bites - Au Revoir to Push-Up Bras Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620810616839-5MMJWILS6YZ71FJSBJ1K/NINTCHDBPICT000395115551-1.jpg Bites - Au Revoir to Push-Up Bras Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620811972142-BRKCF85AOH8YELG276IB/unsplash-image-slCC8-LEJ_E.jpg Bites - Au Revoir to Push-Up Bras Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620815942682-K2Q096CJCLMM6CKEBZ7D/unsplash-image-T_6ofgxHaIc.jpg Bites - Au Revoir to Push-Up Bras - Understanding the Demographics Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620816616155-1WHPWROQUG6EHJ83VW1F/unsplash-image-lSBYX_kHRuQ.jpg Bites - Au Revoir to Push-Up Bras - Observing Tastes and Trends Whatever it is, the way you tell your story online can make all the difference. https://www.ak47.my/bites/appreciate-your-mother- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620541713003-O9FLF0AMPLJI9VLNDBD4/unsplash-image-JKjBsuKpatU.jpg Bites - Appreciate Your Mother ‍♀️! - 4️⃣ Discounts If you cannot win a contest that essentially makes your Mother’s Day gift free, the next best thing is getting a discount ! Not to mention that brands are happy to do this every May. Marble Slab Creamery, a company specialising in fresh homemade ice cream, keeps it sweet and simple on Facebook by offering a coupon code for $3 off a cake for Mother’s Day. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620542020648-2CH95IUHSGBBIMDR4X8K/unsplash-image-NCJtEp1CpYw.jpg Bites - Appreciate Your Mother ‍♀️! - 1️⃣ Contests What is better than buying something special for your mother? Winning something special for HER! At least that is the idea that several brands are pushing with the contests they set up in the weeks before Mother’s Day. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620541849566-L0NW9F9VXJVTA5N02OHF/unsplash-image-1HIKnKtXEU0.jpg Bites - Appreciate Your Mother ‍♀️! - 2️⃣ Gift ideas The gift guide is a common tactic for pretty much every gift-giving holiday, in which brands direct shoppers to their website for products that would fit the occasion. Social media is the perfect place to share these links. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620541661374-89BULGQZVYTN9U2U91NU/unsplash-image-qWlkCwBnwOE.jpg Bites - Appreciate Your Mother ‍♀️! - 5️⃣ Funny videos Use humour when you want to grab your audience’s attention fast. You can even get weird with it, like Skittles did with this commercial about how a quirky mother and son share Skittles. Strange ? Yes. Uncomfortable? Yes. Unforgettable? Yes! That is the upside to this type of commercial. Check out the Skittles commercial https://www.youtube.com/watch?v=qB3vb1yXf9w. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620541466575-KZBH9WH8XOLCP0LV42GA/IMG_4232.PNG Bites - Appreciate Your Mother ‍♀️! - If you have not already known, today is Mother’s Day! Mother's Day is a special day honouring mothers, and it is celebrated in many countries throughout the world. It is also known as Mothering Sunday in the UK. Mother’s Day is huge. That is partly because mothers are AWESOME , and this is the chance to let them know. However, it is also huge because of the sheer amount of money people spend on this day. So, how do brands compete for attention from consumers who are ready to open their wallets? Well, they tend to use these 5 tactics when marketing through social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620541811944-J6N3WVIJ8XQ5PGYXCC55/unsplash-image-E7zsz8JA8FM.jpg Bites - Appreciate Your Mother ‍♀️! - 3️⃣ Crafts and recipes Some brands strive to be useful to their audience by offering cute craft ideas and unique recipes to use on Mother’s Day. It helps if the ideas align with the brand. For example, Hamilton Beach tweets tasty recipes for Mother’s Day on its Twitter page. Most of the recipes come from Hamilton Beach’s own blog, but the brand also links to other websites that feature fun recipes. Check out Hamilton Beach’s blog https://blog.hamiltonbeach.com/10-recipes-for-mothers-day-brunch. https://www.ak47.my/bites/seven-handsome-men-found-at-mcdonalds monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392489643-626HZTJ68X2K8G6C0MF9/unsplash-image-fMh-VTuMHQs.jpg Bites - Seven Handsome Men Found At McDonald’s! - 3️⃣ Set expectations early Make sure that both sides in any brand collaboration are very clear about what the goals and expectations are. Set that early on in the game, and if it means drawing up contracts , then this is where you want to outline what is expected from both sides. Do not change the expectations or goals in the middle of your campaign because it can ruin the momentum that both brands have made. It can even cause the other brand to stop working with you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392323353-0SCC8JL9TA1NAXC095TL/unsplash-image-sxNt9g77PE0.jpg Bites - Seven Handsome Men Found At McDonald’s! - 5️⃣ Use out of the box approach Be courageous and willing to do things outside of the box! That is the fun part about collaborations. You get to work with other brands and end up creating something new. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392259691-NFTA1J9YOAC9RAFZDXC0/unsplash-image-yCdPU73kGSc.jpg Bites - Seven Handsome Men Found At McDonald’s! - 7️⃣ There is no rule book There is really no set rule book splaying out the steps for you when it comes to brand collaboration. Hence, dare to be creative and know that it can be a great experience giving your brand the extra boost it needs. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620391849627-U7OFYLSCUM7J0LSXKCBZ/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+MAY+%2811%29.png Bites - Seven Handsome Men Found At McDonald’s! - Who is better to become the next face of a global , viral campaign than the insanely popular and talented K-pop powerhouse? Yes, BTS. The official McDonald’s Twitter announced on April 19, 2021 that the “BTS Meal'' will be the latest creation of McDonald’s Famous Orders programme. McDonald’s has had past partnerships with famous artists, such as Travis Scott and J Balvin. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620393154544-E3WYTR9PWSY8VR6LN4LV/unsplash-image-stB6muBBXMc.jpg Bites - Seven Handsome Men Found At McDonald’s! This one-of-a-kind meal will feature the seven members’ favourite orders, including classics like the 10 piece Chicken McNuggets, medium fries , and a medium drink, with two new dipping sauces inspired by McDonald’s South Korea recipes - Sweet Chilli and Cajun. The “BTS Meal” will go on sale starting May 26 in the United States and will then become the first Famous Order in McDonald’s history to go on a global “tour”, spanning nearly 50 countries and six continents, and Malaysia is included in the list! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392922213-BK8L4GO7XFNFV0KA18SJ/unsplash-image-uuUpLtRkK0g.jpg Bites - Seven Handsome Men Found At McDonald’s! - 1️⃣ Know your values Get clear and what your brand stands for - what do you believe in. Knowing your values will make it easier for your brand to align with the right partners. For example, Louis Vuitton and BMW announced a partnership where Louis Vuitton would create custom fibre luggage that would fit into BMW’s new i8. Both brands are known for luxury and craftsmanship, so the collaboration made sense. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620393070163-IOJT8WAQ3VXPP3UY0W0N/unsplash-image-DNkoNXQti3c.jpg Bites - Seven Handsome Men Found At McDonald’s! - Who are BTS? BTS are a K-pop (a.k.a. Korean pop) group made up of seven members - Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook - who come from all over South Korea . They launched in 2013 and have since rocketed to global stardom. Over the years, the group have produced material around various themes starting with the 'School' trilogy. This was followed by the 'Most Beautiful Moment in Life', 'Wings', and most recently, the 'Love Yourself' series. Their album 'Love Yourself: Answer' stormed ⛈ to the top of the US charts, which saw South Korean President Moon Jae-in taking to Twitter to congratulate the boys on their success. BTS is the biggest K-pop group internationally, and it does not look like they are stopping any time soon. A successful brand collaboration can be shockingly powerful - as powerful as influencer marketing. The idea behind it may seem basic and simple yet there are many factors which go into finding the right partners for your brand. The process is inexpensive and not intricate compared to creating a massive ad campaign. Here are 7 key considerations to keep in mind before diving into any brand collaboration initiative: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392823006-XFDEWWP4UR6JWPIL5DFN/unsplash-image-WCID2JWoxwE.jpg Bites - Seven Handsome Men Found At McDonald’s! - 2️⃣ Research other brands It does not necessarily mean that it is the right collaboration opportunity for your brand just because a brand looks great on social media or has mass appeal to their audience. Make sure you look for the type of audience your partner brand is attracting and if you share similar values with each other. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392297550-I8GBAN97NBCJ32YUWM0Q/unsplash-image-HBABoZYH0yI.jpg Bites - Seven Handsome Men Found At McDonald’s! - 6️⃣ Know when to say no ❌ Know when to say no if you are clear on what your brand can bring to the table in terms of values and assets. Sometimes brand collaborations can drain your brand rather than revitalise it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620392374858-134E8NO6NDSAZ8QM0X3Z/unsplash-image-FLzsXmNpNY8.jpg Bites - Seven Handsome Men Found At McDonald’s! - 4️⃣ Keep it real Authenticity is not just a word people are throwing around. Statistics have shown that 80% of consumers say that authenticity of content will influence them to follow a brand. Thus, keep it real and create a strategy that organically connects with your audience if your brand is looking to boost brand awareness and increase followers. https://www.ak47.my/bites/lets-taco-bout-cinco-de-mayo monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620218140992-N7ENLQEVFWZ1Z9WBY1O1/unsplash-image-CKb8Av6Rjus.jpg Bites - Let’s Taco bout Cinco De Mayo - 2️⃣ Take advantage of the theme Of course, you do not need to focus too much on the specific origins of Cinco de Mayo, especially since the holiday has long transformed into a day of Mexican pride. Whether it is about the Mexican Independence Day or an important battle, either piece of history, can present you with a few ideas for your marketing campaigns. For instance, you can leverage on a theme about triumph and rising above all odds to enhance the celebratory tone throughout campaigns across all platforms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620216255068-O714X9RZR5LMDIEYAZL4/unsplash-image-U5UJaFbgT0w.jpg Bites - Let’s Taco bout Cinco De Mayo - Cinco De Mayo You do not have to be a Mexican restaurant to take part in the fun festivities of Cinco de Mayo. With a little creativity, you can turn your business into a lugar de moda (in English: hotspot) for Cinco de Mayo celebrations . If you do not speak Spanish, Cinco de Mayo translates to the fifth of May, which is today! This festivity is observed to commemorate smaller Mexican Army's victory against a large French Empire at the Battle of Puebla, on May 5, 1862, under the leadership of General Ignacio Zaragoza. Since that day, this event is indeed a morale boost for fellow Mexicans! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620221176736-IEOUB3OSYJISBRU9TQKL/unsplash-image-K0O2aGieipo.jpg Bites - Let’s Taco bout Cinco De Mayo - 3️⃣ Add more options If you own a restaurant business, your Cinco de Mayo promotion should definitely include some sort of special cocktail / beer menu. The obvious choices are Mojitos and Margaritas in addition to some specialty cervesas (beer) and since it is the holiday that falls on 5/5 - you may want to make your specialty cocktail menu a RM5 menu. This is a great price ️ point for customers because they do not feel like they are paying that much and if you make those margaritas delicious enough your customers will be inclined to have more than just one! Do not forget the non-drinkers, there are plenty of virgin cocktails with latin flair that you can add to the menu for added promotion. Encourage your staff to discuss the special cocktail and beer menu as part of their opening welcome to their seated guests. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620219504166-VA2NW9EUTXDN8N5Y5XA5/unsplash-image-G6Ud7ZRjhbo.jpg Bites - Let’s Taco bout Cinco De Mayo - 4️⃣ Play on the number five ️ Many businesses make use of Mexican culture, stories, and items to create content for their campaigns on Cinco de Mayo. It is not uncommon to see advertisements with Chihuahuas , sombreros , and typical Mexican cuisine to promote products and service. While you certainly can use these images for your own marketing ideas, it is not the only way to cash in on this holiday. Another alternative you can use is to bring your entire focus on the number five while brainstorming marketing ideas. Some of the specials you can incorporate into your strategy include RM5 discounts on a specific price, RM5 off an item, and more! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620220568740-6EA32V7RYXZ4R9YTO21J/unsplash-image-CbLqcLRtlR4.jpg Bites - Let’s Taco bout Cinco De Mayo Like other holidays, Cinco de Mayo presents a vast number of marketing opportunities for all businesses. With a clever marketing strategy that joins in on the celebration, your business can generate extra publicity, increase brand awareness, and encourage loyalty among customers and even gain newer ones! While some business owners may believe restaurants , bars , and similar spots have the upperhand in marketing for this holiday, the truth is that any business can rely on Cinco de Mayo to drive sales and traffic , regardless of industry. Here are a five ways you can leverage a holiday like Cinco de Mayo to reach your marketing objectives https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620219902016-OZLFI2BCBXN7QDQYY276/unsplash-image-Y0zbn9lPCEU.jpg Bites - Let’s Taco bout Cinco De Mayo - 1️⃣ Start celebrating early Cinco de Mayo is only one ☝️ day a year, but there are no rules for starting early and finishing late. You can gain a headstart by offering discounts and product deals a few days early to entice customers to your company’s website. You can engage your customers by offering promotions throughout the day and even the entire week - we promise you will not be penalised for extending the holiday beyond one day. You also have the options of providing extensive discounts on May 5 or sending coupons via email that motivate customers to return and buy a product or service from your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1620217366514-MY81N7X30X8PQQ2YFN85/unsplash-image-8MMtYM_3xMY.jpg Bites - Let’s Taco bout Cinco De Mayo - 5️⃣ Use Spanish to your advantage Do not be afraid to incorporate a little Spanish into your marketing campaigns and other promotional items. You can use Spanish words as codes for discounts that you can promote on social media and on your website. Spanish words can also be implemented into advertisements, as long as they are appropriately themed. To create an atmosphere of fun and celebration, you can also play a Spanish-language music playlist at your establishment, particularly popular Mexican singers. https://www.ak47.my/bites/there-is-a-new-green-drink-trending-now-and-it-is-not-a-vegetable-juice-or-green-tea- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619946295191-WGDSW4XG17YRLQ0UPA5N/unsplash-image-x7_bMZIXCOU.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea - What is this ? Chlorophyll is a green pigment found in plants . It is what gives spinach, kale, wheatgrass, spirulina, and parsley their green hue. If you took chemistry back in secondary school, you may remember learning about chlorophyll as part of photosynthesis. It is the chlorophyll in plant cells that uses sunlight to make food from carbon dioxide and water, and generates oxygen as a byproduct. The kind of chlorophyll supplement we are discussing is not squeezed from plant leaves. Chlorophyll does not dissolve in water, so supplements are actually made from chlorophyllin - a semi-synthetic chemical mixture of sodium copper salts that are extracted from chlorophyll. Chlorophyllin is available topically, and as ingestible tablets, soft gels , and liquid. It is the last format that has found fame on social media. The tincture bottles come with a medicine dropper, which allows the green liquid to aesthetically swirl into water. Perfect for magical TikTok visuals as seen here https://youtu.be/U3l-w40ti4Q. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619945872585-S7GEM29J156T8FTGBXSG/unsplash-image-K2wNEYxjcAU.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea - 2️⃣ Reach out to get a quote for an article People love to be quoted, and if you are selling to and developing relationships with knowledgeable , insightful company leaders, you will want to quote them anyway. Quoting experts and industry insiders indicates that you view them as valuable sources of information. Furthermore, it expands your distribution potential when the sources you have quoted share the content with their networks. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619946404465-ZGSWGNBBRWKLMC7K24GY/unsplash-image-MkwAXj8LV8c.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea - You might have heard about the latest wellness trend if you have a TikTok account or a teenager. Chlorophyll - a few drops added to water is supposed to treat acne - giving that glowing ✨ smooth skin, prevent cancer, detoxify the body, and boost energy levels. Wow! That is a lot of power for a dropperful of green liquid. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619945755099-L73VL4AAJRJIQ1FXL9P8/unsplash-image-wLEXaqnQY08.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea - 3️⃣ Share valuable piece of content using social media platforms’ Direct Messages (DMs) Beyond creating gated content that is actually worth the download, marketers are tasked with finding creative ways to get said content in front of the right audience. Use this type of content as a way to reconnect with qualified followers on social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619946065088-CT1R6GGM8QJYUHWZMKHC/unsplash-image--fvLeo7Ck74.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea - 1️⃣ Revamp the average "just following up" sales email The standard "just following up" sales email is ineffective, and it does not take advantage of the great content your marketing team is producing. Try sending something valuable in your next follow-up instead of forcing your prospective clients or partners to read through bland emails that do not serve them or advance your relationship meaningfully. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619946163091-VHGO3QSO8ZOTOE7PX010/unsplash-image-UIBKumOkq7w.jpg Bites - There Is A New Green Drink Trending Now, And It Is Not A Vegetable Juice or Green Tea Imagine this, you are in a strategy meeting thinking back on last year’s near-wins: all those customers you could have signed, all the partnerships you almost landed, and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost customers, partners, or employees have most probably forgotten about you. Now is the time to win them back with these 3 ways to make your content marketing “glow” https://www.ak47.my/bites/running-an-efficient-ship monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799170181-PPIATNYD4I5XCSD27K72/unsplash-image-C0koz3G1I4I.jpg Bites - Running An Efficient Ship - 7️⃣ Build your strategies Now, for the meat and potatoes. This is the fun part for a lot of marketers. It is where you take each of your three to five goals, decide which strategy to use to reach that goal, and then make a list of the tactics you are going to use. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799907659-XRJ3T2X4Q7ZKT8HZ4OE5/unsplash-image-3y1zF4hIPCg.jpg Bites - Running An Efficient Ship - 1️⃣ Start with market research Market research is one of the biggest obstacles to creating a worthwhile annual marketing plan. It is a lot of work - it is the foundation of your entire plan. If you do not spend enough energy at this step, the rest of your plan may lack depth, and your decisions for your marketing mix and strategy may lack direction ➡️. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799945653-OWGUKBXRL6M33QNWVAV0/unsplash-image-rDH2ND9Ajjo.jpg Bites - Running An Efficient Ship Here are 9 useful tips on how to create an annual marketing plan that will set your organisation up for a great marketing ROI (Return On Investment) over the next year. Identify your end objectives, and start working towards that plan to achieve them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799873610-TF8X6ZTKA205SF1RVKYH/unsplash-image-VMKBFR6r_jg.jpg Bites - Running An Efficient Ship Hence, put your back into the research to ensure that you understand the pain points , motivators, goals, and concerns of your current target market - as they are right now. These factors will continuously change, so keep doing your research. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799611482-C4F99VTA2O9S684UL6S1/unsplash-image-zuLYIQ-4ADQ.jpg Bites - Running An Efficient Ship With a nice thick layer of market research and situational analysis, your plan is ready for the goal priorities. Which marketing objectives will matter the most over the next 12 months? You should focus on no more than three to five goals. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799134733-4YHTMG4LV5RK6QV0FZ7Q/unsplash-image-oQ9pECond48.jpg Bites - Running An Efficient Ship Once you have identified the needs of your buyers, you may find that you are spending too much time, money , and resources promoting your products and selling, instead of telling stories about your people, your brand and helping your buyers with their jobs. This is not about being altruistic - it is about creating trust and value that will arise back to your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799555798-3FZC2SZFAPB2YHA9WIQH/unsplash-image-UqKxclZau78.jpg Bites - Running An Efficient Ship - 4️⃣ Know where you have failed Look at last year’s plan and use metrics and reporting to identify which bets produced winners and which bets you lost. Also, look at the assumptions you used going into last year. Have they changed? Double-down on the best tactics. Remember to prune away the losing tactics, techniques and processes, and shift people to where they are needed most. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799461699-N02FM5G38487CILREU4B/unsplash-image-D-_JZhn-8kI.jpg Bites - Running An Efficient Ship - 5️⃣ Establish your marketing Key Performance Indicators (KPIs) One of the benefits of creating an annual marketing plan is that it gives you the opportunity to review and refine the current parameters and assumptions you are using. Are you still using the same key performance indicators you had in place from years ago? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799295599-ZEQF9YJDL2X1WYEMKV7P/unsplash-image-9EUwYOG3MVQ.jpg Bites - Running An Efficient Ship You can always adjust based on new information or other observations, like benchmark data, to make that may not be reflected in your data. Pick a metric that is right for you and your organisation. Then, take all the inputs you have received, analyse those against historical performance, and model towards the most efficient way to achieve that end goal: higher return on marketing spend. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799647772-QZ28U8NX3YAUXXBQNRCM/unsplash-image--Vqn2WrfxTQ.jpg Bites - Running An Efficient Ship Are you playing catch-up or trying to truly innovate in a particular area. Also, remember that it is more than just business goals (sales, leads, conversion), you also need to create a plan for your people: what skills does today’s market demand and how can you help bring your people up to speed ? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799791262-FJ0KE2HBVP5ESNZKJX4Z/unsplash-image-AP3ToiciWRY.jpg Bites - Running An Efficient Ship All of these factors are always changing, which is another reason putting together an annual marketing plan is vital ❗️ - general changes to the market, competitors getting a little too close for comfort to your competitive edge, and a change in your organisation’s market share. When you know where you stand, it is a lot easier to create practical goal priorities. For instance, those lead generation and customer acquisition goals that were always important should probably take a back seat to customer retention if you are dominating the market for your service this year. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799196447-I1MEBOQFDNCME5I7304L/unsplash-image-vStkVmrfTrw.jpg Bites - Running An Efficient Ship An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. You may need to supplement your programs with these types of tactics depending on your corporate goals. However, focusing on one primary objective will still produce secondary benefits. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799321338-XUSBKL0Y3STAAV0SZRC1/unsplash-image-f6Xv0xs9JWg.jpg Bites - Running An Efficient Ship - 6️⃣ Model the appropriate marketing mix Some people are scared of marketing mix models. They say they are too quantifiable and do not accurately reflect the reality of the future market reaction. However, they are a great place to start with a scientific approach to the question, such as “how much should I spend on each marketing tactic?”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799040132-3SSJ4AGY44TYAFYYKIM5/unsplash-image-8Py8vUHZIlo.jpg Bites - Running An Efficient Ship - 8️⃣ Take the “always on” approach More, better, cheaper! Who does not want that? This is a basic and fundamental concept of effective marketing that is often overlooked or undervalued. Our customers do not decide to start searching for solutions to their problems because we decided to run a campaign. Demand is “always on” 24 hours a day, 7 days a week. So, why should not your marketing? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619798985372-Q90U20YRWV3HE8AW0FFH/unsplash-image-WtXcbWXK_ww.jpg Bites - Running An Efficient Ship We need an “always on” demand strategy that utilises an effective inbound marketing approach: optimised website, consistent paid search activity, drip nurture programs, and marketing automation. The cost of going in and out of the marketplace with time-bound campaigns often cannot compare to an effective ✅ “always on” campaign. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799685861-TJWAHNN03OGWGNT750ZU/unsplash-image-yhNVwsKTSaI.jpg Bites - Running An Efficient Ship - 3️⃣ Set your marketing goals You already need to have your business goals or know where you want to go - defined before beginning on your marketing plan. Then, it is easier to map the route to get there. Use this stage to evaluate your goals against the latest marketplace realities. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799508874-APOLCLNPF90ZRH0YWKGX/unsplash-image-O6N9RV2rzX8.jpg Bites - Running An Efficient Ship One of the biggest mistakes of a poor marketing plan is forgetting to determine what you will stop doing as you think long and hard about the new things you need to do. Another common mistake is inadequately staffing new areas because you are afraid of moving people from the old to the new challenges. Take note: even those who fear change will appreciate it in the long run! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799835116-CL7814U4Y6ETTDR02AB4/unsplash-image-uAFjFsMS3YY.jpg Bites - Running An Efficient Ship - 2️⃣ Assess your market situation Next, situational analysis. This part of your plan contains the current state of the market overall for your products or services, who your competitors are, and where your brand stands within the market. You also want to outline your organisation’s strengths and weaknesses, and look at your unique value proposition - has it been working for your marketing or does it need an upgrade ⬆️? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619800006982-3ITGQJAZIVZMQ59BAQXF/unsplash-image--lYi5Qg0xP0.jpg Bites - Running An Efficient Ship - Your annual marketing plan reveals where you are now and where you want to be in a year. It is the all-important, overarching benchmark for your marketing goals for the next 12 months. It is your roadmap that identifies priorities, what initiatives from last year you should shed, and both short and long-term expectations, as well as the plan B’s and plan C’s you can depend upon if plan A goes awry. Most importantly, it helps to keep your organisation’s marketing team united by a critical shared vision. Let us face it. It is impossible to run an efficient ship without an effective plan or to see things clearly. While you should definitely have your content marketing strategy mapped out, and planning out your digital marketing is also smart, it is the eagle-eyed view the annual marketing plan provides that will help your team stay on course. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619798952212-YNZX4G2WNSX8GI90GGDD/unsplash-image-hpXpLcub5Xg.jpg Bites - Running An Efficient Ship - 9️⃣ Stick to the plan It makes everyone’s job a lot easier when you have a solid, detailed marketing plan, priorities, next steps , and processes that are clear. However, your annual marketing plan should not be set in stone. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619798913272-TK4YFHXX2AESM8G2EHKN/unsplash-image-vfzfavUZmfc.jpg Bites - Running An Efficient Ship Think of it as a roadmap - it guides you in a constantly changing landscape. As you continually keep an eye on market research and your KPIs, you need to evolve your marketing plan mid-year to ensure the strategies and tactics you use are driving the results your marketing should see. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619799354761-W8C5K1MISWQP3JLY1KSZ/unsplash-image-yUOQNwygEGs.jpg Bites - Running An Efficient Ship Throw them out! Focusing your attention in the wrong areas or diffusing your energy with too many numbers is one of the surest ways to not hit your prime target - revenue growth. When creating your annual plan, your priority KPIs may change a bit as you reach certain benchmarks and move on to other parts of your strategy because you are looking at a relatively long period of time ⏰. https://www.ak47.my/bites/tik-tok-for-perpetual-visibility monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619667162068-F860GRYCT43RYSLH6VSY/unsplash-image--837JygbCJo.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 3️⃣ Run ‍♀️ a social media contest Social media contests are a fun, easy way of connecting with customers and bringing in more fans / followers and prospects for your business. As far as positioning is concerned, the winner(s) of your Facebook or Instagram giveaway should gain the opportunity to be the first to get their hands on your new offering, and get it for free or at a discounted rate. Be sure to announce the content across all of your marketing channels, and not just the social platform you are using to run the main campaign. In addition to generating more excitement and buyers for your new offering, the increased engagement with your social media account will likely drive more traffic to your website, put your business in front of new customers, and create a fun means of connecting with your audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619671258835-KS8WEFE2DMUDBYCXQTA5/unsplash-image-91qocJk6NJc.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 8️⃣ Run Facebook ads With 1 billion daily active users, Facebook advertising is a window to a large base of people who will be interested in your new product or service. Facebook ads are particularly useful because the personalised data voluntarily provided through users’ profiles makes for unbelievably specific audience targeting. You can factor in gender, age, location, interests, marital status, profession, and more - ensuring you will get the most bang for your buck. There are also several options for ad type, budget, and duration of campaign, so you can accommodate your goals within your means. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619673084499-FD7KV29OQPYH2RPMUYMG/unsplash-image-N2hJxyUolFw.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 5️⃣ Host an event Events not only get customers excited about your new product or service, but can also get new prospects personally engaging with you or other employees of your business - a great way to win them over as customers. Events do not have to be fancy and super organised; something as simple as an open house or an info session will work for locations like salons , fitness ️ centers, yoga studios, spas ♨️, and retail stores.If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds. During the pandemic, virtual events still serve as an effective promotion tool. You might Host a Facebook Live session demoing the product and highlighting its features. Run a live or recorded Q&A on the product itself. Center the event around an influencer who has expertise around your new product or service, with the promise to unveil the new offering at the end. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619671964516-DIGRWCIDABUMHGCHKVSZ/unsplash-image-GlTgIjcs9K4.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 6️⃣ Allow trade-ins If your new product is, in fact, an upgrade of an older one, consider a trade-in program. Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have. You can also resell the old trade-in products (provided they are in good enough condition) or use them for future giveaways. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619663822563-CJHNX26ROOVFOC22SP9C/28+April.png Bites - Tik Tok ⌚ for Perpetual Visibility Rolex presents the latest creations brought to life by its unique watchmaking expertise - The Oyster Perpetual Explorer, the timepieces that take us from the deepest caves to the highest mountain ⛰️ peaks, from the outer reaches of the solar ☀️ system to isolated polar ❄️ regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure - be it geographical, technical or aesthetic. Coming up with a new product or service is a lot of work, which unfortunately does not stop ⛔ once it is ready -launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you do not promote it properly, you are likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic. Take a look at these 8 methods below and see which ones make the most sense for your business https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619665358431-DP6XEZL6CGZ8H2BO68NN/unsplash-image-5qRgJ8ISEpA.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 1️⃣ Offer loyal customers an exclusive preview Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy ️ it, but also promote it to their networks . This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. Or, it could even be a special invitation to test it out and give feedback. These exclusive offerings to loyal customers reinforce how much you value them and also help to retain their loyalty. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619673059407-GEUCFKBAINSHZ5T4YINR/unsplash-image-Ht9uYH6oDcE.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 4️⃣ Spread the word via email Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made purchases from an email marketing message? Email is a fantastic channel for getting the word out about your new product/service. Plus, it makes a great incentive to get subscriber signups in the first place. You can run an email campaign specifically about this new offering - perhaps even as a series of emails building up to the day of launch. Or you may want to announce it as the focus piece of your next email newsletter. A few tips for email marketing ⭐ Focus more the benefit / ultimate value of the new product than its features ⭐ Highlight the offer in your subject line ⭐ Use preheader text to further increase open rates https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619672604059-E3A7GZX9SVYSNZ2ASMDV/unsplash-image-XookgCxFw6Q.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 7️⃣ Post on social media If you are using any of the tactics mentioned above to promote your new product or service, make sure to spread word of your deals and offerings via your social media accounts. This is an easy way to reach your audience, and your followers can easily share your post to their own profiles. Another benefit is that customers / prospects can ask questions about the product in the comments section. Their questions and your answers can serve as an organic FAQ. The post can link to a landing page or blog post with more information. If you have a niche audience or loyal following, you may also want to use a custom hashtag #️⃣ in your promotion post. This will not only expand the reach of your campaigns, but may also inspire customers to share posts and pictures to their accounts, using the custom hashtag. User-generated content that can then be used to get even more people try out your new service or product! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619665617803-P969N0ELL3FQ60ZRTAX4/unsplash-image-q3Z0R4fgROU.jpg Bites - Tik Tok ⌚ for Perpetual Visibility - 2️⃣ Use a special introductory offer Rather than just announcing your new product or service, you can make it available as a part of a special introductory deal. This deal can take many forms, including ️ Discounted pricing. ️ Reduced-rate bundle or package. ️ Joint promotion with a complementary business. ️ Voucher or coupon with purchase. ️ Buy one get one free deal. ️ Double the points if you have a loyalty program. ️ Free gift for every referral. Whatever your promotion, be sure to emphasise that it will not last forever. Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy. https://www.ak47.my/bites/whispers-yusuf-taiyoooob monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364357411-2K3CMZ611IASZJ1KPW1H/unsplash-image-kDGTQ3zNQ2Y.jpg Bites - *whispers* Yusuf Taiyoooob… - Taglines have the potential to build value over time It can become one of the most memorable parts of your identity when you use a tagline for long enough. Audiences may even become more likely to remember your tagline than your company name. However, this can backfire if your tagline is particularly dated or if it is less believable. You will be breaking your customers’ trust before you have even had a chance to disappoint them if your tagline calls your company “the best” when you clearly are not. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364876334-AHHT2PG9HYK89F6KDOBB/unsplash-image-Dxi6KbpvUgA.jpg Bites - *whispers* Yusuf Taiyoooob… Where someone else might have gone loud, Yusuf lowered ⬇️ the volume, hoping the unexpected subtlety would make an impression. It has since become synonymous with Ramadan, a sign that the holy month is approaching. He did not use the whispering ad for any other purpose or product as it is reserved for dates and Ramadan. Thus, making you associate it explicitly with the product and the season. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619365345548-URZ74CJNXFL4HEJLVDM1/unsplash-image-8NmGOkPliE0.jpg Bites - *whispers* Yusuf Taiyoooob… - How do you say ‘Yusuf Taiyoob’? Anyone who is well-informed about the Ramadan scene in Malaysia would know that you would have to deliver it in that enticing whisper tone! In case you are not aware, the Yusuf Taiyoob commercial has graced the local radio and television stations for more than a decade now every time the holy month approaches. You know Ramadan is coming when the legendary commercial starts airing. From a George Town office overlooking the Penang Strait, Datuk Seri Yusuf Taiyoob has grown an eponymous empire that has established him as a leading importer and distributor of dried foodstuffs in the country. It starts with a whisper. Two words, four syllables, sighed to convey immediate understanding that the holy month of Ramadan is upon us again and thoughts of a specific fruit seep into our collective consciousness. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364107672-0RUHPHB6UFO14YZQ7TPZ/unsplash-image-jVcha8wHtg8.jpg Bites - *whispers* Yusuf Taiyoooob… Avoid taglines that say “Buy this” and aim more for “WHY you should buy this”. For example, at Company Folders, Inc., they pride themselves on being the best source of high-quality custom presentation folders. As such, they use the tagline “We know folders'' to let people know that folders are our specialty. Their customers come to them because of their expertise, and their tagline helps make that clear. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364173828-0BNDTW7Y479QT2M4AH4F/unsplash-image--z82VezdK2M.jpg Bites - *whispers* Yusuf Taiyoooob… It is a good idea to stay away from imperatives and commands when writing taglines. “Just do it” might have done well for Nike, but you are not Nike. Customers are more empowered and have more options than ever before. Hence, you are better off appealing to the benefits your customers will actually receive when they patronise your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619365677331-BVFE7NWC5MKVQXM73YGF/unsplash-image-8e0EHPUx3Mo.jpg Bites - *whispers* Yusuf Taiyoooob… Datuk Seri Yusuf Taiyoob stated that he created the whispering ending of the radio ad around 15 or so years ago. Most advertisements sound similar; hence, he did not want another jingle. Instead, he wanted something different and catchy. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364644732-YK8OMC24R0GNGJB3655Y/unsplash-image-TamMbr4okv4.jpg Bites - *whispers* Yusuf Taiyoooob… - Taglines fulfill a very important purpose They let you quickly and efficiently sum up what your company is all about. Imagine that a new business opens up near your house. It has a cool name and an attractive logo, but what is it that they actually do? Even if you do figure out what sort of business they are in, does their name or logo tell you anything about their brand’s personality? Taglines take out the guesswork and make a company’s message crystal clear in explicit terms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364739300-I8M6N0L03DSTNRYAIB4O/unsplash-image-Z5ViTNhtPRs.jpg Bites - *whispers* Yusuf Taiyoooob… In the grand scheme of marketing strategy, coming up with a company’s tagline is rarely anyone’s first concern. In fact, as audiences’ attention spans have shortened and the screens on which ads display have become increasingly pocket-sized , some have even argued that a tagline is not necessary at all. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364408061-AZFVBK3Y8Q64MTSRTE37/unsplash-image-xRmJ4tCRvCw.jpg Bites - *whispers* Yusuf Taiyoooob… Meanwhile, State Farm uses taglines that suggest proximity and familiarity, such as “Like a good neighbour, State Farm is there” and “We live where you live”. It is true that you might interpret those values from the rest of their marketing, but taglines boil them down to a single ☝️ statement that you are much more likely to remember. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619364533805-R7Q6QB54GG0Z4L3LNJ6J/unsplash-image-NwQBiMJtnB8.jpg Bites - *whispers* Yusuf Taiyoooob… - A good tagline helps set you apart from other companies that provide similar products Take Allstate and State Farm, for example. Both are insurance companies, but their taglines indicate slightly different values. Allstate’s “Are you in good hands?” is indicative of safety and security. https://www.ak47.my/bites/can-you-do-the-whoa monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619177856530-47USUN62LSBS0AMB10QW/unsplash-image-GxFw4_pKMN8.jpg Bites - Can You Do "The Whoa"? - Every couple of months there is a new viral dance craze . There was the Harlem shake, then Milly rock, dabbing, the whip/nae nae, the mannequin challenge, and how could we forget about flossing? Now, we have the "hit the whoa", and it is taking the internet by storm ⛈. The trend started on TikTok and has since spread far beyond the platform. For anyone not familiar with this phenomenon, hitting the woah is when a dancer makes a quick, small circular motion with their fists and leans into a freeze position when the beat drops in a song. We have all felt the “Whoa ” sensation. It is an extraordinarily uplifting feeling. It makes you want to be better, do better, act better, live better, and think differently. We may have not even realised that it was promotional content that made us feel this way. We were not “played”. We just enjoyed it and the company benefits. From that, they have given themselves a level of brand trust that the customers do not currently realise. That is what marketing through the “Whoa” sensation is all about - movement, but not unwarranted movement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192479550-CZTY5PBPHT8BPV02FBN8/unsplash-image-ukzHlkoz1IE.jpg Bites - Can You Do "The Whoa"? - “Whoa” can be inspirational RedBull’s “Stratos” launch was one of the most inspirational promotional feats of the past decade. It did not feel like promotion; it felt like entertainment because it was entertainment. It was “Whoa” inspiring entertainment. It made you want to get up and do something, move and improve yourself, test your own limits and go beyond them. Check out the RedBull’s “Stratos” launch here https://www.youtube.com/watch?v=dOoHArAzdug. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192560147-4VSKN425RIY239CHIIDZ/unsplash-image-TGFCuYO9Mdw.jpg Bites - Can You Do "The Whoa"? This is all through the “Whoa” sensation - the act of inspiration. Tony Robbins is a global celebrity. He is widely known as a life coach who has mentored some of the greatest greats of our time. The reason he has become a celebrity is the impact of inspiration he has on many people. They share it, they talk about him, and they propel it forward. Inspiration is contagious, or “viral” as many would put it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192849850-HNMNMQGWMH4GQQIXLVRI/unsplash-image-zBsXaPEBSeI.jpg Bites - Can You Do "The Whoa"? No one is going to compete against Amazon’s infrastructure on the same field of battle. Not many venture capitalists are going to invest in a Google Glass competitor when no venture firm can out-spend Google’s revenue. It is a smart release for multiple reasons, but the “Whoa” sensation caused by the interesting subject matter is one reason why this is such a cool media release. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619193126086-QQN5O8T15EL50TS43G1M/unsplash-image-9cKVKzUJ6o0.jpg Bites - Can You Do "The Whoa"? - “Whoa” is simple It engages an emotional response, which leads to subliminal brand trust . It lays down clear, actionable steps - propelling you to the first movement towards using their product. It uses a targeted approach in order to ensure that it aligns with you and their audience in the way that will have you interested. It leads to end usage that initiates the process that leads to the sale. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192768435-3Q7WBG9XPWDKSNUQTHM9/unsplash-image-RnCPiXixooY.jpg Bites - Can You Do "The Whoa"? - “Whoa” can be interesting Amazon’s drone announcement during Cyber Monday 2013 had everyone tweeting . It was interesting, but it also made us say “Woah” due to the impact this could have on our everyday lives. A “60 Minutes” spot on CBS with the CEO of Amazon, Jeff Bezos unveiling their “30 minute shipping solution” to the world in the form of octacopter drones got Amazon more coverage on Cyber Monday than any other company. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192818401-90YEUNVK0QSBOAXMTIXJ/unsplash-image-qJKT2rMU0VU.jpg Bites - Can You Do "The Whoa"? Obviously targeting this unveiling to drastically increase sales on their already hyped Cyber Savings shopping holiday, Amazon destroyed their competition and actionably raked in the most influence. It was interesting, it captured our minds and thought “duh” that just works. Subsequently, it was a bit controversial due to the amount of controversy recently around “drones” in the military and their domestic usage. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192942643-VKK9J3MDBD0PA2UOBW6E/unsplash-image-C4sxVxcXEQg Bites - Can You Do "The Whoa"? We hope your bottom funnel actions will be enough to get users to convert. However, it does not mean that your job is done ✅ . You should ALWAYS work to retain your customers and ideally get your new customers to promote you to their friends and family. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192400077-MM07P5SUFJANV5T1NATC/unsplash-image-eAQz3nkN_WE.jpg Bites - Can You Do "The Whoa"? Those are the kinds of things the “remote” controversy gives you a “Whoa” sensation about. The key to positive controversy is breaking social norms and picking your battles well. Even something as simple as being completely transparent about your company’s and employee’s salaries can spark ⚡️ some intense media discussion. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619193097472-FJ7T1OYC37YUQDX7NV7Z/unsplash-image-bauqYdmadYw.jpg Bites - Can You Do "The Whoa"? - “Whoa” is actionable The “Whoa” sensation makes you want to get up and move. It makes you want to take action immediately. It is a sales driver , a knee-jerk responder, and an impulse inducer. When you finish watching a GoPro video some would say “HELL YEAH! I have got to get out and do some more extreme stuff! Oh, and I need a camera to record it with”, which is why people would end up buying the GoPro to record their personal extreme sports ventures. Watch one of these GoPro videos that make you go “HELL YEAH!” https://www.youtube.com/watch?v=xhWbh2pZc1Y. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192716293-OJH6E5YRNO0K4BXW5ZMN/unsplash-image-PJziurStmac.jpg Bites - Can You Do "The Whoa"? GoPro just has to provide the product, which they sell, and inspire the movement - you do the rest. It is benefiting you, but it is also of paramount benefit to GoPro, which is part of the reason why they went from a $5,000 savings account hunch by Founder & CEO Nick Woodman to a $1,000,000,000 company in 10 years. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192101382-D8ZC8PKVENJLN6VUKKQD/unsplash-image-w3nSlhW8Nrc.jpg Bites - Can You Do "The Whoa"? - “Whoa” can be controversial There is a fine line with controversy between “Whoa” in a good way and in a bad way. The line is your target market - the people who will actually be buying your stuff, using your products, or engaging with your community. If you do not know who this is, do not be controversial. Controversy is about polarisation. Plain and simple. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192520062-3UNJUOKEDY82NRMI6CQW/unsplash-image-xtLIgpytpck.jpg Bites - Can You Do "The Whoa"? Tony Robbin’s talks are an inspiration straight to your face and movement focused. Tony Robbins speaks about how he went from a homeless 17 year old living on the street, to buying the castle he had plastered on his wall as a kid. He had an uphill battle from the get-go, and he strived through it. He uses NLP (Neuro-linguistic programming, or the art of reprogramming your brain ) to give people hope in their lives, to see the possibility that was clouded from them, and genuinely changes peoples lives in massive ways. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619193022852-PGJ9L7CC73GS9FSNEIL0/unsplash-image-zDWoH7r-JsM.jpg Bites - Can You Do "The Whoa"? Marketing through the “Whoa” sensation is at its heart ❤️ emotional. It relies entirely on a strong emotional response. The chills running down your spine and the bumps standing up on your back. This video does that, it is what every “Whoa” focused ad should do. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192342679-RICF0ZPWE2SOTZWRWR1M/unsplash-image-UK78i6vK3sc.jpg Bites - Can You Do "The Whoa"? The “remote work environment” is a “Whoa” inducer because of the sheer thought of being able to work from home . If you work in an office, just let that marinade for a minute. No commute No interruptions No “Hey can you do this real quick even though it is completely meaningless to you” In your own environment On your own clock Under your own control https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192026902-YUSZC7FLTTRPZS3UP7CL/unsplash-image-PVyhz0wmHdo.jpg Bites - Can You Do "The Whoa"? That is what marketing through the “Whoa” sensation is all about - movement, but not unwarranted movement. It is a movement that the company created, we enjoyed and subsequently forwarded (a.k.a shared, a.k.a contributed to, a.k.a propelled forward). “Whoa” marketing can be experienced on multiple emotional levels . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192682562-MS4NA5Q8H5OL9VO6BSTL/unsplash-image-xCKhUfpmGpE.jpg Bites - Can You Do "The Whoa"? Each of these product launches have a jaw-dropping “Whoa” appeal that not only leaves the watcher wanting more, but also wanting to do more. You want to record what you are doing and share your awesome feats when you want to do more. What you end up doing is essentially providing GoPro with content marketing on a grander scale than any other startup in the world. Check out some of these “Whoa” wares by GoPro https://www.youtube.com/watch?v=RC-24Nfr7fc. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192896516-74G2SKINOMLN2N53S2DR/unsplash-image-I8gQVrDcXzY.jpg Bites - Can You Do "The Whoa"? - “Whoa” is emotional Google astonished marketers and consumers alike with their “Reunion” ad targeted at the India market. The ad shows the journey of two long-lost friends reuniting in their late 80's by their grand-children using Google products to find each other and set up a meet. It was so emotional that you could not help but to like it. Watch the “Reunion” ad here https://youtu.be/gHGDN9-oFJE. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192601501-NCVB5O3VTMUXRHP77HHL/unsplash-image-yF3S905z9dM.jpg Bites - Can You Do "The Whoa"? - “Whoa” can be exhilarating GoPro’s product launches have always been notoriously teamed with jaw-dropping product videos. GoPro sponsors professional athletes doing the most absurdly incredible stunts in mind-boggling locations , all recorded on GoPro devices and paired with some gnarly beats featuring artists, like The Glitch Mob. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1619192235244-IR1KSYXIGMCLFXDF2J87/unsplash-image-lrma8qED9jw.jpg Bites - Can You Do "The Whoa"? It is about getting all of the people who agree with you rallying behind you, and the people who do not believe in you speaking about you anyways. If you do not know clearly who will be rallying behind you and who will be roaring against you, do not pick a side. Do more research , then pick a side. https://www.ak47.my/bites/the-month-of-mercy-and-blessing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618983210502-CE8N7AM4QM7GL8HZZ66Q/unsplash-image-czifv3zCnsI.jpg Bites - The Month of Mercy and Blessing - It Is About Gratitude, Compassion, and Family Ramadan is an extremely important month for Muslims. It is a month marked by gratitude, prayer , family, and community. Therefore, businesses that decide to build ad campaigns have to be careful about what is said, what products are advertised, and how they are advertised. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618982841063-Y9GCIDY57BFRY02MWIJO/unsplash-image-S43CFXMiWwM.jpg Bites - The Month of Mercy and Blessing - Ramadan is one of the most generous months for Muslims. People tend to display humane values like compassion, gratitude, empathy, and charity. People tend to shop ️ lots before and during Ramadan as well. They tend to use social media to find gifts , recipe ideas , fashion items, and even travel ✈️ ideas during the month of Ramadan. Even if your brand does not directly engage with or has not been predominantly targeting Muslim audiences before, it can be a great time to gain new audiences and customers. Here are some ideas for you to use during this Ramadan https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618982961933-RC7TDEGPBA1EQ9AFRXC4/unsplash-image-yMARIS2PMTY.jpg Bites - The Month of Mercy and Blessing - Social Media Consumption Changes Your brand should be aware of the change in social media trends during Ramadan. The reason for this is the fact that people tend to change their daily behavior, such as eating habits, socialising, sleeping times, and religious devotion. This affects when social media is consumed. Arcs n Curves social media agency, based in Dubai, reveals that the most popular times for people to consume and share content on social media are 3:00am and 7:00pm. These are the times when people have their suhoor (meal early in the morning before fasting) and iftar (evening meal with which Muslims end the fasting day). 3:00am is apparently the best time for brands to engage with Muslim audiences on Facebook during Ramadan. Even right before the fast begins, people are shopping - sales at 4:00am during Ramadan are 17% higher than an average day. Naturally, the sales will drop at the end of the day at around 6 p.m., when people break the fast for the day. After a whole day of fasting, nobody wants to think about shopping. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618981250848-49DTD5PZOV73HWJ099I8/April+AK47%E2%84%A2%EF%B8%8F+Blog+Post.png Bites - The Month of Mercy and Blessing Ramadan is the holiest month in Islam. It is also one of the busiest marketing seasons across the world, especially in the Muslim world - the Middle East, Asia Pacific, and Southeast Asia. Just like other festivities, Ramadan has become a time of the year of increased consumerism and elevated attention to shopping. In fact, in marketing terms, the period has an increased desire for consumption, and much research suggests that spending increases before and during Ramadan. It is a great way for brands to connect and discover new audiences. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618983893482-STM0GOL1ETWENUEKODT8/unsplash-image-ZXDFXoq1k0k.jpg Bites - The Month of Mercy and Blessing - Messages to Use in Your Ramadan Marketing Campaigns As you noticed, the artwork for Ramadan campaigns is simple, with an element of Islamic culture and a greeting message . Amongst the most popular elements of Islam, you can find the crescent moon , dates, lanterns, Arabic teapots , and shapes resembling Mosques . Here are some of the common messages Ramadan Kareem - the most popular message, meaning “Ramadan is Generous”. Advertisers can use it to convey the message that you should be generous to yourself during the holy month with new clothes , car , phone , etc. Ramadan Mubarak - a less common message to see in ads, which means “Blessed Month of Ramadan”. Happy Ramadan - English expression that will be easily understood in the Western world. https://www.ak47.my/bites/i-know-you-want-to-squeeze-it monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755823888-DI3BWPQWK3TYQTR9LYJU/unsplash-image-I9ijGjOVrc4.jpg Bites - I Know You Want To Squeeze It Why not use every weapon ⚔️ in our weaponry for that purpose? A resume is marketing. A job interview is marketing. The things we do to attract people to our work is marketing. We are constantly pitching ourselves, putting ourselves forward, shining a light on our talent and hard work. There is no nobility in uninformed arrogance. There is a difference between “I do not know how”, “I am not good at it”, or “I do not want to do it” as opposed to “ew, marketing is gross”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618756022081-E5W6889EMSBUVKMD1AN5/unsplash-image-cAtzHUz7Z8g.jpg Bites - I Know You Want To Squeeze It - Spoiler alert!! There is nothing inherently unseemly about the discipline of marketing. Only how it is used, or how often it is abused. We use social media to give voice to the voiceless and under-represented communities. Money , advocacy, and awareness for the causes we believe in are raised when we use marketing, advertising, and publicity tactics. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755045189-WFQSJP3K2ZPKEMZ6DFYK/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+APRIL+%2821%29.png Bites - I Know You Want To Squeeze It - Believe it or not, there is an entire subculture of people really passionate about popping pimples. Sandra Lee, a dermatologist in Southern California, calls them “popaholics” and their sickening , yet somewhat intriguing obsession with watching others do the dirty deed - “popaholicism”. She is giving them exactly what they want - “pops” oozing blackheads, whiteheads and cysts of all sizes, shapes, and colours. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755708365-696IUPMEBM0HT0JKRCJ3/unsplash-image-adK3Vu70DEQ.jpg Bites - I Know You Want To Squeeze It Then again, there will always be people who are sociopaths, people who argue caveat emptor or rail against the ills of capitalism. You cannot please everyone in the comments section. One person’s gross is another person’s open season or drug . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755875690-NLZ2TGMQ3M6Z8I0EXC3Y/unsplash-image-1TAo9EbwKBc.jpg Bites - I Know You Want To Squeeze It So, is this gross? Are you willing to paint a broad brush of an entire discipline because people within chose to be shady? Would you say all physicians are unseemly because of those who practice in areas for which they are not board-certified because the money is too good? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618756082353-1XOOEFEBMZ1CBM48IREU/unsplash-image-j8qMkXtT5hA.jpg Bites - I Know You Want To Squeeze It The irony should escape no one that people who bemoan marketing are publishing their messages on a marketing platform. Marketing is unseemly and gross. You are responding to comments, nurturing relationships , and putting your work out there by using tools to publish, share, and distribute it, which is… you guessed it, marketing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755737627-08TSIA38OFYU1UE9JCOD/unsplash-image-dFJDL-eRViQ.jpg Bites - I Know You Want To Squeeze It - Marketing is not gross It is the intention of the marketer that damages the practice. Shady people who use it for duplicitous, self-serving-at-the-expense-of-others are gross. People who market fake products, like weight-loss lollipops , are gross. People who publish false product claims are gross. Marketers who prey on our worst insecurities, or uphold antiquated cultural and societal norms - are gross. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618756584334-GQZVC4J19FDII20A1FQG/unsplash-image-Oq-Xo61DS7Q.jpg Bites - I Know You Want To Squeeze It Lee, a cosmetic and surgical dermatologist in the United States better known as “Dr. Pimple Popper”, has gained widespread attention on social media. She has posted countless videos showing her removing poppable things from her patients’ bodies. She has her own show on TLC today by the same name - providing a deeper dive into her patients’ lives and the up-close and personal procedures she performs on them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618755626992-TBIV3X5P8MN5YABKZBXZ/unsplash-image-DMxfqubQciA.jpg Bites - I Know You Want To Squeeze It Yes, this may sound shocking, but there are people and companies that have a snake oil-free agenda. There are marketers who believe in their products and services and the inherent value in them. There are artists who want to expose people to their work. There are small business owners who want to support their families and their community, and they are not unseemly for using tools to attract customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618756377280-EPQY4GGMD0XTXN2WS88Q/unsplash-image-O3S0m4Qq3tk.jpg Bites - I Know You Want To Squeeze It - Why would people watch that? Heather Berlin, a neuroscientist at Mount Sinai Hospital in New York, said that “it is a normal behaviour to want to remove bumps from your skin” because those bumps could be parasites or other things. Hence, she said it makes sense that human beings evolved in a way that such behaviour can be pleasurable to them. Berlin said that popping pimples or watching others do it stimulates the nucleus accumbens, the reward center in the brain that receives dopamine and gives people “a little hit of pleasure” for some people. However, the behaviour may seem disgusting to others. She stated a different part of the brain called the insular cortex is activated in those cases. Lee said she realised that there was a market for pimple-popping videos several years ago when she created an Instagram page as “a little window into my world as a dermatologist”. She said her page had not attracted any significant attention until she posted a video of a blackhead extraction. People went nuts over it. Lee thought it was very strange, but she did it again, and the same thing happened. She knew that not everyone likes popping and that she gets two ends of the spectrum - people who are obsessed with it and people who are disgusted by it. That was how it grew, too, because either way, people would tag their friends to show them and that was how it got bigger. https://www.ak47.my/bites/you-do-not-need-botox-to-raise-your-eyebrows- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553331522-DUE1E6GVAYORTQZFB5T9/unsplash-image-J6p8nfCEuS4.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - 4️⃣ Surprise turbocharges emotions Psychologist Robert Plutchik’s psychoevolutionary theory of emotion classifies our feelings into primary emotions, namely anger or fear , and more nuanced secondary emotions that combine these, like bittersweet (happiness + sadness) or guilt (happiness + fear). It appears to amplify whatever you are feeling, that is the interesting thing about surprise. We are outraged when we are surprised and angry. Combine happiness with surprise, and you hit the upper register of the feeling-good scale. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554172960-OVS790S8RS4DFVAQWJOL/unsplash-image-CTflmHHVrBM.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows You can even use digital tactics, namely share a customer’s blog post or social update, leave a great review for a business-to-business (B2B) client on a reviewing website like Yelp. or send an email with a link to an article that made you think of the contact. It is all about breaking out of that businesslike mode and finding human connection that makes your company more relatable and lovable. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553490708-RGPV6Q9C330XS6JMT8H6/unsplash-image-TNl4aR3kidM.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - 3️⃣ Surprise is cheap All it takes is a dime to make someone’s day. A study in which a dime was placed near a copy machine, was carried out by a psychologist, Norbert Schwarz. The subjects’ overall satisfaction with life was substantially higher than the subjects who did not find a coin when they found the dime were surveyed shortly after their discovery. Marketers should think about how to cram surprising brand stories into the smallest space possible rather than attempting to beat the competition with epic production budgets and media plans. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554340765-Y7WGDRDZQ4GL3WBK419W/unsplash-image-FoKO4DpXamQ.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Where has the element of surprise gone? Most would spend so much time meticulously planning out marketing campaigns. Subscribers tend to know when to expect your emails. Hmm.. how can you shock and amaze your customers in an era of knowing what is coming next? Well, surprise them! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554137448-VV1FKY3KJSK0N2S6OFQ2/unsplash-image-ndja2LJ4IcM.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - Life has never been more predictable “Big Data” is the latest buzzword in the marketing industry. Data-rich practices, namely econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Pull lever X, and it will result to Y popping out. All of this is mostly good . These tools can make your profession more efficient, but they also can make brands less exciting and surprising. You risk robbing brands of opportunities for serendipity with all of this information at your disposal - the delightful surprises that happen when you least expect them, attracting the attention of customers. Pursuing innovations in “big data” is important, but that does not mean you should ignore the element of surprise, because surprise is still probably the most powerful marketing tool of all. Here are 5 reasons why: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554529377-1W67AVU5X13RDZW7W87L/unsplash-image-EDJS9anlxHk.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Populating TikTok videos and Instagram posts from influencers, celebrities, and makeup artists alike, the new soap brow trend is achieved by using a bar of soap and a spoolie to shape and keep your brows in place instead of a brow gel. Plenty of makeup artists like Linda Hallberg, who has one of the most popular soap brow tutorials on YouTube, have always preferred soap to groom the eyebrows during photo shoots because it holds the hair much stronger , while this trick has been recently re-popularised by beauty bloggers. In addition, it is one of the most affordable beauty hacks out there. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618552419517-I1IIKIXVTFT6T5KBWXBV/unsplash-image-eSzWOpp1rgw.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Chief Marketing Officers (CMOs) need to push the brand organisation to be more surprising as well as push their staffs and agencies to be faster, cheaper and more accountable. Unfortunately, there does not appear to be much in the way of academic research or enterprise-grade software to make this happen. It really comes down to a question of imagination and bravery, and it has something to do with being open to situations where you might be surprised yourself. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618551827429-JMQIOMETUJDWMRRTD4U6/unsplash-image-7tz7I7naQ8c.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows If thin and over plucked brows with high, rounded arches were the trademark of the '90s and early '00s, celebrities like Cara Delevingne, Taylor Hill, and Lily Collins brought to the 2010s thick brows with squared corners and feathered edges. Fast forward to this year, 2021, the so-called soap brow trend technique has come along, taking over social media feeds in the form of selfies of brushed, slicked-up brows with a fluffy finish. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554433979-S3LUI8JJXGMXHWUUXFKP/unsplash-image-Y4GDIH4CSZA.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows If you are curious to hop on the soap brow trend, be advised that you cannot just use any old soap that is lying around your bathroom . The most important factor you should take into consideration when looking for the right soap is glycerin, as it is known for its low pH level, so as to prevent eye irritation when applying the soap with a spoolie brush directly onto your brows. Also, ensure that you opt for a transparent soap in order to avoid leaving white residue in your eyebrow hair. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553197291-H0JJUAA6PMJCBVCUL2IP/unsplash-image-E-_I18oX5NQ.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - 5️⃣ Surprise fuels ⛽️ passionate relationships Whether it is sending a new lover flowers on a random Tuesday “just because”, or sealing the deal with a memorable marriage proposal , romance is all about surprise. An experiment conducted among middle-aged married couples found that engaging in less common, but more exciting activities, like skiing or dancing, led to greater marriage satisfaction compared to pursuing activities that are more common and pleasant. For example, watching a movie or cooking together. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618552953341-G42YE8M55MJCKQXDDFQQ/unsplash-image-UzQQjq7W7C0.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows The same principles apply to business relationships. Marketers spend the bulk of their creative energy making themselves look attractive to potential customers. Thus, it is easy to forget that you need to look sexy and charming to your current customers to continuously keep the spark ⚡️ alive. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553708231-3JFQWXEAT9ALMPU74YNU/unsplash-image-k8iAuxfcQiI.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Dr. Read Montague, an associate professor of neuroscience at Baylor, stated that the region lights up like a Christmas tree on the MRI, which suggests that people are designed to crave the unexpected. Birchbox, a subscription service that sends customers a box of mystery beauty products each month, and Phish, a rock band that never performs the same show twice, proves that entire business models can be built around this insight. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553622376-Q00TA45GSMB8SY96GN6D/unsplash-image-29iTDBx1tD8.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - 2️⃣ Surprise changes behaviour Surprise introduces us to new stimuli, which we must then reconcile with shifts in our beliefs and behaviour. Wael Asaad, an assistant professor of neurosurgery at Brown University, stated that unexpected events drive learning. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553534517-L1B445OJDYKZMQ967QGP/unsplash-image-bBavss4ZQcA.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Innovative strategies can be unlocked when desired customer behaviours are being thought of. We are often too focused on the question of “What do we need to say?” when developing an advertising campaign. Instead, we should focus on the question of “What expectations do our customers and prospects hold, and how can we turn those on their head?”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618554241303-H2ULJZD3N33I65LDUE52/unsplash-image-WBEQdSTSsBA.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows Do something out of the ordinary that will get their attention . It does not have to be expensive. Consider sending your contacts a sample of your product with a personal note . Or you can also surprise a customer by showing up with lunch at their office one day. Even sending an e-card can be an effective way to say you are more than a customer to me - I value you! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618553976667-9WFKMG7RWHRF7I42PYFV/unsplash-image-jZgsPgK6Hmw.jpg Bites - You Do Not Need Botox To Raise Your Eyebrows - 1️⃣ Surprise is addictive Surprise is like cocaine for your brain . Scientists at Emory and Baylor used MRIs to measure the changes in the human brain activity in response to a sequence of pleasurable stimuli, using fruit juice and water . The patterns of juice and water squirts were either predictable or completely unpredictable. The reward pathways in the brain responded most strongly to the unpredictable sequence of squirts, on the contrary to the researchers’ expectations. https://www.ak47.my/bites/one-will-fall monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618402126451-SZA6ETWV41Q8LUR09AYE/unsplash-image-uWjBqbCHY7g.jpg Bites - One Will Fall… There are a few things unique about marketing films ️ and TV shows. Timing is incredibly important - you must build up as much hype in the short space of time ⏳ leading up to and around the launch as possible. Another unique factor is that films and TV shows, by their very nature, are content gold mines - a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch. Let’s take a look at the strategies, tactics & ideas for creating an exceptional online marketing campaign for your next movie or TV show https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618399047602-VHYFFYP4DD1MMH1HCEWN/unsplash-image-I6wCDYW6ij8.jpg Bites - One Will Fall… - 3️⃣ Make your Facebook Page Interactive First of all, when it comes to designing your Facebook Page, make it visually compelling . Get creative with your design, but keep everything above the fold bold and in line with the film branding. Facebook Page is extremely powerful at driving engagement, as they can be hooked ⚓ directly into the open graph to get users sharing and inviting their friends to the film’s page. Finally, when it comes to posting timeline updates, keep it visual, balanced ⚖️, and engaging. Photos ️ and videos typically generate the most engagement on Facebook, so be sure to incorporate this into your strategy, while balancing the type of content you post. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618401190029-DSAAZPW7MOHA23EFJ83B/unsplash-image-P4FbO2gI_TE.jpg Bites - One Will Fall… - 6️⃣ Persona Marketing Your film or TV show will almost certainly have a character that the audience connect with in some way or another. Many film marketing campaigns have intelligently played on their audiences love ❤️ (or hate) for certain characters by building a persona around those characters on social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618388931286-FQYP0AFEPBHTX0VCPH7I/Godzilla-Vs.-Kong-1392x885.jpg Bites - One Will Fall… The epic next chapter in the cinematic Monsterverse pits two of the greatest icons in motion picture history against one another - the fearsome Godzilla and the mighty Kong - with humanity ‍♀️ caught in the balance. Godzilla vs. Kong has been released in the cinema on 24th of March in Malaysia. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618398530371-J9FSFY45FL6HNGWJ36IX/unsplash-image-bDAsR_oawzc.jpg Bites - One Will Fall… - 2️⃣ Go to Town With Your Video ️ Marketing We seldom buy ️ things that we have not seen or tested in some capacity, which is why trailers are absolutely essential to marketing films & TV shows. For content to spread at a compound rate i.e. ‘go viral’, it must push the audience to experience an emotional extreme. This can be through humour , fear , sadness , enlightenment , anger , lust , or any other strong emotional trigger. Think about any video, meme, or infographic you know that went incredibly viral - what emotion did it heighten? If you can create your trailer in a way that genuinely alters the viewer’s emotional state, you are onto a winner . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618398490499-IVB1FLHZYGYCFMSPFJBM/unsplash-image-fXls-tVemno.jpg Bites - One Will Fall… - 1️⃣ Do Something Remarkable - The Publicity Stunt Seth Godin, an American author and former dot com business executive, one of the brightest minds in the marketing world , summed it up perfectly when he said: “By definition, remarkable things get remarked upon”. Word of mouth is the most powerful form of marketing. If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking ️ about. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618401812601-MUBOKTKGC657G0C53ZBQ/unsplash-image-NfD89_IK3mY.jpg Bites - One Will Fall… - 8️⃣ Facebook Advertising Facebook Ads are a “one to many” form of advertising, you can pay to show your advert in the timeline of one person, and their interaction with your ad can automatically drive free interaction from their friends. Basically, Facebook Ads are really effective if your adverts are genuinely shareable. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618401976083-5W2DK5XJ7KY8VHJPFE4Y/unsplash-image-y0I85D5QKvs.jpg Bites - One Will Fall… - 7️⃣ Using Memes & Other Forms of UGC Memes are becoming a great way of leveraging your audience’s creativity to build highly shareable content that subtly promotes your movie. The benefit of using memes are that they are easily customisable, extremely shareable, and very quick to produce. Another similar tactic is to use caption contests, fan art, or other types of tongue -in-cheek user generated content to leverage the collective sharing power and creativity of your audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618402649877-H41729LADTI63EPTETWX/unsplash-image-Ne5SFwlUEGw.jpg Bites - One Will Fall… - 4️⃣ Use Social Competitions & Quizzes It may not be the most innovative way of driving engagement online, but quizzes and competitions are a good balance of low risk and high reward. They virtually never fail to drum up buzz, and providing you get the reward or incentive right, they can work wonders in getting people to share your content with their friends. When running competitions and incentivised quizzes, a trick that never seems to fail is offering a large incentive for people who invite more of their friends to join. An easy way of doing this is to set up a unique URL parameter system whereby they receive an extra 5 or 10 entries to the competition for every friend who enters via their unique link. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618400101053-9MEEPXY2FIDZHKXRDXEU/unsplash-image-JgU9niNBOgQ.jpg Bites - One Will Fall… - 5️⃣ Using Celebrity & Brand Partnerships Whether you are an independent film or a well-financed Hollywood movie, you will likely have some affiliation with various brands - be it through official partnerships, or unofficial endorsement of certain products. If you do have celebrity actors or major brand partnerships, make sure you are utilising their audiences online. https://www.ak47.my/bites/sundae-cones-are-the-new-coffee-toppings monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618151906468-C4ENY31G9X491XA0TFU8/unsplash-image-VGeCw3VhGvI.jpg Bites - Sundae Cones Are The New Coffee Toppings Remember to stay on your customer's good side by continuing to provide value-added and top-notch customer service. Finally, this is how you create a great marketing funnel that will get users to lick all the way to the bottom of the cone. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618151170395-KBD7AR2339A5JIW7BFXU/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+APRIL+%2823%29.png Bites - Sundae Cones Are The New Coffee Toppings - McBassett, Korea’s viral ice cream latte trend. At the start of lockdowns in 2020, South Korea came in clutch and saved us from boredom with their dalgona coffee. Fast forward to 2021, they once again saved the day with their latest coffee ☕️ trend, the McBassett. It is essentially an ice cream latte made with McDonald’s soft serve and latte. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618153458481-HZZZXVA6IDWJ4S7FLCUJ/unsplash-image-tiNCpHudGrw.jpg Bites - Sundae Cones Are The New Coffee Toppings By using lead tracking software, such as Salesforce, you should be able to see which offers users have taken advantage of and which they are interacting with you. If they have engaged with some of your most valuable content, it is time to reach out and promote your product. Some actions at the bottom of the marketing funnel include demos, free trials, reviews, and promotional offers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618155262596-9OFVV4X2P345APNUL5ZD/unsplash-image-6RkNQUEaj7Q.jpg Bites - Sundae Cones Are The New Coffee Toppings - Top of the funnel: Getting people interested in you On top of our ice cream cone funnel, it is all about seduction - whipped cream and chocolate sauce - that is all just to attract customers. In marketing, enticement comes in the form of fun and informative free content. Media for this content at the top of the funnel may vary depending on your industry. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154029086-0II5ZQMX0Y7H3KW6X72E/unsplash-image-k0FpXP2W5gk.jpg Bites - Sundae Cones Are The New Coffee Toppings This part of the funnel is also why you can consider quietly promoting user testimonials and user generated content. You can gently direct your users to reminders about why you rock, without rubbing it in their faces. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154442933-9KKJWD3OZN2B9LLXZ7ZK/unsplash-image-jY9mXvA15W0.jpg Bites - Sundae Cones Are The New Coffee Toppings Slowly, when you are in the middle funnel, you will want to sink in targeted content more closely related to your product or service. Purchasing guides or how-to’s are an example. It can be difficult to hit the right target because you want to promote high-value content. However, you do not have to sound too commercial. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154845787-AJAI7OF0WMBIMJGGUEMA/unsplash-image-iQqqo2zpmTI.jpg Bites - Sundae Cones Are The New Coffee Toppings - Exchanging information for content Nothing in this world is free, and users understand that they will have to hand over information in exchange for high quality content. For high-value resources, ask users for their contact information (an email address is ideal) in exchange for your content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154686769-MOJMNBBYIJXS6AZCNUXK/unsplash-image-uwk8IS-HfJ8.jpg Bites - Sundae Cones Are The New Coffee Toppings - Middle of the funnel: Raise the bar with more targeted assets In the middle of the funnel, you will start to nurture the leads you have obtained through your previous high-end content efforts. This promotion is often carried out through email marketing, using contact details that you have obtained previously to send targeted content to users. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618155151449-ONJTNLHNA5DBGBJXNDJI/unsplash-image-sicuEqGMPkw.jpg Bites - Sundae Cones Are The New Coffee Toppings Here are some examples of content at the top of the content funnel: Engage marketing videos Informative ebooks and how-to articles Pinterest-style of picture quotes Listicles https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154961609-CSZJUNEZ2AABDYX4VULN/unsplash-image-qVyo06AwFtE.jpg Bites - Sundae Cones Are The New Coffee Toppings Now, you have users interacting with your main funnel content. The next question is: how do you get them further down ⬇️ the funnel? We want them to keep eating that ice cream cone! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154276898-QHGKU2A327GJGEZ92261/unsplash-image-Y3AqmbmtLQI.jpg Bites - Sundae Cones Are The New Coffee Toppings Imagine you are selling coffee grinders. An idea at the top of the funnel might be to detail the differences between light and dark roast coffee. The middle of the funnel may involve content on why freshly ground coffee is better than pre-ground coffee. Then, you do not directly present your product yet, so you explain why a coffee grinder might be useful instead. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618153696959-UYCK9AYR2JNB8A2PJIRF/unsplash-image-Hzi7U2SZ2GE.jpg Bites - Sundae Cones Are The New Coffee Toppings - They use keywords with high commercial intent That is why you should bid high with a PPC information-rich site that delivers exactly what they want. Think about Shopping ads and other extensions and formats that provide a great deal of product and price information, as well as images. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618155313443-6ARK6L6HX7Y3EEG735CD/unsplash-image-TLD6iCOlyb0.jpg Bites - Sundae Cones Are The New Coffee Toppings - What is an Ice Cream Cone Marketing Funnel? The marketing funnel is the path that users take on their journey with you, from introduction to conversion, ideally. You are trying to get users to a specific destination , and to get them, you will have to leave signposts and rest houses along the way to keep them on track. Let us be honest here, funnels can be terribly boring (unless we are talking about the delicious Roti Tisu). This is why we are using an ice cream cone for the marketing funnel! For those of you readers losing interest, stick till the end because these are all about tasty treats you will not want to miss . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618151982323-U2MN4NKTQX56JAMB005M/unsplash-image-JoScUSxutjo.jpg Bites - Sundae Cones Are The New Coffee Toppings Take note that 92% of customers say they trust word of mouth more compared to any other form of online. You can consider setting up a referral program to encourage current customers to prefeel new users. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618154512535-9TBIKKNEZI4MBDQN7XPC/unsplash-image-CVIeAfFv4rM.jpg Bites - Sundae Cones Are The New Coffee Toppings Nurturing is about building your existing relationship with users. They have sunk their teeth into your ice cream cone. Now is the time to help them explore its flavours. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618153574499-SEAADV0LHSASOZ8OPGCP/unsplash-image-4mK2KVuYrDs.jpg Bites - Sundae Cones Are The New Coffee Toppings - They can call you directly ➡️ Make sure you are using Direct calling in your mobile announcements, especially with call tracking in order for you to know where the calls are coming from. At the bottom of the marketing funnel, you will give a lot to your sales team. Your sales team have helped in your research to grow some of your high-value content in the middle of the funnel, like buying guides. However, they will take the reins by reaching out and contacting mature prospects for selection now. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618155098897-GGPOB1XXYS7JFHMKGEG4/unsplash-image-pwr2uTPpz68.jpg Bites - Sundae Cones Are The New Coffee Toppings Still, only having your top level content is not enough. No one is going to go crazy over that delicious ice cream cone if they do not even see it. To present your top content to your audience, you will need to get involved in: Social media : To grow your audience on social media and distribute your awesome content on social media. Pay-per-click (PPC) and Search Engine Optimisation (SEO) : To attract users to your content via organic SEO and paid Google searches (with super clickable headlines). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618153765356-X8ZGB7FUOUIFERZ6LMWH/unsplash-image-ugjPgy2BQug.jpg Bites - Sundae Cones Are The New Coffee Toppings - Bottom of the marketing funnel: It is game time When you have finally reached the bottom of the funnel, it is time to sell! When people are ready to buy, their behaviour changes: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1618152162690-REQSG5RDMMG93JAH3YHK/unsplash-image-vx7JmlGDSX4.jpg Bites - Sundae Cones Are The New Coffee Toppings - Marketing Funnel Conversions & Perspectives We hope your bottom funnel actions will be enough to get users to convert. However, it does not mean that your job is done ✅ . You should ALWAYS work to retain your customers and ideally get your new customers to promote you to their friends and family. https://www.ak47.my/bites/man-received-a-massive-blow-to-his-balls-find-out-what-he-did-to-receive-this monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954571539-PFK84STUM8N526W0U080/unsplash-image-3aVlWP-7bg8.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 2️⃣ Have balls to learn Robert Kiyosaki keeps reminding us to surround ourselves with great advisors. Even professional tennis players such as Roger Federer, Novak Djokovic and Andy Murray have coaches too. That is why they are successful today. They have balls to admit that they still have many things to learn, and they are willing to do it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953625667-YHUMPJFUJ72S1843VS8K/unsplash-image-52jRtc2S_VE.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 7️⃣ Have balls to make mistakes Steve Jobs certainly made a lot of mistakes before he found success with iPod . Michael Jordan also failed many times in competitive basketball games before. Jobs and Jordan prevailed, and each of them became legends in their own respective fields. Why is that? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617955071211-VIFG1TCDGY0L9F8JOIET/unsplash-image-bIn_UTJbzG4.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 1️⃣ Have balls to make your brand’s first impression credible A professional con man is very good at this. He will ensure that the first impression will last. He will dress well, converse professionally well, have a convincing ride on that day and ensure all details that meet the eye are well positioned. When he tries to convince people to give him money for whatever reasons that might be, he knows that the person he talks to will try to justify quietly that the decision he or she is about to make will be the right one. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953561164-S2RMIEWNZINBGJ28NJNX/unsplash-image-krVc0pFFsWY.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. These people have balls and dared to fail. Failure inspires ✨ them to defy all odds and go after their dreams. Are you willing to do that with your marketing initiatives? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617952742224-JPDFFG38TB47LVEY61NZ/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+APRIL+%289%29.png Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - Strategy is very important when you are embarking on your marketing journey . From branding to marketing, without proper strategy or planning, you will face great challenges to bring out your brand value. Without it, you are doomed . However, overdoing it can be a disaster too. Keeping yourself surrounded by theories all the time using secondary data or scenarios from other people’s experience will not make your plan any better. It requires action. The real situation out there will help shorten your learning curve. Out there, it is nasty, and it will teach you a great lesson. Stop fine-tuning those plans until they reach perfection. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953507173-RCIS0ZP7FDHVZOHTGG3I/unsplash-image-hA22ZYGDfsk.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 8️⃣ Have balls to be patient Nothing happens overnight . It takes time to market your complicated products. People need to go through the process of getting to know your brand and your products better. To reach them is one part of the story, to convince them with what you have got is the next part. Once the latter part is done, then only they will buy or subscribe from you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954309915-B7YQATUM3P759M1BU559/unsplash-image-pElSkGRA2NU.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 4️⃣ Have balls to invest where necessary Coca-Cola is among the most recognised brands in the world. Nevertheless, they spend billions of dollars annually to market themselves out. On the other side of the spectrum, start-ups and small and medium-sized enterprises (SMEs) view marketing as a matter of survival. If they do not invest in it, their business will be as good as gone within seconds. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954268619-0QSFXKSL0GZFLQTZSS6T/unsplash-image-DGHy9KgdTj0.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. Marketing is a lot like food. It is the regular, sustained nourishment that gets your business to where you want it to be, and keeps it there. You need it throughout the day, every single day. Global organisations are consistent about this, having a well-funded marketing plan regularly even when they are already successful by any measure. Meanwhile, inexperienced organisations would wait until they are starving before they start looking for nourishment to keep them strong again. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954357586-CK8GMP1KMA7BZADXC7EX/unsplash-image-HIDx1jXz8tA.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 3️⃣ Have balls to embrace the reality Nike has a great slogan for this - Just Do It. Plan your marketing strategy accordingly and let it out to the real world . Embrace reality. Pivot the plan if you think you have hit a wall in front of you. Then strive forward again. Do this until you find your own momentum. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954178485-GVJQH9MJ3M1FIDXRQGVH/unsplash-image-_OBtDJIjlNo.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. You are creating a better focus keyword for your blog by writing articles. You can target certain terms - the ones which you know your intended audience are likely to search for, in order to bring more traffic to your site. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953438188-B8SHUCJCWFQICMGQ1WIR/unsplash-image-QHGcADeeT00.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - Bringing all the balls together You just have to continue repeating your message to the world and be very patient while doing that. With perseverance, you will see results coming your way. You need to have balls for this waiting period. Did you know that ladies also play the marketing game too? Some of them even have bigger balls than men too! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953998406-ZZ9SQ94J5DL8A3R0RIN4/unsplash-image-nSb50DF_ML0.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 6️⃣ Have balls to outsource your weaknesses You might be wondering what this has to do with running a marketing department. For the things you are good at, do them and do them well . For the things that fall outside of your expertise, do not stress over them or spend hours doing what will inevitably be a bad job. Instead, outsource them out! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617953846063-22XIXNXGKLWHQO0E6HJJ/unsplash-image-ONuLIzB0UtA.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. Have some balls to trust other people who are really good at what they do to do the work on your behalf instead of spending time experimenting things. There is someone out there waiting for you to find them, for sure. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954676732-PAL7BMCVN3CBULPRLH32/unsplash-image-diWpdk2ZCK8.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. Hence, you need to have balls like this guy too. Build your brand’s persona convincingly. The first impression MUST last. Anticipate what the customers’ experience will be when they visit your website, blog, and social media channels. If these cannot do the work convincingly, make that decision to take a step back and iron things out quickly. Do not chicken out now even though you are still at the initial stage. This is the stage where the foundation of trust is built. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954481179-04XP918610PQOAKA3JS5/unsplash-image-TRGRf4LvMdQ.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. They know that this is the only option for them to evolve and be better in their games. You do not actually know everything. Have some balls to learn new things as marketing is no chicken feet. Do you really know what is the best marketing method for your business? If you do not know the answer, find someone to teach you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617955246755-2S9Q839RYUOFMVEOFRT0/unsplash-image-Zdf3zn5XXtU.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. Instead, have some balls ⚽️ to execute them. While you are checking yourself down there to see whether your balls are still there jiggling between your legs , have a look at these 8 areas where you need to be braved at. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954782169-MX5ANKMZI34LPQ6ZCDQL/unsplash-image-DP5iZ4qflmU.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. While considering it, that person’s eyeballs will be wandering around to find reasons for them to say yes or no. Those eyeballs will catch all the ‘convincing’ details about this trickster, looking at his expensive pen , his sports car, his watch ⌚️, his smartphone and the other details. As the eyes are wandering around, logic will come into play too. The way he tells stories and the details of the stories are all within this observation. Will this crook score the money after that? Well, yes, he will. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617954229882-S5VBU58VKX7XVCCXIPJQ/unsplash-image-Ak5c5VTch5E.jpg Bites - Man Received A Massive Blow To His Balls! Find Out What He Did To Receive This. - 5️⃣ Have balls to write ✍️ articles If you are working in an online space, being aware of the power of search engines is crucial. Increasing your search ranking is self-explanatory - making your blog or website easily searchable when someone uses a search engine like Google to find information. https://www.ak47.my/bites/strategies-for-managing-in-the-age-of-boycotts monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617806496875-RBNECUR8J7SKBZFH24QZ/unsplash-image-rLWKOJaZISU.jpg Bites - Strategies for Managing in the Age of Boycotts ️ They may also speculate on the success of the highly uncertain boycott strategy and conclude that their action or inaction will not make a difference so they may as well not participate in the boycott. Lastly, the lack of coordination is a common obstacle. In order for a boycott to succeed, enough people need to participate. Those early adopters of the boycott are those with whom either switching costs are low and the boycott affects them minimally or they are zealous about the focused boycott issue. But once the early participants join, the larger majority of potential boycotters remaining may have higher switching costs and may not care as strongly about targeted boycott issues. It becomes harder and harder to overcome the coordination obstacle of getting additional support. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617807777367-L9T0USKHCXVHHNTYKJ1B/unsplash-image-Vmr8bGURExo.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Self-Reflect Finally, self-reflect. Maybe the boycotters have a point. Perhaps their claims are legitimate and justified. Remember that boycotting is related to customer complaining behavior as customers often do not buy from you again if they are dissatisfied with your firm. Firms need to keep up with changes in the broad marketing environment. This includes changes in social values and norms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617806826550-7B9J07LAOKSG8AEVZB93/unsplash-image-b-qmPmDeQYw.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Social Media Threats Today’s social media environment can help exacerbate the boycott phenomenon. Thus, it is helpful to conceptualise boycotts as social movements. Social movements employ “contentious performances” such as boycotts to threaten a targeted firm’s reputation and legitimacy among its constituent audiences, usually through social media channels. Firms that have a large reservoir or deposit of good will may not be targeted for a boycott as boycotters perceive the cost of overcoming these investments in prosocial communications as too large to conquer and if targeted for boycott, often find the negative effect of the boycott minimised. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617846805624-NO4W5NYY17V8PCWSYI0K/unsplash-image-kFDyajOyqTA.jpg Bites - Strategies for Managing in the Age of Boycotts ️ First, the consumer zeal for boycotts tend to fade over time ⌛. Once the media spotlight is gone, the buzz fades. Second, as with movements rooted in collective action, a free riding problem occurs. Consumers can choose to ignore the boycott and still purchase or participate in the targeted activity. Often the act of boycotting can be costly for the consumer as they are forced to find an alternative or substitute that can take time, effort, and increased inconvenience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617802956348-AYGW6LBM2TIS9JEUM822/April+AK47%E2%84%A2%EF%B8%8F+Blog+Post+%282%29.png Bites - Strategies for Managing in the Age of Boycotts ️ Chinese netizens voiced their support for domestic brands after H&M and Nike came under fire in China for refusal ‍♀️ to use Xinjiang cotton. As of press time, 11 topics related to Xinjiang cotton have been hovering on the trending list of China's Twitter-like social media platform Sina Weibo, with each topic attracting tens of millions of views and discussions. So far, most of China's major e-commerce platforms and online sharing platform have cleared all products and search results related to H&M in response to its refusal to use Xinjiang cotton. Chinese brand ambassadors for H&M and Nike have also pulled out of their deals. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617804441209-PP72RD9TDRJI9RBBYJMA/unsplash-image-HBABoZYH0yI.jpg Bites - Strategies for Managing in the Age of Boycotts ️ Research tells us that consumers are more sensitive to negative Corporate Social Responsibility (CSR) information than to positive CSR information. CSR practices represent the extent to which a company strategically manages its brand image to meet societal norms. As a result, when firms do not conform to their customer’s values, they often find themselves the target of boycotts. Managing in the age of boycotts is something firms need to pay attention to and understand how to manage. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617807700128-KV5VNNBJEPVDHUM1HB7C/unsplash-image-EgEjFesJMlg.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Strategic Impression Management First, do not give your customers a reason to boycott you. Constantly scanning the marketing environment is an important task of any strategic marketer and understanding the social/ cultural environment of your customer is paramount. Best practice firms engage in strategic impression management as the foundation of their brand strategy. A common tactic of the impression management arsenal is making prosocial claims (expressions of the organisation’s commitment to socially acceptable standards, values, actions). It is important to understand that these strategies are effective when firms have made prosocial claims in the past. If so, they are a great tool for responding to a consumer boycott threat. They do not even have to be related to the boycotted issue, as long as the information is positive, the positive statements provide a halo effect for the firm and leads to lower levels of boycott participation. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617805111656-EWEXM0GSZQXFIOEU56V1/unsplash-image-nnvmLOjaNLU.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Boycotts’ biggest shortcoming is that they are prone to several factors that make them ineffective. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617807585464-ZK8S0JQ1ZKOPHXCVZZC9/unsplash-image-ODzSyS5WsSo.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Creating Trust As your customers pull the curtain behind your brand, give them reasons to trust you by making more proactive investments in CSR initiatives as they create a bank of goodwill from which you may have to draw upon in a time of crisis. Staying abreast of consumer social trends, listening to what is important to them and investing in corporate activities that give them a reason to remain a customer are the best strategies for avoiding the toll a consumer boycott can bring. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617805017340-W9YQSY37PFYVGVZY5VAP/unsplash-image-vm2cwMEiUFA.jpg Bites - Strategies for Managing in the Age of Boycotts ️ Every five ️ seconds, a new boycott is born. Or at least, that is definitely how it feels these days - check your social media feed and there is another call to boycott a company’s unethical practices. In the days of seasons past, consumers had it easier. If you found a product you liked, you might have searched for the best manufacturer or brand and then found the most competitive price and made your purchase ️. We are not so lucky today. Today’s consumers are subject to social pressure to support brands that are aligned with their personal values. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617807403935-2MHINCD5MR0I3HYYDJN1/unsplash-image-_qnkSOhwt80.jpg Bites - Strategies for Managing in the Age of Boycotts ️ - Communicate ️ As you seek mutual understanding, communicate to your customers the negative outcomes to their boycotting, these can serve to lessen boycott participation. The aim here is to communicate - not manipulate. While consensus of opinion may seem desirable, wanting all parties to agree on the issue at hand , research has shown that non-consensus opinion are more common occurrences in the real-world . Firms often cut ✂️ advertising during boycotts to stay out of the limelight to avoid calling attention to themselves or for fear that their advertising investments would be nullified due to the boycott. Research suggests that this may not be the optimal strategy. Quality advertising that reinforces positive brand associations can increase the cost of boycotting to the consumer and help neutralise the effects of any negative information. https://www.ak47.my/bites/when-i-dance-i-look-like-a-tube-man-balloon- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617540297275-QWQZG3QUVNXU7ONPZAWS/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2891%29.png Bites - When I Dance, I Look Like A Tube Man Balloon - There are a million ways to re-envision brand storytelling, as YouTube, Facebook Live, and Instagram stories drive our social engagement. With the trends in recent years of social networks, the marketing experts are encouraging brands to combine ➕ narrative with social video features. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541151762-O9NZKW32DW75WBEUJCVS/unsplash-image-92Y-xUOJRWA.jpg Bites - When I Dance, I Look Like A Tube Man Balloon The campaign includes short films on each athlete as well as print and digital media and over 100 unique assets for social media to highlight the products. With nearly three million views on YouTube, the message continues to resonate. Just a glimpse of the poses Copeland strikes in the still shots-part ballet, part Cirque du Soleil - underscores both the message and the unspoken idea that you can literally do anything in this athletic wear. Using a combination of poetry and movement, the Unlike Any campaign depends on our ability to watch anything for a minute, and to share it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617542159928-VF85K6VUC8IWMDFO6YF7/unsplash-image-y-mT2OATY6k.jpg Bites - When I Dance, I Look Like A Tube Man Balloon It is a brilliant multiplatform content marketing strategy, and the story of the video’s creation received coverage in Indiewire, Vogue, the Guardian, and AdWeek. Within a day of the campaign launching, the Kenzo World spot had over one million views on Kenzo’s YouTube channel, over 50,000 people had mentioned it on Facebook, and on Twitter, the hashtag #KenzoWorld had 277,000 followers and 448 tweets. Watch it here https://www.youtube.com/watch?v=n1Qrv4Rg8Gs https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541389416-KDYF23UXMO2VHK3QNNW8/unsplash-image-Lno6-CxVXgo.jpg Bites - When I Dance, I Look Like A Tube Man Balloon - Images Should Move with Your Message The huge success of I Will What I Want led to Unlike Any campaign, which featured a group of rebellious female athletes: Zoe Zhang (actress and taekwondo black belt), Jessie Graff (professional stunt woman), Alison Desir (Harlem Run founder), and Natasha Hastings (track and field Olympian). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617542534655-7Q2WXWHSN2SC2LWE7DYU/unsplash-image-_pwLQ-TrJpI.jpg Bites - When I Dance, I Look Like A Tube Man Balloon - Make Sure Your Visual Storytelling Translates Across Platforms In 2016, fashion house, Kenzo, hired Oscar-winning indie-film director, Spike Jonze, to direct a short film to announce the launch of perfume, Kenzo World. Jonze chose classically trained ballet dancer and Leftovers actress, Margaret Qualley, as the star. Poking fun at the usual melodrama of perfume ads, it ushers in a new era of visual collaboration. As a result, a four-minute short that owes more to music video and avant-garde dance than to a fashion shoot - My Mutant Brain. Choreographed by Ryan Heffington, the performance alone is surprising, fun, and exciting to watch. Evoking both empowerment and whimsy, the video features a woman (Qualley) attending a formal awards ceremony who loses interest and ventures out into the foyer of LA’s modernist Dorothy Chandler Pavilion music hall, where she proceeds to dance as if she has been embodied by a spirit - part animal and part human. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541495429-YS52I8U8WC2TV7QMA4XM/unsplash-image-VNM68MQ8Lxk.jpg Bites - When I Dance, I Look Like A Tube Man Balloon Within the first week, the one-minute ad featuring Copeland went viral on YouTube with four million views. The campaign included TV , print, and digital, as well as scheduled appearances on network TV, where Copeland performed. What looked like an organic cultural moment was in fact a brand story designed to start a conversation and be shared. Watch it here https://www.youtube.com/watch?v=DeTyNnALV4c https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541085104-93C06RFM7MBJAEIANP58/unsplash-image-yZlq7BDPLfQ.jpg Bites - When I Dance, I Look Like A Tube Man Balloon The messaging of both campaigns is powerful - you may not belong, you will face adversity, yet you will triumph. What makes the one-minute dance spot so powerful is how it connects to athleticism and the brand, Under Armour. Watch it here https://www.youtube.com/watch?v=3YVjaJhu8Vs https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617542581712-20374SWNM27SCMJIUEYW/unsplash-image-3wK7RLRAAkA.jpg Bites - When I Dance, I Look Like A Tube Man Balloon Brands as different as Kenzo (designer fashion) and Under Armour (fitness apparel) have made use of dancers in one recent campaign because dance can tell a story and carry a message across platforms. “Dance is so much more than entertainment. It makes you think , it provokes something in you, and I think that is what a designer wants to do - they want to provoke a thought , to make you feel something through what they are wearing,” explains dance choreographer, Jermaine Browne, in a recent Business of Fashion article. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617542703272-DR9OLPL1L54WETVQXOVF/unsplash-image-7HUDNDNkxRk.jpg Bites - When I Dance, I Look Like A Tube Man Balloon According to Cisco’s annual Visual Network Index (VNI) forecast, 82 percent of Internet traffic will be video in four years. We are watching videos more than we are doing anything else as video marketing drives purchase behaviour and creates strong customer engagement. Video and other creative marketing ideas are being embraced by brands whose products benefit most from visual engagement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541996291-WRQO1EFXPD84K46LXFHU/unsplash-image-PUvPZckRnOg.jpg Bites - When I Dance, I Look Like A Tube Man Balloon - Create a Cultural Conversation As Nike and Adidas have proven time and again, fitness brands and short films involving athletes are a match made in heaven. Under Armour struggled to connect to the female market, so their brand storytelling centered around starting a conversation and changing minds . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541957196-983AYY570L6ICGERLBIL/unsplash-image-9QE-jmuGUDw.jpg Bites - When I Dance, I Look Like A Tube Man Balloon The decision to launch the campaign with a one-minute video of Copeland, the least well-known of the athletes - paid off handsomely. Not only does the video feature her stunning physique, it features her dancing, really dancing with close-ups of her calf muscles , her shoulders, and back-all straining to achieve (and, of course, wearing Under Armour). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617542296070-GWFV3NSVFX3WUKK7SEAX/unsplash-image-tiWcNvpQF4E.jpg Bites - When I Dance, I Look Like A Tube Man Balloon It was a smart move by Kenzo to bring together so many arts, culture, film, and fashion touch points . It was not simply about the product. The commercial created a cultural moment as shareable for its performance as for its content - an attractive woman quite literally breaking out of a common fashion trope. However, it is the collaborative aspect of the creation of the video and its message that helped it gain traction across the many digital platforms - from video to an interactive brand website to social media shares . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617541707358-XFN6ARL6WS4RVJ4TSFT6/unsplash-image-VSrHD079L78.jpg Bites - When I Dance, I Look Like A Tube Man Balloon The powerful voice-over inspired by rejections based on her body type played while she danced, and starting a conversation about changing perceptions by actually doing so in their own campaign is very different from merely making a statement. The “conversation” that the I Will What I Want campaign started was a story about female strength, athleticism, and perseverance in the face of adversity. https://www.ak47.my/bites/knock-knock-who-is-there-nobel-nobel-who-nobel-that-is-why-i-knocked monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617362019114-ELXAZMY8R3YI2K5U2NLP/unsplash-image-HB88RWKP_1E.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - Life is just way too short not to laugh along the way. Humour breaks down walls, shows personality a.k.a. shows a brand's human side. Companies have used humour to make their advertisements more memorable, and one of their advertisements became viral with more than 25 million views since its launch. There are 4 benefits of adding humour in marketing: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617361742858-I0M1Q27DFBFGMOZA49SD/unsplash-image-fKTKVrNqXQQ.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 3️⃣ Relatable and Trustworthy Brands that are funny are more relatable and are seen as more trustworthy and human. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617361848408-0JDN81DRVN1LVQFNU982/unsplash-image-MCauAnBJeig.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 2️⃣ People love to spread laughter Making your campaign humorous permeates it with more shareability. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360691909-N6FWOI7WCH9D5MCAYX5H/unsplash-image-4iejK2VzxFw.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 1️⃣ Accents to your valuable work Touches of humour can always improve a piece that is already valuable on its own. For example, if you are writing up an article or eBook that is helping people understand a complex topic, making an occasional joke or writing with a more ironic voice is only going to make that work more appealing and memorable. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617358576195-VTI4K6J770AUB3XWIGZE/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2876%29.png Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. Yesterday was April Fools’ Day. April Fool’s Day is celebrated on April 1st each year, and it has been celebrated for several centuries by different cultures, though its exact origins remain a mystery . April Fools’ Day traditions include playing hoaxes or practical jokes on others, often yelling “April Fools!” at the end of the pranks. While its exact history is wrapped in mystery, the embrace of April Fools’ Day jokes by the media and major brands has ensured the unofficial holiday’s long life. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360832935-YPN9HEMZ227HD5GDN7GH/unsplash-image-73OJLcahQHg.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 4️⃣ Humour is linked to higher recall This means that any message diffused with humour will be easier for your target demographics to remember . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360555412-JJYK2DTFIKBEELTGUK73/unsplash-image-GM1sJRVX61A.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 3️⃣ Brand differentiation You can also use a humorous voice to distinguish your brand. For example, Oreo has differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617361885487-DHG2M2J0VF7D5PHWM057/unsplash-image-hHdHCfAifHU.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 1️⃣ Attention-grabbing Humour often stands out from other marketing and advertising attempts because it is naturally colourful and original. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360751757-LQ97TASBCKI63YQTR7AD/unsplash-image-LtsrNWZ6LYM.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - Key Opportunities Here are 4 key areas where humour can make your marketing campaign more valuable: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360648258-XU9BQHVD8NLRFWCNMQ1L/unsplash-image-Cl_yqSjCeuo.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 2️⃣ Well-tested, effective ads If you are sure a joke is going to land, it can make an effective ✅ advertisement. Just make sure to A/B test variations of the joke with a small audience first. That way, you can be sure the humour does not cross a line and appeals to your target audience. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617360221860-IDE385OALEYJZDTLV2QM/unsplash-image-2iS6Ro5fbe4.jpg Bites - Knock, knock. Who is there? Nobel. Nobel who? Nobel.. That is why I knocked. - 4️⃣ Personal branding You can safeguard the risks of humour by downgrading ⬇️ it to personal brands associated with your company, rather than employing the jokes with your company brand directly. For instance, Elon Musk has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account. https://www.ak47.my/bites/what-is-green-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617189874978-EPPLKT22W3NZH82GAEA8/unsplash-image-skSdqLMdqGc.jpg Bites - What Is Green Marketing? - The green marketing paradigm Green marketing is not only about promoting products or services with environmental characteristics. It involves brand modification and changes in the manufacturing process. It is about taking a different perspective on marketing, considering the global consequences we have on environmental degradation. It is about a brand's ability to satisfy customer needs with minimum harm to the environment. Given that, a new marketing paradigm emerged, with the concept where consumers have an active role in brands' green initiatives - obtaining sustainable benefits from them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617187601750-9HUJH6X6ZX7C77MGHB4S/unsplash-image-49ZXvCLerUo.jpg Bites - What Is Green Marketing? - Other ways tech impacts green marketing For those willing to join green marketing and show love ❤️ for our planet, focus on brand content to let the world know about your endeavors. The most effective platforms are your website, blog, and social media pages. Promote your eco-friendly marketing to environmentally aware consumers, build an emotional connection with them, and make green efforts a part of your brand's story. Show the audience what is in your business beyond money -making and marketing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617185746476-TWJPR2B2LZSC0Q4RNPRR/unsplash-image-1ZC0LQzaDUo.jpg Bites - What Is Green Marketing? - Goals of green marketing Implementing sustainable business practices Demonstrating social responsibility Reducing expenses (packaging , transportation , energy/water usage, etc.) Demonstrating how safe and mindful products or services are In the tradition of green marketing, brands launch eco-friendly products or create the corresponding environment around them by using eco-friendly packaging or refuse from it, make products recyclable and reusable, use green energy for product production, design products from recycled materials to reduce waste, choose local selling to reduce transportation energy, and more. As a part of green marketing, brands also often participate in recycling programs, become more scrupulous about waste disposal ️ practices, donate to different green movements, and do not forget to educate their customers about what they do to protect the environment and why it matters. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617187717696-ENHVRO5RXGL42ICSPWQY/unsplash-image-lbH45qxg1Lg.jpg Bites - What Is Green Marketing? To integrate green marketing into your overall business brand marketing strategy, you can do the following Communicate your green message through advertising (digital ️, TV , radio ) Promote green aspects of your company through content assets at all points of customer contact (a website, blogs, e-mail , social media, mobile marketing, coupons, word-of-mouth , cold calls , retargeting, etc.) Initiate market research and visualise the results to educate consumers and recommend green improvements to your niche Partner with like-minded businesses for cross-promotion Support eco-friendly programs and corresponding community initiatives Focus on green production In other words, twist green into a part of your brand's identity. To make it work, become fully committed to the concept of green marketing in your marketing plan. This includes green design, positioning, pricing ️, logistics, and disposal. When making environmental consciousness a number one ☝️ focus of your business, you succeed with both sales and consumer loyalty. In the long term, green brands get more profits and establish a reputation of being trustworthy. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617185536103-KGJJKNWZ6WGIWOWK9VA6/unsplash-image-n33wI18-sQQ.jpg Bites - What Is Green Marketing? - What is green marketing? In plain English, green marketing refers to selling products or services by highlighting their environmental benefits. Some call it eco-marketing or environmental marketing, and consumers recognise such brands by terms like "organic," "eco-friendly," "recyclable ♻️," or "sustainable". The concept of green marketing appeared as the after-effect of humans' negative impact on our planet. Brands illustrate how they change their missions and practices from revenue-driven to environmentally aware by business processes that have the least impact on the environment as possible. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1617184888633-5RZAUQ9Z9ZXKAOU6KDM1/3.png Bites - What Is Green Marketing? We are concerned with environmental issues now more than ever. Air pollution, plastic in oceans , global warming, and food waste all are among the major threats, making us worry and think of being kinder to the planet . In support of environmental health, millions have begun purchasing ️ socially responsible products despite their higher cost . Gripping the trend, companies are turning to a marketing strategy that helps to hook such consumers in, addressing their social responsibility and, therefore, influencing their purchasing decisions. There are many types of marketing, but this strategy is known as green marketing. https://www.ak47.my/bites/only-cool-kids-listen-to-cassette-tapes monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916962369-LLE4GWJRU0VU7GDW0E81/unsplash-image-zjV8ptYgcEo.jpg Bites - Only Cool Kids Listen To Cassette Tapes This is one of those stories. A tried and true underdog story for the ages. After lying dormant for decades, unused and unloved by anyone and any Walkman, the cassette tapes have been resurrected by audiophiles all over the world. It is understandable if you are confused . You may even be asking yourself, “But why?”. There are 3 main reasons why people are flocking back to these clear, plastic, magnetic ribbon holding pieces of yesteryear. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616914812202-AIQDD97P28WZDB4K9W6D/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2871%29.png Bites - Only Cool Kids Listen To Cassette Tapes - Rest in peace, Lou Ottens. Lou Ottens was a Dutch engineer credited with inventing the cassette tape and playing a major role in the development of the first compact discs (a.k.a. CDs). He passed away at the age 94 at his home in the village of Duizel in North Brabant on March 6th, 2021. Thank you for inventing the product that played a huge role in most of our lives. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616917219637-SSE72QRY7VO1ME9PUCJ5/unsplash-image-wOTBhLTTfmk.jpg Bites - Only Cool Kids Listen To Cassette Tapes - 2️⃣ Nostalgia Human motivations are strange. We like to stick with what we know, even if it is not the best thing in the world. The sound quality can be lacking and fuzzy, the user experience of rewinding, loading, and flipping feels old-fashion, and they are quite wasteful from an ecological standpoint - especially considering how easily accessible streaming services are. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616915583138-PABFMYJMDCVD2TFCAFOU/unsplash-image-G6N2a2vp2ss.jpg Bites - Only Cool Kids Listen To Cassette Tapes - How it began The compact cassette (a.k.a. cassette tape) was originally developed and released by Philips in 1962 in Hasselt, Belgium as an attempt to develop a new standard in audio storage. This replaced reel-to-reel recorders that were inefficient and expensive to use. By inventing the cassette tape, it allowed anyone to make recordings without high technical skills that were needed for the reel-to-reel. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616917653207-AAK9WE4BO8YZGJWDAN1D/unsplash-image-S8EVCKtx820.jpg Bites - Only Cool Kids Listen To Cassette Tapes Say what you want about the hipsters, but they impact all sorts of industries and trends, music especially. This is probably because of the price and nostalgia, combined with the desire to be on the ironic, cutting-edge of cool. Hipsters are making cassettes fresh again. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916534302-DDUWJRU3T1KVD98JXKAX/unsplash-image-Md73pphIB-U.jpg Bites - Only Cool Kids Listen To Cassette Tapes By 2001, cassettes had pretty much dropped out for the race as its market share was less than 5%. The following year, U.S. music companies had stopped producing them. What is interesting is that blank cassette tapes are still being made and sold today. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916126195-Q9J7FHZ39IX278LPSCNO/unsplash-image-36mMEs3cKDE.jpg Bites - Only Cool Kids Listen To Cassette Tapes - So why was it so popular? On its initial release, the cassette tape was chunky and had low ⬇️ sound quality. Its purpose was for recording voices and dictation, but it soon took a turn for the better. The technology improved very quickly and soon it became the go-to method for recording because of its high quality and features, namely noise reduction and the development of new tape formats. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916626161-LD0K14UMQY3CADP2ORHP/unsplash-image-qxYDhV0rBPk.jpg Bites - Only Cool Kids Listen To Cassette Tapes - Cassette tapes are making a comeback Everyone loves a comeback tale. Rocky overcame insurmountable odds to defeat Ivan Drago and avenge his best friend, Apollo Creed. Spongebob Squarepants finally earned his driver’s license. These are the kinds of stories that we love to read and hear about. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616917495839-9SMAC1YRLI1I9TDB2859/unsplash-image-AQRp2NH-O8k.jpg Bites - Only Cool Kids Listen To Cassette Tapes - 3️⃣ Hipsters Like it or not, hipsters are a powerful force of cultural change. This is ironic because “change” for them typically involves bringing obsolete devices and outdated trends back into popularity. The term “Hipster” might as well be the poster child for oxymoron. Their motivations are opaque, their taste is inscrutable, and their fashion is absurd. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916320088-CKS7PDS92U5PO0UZLFUK/unsplash-image-wN4D-mVR7fE.jpg Bites - Only Cool Kids Listen To Cassette Tapes - What goes up must go down The cassette tape peaked in popularity by the late 1980s, where the market had drastically dropped in both Europe and North America. This was due to a new technology called CDs that became popular in the 1990s. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616915890039-ZAEH9GIUCQBMRINFGLHQ/unsplash-image-FK3s0hRpMNM.jpg Bites - Only Cool Kids Listen To Cassette Tapes - Era of mass adoption Although Philips was in competition at the time with other companies, facing pressure from Sony, the decision to license the invention for free allowed it to emerge as a leader. Soon, cassette tapes were mass produced everywhere in Hanover, Germany the following year. In late 1965, the cassette tapes had pre-recorded content called musicassettes (M.C. for short) and became mainstream in the U.S in 1966. By 1968, over 2.4 million players had been sold. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616916229285-2MPN94BRZ9NXGADOLG3O/unsplash-image-Tfq0leqBgxI.jpg Bites - Only Cool Kids Listen To Cassette Tapes This growth of technology adoption was aided by Sony’s Walkman that made music portable for the average person for the first time. Pocket recorders were also invented around the time, where you could record anything by pressing a button in the recorder. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616917147507-9VD94Z3QCYBTZ3VQW6BS/unsplash-image-ULvVwqVfsKA.jpg Bites - Only Cool Kids Listen To Cassette Tapes - 1️⃣ Price Cassette tapes are astoundingly cheap for music producers, making them an ideal medium from a margin perspective. As we all know, underneath the glitz, glam and artistic glory of it all, the music business is at heart a business. It is literally in the name. They are also great for the consumer because you can pick up a new cassette tape for a cheaper price. It is basically a win-win for everyone involved. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616917377767-SYF9AAGEO2WCCLWFJY7C/unsplash-image-afrNpD1wKZU.jpg Bites - Only Cool Kids Listen To Cassette Tapes However, none of those things particularly matter when you are talking about what makes people feel good. That is the beauty and the oddity of nostalgia. It is not just what it sounds like, but the whole experience behind listening to it - the familiarity, the feeling, the packaging - everything. Putting on a cassette feels nice for people who are reminded of their younger, happier years when they do it. Nostalgia can cause some interesting motivation for people, and the cassette resurgence is one example of that influential power. https://www.ak47.my/bites/a-healthier-alternative-to-your-usual-breakfast-cereal monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755681351-YNGWLEFGQ1JLZCJMZKOG/unsplash-image-DVzt7cvRKRo.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - Advantages of Celebrity Endorsement Here are 5 reasons why you should employ celebrity endorsement as a marketing strategy for your products and services. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755367748-J7EZ7K0XEU2S76W5SBOY/unsplash-image-OH6jXILNVAo.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - Celebrity Endorsement ✅ Celebrity Endorsement is the form of an advertising campaign or marketing strategy used by brands or companies who use the name and fame of a celebrity or a well-known person to promote their products. Marketers use celebrity endorsers in the hope that the positive image of the celebrity or an influencer will pass onto the brand image associated with the celebrities. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756434923-L8U8FQ5GPRT1CGRID1N8/unsplash-image-SsBI9pweAeA.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - Impact of Celebrity Endorsement Today, celebrity endorsement becomes the multi-million industry in the world. Marketers endorsed celebrities with their products and brands in the advertisement to increase the sales and change viewers perception regarding the product. Companies can use that star power and influence to boost their products and services. Consumers feel more sympathetic towards a brand if the products are promoted by a celebrity they admire or relate to. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756379510-C8NKRJ9SIGIIZYQ6K39R/unsplash-image--mQ2_QphWjw.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - 5️⃣ Attract New Users One challenge which most celebrities face is finding new users for their products. This can be achieved by celebrity endorsement as it helps to boost sales and build the credibility of the product. They inspire the confidence of the consumers and motivate their purchase intentions positively. The addition of the brand value is clear and immediate. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755590171-7V2XGPF78F4FO23BOSZF/unsplash-image--AQ-P_R25aI.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? Celebrity Endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. Some critics claim that celebrity endorsement has some positive impact on business sales, while some other critics claim that the benefits that a company enjoys are countless. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756174089-M7EWEYC071R5RNS1XWEL/unsplash-image-9HI8UJMSdZA.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? In today’s world, every brand wants to get an edge over the other competitors. To achieve this, each brand tries to successfully position its image in the mind of consumers. This concept of positioning helps the brand to create its image in the customer's mind and make them remember the brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755280709-RS773BYX9W6WM4BV2NNO/unsplash-image-Cr3Es3yGAmk.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? However, it obviously has been a hit for most as coconut water brand, Vita Coco, saw sales spike over the past week since the trend went viral, with a 33% increase in sales of its coconut water. Hardly surprising when Vita Coco coconut water alone contains 100% of your recommended daily amount of vitamin C in 500ml and the fruit provides two or three portions of your recommended five-a-day, depending on the quantity you use. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616753938499-V74ZNEO45OXOCCNG45H3/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2873%29.png Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - Guess what, there is another food trend doing the rounds. It is a healthier alternative to a bowl of breakfast cereal and milk , and people are going crazy for it. It is called the Nature’s Cereal - any guesses on what this might entail? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755766132-Y8RQNW8FKDFVN36D91SO/unsplash-image-LHRUEo5XIxs.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - 1️⃣ Influence Consumer Purchases It is shown by the fact, the consumers start using the products which are celebrity endorsed. It has become the most effective tool for companies to transmit the product’s information to a large audience. The attractiveness of celebrity endorsers infer advertisement recall and is sought associated with the customers' intention of purchase. This is how celebrity endorsement helps in influencing customers purchases . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756085162-V069J9NO3ZOWNE7XT2SZ/unsplash-image-8_NI1WTqCGY.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - 3️⃣ Builds credibility Celebrity Endorsement is a promotional tool that boosts brand awareness . The celebrities naturally command the attention of the consumer. Featuring celebrities in advertising can grab attention immediately, which enhances the brand, and for this reason, it has always been a high-impact marketing tool. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616754828531-NVD7G09BI05CB2G6KWN2/unsplash-image-tPSRYpZOUh0.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - What is ‘Nature’s Cereal’? To prepare this, you need to take a bowl and add equal amounts of blueberries , raspberries, blackberries and pomegranate to it. Now, instead of milk, add coconut water to cover up the fruits. In the end, add a few ice cubes (optional) to keep it cool and enjoy! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755188043-0X0QYR8T16C2ZCY9NCEX/unsplash-image-IzDC96mJtzA.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - How did ‘Nature’s Cereal’ go viral? Things stepped up a notch when Lizzo, an American artist who follows a vegan lifestyle, decided to try her hand at making ‘Nature’s Cereal’ sharing a video to her 13.2 million followers of her own “Coconut Water Berry Breakfast Cereal”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756137882-EEX6T8UGJ2MIAUMODL6N/unsplash-image-eTUSXM0NVoQ.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - 4️⃣ Position a Brand Celebrities enjoy public recognition, and they use this popularity on behalf of a product by appearing in an advertisement. Brand positioning is a major ❗️ decision in marketing that seeks to build an image of a product in the consumer's mind. Product positioning denotes the specific product category or product class in which the given product is competing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616756293322-62HRN9NJXC5VFUTF77MO/unsplash-image-jyFynzFZ9-4.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? Using celebrity endorsement in positioning a brand is to sign popular celebrities to appear in an advertisement for the brand to create a positive impact in the user’s mind. This way celebrity endorsement helps in brand positioning. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755962668-0DYGZ7LAO6XO3S663PXF/unsplash-image-QtFAXP6z0Wk.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? - 2️⃣ Build Brand Equity Celebrity Endorsement is used as an advertising strategy, by using celebrity status and image, to promote a brand’s recognition, recall and differentiation. Building brand equity also enables a brand to stand over the other brand that does not use celebrity endorsement. Building brand equity is the value that your brand brings to your company. Using a celebrity helps to represent that your brand is different from the other brands and this is how they help in building brand equity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616755482643-1PLGMEVCP841KTFQ7DBE/unsplash-image-I9qcFjyuJGw.jpg Bites - A Healthier Alternative To Your Usual Breakfast Cereal? It is largely effective because the celebrities have the potential to reach a large number of audience. A high focus is placed upon the importance of choosing a trustworthy celebrity with a positive image similar to the company’s brand image. Today, most celebrities are keen on endorsing a product for which they are paid a huge amount of money . https://www.ak47.my/bites/creative-marketing-strategies-you-can-use-to-think-outside-the-box monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616572937372-XR4NFKSARUOQBOS42G58/unsplash-image-8beTH4VkhLI.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Incorporate “National Days” into your campaign National Icecream Day. National Sister Day. National Dog Day. Whatever it is, pounce on it if it is at all relevant to you. 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That being said, they can not be copied by your competitors and they are incredibly valuable to your readers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616572018854-X1ESMDWX02K2VSRYF5XJ/unsplash-image-qWlkCwBnwOE.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Make your testimonials immediately visible A lot of sites have reviews on their product pages, which is a big asset. 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Know that your audience loves Game of Thrones, so you want to add a spin to your campaign? This will get you a ton of likes and help establish your brand identity. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616573249727-UG4BLJYO4ML67HMQUQP9/unsplash-image-GjGSfAbBJE4.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Create content with popular comparisons or metaphors Either one can be powerful tool, especially when they are entertaining. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616568645417-TCNWA5MFHM58M73N6P8E/AK47%E2%84%A2%EF%B8%8F+Blog+Post.png Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box It is an understatement to say that the competition for your audience’s attention is fierce . Marketers are constantly competing with forces of procrastination for audience eyeballs ️️. Following the beaten path will not be enough. 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If you really want to stand out, consider the following https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616571403020-J2RSE6QUUA94NHZHALET/unsplash-image-xB4ExGcUai0.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Put a twist on a cliche Cliches are instantly recognisable and if you use them in a unique way and to your benefit on your site or in your tagline, you are sure to stand out. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616573859172-KZ1WSIH7C43PQ2231O4N/unsplash-image-4jLj-GdRn_A.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Use Stories to send more traffic to news feed posts Facebook and Instagram Stories do not have the same issues with organic reach as their newsfeed content, so use Stories to tease updates or encourage them to check out a full-length post. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616573365031-37CF3VHH6JQKGYA2F4SJ/unsplash-image-XA-VW7o5zNo.jpg Bites - Creative Marketing Strategies You Can Use to Think Outside-the-Box - Parody/joke videos Just because you are in business does not mean you need to take yourself so seriously all the time. 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In fact, pretty much anything related to pleasure, enhancement, and of course, porn. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616309589528-WKBSM8XK6TXQDPEU1ZN4/unsplash-image-ZKJQCWsKmPs.jpg Bites - Click Here For Pleasure - Driving Sex Toy Sales With Affiliate Marketing One of the biggest forms of marketing in the adult industry is affiliate marketing or referral marketing. Offering a small percentage per sale can mean a huge reward for adult companies looking for huge sales each month. The more an influencer makes, the more they are likely to invest in promoting your products or company. They have to follow the same rules as your company on social media, but they can post a review or a video talking about your product and promote that. 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Do note that constant sale emails are a turnoff! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616310209109-BD3NKNIF9CH9XT25P8H5/unsplash-image-zbPDL84kvRg.jpg Bites - Click Here For Pleasure - 5️⃣ Have a specialist microsite Within your main site, have a microsite which specialises in a new product and great selling product. These sites often gain traction because people talk ️ about them on social media with their friends. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616309131103-7QLF6VJNK9Z962PGZ4PP/unsplash-image-1CX-o_cC_ic.jpg Bites - Click Here For Pleasure - But Can You Advertise Sex Toys on Social Media? The reality is that social media is changing. Adult adverts for sexual health and wellbeing are seen more than ever before. There are some real battles ⚔️ ahead, but there are ways around social media advertising and promoting products. https://www.ak47.my/bites/mans-butt-grew-bigger-from-wiping-it-with-this-special-toilet-paper monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616127320644-848VJXF54KZAMDXC5YN7/unsplash-image-ArGvQkA7iOw.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper Wanting us to care about toilet paper is the primary reason why toilet paper manufacturers spend so much money on developing new types of toilet paper and advertising their product. Not only by developing a product variant for every imaginable preference, but also by adding emotion to an otherwise dull product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616125468929-MA9Q5U1NG5K5RN0MD3FL/unsplash-image-H30w37gpkro.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper - Consumer Involvement and Toilet Paper Marketing The amount of energy ⚡️ we are willing to invest in a decision depends on the level of involvement we have with the product. A measure of the importance a consumer places on a product or service is called consumer involvement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616127829266-RCK62VET2MXXWRS9D18Y/unsplash-image-sdTL4qTynfM.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper - Manufacturing Demand Toilet papers tend to have prints of images or texts on them, especially during special occasions. With this, consumers’ level of willingness to pay for those toilet papers, no matter what the price is, increases . Who knew that cleaning your bottom with jolly messages and images makes life just that much more worth living! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616125396651-5AINNPSQHO32CK26DQS1/unsplash-image-sQB_ILTRYxA.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper How do we decide what toilet paper to use? Single, double or triple ply, scented , unscented, unbleached, the choice is yours! We will be briefly reviewing how marketing toilet paper and how advertising help us to select your daily need for tissue. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616125667739-VEFEKSYSL06FLU7T6P9G/unsplash-image-nvt0WFNkftE.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper Commodities, namely toilet paper and tap water , are low involvement products because they require little thought in their purchase. Low involvement products are difficult to sell because, by definition, consumers do not pay much attention to them. This low involvement is why marketers developed techniques to increase the level of involvement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616126128094-LODPU7HRJAG30LN6IPZ5/unsplash-image-7Z03R1wOdmI.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper - Marketing Toilet Paper and the Ideal Self The products we purchase are an extension of our self - a means to construct an identity. Toilet paper manufacturers have used this psychological construct to capture the market. We have been bombarded by the supermarket aisles with many types of toilet paper to choose from. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616125791681-KP7KJ4Q8O7BUWUOAD89I/unsplash-image-2yM6QXOlcOE.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper By doing this, they are creating a market where one previously did not exist. This practise started in the 1890s. The Scott Paper Company became the first ☝️ to offer toilet paper on a roll and advertise it with a range of images positioning it as a luxury product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616127714735-EM1TQIIAW1UKXS25D7EK/baby-with-toilet-paper.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper Toilet paper advertising features cute puppies, babies and other images that trigger emotions. When consumers are involved, they become hesitant to choose lower price alternatives, and suppliers of toilet paper use this opportunity to create a high level of involvement and charge higher prices than they otherwise could. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616126425613-7QYW6F5667D9DR3Z5GSE/unsplash-image-42l3tjsJGyw.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper Because we are subjected to this wide range of choices, we are forced to make one. The basic principle of marketing is to increase the likelihood that a consumer will choose your product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616124913449-2WDO4HO281CTDXR5NCU4/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly.png Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper - Toilet paper is an essential product and a symbol of a comfortable life. Humanity reached crazy heights of cultural achievement before we were bestowed with the luxury of soft tissue to clean our bums. Toilet paper was marketed as a luxury product in the late 19th-century. The soft tissue quickly became embedded in the cultural landscape of the Western world through effective marketing. The number of options for a product that is always used to keep our bum bums clean is shocking. When we are at the supermarket , we grab our favourite brand without giving it much thought. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1616126297499-8S1E1ZQPHNLJHL55NB11/unsplash-image-y6zRzU2_GAA.jpg Bites - Man’s Butt Grew Bigger From Wiping It With This Special Toilet Paper The bewildering array of choices ranges from one, two ✌️ or even three-ply, scented, non-scented, hypo-allergenic, recycled ♻️, non-bleached, rainforest certified, and the list goes on. There is a type of toilet paper for every segment of the market. https://www.ak47.my/bites/spooky-ai-tool-brings-dead-relatives-photos-to-life monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615973953442-OIVM7HUYJ697DTT1YAV6/unsplash-image-2g16XHvL0gI.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life - Here are some ways to create a winning emotional hook via the nostalgic marketing strategy ️ Pay attention to the finer details - those nuances that will really strike a chord with your customers. This could be anything from a backdrop to an accent. ️ Mix it up a bit - use nostalgia within your social media posts - maybe make nostalgic posts part of your regular content, like #tbt. ️ Do some research and find out what makes your audience feel something special. Look at dates in history or even your own timeline. ️ Go through the archives and dig out those old photos ️ and film clips – marketing gold dust! ️ Maybe look at how your own brand has evolved over the years? It’s a fun project to do for the business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615973371686-PVGBUMVHPR4XUAH7CYOU/unsplash-image-6IbIgTj7AB0.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life - Why does it work so well with millennials? Reliving positive memories and beloved icons from the past feels good . When we feel or care for something, we are much more likely to act. Share a compelling blast from the past with a millennial, and you are likely to reach them on an emotional level - the holy grail of brand marketing. In an age of impersonal digital media, building social connectedness through nostalgia is an easy way for companies to leverage the optimistic feelings that often accompany walks down memory lane. Associating brand messaging with positive references from the 90s, 80s - and even the 70s - humanises brands, forging meaningful connections between the past and present. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615973195723-WJLCXJYG4HUER71D7FBO/unsplash-image-6HrRvNnaz-A.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life In a an experiment conducted for a study shows that designing products and promotions that elicit feelings of nostalgia in perspective customer should encourage them to buy and spend more. The experiments specifically examined how nostalgia evoked a feeling of connectedness and community, probably because of childhood memories linked to friends and family. In another experiment, subjects displayed a willingness to give money to others when reflecting upon a past event in their lives. The key to nostalgic marketing is in understanding what motivates your audience, thinking about how they were raised and where their deepest emotional receptors truly lie. A little research goes a long way, and by looking into the generational breakdown of your customers, you can much more easily learn what might make each of them tick ✔️ https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615974116399-JXI2G8F1ADU4GDA2ORCI/unsplash-image-q2ZRx5DlN4M.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life - Looking ahead After years of desperately trying to understand the millennial audience, marketers may have finally stumbled onto something that works. It is hard to miss what is clearly shaping up to be one of the most exciting trends in the field of modern marketing. Done well, nostalgia marketing strikes a chord with millennials that other tactics just do not. The best campaigns are timely and relevant but must also be authentic with a strong emotional hook to capture the heart ❤️. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615970290988-LO5K4T6D6OB6T9PP6V8Z/unsplash-image-yobJE9kAnRA.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life - What is Nostalgia Marketing? Brands from all industries are experimenting with nostalgia marketing - tapping into positive cultural memories from previous decades, designed to drive energy to modern campaigns. As the years go by, we all develop a certain degree of nostalgia for our younger days. Aligning marketing strategies with emotion has already proven to be successful, but tapping into fond memories can be an invaluable tactic, especially for engaging millennials. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615970730653-9UC0S4KBVTWLIQ6TA9X7/unsplash-image-u6OnpbMuZAs.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life Like the animated paintings that adorn the walls of Harry Potter’s school , a new online tool promises to bring portraits of dead relatives to life, stirring debate about the use of technology to impersonate people. Genealogy company MyHeritage launched its “Deep Nostalgia” feature earlier last two week, allowing users to turn stills into short videos showing the person in the photograph smiling , winking and nodding. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615973795200-5PG70WQL0XEGYA35Z6F7/unsplash-image-rFRfxVM606s.jpg Bites - ‘Spooky’ AI tool brings dead relatives’ photos ️ to life - Why should you create an emotional hook? While nostalgia-centric tactics clearly have some important benefits to contribute to marketing in the 21st century, they are not without risk. Brands who rush into employing retro strategies without placing the modern world in context may be seen as out of touch - or worse, irrelevant. The key is to create an emotional hook using nostalgia while also offering something new. Nostalgia-centric marketing succeeds when brands keep a finger on the pulse of modern culture, listen to what people are talking ️ about, and plug into those ideas to create new marketing campaigns. https://www.ak47.my/bites/ever-wondered-why-athlete-influencers-are-so-effective monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615698575858-98T1VVUT0AYFVNQGECAZ/unsplash-image-Ax_ET5_BdGI.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? - The marriage of athlete influencers and social media In 2016, FIFA superstar, Cristiano Ronaldo, signed a $1 billion lifetime deal with Nike, which helped him to become the highest paid athlete in the world in 2017. Compellingly, Ronaldo’s deal not only capitalises on the soccer celebrity’s likeness but also his reach on social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615699015194-8B716IFJ5FOZ7614HR2B/unsplash-image-JYGnB9gTCls.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? - Athlete influencers have an edge While top athletes are still considered pop culture celebrities, they are increasingly operating as social media influencers due to their direct line of communication ️ with fans and followers. With ongoing exposure from their team, league, and sponsors, athlete influencers already have a built-in fanbase. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615700963037-5UJAN44TAZNJ5D4EHCE9/unsplash-image-P_SxnJhID1s.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? - Today’s athletes’ influence stretches beyond the bounds of sports Athletes are more than players “on the field”. Exposing their authentic selves on social media, athlete influencers have found ways to engage with people outside of the sporting arena. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615701621999-JM6NVDSVT63MAWTQFLDK/unsplash-image-uMf8Ma02cvM.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? Despite the controversies, many athlete influencers resonate with consumers and deliver for brands. Key to creating such buzz ⚡ relies on factors including budget, marketing goals , brand message and image, and partnering with the right influencers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615697505869-HDOG5M4QY978XY8IWTMQ/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+-+2021-03-09T144220.490.png Bites - Ever Wondered Why Athlete Influencers Are So Effective? - Professional athletes have been used to endorse a variety of brands, products, and services for years. Michael Jordan’s partnership with Nike, recognised by many as the archetypal athlete endorsement deal - which produced a successful spinoff brand - has been modeled by many other partnerships that have resulted in several billion dollars worth of contracts. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615699332841-V5RRPT6AOG9HDBS6B937/unsplash-image-PtGBoe-xfHE.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? When they perform well, namely winning championships , breaking records, or are otherwise covered in the press, these athlete influencers gain additional attention, resulting in more followers on social media. An athlete’s social influence is no longer strictly tied to their success in sports, despite being under close watch . An athlete’s engagement, attitude toward fans, and social relevance are upping their value in the eyes of fans, consumers, and brands. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615698815194-RMKOKCBVF9VF476PPON5/unsplash-image-8oT2iPfYY-s.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? The combination of athletes and social media has created a new field for competition. However, what is even more novel is that not just Most Valuable Players (MVP), all-stars, and top professional athletes are cashing in on the craze . Lesser-known professionals, as well as relevant amateurs, are now being tapped by brands to promote their goods. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615700431539-K64WAPH5VT7KQ0HFVW3D/unsplash-image-N2r20vaE73Q.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? Two-time Olympic gold medalist, four-time NBA MVP, actor, and philanthropist, LeBron James, has used his social media presence to speak on the topics he cares about. The basketball phenom has also expressed political criticism, which has set off a bombardment of online responses from athletes, politicians, journalists, and fans. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615700002385-61D9S86OP1C2CD7C57AT/unsplash-image-ASKeuOZqhYU.jpg Bites - Ever Wondered Why Athlete Influencers Are So Effective? - Athlete influencers use their voices for social good The combination of athletes and social media has created personal broadcast platforms for many of today’s top sports’ stars. Many athlete influencers have used the opportunity to speak out about the issues that are important to them. https://www.ak47.my/bites/vegan-social-media-is-a-thing-now monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615519098081-34S13ZGWKZH8Y7IAD4A4/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+-+2021-03-08T122757.577.png Bites - Vegan Social Media Is A Thing Now - If you feel like veganism is getting more airtime lately, that is because it is. The no-meat , no-dairy regime is now a household name. There is little doubt that veganism is increasing in popularity. Brands are looking for ways to meet the trend head-on, just like many social movements in history. So, what might have caused this rise in vegan coverage online, and especially at its prominence on social media? Here is what marketers can learn from these social media trends. Let us check it out! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520324831-44SKPB0L2GBB3BI9D9WU/unsplash-image-g1Kr4Ozfoac.jpg Bites - Vegan Social Media Is A Thing Now - The vegan movement is led by young people Advertisers have always coveted the 18-34 age demographic. This group has money to spend, and has not yet settled into firm shopping ️ habits. In other words, we can win these people over. So, any trend that favours this demographic needs to be taken seriously, and veganism is one such shift. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615543372762-HROWQ2OABAPJW3EW0HSY/unsplash-image-LHHA9mrdDFI.jpg Bites - Vegan Social Media Is A Thing Now The key here is the same as it has always been: if you want organic social media traffic, you need to create throngs that people want to share. More and more, this means image and video content. Visual social content, especially video, is pretty much essential if you want to have your posts shared. This is exactly the kind of content that speaks to communities. If your image or videos gets picked up and shared by the right people, you will be able to achieve the kind of reach that every brand dreams of. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615522731111-NB8CHIWWKP4ZR76AENAL/unsplash-image-bmUa09zy2ZQ.jpg Bites - Vegan Social Media Is A Thing Now This lends itself especially to visual ️ platforms like Instagram and YouTube. In fact, one independent article directly linked the rise of Instagram with the growth of veganism. As Instagram becomes more popular, so does veganism. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615532019086-HHEM9YLQVDMRSZ0H0KHB/unsplash-image-2Ie-ZhSKyrw.jpg Bites - Vegan Social Media Is A Thing Now - 3️⃣ Visual content is still incredibly important So much of the rise of veganism comes down to its Instagram-friendly appearance. A movement that is about restricting what you eat has appeared exciting and beautiful. If brands can present themselves as desirable, social media can become a major growth stream. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520543741-4YTKUBSVYXDEBI8GW4MV/unsplash-image-8xAA0f9yQnE.jpg Bites - Vegan Social Media Is A Thing Now - People look to social networks for information Veganism is a relatively new and controversial topic. Despite its popularity, veganism is still not widely understood. Perhaps people recognise the term, but they still have common questions that are not always easy to answer. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615523972209-VQ49YGKUGFE6FU2E23ZP/unsplash-image-c4lXkCHuaXY.jpg Bites - Vegan Social Media Is A Thing Now - 2️⃣ Find your social media communities and speak to them You may already know who you need to reach, but good social listening tools can help you spot patterns based on topics you care about. If you are able to speak to these communities, you will be able to market your products to the right people more efficiently. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520445163-VE0YIFSQVZ9NPW7O00U8/unsplash-image-OP2YXOUspjQ.jpg Bites - Vegan Social Media Is A Thing Now Citing a 2017 study, Forbes argued that “the shift toward plant-based foods is being driven by millennials.” Younger consumers are more likely to care about animal welfare, the environment, and supply chains when purchasing food. This is a simple confirmation that what matters to young people will matter on social media, and what matters on social media can be used by brands for marketing campaigns. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615522990974-X767C7T4PTCQKM2699EW/unsplash-image-v_Cc1qxKuBs.jpg Bites - Vegan Social Media Is A Thing Now - What does this mean for brands? The takeaway here is not to start producing exclusively vegan products. Although, clearly there is a market out there. Instead, there are three clear lessons we can learn from the vegan movement: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615542745018-XNV0IRDEXHIXQSSALPW6/unsplash-image--L0N74GWsq8.jpg Bites - Vegan Social Media Is A Thing Now - The vegans are taking over What was once a fringe movement has become so mainstream that big brands have been forced to create new products. Yes, companies have always been eager to jump on new trends. However, unlike other recent food movements, veganism is not seen as just a passing fad. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520208889-QT7X0VUO8YZ1GEAKHT32/unsplash-image-4PG6wLlVag4.jpg Bites - Vegan Social Media Is A Thing Now - Why veganism is growing on social media There are countless reasons why veganism might be trending, and we cannot pin the rise of any movement solely on a few factors. However, after some thorough social data research analysis, here are the main reasons behind veganism’s explosive growth: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615543250345-20FZO0OVABOOOE0FX6B8/unsplash-image-8Z2ccyjqhSg.jpg Bites - Vegan Social Media Is A Thing Now These image-based social platforms let vegans prove that the lifestyle is not as hard as it looks. The clichéd vegan is preachy, tired, and annoying; however, social media has let this community show that it can be interesting and enjoyable as well. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615523543862-RO088RBN3DK4Q1W2E7Q2/unsplash-image-AX5vyYkjByY.jpg Bites - Vegan Social Media Is A Thing Now - 1️⃣ Find out what matters to your audience Social media lets you speak ️ directly to buyers and prospects. You want buyers to love and be proud of your messaging. That means you need to know how to build ⚒️ the right messaging for them. Learning about the values and issues your buyers care about helps you do this. If you stand for a cause, your customers will fight for you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520102616-F2NMT1Z1YELQUE0LX9IQ/unsplash-image-fnztlIb52gU.jpg Bites - Vegan Social Media Is A Thing Now - The vegan movement is controversial Although the vegan movement is mainly driven by health and environment conscious advocates, not all social conversations around the topic are positive. A lot of people are skeptical about the benefits and impact of the diet, and advocate against it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615522160996-40V2Q531N66T6FA3VG8A/unsplash-image-FPt10LXK0cg.jpg Bites - Vegan Social Media Is A Thing Now For young people these days, social media has become a major source of information and answers. They may not trust advice from company websites, and the news is quickly losing trust with people of all ages. However, they do trust their friends, and they love to watch users who have already transitioned to veganism. Since veganism favours young people, and young people use social media in part to find information, the vegan message spreads quickly on these platforms. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615543183467-Z7PL6UN24C41YDW6NS4O/unsplash-image-smN1dzUTj9Y.jpg Bites - Vegan Social Media Is A Thing Now - Vegans want to make the lifestyle look good There is a clear desire to prove that veganism can be fun and interesting - not restrictive ⛔. Most importantly, that food can be just as exciting and delicious . As if responding to a challenge, vegan chefs (professional and amateur) create colourful food that looks as good or better than the classic (omnivorous) version. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615520171069-V1PWAFMUPFQKM6R0GNUR/unsplash-image-vf0lyNg41lk.jpg Bites - Vegan Social Media Is A Thing Now As this controversial topic touches upon health, environmental, social, economic, and political aspects of many people's and animals' lives, debates over whether veganism is good or bad abound on the internet. https://www.ak47.my/bites/think-of-all-the-wonders-we-can-do monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615445119215-OT10HZ7B1BJMY6JYLGWB/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%281%29.png Bites - Think Of All The Wonders We Can Do March 8th is celebrated as International Women’s Day around the world . It is a day that honours the achievements of women ‍ and enlightens everyone about creating a gender-equal society. Fueled ⛽ by an ongoing mission to empower women around the world, this year’s campaign theme #ChooseToChallenge - a challenged world is an alert world. Individually, we are all responsible for our own thoughts and actions - all day, every day. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615447068065-I486YSTPTRUA3CFA5SR0/unsplash-image-5I5a_z0lfWY.jpg Bites - Think Of All The Wonders We Can Do - 1️⃣ Highlight The Women Behind Your Products Highlight the women using your products and working for your organisation. Perhaps you can also promote products from female designers or ones that highlight a female specific issue? Perhaps it is a shirt with a powerful message or a product range made by females? Make sure you are clear that the promotion will end on x date to create a sense of FOMO and a clear call to action (CTA). A note on this, the vast majority of men support women’s day and what it stands for. Do not exclude them from your marketing campaigns. This is not an “us V them” situation. Storytelling is huge right now so tell the stories of the females behind your brand. Make sure you get the word out with a targeted email , PR campaign and social media updates. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615536227004-B0RDHBT27616DDWS8VL0/unsplash-image-POd35V_uE4k.jpg Bites - Think Of All The Wonders We Can Do - What does Women’s Day hold for Brands? International Women’s Day strives to spread awareness about women empowerment , women’s rights, and gender ♀♂ equality. As the day has gained importance, businesses worldwide have recognised it and have aligned their marketing calendar to do something special for them. Besides the amazing fact that 85% of the women are loyal to their favourite brands, you must also know that 70-80% of purchase decisions are made by women. It may seem that using Women’s Day to sell products is unethical. So let’s find a balance ⚖️. Here are 3 marketing ideas for International Women’s Day which are designed to benefit everyone. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615447440251-51KPEKXY1223BPRFI4K9/unsplash-image-K1-mGLwGJJE.jpg Bites - Think Of All The Wonders We Can Do - 3️⃣ Give A Gift There are plenty of ways to acknowledge and reward shoppers that will still increase your ROI. Here are some ideas Create a discount ️ code for Women’s Day A discount code can be applied to consumer shopping carts for the week of Women’s Day. Or better still, just the day to create FOMO Give a free trial for Women’s Day Promoting a new product or service? Offer it free for a limited time ⏰ only. Be sure to package your offer to be exciting and fun for Women’s Day shoppers. Create a fun offline vibe If your business is offline then create a fun vibe with flowers , balloons , cake or treats. Bonus points for creating a photo booth corner and a hashtag #️⃣ that you can monitor later. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615447360317-BIXJTDHXIBKGR3YJQGDO/unsplash-image-xZjiUR7SWIQ.jpg Bites - Think Of All The Wonders We Can Do - 2️⃣ Care About Issues That Affect Women Brands of all sizes can care about issues that affect women without a huge budget spend. Examples may include Lobbying government for free sanitary products Making a stand on the lack of women in power Campaigning for better education for girls around the world Joining forces with local women’s shelters to raise awareness Raising awareness for key issues like literacy, violence against women or gender discrimination Standing against human trafficking and modern day slavery You can show you care with a company video, blog post or social media update. If you are aligning your brand with a charity then do not forget them after Women’s Day. Bonus points for following up on this later in the year when you have achieved your goal . https://www.ak47.my/bites/discovering-why-cuteness-just-works-in-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615096457578-00A0GQKLNT7QB6HPC5XN/unsplash-image-RNiBLy7aHck.jpg Bites - Discovering Why Cuteness Just Works In Marketing More precisely, what actually happens when we see something “cute” is that our brains get flooded with chemicals - dopamine and oxytocin, which create a feel-good emotion. In other words, we get happy . Apply those positive feelings to marketing initiatives and with some luck, they are reflected and become associated with the brand and product. These are 3 things you need to consider before you wave this whole idea away as just fluff with zero Return On Investment (ROI): https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615096790531-282ZBSS727H95TQM47QJ/unsplash-image-D5nh6mCW52c.jpg Bites - Discovering Why Cuteness Just Works In Marketing - 3️⃣ Cute can be applied to anything Any product, regardless of how “masculine” or tech savvy it is, can be sold through the idea of endearment. A great example would be Baby Yoda blowing up the internet as many people around the world went crazy (and still are going crazy) for the little green being. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615096677367-BOEVJCLQ0IZLHYGU27B3/unsplash-image-esPwOIfkz5U.jpg Bites - Discovering Why Cuteness Just Works In Marketing - 2️⃣ Cute has greater reach on media Mobile and video advertising is increasingly becoming the norm as we move further into the digital age. If you think investing in adorableness is a waste of time and money, think about the last time you read about a cute video being banned and taken down. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615096054471-C9Y1RQOCERGURMLP2GPY/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2858%29.png Bites - Discovering Why Cuteness Just Works In Marketing - Everybody loves “cute”. Yes, that is right. It is actually a scientific fact. So, what is the appeal? Well, we are all still animals, deep down, with inborn instincts to nurture, and it seems that these are what gets triggered when we see something we find adorable. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615096568724-ZZZT3XVL70FKMLF7RWKY/unsplash-image-eGYRiF9sDVQ.jpg Bites - Discovering Why Cuteness Just Works In Marketing - 1️⃣ Cuteness sells better than sex The cute factor is something that can be applied across all ages - from kids to adults. Also, it speaks to those who lean towards the conservative side. Cuteness, as opposed to sex, has no age restrictions, requires no political correctness, limits or ratings. On the other hand, sex requires a lot of finesse to stay within the realm of tasteful. https://www.ak47.my/bites/sharing-is-caring monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887437680-3TAY1L9VKPDDJNJ1DSU9/image-asset.jpeg Bites - Sharing is Caring - 5️⃣ Improvement on Search Engine Optimisation (SEO) Link building was always about social proofing. Your website’s traffic will increase by having social sharing buttons on your website as visitors find it easier to find your content, like it and share it on social media. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887371294-LUCJYX775NY0M7H3FJC8/image-asset.jpeg Bites - Sharing is Caring - 4️⃣ Excellence in marketing Website owners will know which social media platform contributes to the content’s popularity. With this, it allows them to play to their strengths and improve what is needed to be improved. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887048092-IOYLNYAFPQZ3TVVHZLGK/image-asset.jpeg Bites - Sharing is Caring There are several ways to optimise these buttons to increase your shares; thus, increasing traffic, engagement and total online presence. Here are 5 reasons why social sharing buttons are important: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887224055-DLRDBEYNWKDQSV2BQKZS/image-asset.jpeg Bites - Sharing is Caring - 3️⃣ Social influence There is a phenomenon where people get interested in things that a lot of other people are also interested in. When a visitor sees that the content has been shared many times, they will think that the content is worth reading and sharing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614886658095-JCD3BU18VB0UTZOJ7C2K/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2847%29.png Bites - Sharing is Caring - It is common to know that social media is a great place for marketing. Most business strategies use social media to market their products and services. Hence, sharing on social media has become more important. A sharing button is a must-have in your site to make sharing easier and encouraging to your visitors. Sharing buttons are one of the best ways to get your content shared via social media such as Facebook and Instagram, email and other online channels. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887127018-GT3KHUBYOR8WO02U764W/image-asset.jpeg Bites - Sharing is Caring - 1️⃣ Trusted recommendations Social media connects people who value each other’s opinions. People who see content being shared by their friends, family or colleagues through social share buttons will think that it is something worth checking out . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614887171405-HFVA5SHP1MZBFQPO69KL/image-asset.jpeg Bites - Sharing is Caring - 2️⃣ Very easy to use Simply clicking a button to share content is incredibly convenient, compared to having to copy the URL, logging in the social media account, pasting the URL on the status box and then clicking on the share button. In this age where people are bombarded with info, the little time ⏳ saved by a social share button is precious to keep the attention of visitors. https://www.ak47.my/bites/what-quality-content-means-in-this-day-and-age monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614740699432-8TKO5JV42DTAAIC7P6H8/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%281afa%29+%282%29.jpg Bites - What Quality Content Means in This Day and Age - How do you get more website traffic , social shares, leads, and visibility in Google? Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute . That means your content is getting lost in the noise . The popular answer you’ll hear from marketing experts is: “create quality content”. Great. One question. What is “quality content”, really ? Here are the five ️ things how we defines quality contents: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614743035572-5KBMHCBSK9AS6TEMFNV8/image-asset.jpeg Bites - What Quality Content Means in This Day and Age - 2️⃣ Quality content achieves marketing objectives Unicorn content can be long or short , have zero images or 10, and have a couple spelling errors or totally perfect grammarisation. Ultimately, it's about whether your cornerstone content achieves its marketing goal , whether that is generating traffic , rankings, engagement, or conversions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614742873265-TSU0YYE03SJ3W45304GM/image-asset.jpeg Bites - What Quality Content Means in This Day and Age - 1️⃣ Quality content is defined by data Always based on your biased views of your own work. Data is the only objective way to tell whether your content is a unicorn or a donkey: Unicorn content This is your best, most magical ✨ content, performing among the top 3 percent of all your content. Unicorns rank well in Google (Position 1-3) and drive the most traffic , engagement, and leads. Donkey content This is your average and below average content. It makes up the remaining 97 percent of your content. But a donkey is still just a donkey - no magic here! Donkeys will never achieve unicorn status. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614743547580-7AXQJGUN7GS1DFRJ9RWA/image-asset.jpeg Bites - What Quality Content Means in This Day and Age - 3️⃣ Quality content ranks well in Google Google measure engagement through a combination of click-through ️ rate (people are clicking on your content) and dwell time (people are spending time and/or engaging with your content). CTR is important for SEO because, for every 3 percent increase or decrease in CTR your experience, your position can go up or down by one spot. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614743788862-CTKHDZRWWAUN1THR2NTY/image-asset.jpeg Bites - What Quality Content Means in This Day and Age - 4️⃣ Quality content has lots of social media engagement This is why fake news thrived on Facebook. It was all about engagement. People clicked on, shared, and commented on the fake news because it validated their existing biases, not because it was "quality content." Facebook's algorithms favoured content popularity over authority, which helped the stories spread to more people's' news feeds. Obviously, fake news = bad ‍♀️. We're totally against it. But you can learn from it. To capture the attention of social media users you need content that triggers an emotional response. Only content that achieves high engagement on social media can truly be called quality . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614743940616-DQTA7Z4TS9A3EB8WYRAC/image-asset.jpeg Bites - What Quality Content Means in This Day and Age - 5️⃣ Quality content converts If you can get people to click ️, it's more likely they'll ultimately convert, whether it's signing up for a webinar, filling out a registration form, or buying a product or service. If you want more people to click, increasing brand affinity is the best way to do it. People who know your brand are more likely to choose you over brands they've never heard of. https://www.ak47.my/bites/there-are-imposters-among-us monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493172726-SKQH6OM3W6JKDV87VAZ0/image-asset.jpeg Bites - There Are Imposters Among Us - Piggyback on viral trends A big part of marketing is staying up-to-date with where your customers are spending their time. Ask yourself these questions: “What is your message?”, “Who does your message need to get in front of?”, and “Where are they spending their time?”. As a marketer, a part of your job is to notice trends and apply them to your industry creatively. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493683409-GEE6M3MBVK0KQ8KSYO11/image-asset.jpeg Bites - There Are Imposters Among Us - “That is pretty sus” That person is suspicious; I think this person is a suspect; I am the imposter, but I am deflecting suspicion https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614492849502-MCTTUDNZRSJPL52AJFUW/image-asset.jpeg Bites - There Are Imposters Among Us Throughout the game, crewmates use deduction to figure out who the imposters are. Imposters need to use deception to mislead the crewmates because they are disguised as crewmates. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493006983-CNL09NLCHN8C62QDQFRF/image-asset.jpeg Bites - There Are Imposters Among Us In September 2020, Among Us was downloaded over 125 million times across platforms. By the end of September, Among Us reached 3 million concurrent users playing the game at once. There are some things marketers learn from the spiraling popularity of “Among Us”. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493214958-RMZ8URJYE4PA5HQ3HI0Y/image-asset.jpeg Bites - There Are Imposters Among Us - Collaboration helps growth “Among Us” is played with groups of 10 or less people. This helps both the game and the streamers grow in popularity. As a marketer, collaborate with other brands or partner with influencers. Collaborating is one of the best ways to hack growth. Brands and people put time and energy towards building relationships with their communities. It is a great way for all parties to get visible in front of new audiences. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493894973-NLALFPOPQ6TXTYHWITAV/image-asset.jpeg Bites - There Are Imposters Among Us - Marinating When an imposter stays close to a crewmate so that the crewmate will defend the imposter’s innocence to the crew https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493341504-RKJKLDR7U8B2ZSOIWBZM/image-asset.jpeg Bites - There Are Imposters Among Us - Repurpose content Creating content takes a lot of time. An important yet overlooked part of marketing is distributing that content. Take extra time to repurpose your content for different platforms. Repurpose the content in a way that people engage with and share that content for each specific platform. For example, gamers who stream Among Us repurpose their live streaming content into longer YouTube videos and shorter video clips for Twitter. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614492272623-JGDSM747RETG4OGN4VXD/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2844%29.png Bites - There Are Imposters Among Us - “Among Us” has become a smashing hit as its popularity spread on the Internet like wildfire! It is a social deduction game, similar to Werewolf or Mafia. The game itself takes place on a spaceship with 4 to 10 players. Crewmates are preparing the spaceship for launch, but there are imposters disguised as crewmates who sabotage the launch and kill crewmates on board. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493585842-GVVY6LGOUEIZLZOMSUSF/image-asset.jpeg Bites - There Are Imposters Among Us - Create culture It is human nature to crave a feeling of belonging. People like to feel like they are a part of something bigger - a community . When you create a community culture, that community becomes your brand’s advocates. Culture creates superfans, and it is created in Among Us through the slang people use: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614493991118-7Y8PLWXYMHFK9474D0BY/image-asset.jpeg Bites - There Are Imposters Among Us - Be persistent If the Among Us developers developed purely for popularity and money, this game would not have achieved today’s success. Another part of marketing is understanding that not every piece will be a success . Be that as it may, it will always serve you to ask how can you use your brand’s culture to piggyback on viral trends? Otherwise, your team might think you are “pretty sus”. https://www.ak47.my/bites/listen-carefully-and-you-can-hear-everything monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614293058602-000VHKXWBJ8TRZZK77IH/image-asset.jpeg Bites - Listen Carefully And You Can Hear Everything The use of senses is already utilised throughout marketing. For example, fast food restaurants use the colours - red and yellow, as they simultaneously trigger the feelings of appetite and happiness. Similarly, commercials use music to set the tone of their product. Marketing communications utilising ASMR can induce people into feeling positive emotions in relation to the brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614292547667-SEUU0NGPJ6CYBZTY6IPS/image-asset.jpeg Bites - Listen Carefully And You Can Hear Everything Millions of people subscribe and view YouTube videos of people undertaking what appear to be mundane tasks aiming to ‘trigger’ this eutrophic feeling. Watching hours of someone whispering to you or turning a newspaper may seem absurd, but there are over 9.6 million videos (with just as many views) on YouTube of exactly this. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614292917747-QY6YVV8HQNJ6563ETZPH/image-asset.jpeg Bites - Listen Carefully And You Can Hear Everything These videos are igniting an underlying synaesthesia in people, meaning these seemingly dull tasks are perceived through various senses created. In addition, the study also demonstrated clear links to ASMR relieving stress, anxiety, and depression. However, could we use it to alter people’s perception towards fairly dull products? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614291999341-NFR9AIRO5I3FKK2R9L7F/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2854%29.png Bites - Listen Carefully And You Can Hear Everything - How do you describe the feeling when someone whispers softly in your ear ? Or nails tap rhythmically against a hard surface? Or a sharp knife slowly slices through a crisp apple? You might feel nothing, but many describe it as a “static-like or tingling sensation on the skin typically beginning at the scalp and moving down the back of the neck”. If this sounds like a familiar sensation you have experienced but never really acknowledged, it is a real thing called an autonomous sensory meridian response (ASMR). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1614292681414-LXZ0L12UXXZDJD5ORNHR/image-asset.jpeg Bites - Listen Carefully And You Can Hear Everything Despite the clear desire for what has been described as a ‘braingasm’, there is very little scientific explanation into what ASMR does to your brain . A study found that ASMR is related to “being intimate with someone in a non-sexual way”, perhaps leaving people feeling emotionally invested or attached to these trending videos on social media. https://www.ak47.my/bites/angpow-er monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613990370235-H8TCSW8YWEW0T8WEPGLZ/AK47%E2%84%A2%EF%B8%8F+Blog+Post.png Bites - ANGPOW-ER ⚡⚡⚡! - ? In light of Chinese New Year season, several brands have taken the non-traditional route to ang paos this year given the surge of cashless red packets. Meanwhile, banks have also launched a loadable QR red packet which allows users to eliminate the use of cash, while still carrying on the act of giving this Chinese New Year. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615533516044-4E3OG4PQWBJLTWE4JUCC/unsplash-image-ZihPQeQR2wM.jpg Bites - ANGPOW-ER ⚡⚡⚡! With businesses giving away red packets in the run up to Lunar New Year , the objective is to get selected to carry good fortune (and cash ), so your brand finds itself directly placed in the hands of one consumer, passed on from another (with no commission charged!). With each transferral, your brand hopefully benefits from positive associations of wealth and good fortune. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615533419866-0W4Y0OWSEIODRUCFTD06/unsplash-image-3JFVNo4ukKQ.jpg Bites - ANGPOW-ER ⚡⚡⚡! But this is not to say traditional ang paos have lost their charm. In fact, many brands have gone above and beyond to create beautiful branded ang paos for the occasion. Just like anything in marketing, the issuance of red packets is a battle for brands to get noticed and chosen. Great design is the discriminator – immediate, compelling and distinctive. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615534038983-TUD5TARM5AUATVWFXHTS/unsplash-image-iBmtjMOnjAg.jpg Bites - ANGPOW-ER ⚡⚡⚡! Distributing physical ang paos to its clients and customers creates a point of contact or connection . It’s a revered custom, it bestows luck on both the giver and receiver. It is an opportunity for creative latitude and expression. https://www.ak47.my/bites/what-marketers-need-to-learn-from-the-kpop-industries monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613888570157-4DW08Z2INX3ZC9W5U6JU/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - Hallyu Wave - The Beginning “Hallyu Wave” or “Korean Wave'' was created by journalists from Beijing. It first came out in print in 1999. The Chinese journalists used the term while discussing the phenomenal interest and popularity generated by Korean pop culture and the country’s culture in general. This “wave” is not just about Korean musical groups and bands. It includes Korean dramas and Korean brands namely LG, Samsung, and others. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889778441-MT83I5YYVEGUX5RTWGU8/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 3️⃣ Build a unique cultural ecosystem You can build your own cultural ecosystem by utilising best practices, embracing diversity, and developing a style that fits your organisation or something that will become a signature of your product and teach it to your company or brand community. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613890552153-3EUEVLTYR8RROZ7KBHG8/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 1️⃣ Learn content and social media marketing You can create social media channels of your own to reach your potential targets. Choose the channels that your target consumers use. Aside from posting relevant content, you need to have social media managers who can participate in discussions and post comments. They should share, comment and like the posts of other people, so that you can foster goodwill and good reputation for your company and your brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613887894683-TKJBEINXAAMT2BTVDM9K/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2833%29.png Bites - What Marketers Need To Learn From The K-Pop Industries - South Korea’s K-pop industry is one of the examples of modern marketing techniques that other marketers can mimic . Right now, the West knows and follows several K-pop artists, such as BTS (Bangtan Boys), Black Pink, and Red Velvet. Among these top Korean music entertainers, the most popular now is BTS. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613888703090-TW5SORQLXSOJPM44T4DA/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries K-pop followed the footsteps of K-dramas (Korean dramas), winning attention and interest among audiences from overseas. Among the first performers outside South Korea were solo artist BoA and H.O.T., one of the first South Korean boy bands. The major breakthrough started in 2005, with the debut of boy bands such as Super Junior. The groups quickly rose to fame, building huge fan bases in many parts of Asia. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613888914539-GT2HKE355807V79WXL59/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries Although K-shows and K-pop music were not aired in the United States, fans got their Korean Wave fix thanks to YouTube and several other video streaming sites. South Korean companies are quick to take advantage of the worldwide attention to the Hallyu Wave, broadening their markets by using the popularity of South Korea’s popular cultural exports. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889983585-G6F096H5JDUAI47OX6N7/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 4️⃣ Stoke the passion of your customers It would be a good idea to know more about the members of your communities on social media sites. You should think about adding value to their support. One thing you can do is to build a closer relationship with them, by having meetups, discussion groups and celebrating your milestones with your loyal customers. Listen to what they want in a product and respond to their comments, requests and opinions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889691532-5TL44SK62ASQCQVMGQN4/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 2️⃣ Share behind-the-scenes content, trailers and teasers Korean pop stars share almost everything about them being performers. Most of them share videos while at home, during concert preparations backstage, dance and singing practice sessions, while traveling ✈️ and when they are filming music videos. They post trailers and teasers of their upcoming albums, singles or shows. Doing these things makes them more relatable and giving clues and hints about their new activities make fans giddy with anticipation. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613888320338-X0XWJA0NHFOHFDMFYBKW/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries The 7-member Korean boy band has broken record sales in the United States and made it to the U.S. Billboard Charts several times. They won in the U.S. Billboard Music Awards three times and are hailed as the 2018 most influential Korean celebrities by Forbes Korea. What made these young K-pop celebrities popular in many parts of the world ? What is their marketing secret? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613890097889-S9G8CZIRP6H7HCST6IEK/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 5️⃣ Grow content creators You can encourage your customers to share your own content. Let them know that they can create their own by basing them on your content. Invite them to your events, encourage them to post their own coverage of your events, and provide them incentives such as free products and services. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889017649-3TPAT2N643655VH7N7WO/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries LG Electronics brought concerts by popular Korean performers around the world. They hired the most popular Korean TV and movie personalities to be their product endorsers, which increased awareness of their brands locally and internationally. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889148044-NEK9VH4O45LAIN9XVHYT/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - Hallyu Marketing Strategies It is undeniable that South Korea has made a huge success in marketing K-pop overseas. Many companies would greatly benefit from following the winning formulas for marketing K-pop internationally. Language did not become a barrier for fans worldwide to enjoy the music , TV and movie appearances, and concerts of their South Korean K-pop idols. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613889360805-W3HQO11Z16AM6LJZH189/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries If you look at it closely, the global success of South Korea’s music industry created a domino effect, increasing the sales of other South Korean businesses, particularly those dealing with vehicles, household appliances and mobile gadgets. Recently, Korean fashion accessories, cosmetics and other beauty care products are included in the mix . Here are some of the strategies that help popularise K-pop globally: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613890252844-8DS37TKLJAR2SYCDQDEA/image-asset.jpeg Bites - What Marketers Need To Learn From The K-Pop Industries - 6️⃣ Concentrate on content marketing first Once your brand is stable and you have gathered a loyal following, you can monetise your brand’s relationship with them by creating branded items, working with non-competing products to produce co-branded items, or offer your loyal customers with premium products that cost slightly higher. https://www.ak47.my/bites/three-step-approach-to-dipping-your-toes-in-social-media monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613713969696-G3GCF6N86ZYOKNMDKI4B/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2843%29.png Bites - Three-step Approach To Dipping Your Toes In Social Media - Social media is a tool to connect with your audience . It is also an indispensable marketing platform for businesses and individuals. This marketing platform helps businesses and individuals to build their brand in today’s day and age. People will know you through the content you publish online. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613718585624-0HLFBOT2YFZZ33R9F12C/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media However, all one needs is the right approach towards social media marketing. Do not worry, it is not rocket science. You will learn as you go. Let us look at the three-step approach to take while getting started with social media: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613718760342-TP2DCDVDRTPE5VEIRA3C/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media - 1️⃣ Know who is at the other side Firstly, acknowledging who is going to read your posts, namely your target audience, while creating content is crucial. That is the first step in the copywriting and marketing process . Although your posts on social media are meant to reach a large number of headcounts, it will connect with each one of them if you really know your audience well. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613718989864-ICB7A7F2M7J247GFYZWM/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media - 2️⃣ Zero in on a platform Secondly, there are diverse people, content pieces, and different vibes on different social platforms. So, which one is ideal for your business? You need to identify which is the right ✅ platform to approach when starting out. Yes, you can start with all the platforms at one go, but it is not recommended because each platform performs differently - the algorithms vary, and the audiences have different patterns of consuming content. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613718162279-KY2I4624A7UO7KGB00NC/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media There could be some “roadblocks” that might scare your intentions and hold you back from optimising social media for your personal brand or business. Making decisions like how to post, what to post, which platform to go with, with graphics or not, how long should I wait to see the result, and how to reach out to your audience can consume your days and slow you down. This happens, and it is very normal. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613714641117-CM0Q0S742HVKFBGEH6CR/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media Having a sound content strategy is definitely the key ️ to achieving your goals. Though, it is equally important to have the right approach towards social media platforms to avoid any illusionary expectations and to also get the desired results. When it comes to said results, you will have some things in common, which consist of raising awareness , building relations and driving sales. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613718392964-KJ9CJICBJY8C92S39N86/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media You might have even spent sleepless nights thinking about your content strategy and not actually implementing it due to the “roadblocks”. After all, it is about the way people are going to perceive you and decide if they want to connect with you and do business with you. Hence, those decisions are considerable. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613719057277-OQCODU4T750MM72MU0R9/image-asset.jpeg Bites - Three-step Approach To Dipping Your Toes In Social Media - 3️⃣ Create, experiment , create again Lastly, platforms are constantly changing, and so are the taste of your target audience. No one likes to be shown the same type of content over and over again. Therefore, experiment with different types of content pieces and know which one works best for you. https://www.ak47.my/bites/yuri-tolochko-who-recently-said-i-do-to-his-sex-doll monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613553084757-MZ35YWOS4V4KZN6H01HY/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 2️⃣ Reciprocity ⚖️ The concept of “reciprocity” is simple - if someone does something for you, you naturally will want to do something for them. Just be sure you're giving away the free thing before you ask for something in return ↩️. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613555804368-LQ9YQ07IWIMLWTNGWBDY/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 8️⃣ Verbatim Effect People are spending less and less time actually reading online. Your headline should be search- and sharing-friendly, but it should also accurately describe what is in your article. This way, when people are looking for more information on a given topic, they will think of that one helpful article they read a while ago and Google the topic to find it again. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615533074581-5X9MOUGCER5O6LI8EMBE/unsplash-image-CaXW5Rymxgk.jpg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll You must be wondering on how this sex doll marriage relevant to marketing . Do not worry, we will address this in the next paragraph. In the business arena of “Adult Figurines” most marketers will adopt marketing techniques based behavioural psychology theory. One key part of being a great marketer is to understand on how (and why) people think and act the way they do. Just like our friend Tolochko. Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too). Here are 9 important principles of psychology you should use to tap into the minds of your customers! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615537274048-J8XRX5WYX1ALREC9MKIA/unsplash-image-oQFamFfkm7M.jpg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll Even if you have never married something weird or wacky , you have probably read an article about someone who has. There was the Australian lady who married a bridge, the Japanese bloke who married a hologram and, of course, who could forget Pascale Sellick who married her duvet ? Well now we have a man who married a sex doll . Before you get too concerned about old mate Tolochko diving in head first and signing away his freedom without thinking it through, do not worry, the man happily dated his sex doll “Margo” for a solid 18 months before getting married ‍♂️‍♀️. Well, congratulations to the happy couple . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613554231432-8NF9TALW1LU6LX9JYQJB/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 5️⃣ Scarcity This psychology principle goes back to the simple formula of supply and demand: The more rare the opportunity, content, or product is, the more valuable it is. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613579785646-26OMDY3ENPMOQ1M61VND/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 7️⃣ The Baader-Meinhof Phenomenon It starts happening when someone starts noticing your brand, you will want to help them start seeing you "everywhere” . Send them targeted nurturing emails and retargeting ads based on their behavior, and you could increase the possibility of them converting. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613579875999-PB9XBD45DXEFOV19FCC6/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 3️⃣ Social Proof It is the theory that people will adopt the beliefs or actions of a group of people they like or trust. Use social sharing and follow buttons that display the number ① ② ③ of followers your accounts have or the number of shares a piece of content has. People who stumble on your post later will be much more likely to share. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1615524849523-TYZSOA3HZKH2LPKH2749/unsplash-image-qdPnQuGeuwU.jpg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - We have just celebrated Valentine's Day recently, and we at AK47™ would like to share about a perfect love story for all. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613554060614-RXUKNPZC6Q8Y0WZ0KY4G/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 4️⃣ Decoy Effect You will often see this effect in pricing ️ models - one price point is intentionally included to entice you to choose the most expensive option. If you are looking to increase conversions on a landing page with two options, you might want to add a third. It could help increase the conversion rate of the option you would ultimately want people to take. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613557520605-VUAWJQB7TVWVH5VULNGZ/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 9️⃣ Loss Aversion People don't like to lose what they have already gained. For example, you could ungate a feature for the free version of your product for a certain amount of time . After that time period is up, that feature could be removed unless you upgrade to becoming a paying customer. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613551613538-L3ROAEHP5DJZ2YI8XR82/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 1️⃣ Priming You are exposed to one stimulus, and it affects how you respond to another stimulus. Using subtle priming techniques, you could help your website visitors remember key information about your brand - and maybe even influence their buying behavior. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613555059106-VBN7CYAJ5LQG9XBPN3QR/image-asset.jpeg Bites - Yuri Tolochko who recently said ‘I do’ to his sex doll - 6️⃣ Anchoring ⚓ People base decisions on the first ☝️ piece of information they receive. Display the sale price ️ right next to initial price of the product. You might even explain how much of a percentage off your customers will receive with the sale. https://www.ak47.my/bites/emotional-marketing-hitting-the-spots monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283238708-273FRBQJOQ5VKJ810S53/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 1️⃣ Know your audience This is a crucial step before doing any kind of marketing, much less emotional marketing. If you do not know your audience, how will you know what kind of content they will respond to best? How will you know which emotion to target to elicit the best and most valuable response for both them and you? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613282777374-X1FI2B2R054WHY9F4R2O/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots There are a variety of ways to market your business using emotion. Here are 6 strategies that can be combined and used to evoke all kinds of emotions. We encourage you to start with the first one as what specific emotions you target will depend on who you are marketing to. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283420127-K3ZQ0LUNG2N5MRYXOFXD/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 2️⃣ Lead with colour This might seem like a simple strategy, but it holds ✊ more influence than you think. Colour actually plays a major role in evoking emotion. Have you ever walked into a room and immediately felt some type of way? This is called “Colour Psychology”, and a wide variety of businesses and organisations use it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613282593949-SKE1C737C5KL51X96BI5/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice , remember, share, and buy. It taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response. It really matters ☝️ exactly what emotion you include in your marketing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283532976-Z3WU29FPC02E86GZS4YT/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 3️⃣ Tell a story Storytelling is a surefire way to connect with your audience. Regardless of the makeup of your audience, stories are easily relatable and shareable, whether through sadness, anger, passion, or excitement. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613282411811-YY107ZERU2ESRSOD5FB7/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%286%29.png Bites - Emotional Marketing : Hitting the Spots - Emotions are like colours . There are a few defined concepts, but for the most part, emotions exist on a spectrum. One tiny change on the spectrum can lead to a different kind of emotion, namely a different kind of happy , and a different kind of sad ☹️. Take a moment and think about what emotion you are feeling right now. Remember, emotions are not exactly how your body is feeling. They are more descriptive of your state of mind . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283907596-VM0XDVJ644THG1LR316H/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 6️⃣ Project ️ an ideal image While some advertisements tap into how we are currently feeling, others elicit emotions that we would like to feel. That is the goal behind projecting an ideal image through your marketing. Great marketing explains how a certain product or service can solve a pressing problem. Great emotional marketing uses emotion to convince consumers that your product is not only the right solution, but that you can also feel great using it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283728461-18HP1Q5CGPAAI1M1BOWI/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 5️⃣ Inspire the impossible Aspiration is not quite an emotion, but the process of feeling inspired definitely brings out many emotions. For example, elation, joy, excitement, and hope. Aspirational campaigns are powerful because they tap into a dream, goal, or vision that your audience longs to reach. To successfully target aspiration as a marketing approach, businesses should understand how their product helps their consumers reach those lofty dreams and desires. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613283594231-DAW8MQV26HW9OR3L2RW5/image-asset.jpeg Bites - Emotional Marketing : Hitting the Spots - 4️⃣ Create a movement or a community Using emotional marketing to establish a movement or a community around your brand taps into a few different psychological triggers. The bandwagon effect is one of the triggers. It creates and keeps people intrigued by what the crowd is doing. Also, feelings of comradeship, acceptance, and excitement can create a sense of loyalty to your brand. https://www.ak47.my/bites/6-things-art-can-teach-you-about-brands-and-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062005290-DXX3XYX6JJS0TYDDTRTP/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 1️⃣ Creativity It does not exist in a bubble. It is the art of making unexpected connections , and it cannot exist without an understanding of what is going on in the world . A continuous process of understanding the world around you helps understand context better. With the existence of creativity, there are bound to be some pain , strain, and resistance. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062215349-LC9VBCTLOHTRPH3PF84E/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 2️⃣ Implement the principle of citations Just like what Grigoryan once said, “be a thief, a cocktail-maker ”. See what is around you or what is out there in the world, and use it to your advantage ✅. Take whatever information there is, and make something out of it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613061500380-VI3TUVNU7RKF0PTASB4Y/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2849%29.png Bites - 6 Things Art Can Teach You About Brands And Marketing - Vadim Grigoryan is a marketer specialising in corporate art projects, and a lecturer ‍ on brands and art. He claimed that you will learn more about business and branding from just understanding art and not so much from the business schools. Let us jump into the highlights on how art can teach us about brands and marketing: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062474395-UN8NE0644W17MNSMHFZT/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 6️⃣ Anything can be art, anything can become media One can dramatically increase the value of an object by bringing the conceptual process into play with the physical object. Therefore, is not such a valued creation the ultimate goal of any business? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062274591-FZFCJD3RNR2IP30DUZNV/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 3️⃣ Destruction It is required when creating something new ✨. You would need to be ready to tear up old ideas, even though it can be scary. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062337800-I0ZM4DKRSPNIP5KZD9EL/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 4️⃣ Don’t underestimate emotional appeal Something truly creative cannot necessarily be explained rationally by viewers , consumers in this case. Grigoryan claimed that art and marketing both appeal to people's’ emotions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1613062418153-V9KOVJ7J8SQYXQRIU6GW/image-asset.jpeg Bites - 6 Things Art Can Teach You About Brands And Marketing - 5️⃣ Embed a paradox into your brand Grigoryan claimed that the symbiosis of contradictions is the foundation of harmony and beauty. You should not be afraid of being controversial, polarizing, and contrasting. https://www.ak47.my/bites/5-creative-chinese-new-year-marketing-ideas-beyond-discounts-and-promotions monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612952146407-ZI69YUH6IT2N30DA9F03/image-asset.jpeg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - 4️⃣ Showcase Your Staff or Company Culture People like to do business with businesses that they like or trust. There are many ways to be likeable and trustworthy. If your business has not implemented it yet, try some corporate social responsibility activities this Chinese New Year! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612950080567-PMCCXUYQIAQZHDVTHJUL/AK47%E2%84%A2%EF%B8%8F+Blog+Post.jpg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - Chinese New Year is just around the corner! As usual, businesses everywhere are trying to cash in on the festivity by offering discounts ️ and promotions. We Malaysian love good deals, don’t we? We think businesses can do better than by just offering discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions. Here are five ️ memorable and fun social media marketing ideas for Chinese New Year to get your creative juices flowing. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612952580354-61R2KE3AUP7D3H1FUMS7/image-asset.jpeg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - 1️⃣ Encourage User Generated Content Celebrate Chinese New Year with your audiences by encouraging them to create and share festivity-themed content. Encouraging user generated content is powerful because word-of-mouth is still the most effective referral, even in the digital age. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612952100690-KGG1KG5IS993WR7786QY/image-asset.jpeg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - 5️⃣ Provide Useful Content for Your Customers Festivals can be stressful at times. The 15 days duration of the Chinese New Year, and all the preparations that lead up to it, can be downright daunting to busy working folks. Your customers will surely appreciate content that will make their lives easier. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612952454403-UFZKN8YBGMGHEMDPUXBW/image-asset.jpeg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - 2️⃣ Tap into Your Customers' Emotions Festivals like Chinese New Year bring out lots of emotions in people. Remember: people engage more with emotions than cold hard facts. If you can strike a chord with your audiences, your content is more likely to go viral . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612952209590-9XP1KX9M10ZVVRIY4OZF/image-asset.jpeg Bites - 5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions - 3️⃣ Create an Awesome Live Video Businesses used to be iffy about producing videos because of the heavy costs of production and editing quality videos . Good news: live video’s immense popularity means that your videos don’t have to look sleek and professional. In fact, people appreciate raw, in-the-moment footage. https://www.ak47.my/bites/the-famous-dubonnet-posters monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612678217167-C0FU3DK9UTB8CLY6XBGW/image-asset.jpeg Bites - The Famous Dubonnet Posters The Dubonnet posters were among the earliest designed specifically to be seen from fast-moving vehicles. The posters introduced the idea of the serial poster - a group of posters to be seen in rapid succession to convey a complete idea. The artist created a series of sequential images as they functioned as cells in an animated film . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612677481788-UP5BC8VSI2B285WG73F8/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2816%29.png Bites - The Famous Dubonnet Posters - Art has influenced marketing and advertising throughout history. Art is an integral part of advertising, both as inspiration and as part of the execution. It is meant to elicit an emotional response in its audience. Advertising does the same. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612678135202-1CI6V924NPTNA50C51IZ/image-asset.jpeg Bites - The Famous Dubonnet Posters An example of someone who has impacted the world of advertising is Adolphe Mouron Cassandre. He was a painter ️, a commercial poster artist, and a typeface designer. Cassandre produced a striking poster style that synthesised futurism, post-cubism, surrealism, and Art Nouveau. One of his most well recognised posters was the Dubonnet posters. https://www.ak47.my/bites/music-to-marketers-ears monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612587242161-JCZ4H6T1Q59UKN6WIHU8/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%2815%29.png Bites - Music to marketer’s ears - Music has a unique effect on our brain, especially concerning memory. When comes to branding, using music may help a customer to remember your brand promise. It activates many centres across the brain , including the emotional ones. When these brain areas are active and are processing the data, memory is triggered and a perception is formed. Music has its own language. The language your brain associated with music creates emotions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612587647844-LTIKUGSJN979KMMG6E6P/image-asset.jpeg Bites - Music to marketer’s ears Several studies have revealed music has a link with our memory. When we listen to a song that brings nostalgia, our brain will produce happy memories that evoke strong emotions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612587932870-KWXVGVK3VYXLW2D29UCI/image-asset.jpeg Bites - Music to marketer’s ears So, what is a great combination for any organisation? You have guessed it right. It is music and branding! Having a great jingle or score makes the advertisement evoking positive emotions in the minds of customers. It provides your brand with a foundation built on good memories. From there, you can build the brand to attract them to your business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612587742816-FBLIIVAXITMAGO5PGBD3/image-asset.jpeg Bites - Music to marketer’s ears Several companies have chosen good songs to create memories with their customers. In both cases, the song and the resulting connection keep positive emotions associated with the brand name. https://www.ak47.my/bites/how-to-build-a-disruptive-marketing-campaign- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612333919402-7POBNFTT24HKINCVVETU/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%282tag%29.jpg Bites - How to build a disruptive marketing campaign ? - How to build a disruptive marketing campaign ? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612336061561-V8P0M4ZYMXX40HZJ1T24/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 4️⃣ Be relevant The strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. Thus, one of the most crucial aspects of disruption is to create experiences that are relevant to your customers. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612335733580-TICF7A6P153RRPA42MA0/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 7️⃣ Breach the boundaries Define the existing rules and conventions of the industry and then redefine them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612335610365-RT5MXEEMXKEHP5PN2PPY/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 6️⃣ Use unusual combinations Change the patterns and create innovations by connecting the unconnected. You can go viral and create a considerable amount of engagement online. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612334202333-HC9NZFN7ETZ46XCWPB40/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 2️⃣ Understand your customer Investigate what they need and want, how they spend their time , what do they expect from your company and what would surprise them. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612335451614-UJFV5KC1DS9GO803L8FW/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 5️⃣ Be humorous Could creating disruption be as simple as being able to laugh at yourself or your product? https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612334037262-A2MYNRWQBBGSOMDT1BRD/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 1️⃣ Understand your industry Think about a weakness of the industry or potential customers whose needs are not addressed. Then, find where your brand can fill an unmet need and create something new or make substantial improvements. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612334890966-2YF7VMLIFNXJ22TB5CM8/image-asset.jpeg Bites - How to build a disruptive marketing campaign ? - 3️⃣ Do the unexpected When you know your competitive advantage, promote it in an unexpected way. Create a buzz with something unseen and remarkable. https://www.ak47.my/bites/dalgona-coffee-the-covid-19s-potion-to-rescue-the-fomos-from-boredom monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612037653428-B5CXW3919EMT03M1P1K5/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly+%281%29.png Bites - Dalgona Coffee: The Covid-19’s Potion ⚗️ to rescue the FOMOs from Boredom - The Dalgona Coffee is a whipped and frothy aesthetic iced coffee ☕ beverage that is prepared using your average instant coffee, sugar, water, and milk. This beverage is inspired by the South Korean Dalgona candy , which is a sponge-like toffee in form of a cloud-like ☁️, creamy, fluffy dollop on top of the iced coffee drink. The iced coffee drink went viral on Instagram, TikTok, and other platforms with over 14,000 posts under the #dalgonacoffee hashtag. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1612039838101-XS5PNLMWKUXOLVUEUHTL/image-asset.jpeg Bites - Dalgona Coffee: The Covid-19’s Potion ⚗️ to rescue the FOMOs from Boredom Individuals tend to try out anything viral on social media platforms as they tend to “fear of missing out (FOMO)”. FOMO is when one constantly wants to be kept in the loop ➰ of what is going on, what is happening around, and whether they are out of touch with some event, experience, or interaction ️. https://www.ak47.my/bites/the-best-way-to-predict-the-future-is-to-create-it- monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611936990991-I6QREIIKWDEXLTNKNE4E/image-asset.jpeg Bites - The best way to predict the future is to create it - You will need to anticipate how trends shift the market and capitalise from those changes. Because trends change every day. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611936358259-6RQAH2A0K2O4YTKXE19H/sfsa+%282%29.jpg Bites - The best way to predict the future is to create it Who does not want a crystal ball that predicts the future? Having all that information about the market can make you a millionaire overnight. However, let’s be real, that is only a fantasy ‍♀️. On the other hand, if you can anticipate these trends before they happen and possess the right skills, your company’s growth will be amazing : https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611937066595-WD74RL9QTW40AQ4GHGAA/image-asset.jpeg Bites - The best way to predict the future is to create it - Noticing something, and using that information, can help you grow exponentially. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611936832471-LPPSVNZ501N8KJ206OY9/image-asset.jpeg Bites - The best way to predict the future is to create it - When you analyse the market and your competition, you will need to put your thinking hat and come up with something that will make heads turn. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611936711746-R36Q6Q7XSEDVL1IY47EA/image-asset.jpeg Bites - The best way to predict the future is to create it - - Stay sharp, and predict future business opportunities and growth with the latest technology. Technology transforms your business for the better. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611936586382-ECVFYO8SVK4MINC4EXW4/image-asset.jpeg Bites - The best way to predict the future is to create it - History has taught us that recognising the current needs of consumers and investing in better products and services equals a guaranteed profit. https://www.ak47.my/bites/5-tips-to-overcome-the-speed-bumps monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611911444093-T9J7CVHU4W5RC5GPUIYR/image-asset.jpeg Bites - 5 tips to overcome the speed bumps - Always connect Never disconnect with your customers because it is important for you to have a customer database. By having this database, you will be able to keep your clients’ contact information, namely email addresses and phone numbers, and other details, such as birthdays. This will create a sense of personal touch, loyalty, and relationship between client and business. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611910982136-HYGFN56D9KX2CCSXKM41/image-asset.jpeg Bites - 5 tips to overcome the speed bumps - Make sure you are everywhere Have a website, a Google My Business listing, and a few social media accounts such as Facebook and Instagram to build your online presence. It will make it more convenient for anyone locally and nationally to be able to find you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611911135768-VON98FCLAGFQRIDHK35K/image-asset.jpeg Bites - 5 tips to overcome the speed bumps - Upselling Review your reports and data from your Point Of Sale (POS) system to find out what are your best selling products that you can sell as a bundle or offer a premium version of the product. Also, the checkout counter is a great place to add impulse items nearby as they may be able to complement the other items customers are planning to purchase. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611911279142-4QEGUONS3ZIMGW4IGOPF/image-asset.jpeg Bites - 5 tips to overcome the speed bumps - Create more buzz ⚡ Get people to know your brand by hitting the streets and communicating ️ with crowds. If you are not into huge groups of people, you can also promote your brand by creating big pieces of art, such as creating posters. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611911594531-7TLAEZ8BUAGQLBH1T442/image-asset.jpeg Bites - 5 tips to overcome the speed bumps - Be on your toes during off-season Take this opportunity of your new-found availability and create a to-do list of creative techniques to employ during this downtime. You can also stay relevant all year round by partnering with businesses that are busy during your off-season. In addition, hosting events is great too as it encourages people to visit your store or view your brand during the off-season. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611912099436-IQ3ECRIFHXE52K74TIP2/Alessandra+-+AK47%E2%84%A2%EF%B8%8F+Quotescopy+shamelessly.png Bites - 5 tips to overcome the speed bumps - Speed bumps are usually used to calm down traffic in order to improve safety conditions. Similar to marketing, speed bumps can slow down traffic sales and can act as tiny hiccups along the way. HELL NO , this is not something a marketer would want to see along the way. Having speed bumps in advertising and marketing can create friction by slowing down the selling process. With this, meaningful interactions can be created. Here are 5 tips to overcome the speed bumps: https://www.ak47.my/bites/are-you-ready-to-be-disruptive monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611823823646-DG7CIPFBM0V193GRA61H/image-asset.jpeg Bites - Are you ready to be disruptive? - Curiosity It’s unique, so it attracts people and intrigues them, making them look for more information. 57% of consumers say it’s very important for the company they buy from to be innovative. Therefore, audiences love disruptive marketing campaigns because they make them think in completely new directions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611821651345-KVWJCZ7LDXIMKR8R3VHI/image-asset.jpeg Bites - Are you ready to be disruptive? - Approachability Disruptive marketing tells a story that customers can easily understand. And effective brand storytelling is invaluable in the times when 92% of consumers admit they want to see ads that feel like a story. In fact, messages delivered as stories have proven to be up to 22 times more memorable . https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611825087423-SFPH6CPLPPOGWQ84BNUO/image-asset.jpeg Bites - Are you ready to be disruptive? - Affordability Disruptive marketing does not have to be expensive to be effective. Instead, it has to change the way things are done and challenge how people are thinking about your product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611824996013-3X19BBCOHPJBGZN0MMVV/image-asset.jpeg Bites - Are you ready to be disruptive? - It’s never duplicated Study shown that the top five brand attributes that matter are trustworthiness (31%), creativeness (29%), intelligence (23%), authenticity (22%), and confidence (21%). Disruptive marketing integrates all of these attributes, and it can’t be easily duplicated. If another company tries the same tactics or positioning, it will most likely be ignored as customers will favour the ones who did it first. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611824570881-TO47ZP7NFNC9Z4RDXXTU/image-asset.jpeg Bites - Are you ready to be disruptive? - There’s room for experiments While traditional marketing places your brand in a 'category', disruptive marketing allows not to stick to the rules. As a first-mover, you can freely try out new things and new industries too. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611821439527-KCG8QWFAH92K3K5FYZ1J/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%282%29.jpg Bites - Are you ready to be disruptive? - Disruptive marketing is more than just a buzzword . In “the age of the customer”, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611825517062-A7MVOMZ5W14UHTWA20I7/image-asset.jpeg Bites - Are you ready to be disruptive? - Disruptive marketing approaches We now live in the world where conversations win over hard selling. It's a place where users create the best content about brands; people focus on feelings, and analytics with creativity are the cornerstones of growth. Traditional marketing has to be replaced by disruptive marketing that is daring and breaks the status quo. It can be a risky mission, but sticking to the same business model over a long time can be even more dangerous ⚠️. Check out these disruptive marketing approaches: https://www.ak47.my/bites/less-is-more monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611817951998-V1T6WN72KBDWQ4YECCH2/image-asset.jpeg Bites - Less is more 1️⃣ Nearly 60 years ago, a Yale study showed individuals come up with twice as many solutions to creative puzzles as those working in groups. 2️⃣ A "less is more" mentality works both with how you schedule your time ⏳, and how other people schedule meetings with you. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611819111803-E0GG5RBVKWZQBLG0IUNH/image-asset.jpeg Bites - Less is more 3️⃣ Short , snappy writing tends to perform better than long, complex copy. 4️⃣ Take an "only when necessary and only as long as necessary" approach to meetings. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611815047039-MKL20HR1QJWDU5YCAXAB/less+is+more+%282%29.jpg Bites - Less is more This crisis has created a need to do a lot more with less resources. Marketers, in particular, are under a lot of pressure to pivot their strategy and ensuring their brand stays relevant during difficult times. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611817576365-6275SYYE1IDNBAH2U8SU/image-asset.jpeg Bites - Less is more If you are already feeling stretched thin, do not worry . Reaching more people does not necessarily mean doing more. In fact, there are a few circumstances where it's actually better to do less. Here, let us dive into four areas of marketing that you can practice the "less is more" approach to ensure higher efficiency, and less time wasted: https://www.ak47.my/bites/find-your-focus monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611224348658-XSTA0XBKVGLSTWF4CVN0/image-asset.jpeg Bites - Find your focus - 5️⃣ Participation Marketers can benefit - and stay ahead of the competition - by crafting an engagement strategy that leans into customer participation at its deepest levels. Customer engagement is quickly becoming a two-way street where customers participate as brand ambassadors, influencers, collaborators, and innovators. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611134869656-LC3M9ETS4VRXGOO381HJ/image-asset.jpeg Bites - Find your focus - 4️⃣ Trust To build trust in these turbulent times, brands should look at what people value - rather than what they look like - and ensure their promises are in sync with their competence to deliver on them. When a brand connects on a humane, empathic level, people are more open to trusting its intentions and believing that their needs are truly being addressed. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611134219661-OHGRTPBMMEJXHG5H3LK0/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%281ad%29+%285%29.jpg Bites - Find your focus Over the last week we've been discussing about how consumer expect more from the brands they frequent as times get tougher . Today, let us show you the seven trends to help executives break through this wall of uncertainty and take action. These trends can enable leaders to respond to customer needs as they unfold, pivot business models to better align to evolving needs, and foster the human connection we all crave. Here are the seven global marketing trends that share the common theme of breaking out of our often defensive mindsets to more holistically - and authentically meeting human needs: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611134451611-UST9BS4E3CX0ONFMMEEF/image-asset.jpeg Bites - Find your focus - 2️⃣ Agility The time is just right for marketers to leverage relevant digital tools and design an organisational road map ️ to make agile marketing a reality. Agile marketing requires a single, unified organisational view of the customer, which can be gained through a customer data platform. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611135025045-MFKZHDR64T5P8EOP7NXQ/image-asset.jpeg Bites - Find your focus - 7️⃣ Talent As the marketing landscape undergoes rapid changes, talent models should evolve in-step to position marketing as a competitive differentiator. Marketers need to push talent transformation to the forefront of their agenda to address this accelerated pace of change. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611134972869-O54EGZAJD4P5X3BR89RE/image-asset.jpeg Bites - Find your focus - 6️⃣ Fusion Organisations can better help the people they serve by creating innovative experiences through cross-industry partnerships. People don’t need cars , they need to get from point A to point B, just as they don’t need surgery, they need to be well. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611224174092-RLK0TIQZYOSSQ22ZGQYI/image-asset.jpeg Bites - Find your focus - 3️⃣ Human Experience Pivot your thinking from speed-to-market and efficiency plays to fostering the human connection. Organisations should view themselves as human entities that mirror - and support - the values of those they are built to serve. Virtual experiences have diminishing returns as technology can not fully compensate for in-person interactions. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611305833893-R31ASI6S5QC2F1U8B9DU/maria-teneva-KWu_pl00QEQ-unsplash.jpg Bites - Find your focus - 1️⃣ Purpose Organisations inherently understand why they exist and who they are best built to serve regardless of what they sell today are uniquely positioned to navigate unprecedented change. https://www.ak47.my/bites/datuk-beats-up-couple-for-asking-him-to-lower-his-voice-in-a-steamboat-restaurant monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611279747388-OWHK8JH81Y0DUMG39TPJ/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - Evoke emotion One of the best ways to gain audience interest using social media campaigns is by evoking emotions that they can relate to. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611227642308-5XWYEEPH6QNY6RQBEJBT/image.jpg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - What is ‘viral’ and how does it work? Becoming ‘viral’ on the internet means that a piece of news, an image or a video has become incredibly popular in just a matter of hours or days by being shared from thousands (sometimes even millions) of people on social media. ‘Viral’ is often used as a strategy in marketing campaigns by brands to promote their products and services. It works by consumers spreading information about a product or service with other people on their social networks . Usually viral content has a short-lifespan, it could be talked about for only days or a few months at best. ‘Going viral’ is not just a matter of luck but is a result of developing strategic marketing and communication campaigns that create powerful emotional experiences for the consumer of the content. The key elements include: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611279700051-YE6U5KQZUJUNF1EZUU3K/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - Using the right platform For example, if you’re sharing news the best platform would be Twitter and Facebook, and if it is a video or an image ️ – Instagram. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611281346498-4G75SN70GSMCYCGFI4LB/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - Having a purpose Most viral social media campaigns are either entertaining or informative. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611279575909-U5UTRO2UAOYB6EO97M2Z/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - Think about the timing ⌛ Posting and sharing your content at the right time is key if you want to get those likes and shares. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611281475971-5TEL0RIIME1GBNNDK0BB/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant - Knowing your audience Consider whether the people that follow you on social media would be the right audience for your content. If not, you should probably consider putting some paid behind it. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611227280814-65JPEC82BLXGBJ8HF862/image-asset.jpeg Bites - 'Datuk' Beats Up Couple For Asking Him To Lower His Voice In A Steamboat Restaurant A 51-second video of a 'Datuk' assaulting a couple ‍‍ in a steamboat restaurant in Petaling Jaya, Selangor is going viral on Social Media, as reported by Says. Social media has now become integral part of our lives - we swipe, click, scroll, like, and share posts with our friends and family every day. It is this urge to share it with followers and those we know that creates content that might grow in popularity and considered ‘viral’. https://www.ak47.my/bites/answering-the-call-for-help monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611216701193-FOF84SC54OZOMCE90CWL/image-asset.jpeg Bites - Answering the call for help More than 70% agreed they valued digital solutions that deepened their connection with other people, and 63% believe they will rely on digital technologies more than they did prior to the pandemic even well after it subsides. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611284873818-6370BBYDR23CBLOQTZZ1/image-asset.jpeg Bites - Answering the call for help Conversely, more than 25% of those who noticed brands acting in their own self-interest walked away from those brands. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611284771527-UN5JN5T7KUKKWYW9IP27/image-asset.jpeg Bites - Answering the call for help Almost four in five people could cite a time ⏰ a brand responded positively to the pandemic and one in five strongly agreed it led to increased brand loyalty on their part. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611285051536-Q8UJ2I06SN0G2DMUXHHE/image-asset.jpeg Bites - Answering the call for help 58% of respondents could recall at least one brand that quickly pivoted to better respond to their needs, and 82% said this led to them doing more business with the brand. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1610512361930-Q7SJC7T6UVRW3RJDIKGP/AK47%E2%84%A2%EF%B8%8F+Blog+Post.jpg Bites - Answering the call for help We are confronted with an amalgamation of uncertainty - and the world is collectively looking for answers. With an omnipresent pandemic, we have to find new ways to socialise in a world where social distancing quickly became the norm; work has to be redesigned so people are able to do their jobs safely and productively. Grocery shopping , dining out ️, education , and medical treatment have fundamentally changed. From people and businesses to governments, everyone are finding new ways to navigate this new world. This blog discusses about the implications of global marketing trends during this pandemic . Consider the following findings from the consumer survey : https://www.ak47.my/bites/predictions-for-social-media-marketing-in-2021 monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611228308938-B43G3F7UNRVT0I2OSS4T/image-asset.jpeg Bites - Predictions for Social Media Marketing in 2021 - The New Storefront eCommerce will be a major focus for Facebook this year. We've already seen the first stages of Facebook's next big revenue push, with the introduction of Shops ️ on Facebook and Instagram, which simplifies the process of building an eCommerce outlet on the world's most used digital platform. That will give every business the chance to quickly build their own digital storefront, with helpful, familiar presentation options and streamlined payment tools, fueling a new wave of online business. For Facebook, this has been years in the making, with Shops essentially being an extension of its Marketplace offering, giving more businesses the chance to connect with buyers in-stream. But Shops is also much more than that. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611218249334-291YW7GHGLA1YNK9J6V4/image-asset.jpeg Bites - Predictions for Social Media Marketing in 2021 - In-stream shopping eCommerce is obviously the big focus for Instagram, with a new Shop tab and dedicated features aligned with facilitating more immediate purchase behavior in response to IG posts. Instagram will look to continue the development of its shopping tools in order to further encourage habitual shopping behavior - expect Instagram to add advanced one-click purchasing, new AR try-on tools, building on its existing AR shopping options (and potentially linked into Facebook's AR glasses ), and video tags for products, providing more ways for businesses and creators to facilitate direct buying. Instagram is already where many people go to discover new products and brands, and its advanced shopping options could open up a whole range of new possibilities. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611217346860-1HWSH59KPM6BIHB6YCKU/AK47%E2%84%A2%EF%B8%8F+Blog+Post+%281%29.png Bites - Predictions for Social Media Marketing in 2021 - Any way you look at it, 2020 has been tough . Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19 , while many others weren't so lucky, and were forced to close forever as a result. We've learned to work from home navigating our daily tasks amid home-school and other distractions, and find new forms of entertainment to keep each other occupied. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611283786695-BMOQVA87W4LRG16OUIQA/image-asset.jpeg Bites - Predictions for Social Media Marketing in 2021 2020 is a year that many would rather forget, and in amongst all this, the major social platforms have also rapidly evolved and shifted focus in order to meet rising demand and user needs during the pandemic. It looks set to be a year of growth, and exciting developments. Hopefully, at the least, we get a more settled environment, expanding economic opportunity across the board. Let us focus on two platforms predictions for what's coming next in the world of social media marketing, starting with the blue behemoth, Zuckerberg's ever-expanding social empire, and follow by Instagram. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611284082113-ZL28Y0K9KIDLRVC0X3J6/image-asset.jpeg Bites - Predictions for Social Media Marketing in 2021 - 2️⃣ Instagram Instagram has become the next golden goose for Facebook, and the integration of new eCommerce tools looks set to take its earnings potential into a new stratosphere. Some have suggested that the additions of IGTV, Reels and shopping have all started to clutter what was once a simple app focused on photography https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611228119916-52PFGPAQJSZQPK4CK677/image-asset.jpeg Bites - Predictions for Social Media Marketing in 2021 - 1️⃣ Facebook Facebook has once again seen a year of many challenges, and has once again come through them in a stronger position than where it began. Yet, despite an ad boycott, a critical Netflix documentary, and the forced removal of certain concerning groups, Facebook marches on, and 2021 looks set to see some major developments aligned with the next stage of The Social Network. https://www.ak47.my/bites/marketing-mix-anyone monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611288719229-JBNDKRWFMD0SGL7X7M2Q/image-asset.jpeg Bites - Marketing mix, anyone? While the marketing mix is defined as controllable variables that the organization can manipulate to meet customer requirements profitably both in the short and long term (McCarthy,1964). The components of the marketing mix should be altered holistically in meeting changing needs of customers without specific emphasis on one or two element. The marketing mix is considered one of the key principles of marketing which holds the foundation of every marketing strategy ( Ziethaml et al, 2006). Akroush (2011) revealed that the traditional marketing mix theory is a fundamental requirement for creating and sustaining relationships with customers mostly in the marketing of product today. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611224713960-F8AWT3GKA8TY75L818P1/image-asset.png Bites - Marketing mix, anyone? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering , and exchanging offerings that have value for customers, clients, partners, and society at large. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611228682688-YXAIOJ3MBSVQQDQZ63VY/image-asset.jpeg Bites - Marketing mix, anyone? In the past, marketing was defined within the narrow context of advertising or selling which was very myopic and non integrative enough to fulfill the challenges in the business environment today. The American Marketing Association (AMA) saw marketing in the 1930’s as “the performance of business activities that directs the flow of goods and services from producers to consumers” (American Marketing Association, 2008). This definition focused on the traditional perspective of marketing where marketing was basically selling and distribution. This definition saw marketing as ‘sales oriented’ as the focus was on the sales and not the customer. Hence customers’ were persuaded through hard selling approach to buy product or service. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611288517998-QA6EAI65CIQY4R4JMXVF/image-asset.jpeg Bites - Marketing mix, anyone? The idea of the marketing mix is the same idea as when mixing a cake . A baker will alter the proportions of ingredients in a cake depending on the type of cake we wishes to bake. The proportions in the marketing mix can be altered in the same way. Marketing mix used by a one organisation will differ from the other according to its resources, market conditions and changing needs of clients. The significance of each element in the marketing mix will vary at any one point in time. https://www.ak47.my/bites/the-future-of-social-media-in-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611290033965-JCF057FSOD0JGVS3QDW8/image-asset.jpeg Bites - The future of social media in marketing The future of social media in marketing is exciting , but also uncertain. If nothing else, it is vitally important that we better understand social media since it has become highly culturally relevant, a dominant form of communication and expression, a major media type used by companies for advertising and other forms of communication, and even has geopolitical ramifications. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611289690905-DVMJTEQZPHN5F1FNCKYR/image-asset.jpeg Bites - The future of social media in marketing - Near Future 1️⃣ Combating loneliness and isolation There is conflicting research that exists regarding social media’s role in causing consumer loneliness and isolation, leading to calls to revolutionize how social media is used. 2️⃣ Integrated customer care Social media, using improved analytics tools, and unprecedented knowledge on consumers will allow for an almost “invisible” customer care. Customers will be able to interact with firms seamlessly from almost any device. 3️⃣ Social Media as a Political Tool Social media is used by politicians to directly engage with voters, evoking series of new challenges for policymakers, such as increased polarization, echo chambers, and fake news. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611289865776-SJFUJKCEMFRUAK0CD59C/image-asset.jpeg Bites - The future of social media in marketing - Far Future 1️⃣ Increased Sensory Richness A plethora of new technologies, including augmented reality, virtual reality, voice activation, and haptic integration market suggest that the future of social media will become increasingly sensory-rich. 2️⃣ Online/Offline Integration and Complete Convergence The lines between what is offline and online are blurring, changing how consumers interact with other consumers, companies, and products and experiences. 3️⃣ Social Media by Non-Humans Artificial intelligence in the form of bots, virtual influencers, and IoT devices will increasingly permeate the social media sphere. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1609320914931-W05EGQ823B7V799X6JOJ/AK47%E2%84%A2%EF%B8%8F+Blog+Post.jpg Bites - The future of social media in marketing Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. It is used by billions of people around the world and has fast become one of the defining technologies of our time. ⏰ Vitally, social media is always changing. Social media as we know it today is different than even a year ago (let alone a decade ago), and social media a year from now will likely be different than now. We present a summary of suggested social media strategy directions as below: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611289635705-CZ6CZB5NAY0A2MBLQ2TX/image-asset.jpeg Bites - The future of social media in marketing - Immediate future 1️⃣ Omni-social presence Consumers now live in a world in which most aspects of their lives can potentially intersect with social media and this digitally enabled social interactivity is shaping culture itself. 2️⃣ The rise of influencers Prominent social media actors are leveraging their influence to collaborate with brands. Companies incorporate influencers into their marketing mix and are creating “virtual influencers” of their own. 3️⃣ Privacy concerns on social media Consumer trust in social media is on the decline. Consumers worry about the privacy of their data, and this worry and distrust is transferring from just the platforms to brands and companies. https://www.ak47.my/bites/the-worlds-strongest-brand monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611299337851-WYM1QUVNNVC8203HOC8P/image-asset.jpeg Bites - The world’s strongest brand The brands have now become a part of consumers’ life, their values, beliefs, policies, and their souls. Thus, the brand should present the image of company, the personality, the characteristics, and the fundamental competences of the company. Brand objectives can be better achieved if one is emotionally related with the aimed group, clearly transmit the message, confirm your credibility, motivate the consumers, and concentrate on the consumers’ loyalty. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611292395284-ZG8KAILSQ5GTNJYHMRLN/image-asset.jpeg Bites - The world’s strongest brand Branding is present in every aspect of our life: production and consumption; food and clothing; personality and lifestyle; and from pop culture to politics. Branding is not only an added value of a product; however, it also represents and advertises life styles and various kinds of culture. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1608793679167-WLV4O06355DWBTGQXWGT/25th+Dec+%284%29.jpg Bites - The world’s strongest brand Although stemming from different historical sources Santa Claus (also referred to as Saint Nicolas) and Father Christmas have become combined in much of the world’s popular and commercial imaginations. Santa Claus has been described as the world’s strongest brand. Arruda (2003) stated that Santa Claus is the envy of brand managers everywhere. His brand attributes are clear and desirable to virtually everyone. Even parts of the world that have no connection to the holiday know who he is and what he stands for. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611298716051-VYGO2VDFGVM6O65U67PJ/image-asset.jpeg Bites - The world’s strongest brand Brands are more powerful in terms of forging relationship with customer which is sustainable and profitable compared to regular unbranded products (De Chernatony, L., et al.,2010). Research also provides that brands that have a higher level of associated brand image and awareness amongst the consumer are likely to be purchased again and again by consumers. https://www.ak47.my/bites/prominent-advantages-of-seasonal-marketing monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1608482079881-LNARLLNZ5XNYXPVX2MZK/blog.png Bites - Prominent advantages of seasonal marketing Seasonality is a characteristic of a time series in which the data experiences regular and predictable changes that recur every calendar year. The fluctuations in the website traffic and sales is usually caused by a host of factors, seasonality being one of them. Good marketers are those who put in the right efforts to scoop out the maximum of it to reap the seeds of greater sales. Marketers usually leave no opportunity to build healthy relations with their customers and in the present era of social media, CRM is gaining unmatched popularity. Some of the most prominent advantages of Seasonal marketing are: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611302891601-2T4NCWXYRLZKDU2W7IMD/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 5️⃣ Automatic Buying Pressure Winters is a season of heaters, shawls and knits, similarly summers is the season of cottons, linens and Air conditioners. Festivals are happy occasions and usually involves excessive spending for the purpose of shopping for personal use or gifting. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611303070586-WFU6SFV2FTH1YTWILGB3/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 6️⃣ Spontaneous Purchases Promotions lead to a varied unplanned purchases and hence increased sales to the company as most purchasers are deal breakers and welcome such marketing agendas with open arms for personal benefits. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611301325359-FM6U03JPQRVS7VOTP35J/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 2️⃣ Showcase of The Product Marketing is a great tool to display what is available to be offered. So with seasonal marketing hoardings, there can be a display of the various things that the customers can purchase and hence it acts as informational campaign too. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611302793577-O8L6ALPOWOK99OS0MOEG/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 4️⃣ Engage and Promote Promotion forms a vital part of marketing. Seasonal marketing gives companies and it sales just the right push and also engages their customers in the purchase process of the product. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611301068993-VAR9SV3A45AG5XAAU05J/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 1️⃣ Increase in Sales Whenever there are promotions and festivities, buyers go weak and end up purchasing products in high spirits. Seasonal marketing thus acts as a catalyst to increased sales and ensures that the cost of marketing is fetched through such an increase. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611302973685-Q0S7O6FXQGCYZ5D5X33D/image-asset.jpeg Bites - Prominent advantages of seasonal marketing - 3️⃣ Thanking the Loyal Customers Loyalty is most precious to any company for ensuring continuous and future sales, so most marketers take this opportunity to thank these buyers in form of different marketing techniques. https://www.ak47.my/bites/1010111212 monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611304865906-S2HI99Q1P3YHKBBEKVR0/image-asset.jpeg Bites - 10 10, 11 11, 12 12! - 4️⃣ Exploiting Social Media Advertising Social media, particularly Facebook, Twitter, Medium, and LinkedIn Pulse are good targets for advertisements putting into consideration that majority of consumers spend a large amount of time there in a day. You need to remember that there is a lot of content on social media competing or attention; to stick out, you ought to be very creative. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611303636709-V9K9DLFOWQ0EF70PCZBC/image-asset.jpeg Bites - 10 10, 11 11, 12 12! - 1️⃣ Having A Mobile -Friendly Web Store In a 2015 study on mobile shopping, 45% of internet users in Asia-Pacific and 20% of those in North America did their online shopping via mobile device using smartphones and tablets. In this age of cell phones, customers prefer to shop through the phone because it is easy and convenient. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611372343260-PEQY2TP2GU95APKCJZWI/AK47%E2%84%A2%EF%B8%8F+Blog+Post+1212+%281%29.png Bites - 10 10, 11 11, 12 12! - How do you stand out as an online retailer? E-commerce business is thriving. Globally, its retail revenues amounted to 1.08 trillion U.S Dollars in 2013 and are forecasted to grow to 2.48 trillion US Dollars by 2018. These figures indicate a large market which subsequently attracts many online retailers. To succeed in this space, you have overcome competition from individual online merchants as well as established big-budget retailers like Amazon. Besides, you need to have the capacity to satisfy the over-the-top demand consistently. Here are some highlight tips to enable you to differentiate your online business from competitors: https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611303737870-FW1HHJ33YWJFJFJ2XIAO/image-asset.jpeg Bites - 10 10, 11 11, 12 12! - 3️⃣ Investing In Good Photography A detailed and fun product description should be accompanied with the product’s image to allow your customers to experience your product even before buying. Good images are twice or even thrice as effective. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611304993172-SQ8X6Q6XNJNVHPMBNNP6/image-asset.jpeg Bites - 10 10, 11 11, 12 12! - 5️⃣ Knowing The Value Feedback And Reviews On your site, you need to encourage clients to give feedback on the nature of services offered as well as rank you on a specified scale. This way, you can have an idea of how customers think about your business thereby nailing the areas that need improvements. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1611303688322-REF7YTXGKLDJK0Y04TL0/image-asset.jpeg Bites - 10 10, 11 11, 12 12! - 2️⃣ Being Creative In Giving Product Descriptions In as much as you intend to give a comprehensive product description, be careful not❌ to sound boring. Instead, make the description sound like an interesting narrative, one that will capture a client’s attention and even make them spend more time on your site. https://www.ak47.my/bites/how-to-prevent-a-one-night-stand-with-your-audience/28/8/2018 monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1535439680254-UH28JIMUE3LY29S04RBE/kenneth+blog+-+social+media+3.png Bites - How to prevent a one-night stand with your audience. Instagram https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1535439861867-74F07SJX28ONR6IM7TZ7/kenneth+blog+-+newsletter+2.jpg Bites - How to prevent a one-night stand with your audience. Fashion Magazine https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1535438483598-VFZSJRKBJKHOHLGO4IHJ/everton-vila-140207-unsplash.jpg Bites - How to prevent a one-night stand with your audience. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/0e9572d1-cde4-49d1-aa65-ab7530a57b87/image-asset.png Aaron Kwan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8e87532e-3ce5-49e7-90f2-0c4a764c02bc/IMG_0287.JPG Aaron Kwan https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/0e9572d1-cde4-49d1-aa65-ab7530a57b87/image-asset.png Aaron Kwan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/511d7d64-7a87-441b-ab40-95802247a179/image-asset.png Aaron Kwan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/8e87532e-3ce5-49e7-90f2-0c4a764c02bc/IMG_0287.JPG Aaron Kwan https://www.ak47.my/training-programmes-corporate-leadership-development-training-programmes daily 0.75 2024-05-12 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676912274841-AUBHRC5267LEAVUMVYOS/unsplash-image-P0YeIVOyvSI.jpg Corporate Leadership Development https://www.ak47.my/training-programmes-entrepreneurship-training-programmes daily 0.75 2024-05-05 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676912233902-DQZOBUF0BMZA2T9D0SFT/unsplash-image-P0YeIVOyvSI.jpg Entrepreneurship https://www.ak47.my/whats-new daily 0.75 2023-03-22 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679485481761-BY99JZDU29EO7W33YZ1I/20230225_201200.jpg what's new - 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One of the major highlights would be the discussion on ESG (environmental, social, and governance), which refers to a set of standards used to assess a company's performance in terms of sustainability and social responsibility, and how Rotaract is able to support these initiatives for young professionals. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1679490804796-SCV4K7KLS20YGS2PFUUB/RAFF0849.jpg what's new - People 4.0: The Future of Work (Copy) People 4.0: The Future of Work As the new industrial era develops, businesses must adopt the tools and technology to keep up with the Industrial Revolution 4.0 (IR 4.0) and incorporate them into their workplace processes for increased productivity and the development of impactful goals. Here's a flashback to 2019, when our managing partner Aaron Kwan was invited to speak at the People 4.0: The Future of Work conference at Menara KEN TTDI in Kuala Lumpur, Malaysia, to discuss how to manage the young workforce to build a better future as stakeholders in an organization. https://www.ak47.my/about daily 0.75 2024-06-01 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/0909e28e-a641-4cf0-938c-a04a03b61c82/30.png About - optimising your workforce and driving results Our expert team is dedicated to optimising your workforce and driving results. Partner with us today to elevate your HR strategy and unlock your organisation's full potential. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/93779e9e-ced0-42f4-b91e-875bc308328b/image-asset.png About - it is also our mission to help you future-proof your business. We design and deliver impactful HRDCorp claimable training programmes and team-building activities that are tailored to the needs of the business in order to maximise profits and create a great collaborative note among the stakeholders! https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6065ab92-8bf5-47e9-9e72-07ad4debd7e2/21.png About - we specialise in comprehensive HR consultation We understand that your organisation's success hinges on its people. That's why we offer end-to-end HR consultations, ensuring you have the right team in place to thrive. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/94d5b182-8382-4745-bcda-48bbfd73c019/26.png About - our mission is to rise above the competition and produce profitable returns for you. 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https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1650877466954-K1LB421CY8HR85UQSJ46/55.png Home https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1650877467050-2PFMU6WJ3IR0Q771KR54/56.png Home https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1650877467785-QUZD1I9GR8MKK8I25QUI/57.png Home https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676501917243-CIYBAIY9H1K4DZ1ZW1Y0/66.png Home https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1650877463370-83W7EQ2TN7Q9XQI5FBQD/47.png Home https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/b853c9be-98c2-420a-bc3d-4de5c2eeafe3/19.png Home - collaboration with "My People, My Homeland," China's second-highest grossing film of 2020. Digital marketing training and consultancy in Malaysia for the Zhang Yimou-produced film My People, My Homeland, China's second-highest grossing film of 2020. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/615719c1-da77-408e-bf11-c15b8bbb2bf0/4.png Home - accredited trainer with the Malaysian Human Resource Development Corporation. We are accredited trainers with experience conducting HRD Corp claimable courses for Malaysian government-linked subsidiaries such as Halal Development Corporation Berhad and the Iskandar Regional Development Authority (IRDA). https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/3b98bda3-c31d-4057-94e0-9efbe86a7097/new+ak47+movement-4.png Home - digital marketing training for a Fortune Global 500 company. Digital marketing training and consultancy for Greenland China, a Fortune Global 500 company in the Iskandar Development Region, Malaysia. https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/09665797-194f-4843-a2af-45cd30c63e71/5.png Home - a viral campaign featured in Malaysia's leading newspapers. Our winning formula for Curve Shopping Mall was a result of our digital marketing training and consultancy, and the mall became viral news and was featured in The Straits Times, Malaysia's oldest English-language newspaper. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Home https://www.ak47.my/team daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/fffe0c74-5c9b-4fde-ba93-90e30b449b5e/image-asset.png Team https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/6c230e3f-134b-489c-88d9-6821444dc6fe/IMG_0093.jpg Team - Dr. Zhao Yan Managing Partner Ed.D, MBA, BA https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/e86c7f73-9e52-4201-a43b-8285d8e63aee/Sheryn+Chin+Profile.jpg Team - Sheryn Chin Master Trainer Shopee Certified Trainer, Lazada Certified Trainer, HRDCorp Certified Trainer, Million Dollar Seller https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/275e4f09-164c-44a2-90b3-6229f0bf8587/a549f99c-687d-4b15-baa7-4a4fa10d7c6b.jpg Team - Jaslyn Loo Business Strategist BBA (Hons) https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/7d22020b-0e02-46e2-acf3-897e75b712e3/sheryl+high+reso-2.jpg Team - Sheryl New Master Trainer B.Tech Multimedia, Certified Image Consultant (Gull, USA), HRDCorp Accredited Trainer, Certified Professional, DISC Facilitator, Global DISC Academy Certified NLP Practitioner, Certified NLP Coach https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c88a20b9-6bba-4207-8587-c1b134d75892/12936506_10205260751753195_9200976934818813970_n.jpg Team - Eveline Trinitio Business Strategist BBus (Hons) IBM https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/dc7ad97a-ef87-480f-bea5-8669ca7ba7c8/IMG_1396-2.jpg Team - Dr. Aaron Kwan Managing Partner DBS (Business Studies), BBA (Hons) Marketing with Multimedia, MBA (Marketing), DBA (Marketing), HRDCorp Accredited Trainer, Master Trainer, Keynote Speaker, Nominated as HRDCorp Trainer of the Year 2023 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/053ebba8-d77d-458b-93b6-3403f5593f93/1680785525285.jpg Team - Catherine Chen Master Trainer Master in Multilingual Information, Management (The University of Sheffield, the UK), Certified OKRs coach by OKRs.com, HRDCorp Accredited Trainer https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/a815b1af-cbb5-4c67-ac7f-98df33271301/258870348_4863479050350063_2831684334464455018_n.jpg Team - Hai Yen Business Consultant MBA https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/0d507ac0-30a8-4a35-8833-8ff7e7546fb4/Picture1.jpg Team - Mui Fuk Man Business Consultant M.Arch UCLA, BA(AS) HKU https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c97595ea-8e01-4c22-9f8f-3d7598dbf0f8/IMG_0122.jpg Team - Dr. Poa Chun Seong Managing Partner FRSA, FCMA, CGMA, CA (M), ASEAN CPA, PhD, EdD, MBA, MSc (Distinction), BA (Hons), DipFM (ACCA) https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/c0e42364-5863-45a1-9d82-6e49cc9d5728/1618854551155.jpg Team - Anzhelika Ismagulova Business Counsellor BBus (Hons) IBM https://www.ak47.my/unleashing-brand-stories daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676963577790-97NPOA8P6D7WXTYYX8TS/unsplash-image-P0YeIVOyvSI.jpg Unleashing Brand Stories https://www.ak47.my/the-consultative-selling-edge daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676963577790-97NPOA8P6D7WXTYYX8TS/unsplash-image-P0YeIVOyvSI.jpg The Consultative Selling Edge https://www.ak47.my/unlocking-organizational-excellence-with-okrs-align-your-teams-and-achieve-company-goals daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676963577790-97NPOA8P6D7WXTYYX8TS/unsplash-image-P0YeIVOyvSI.jpg Unlocking Organizational Excellence with OKRs: Align Your Teams And Achieve Company Goals https://www.ak47.my/empowerment-through-persuasive-team-dynamics-team-building-programme daily 0.75 2024-05-06 https://images.squarespace-cdn.com/content/v1/544cae03e4b007f43083101e/1676963577790-97NPOA8P6D7WXTYYX8TS/unsplash-image-P0YeIVOyvSI.jpg Empowerment Through Persuasive Team Dynamics - 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