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The key to a great content marketing is definitely a visual or graphic presentation of that particular content as it can attract or target a wider range of audience.

Why does visual element contents create better marketing? There are plenty of answers to this question. For most part, visual elements play an important role in content marketing because the human brain processes and absorbs visual information faster and easier than text considering 90% of the information transmitted to the brain is in visual form. 

When a visual content is uploaded on social media or displayed anywhere, it is more prone to spread around more often as it looks more interesting rather than a boring plain old text.

On the contrary, we humans are personally attracted to creativity and variations of visualisation. Studies have shown that 40% of people respond better to visual information as it is straightforward rather than a regular text which can sometimes be found complicated. Also, adding visuals to a text content can emphasis your content strategy and initial point.

Nonetheless, visuals are more likely to trigger stronger reactions than other variations of content which might add more withholding to a certain information and produce sparks of memories. Besides, using visual elements in content marketing builds more credibility.

Credibility is vital to gather a wide range of audience to trust and believe in any content that is being marketed. Visual elements can easily win someone's credibility like when a potential customer sees the image to be of high quality and look convincible. 

Consequently, it does take lesser time for a person to observe visual content rather than read a whole length article on a product that is being marketed. Plus, it is simple easier to share a visual content on social media platforms such as Instagram which is one of the most trending platform at the moment.