You don't get to decide. Your readers decide.
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Most of the time, during the marketing pitch, marketers usually assure their clients that their content is of high quality.
They would say because it contains a certain number of word count, a different angle or format for different publishing platforms such as Instagram or Facebook, and even being evaluated by top artificial intelligence software to track it, or even because they are known as some sort of an authority in the field.
Well, in this era where we are being bombarded by massive capacity of digital information, there is in fact a lot of sh*tty content conforming to those “high quality” as defined by the marketers. So, if you don’t get the desired likes, or engagements or even shares, and you need to compete hard to stay on top of the social media digital advertising game, most likely your content is just not good enough.
At the end of the day, You don’t decide. Readers decide. Your content is worth reading if people read it.
In other words, you should just sit down, and watch behind your screen, and monitor which posts have the most traffic, the most social shares, and of course, the most engagement.
Are you ready for the simple recipe consisting of the right ingredients for a content worth reading?
AK47™ suggests the following:
A good headline that will attract and pull the attention of the target audience. It means if we were talking to a set of demographics that value certain things, the lingo and the tone has to be set accordingly.
Be genuine and focus on the problems that the target audience actually care about. For example, in the context of shopping malls, the main focus should be on suggesting more value when they spend during shopping sprees.
Format it to engage with the target audience, it could be in forms of a conversation or a simple copy which ties back to on-going promotions.
Provide entertainment value, because who doesn’t like to be entertained? So in other words, the content should also be driven by something entertaining or trending so that it will be easier for your audience to relate.
If you are still struggling about this, come and talk to us from AK47™ and give us an opportunity to lead the way and make your content soar high.At the end of the day, you either create content worth reading, watching or listening to OR YOU DON’T.
