active thinkers, action-takers, and trendsetters!

Our pride and clients speak of our reputation in the industry.

team ak47™

**Dr. Aaron Kwan**

*Managing Partner*
DBS (Business Studies), BBA (Hons) Marketing with Multimedia, MBA (Marketing), DBA (Marketing),
HRDCorp Accredited Trainer,
Master Trainer, Keynote Speaker,
Nominated as HRDCorp Trainer of the Year 2023

Dr. Aaron Kwan is an industry expert and the founder and managing partner of AK47™, a corporate training specialist with origins in Malaysia, Indonesia, and the Hong Kong Special Administrative Region. He has 17 years of experience managing a combined marketing budget of more than $5 million for clients such as FELDA Global Venture (FGV), Halal Development Corporation (HDC), Greenland Malaysia (a global Fortune 500 company), CapitaMalls Malaysia Trust, the Ministry of Tourism, Arts, and Culture (MOTAC), the Ministry of National Unity (KPN), Panasonic Malaysia, Boustead Holdings, and the Lejadi Group of Companies.
He was involved, and having that experience in high-stakes 360-degree marketing campaigns, such as the "Dekat Je" KL Tourism Master Plan as the senior account director, demonstrates his ability to translate marketing concepts and leadership principles into training methodologies.
Dr. Aaron earned his DBA from Universidad Azteca with distinctions majoring in the discipline of marketing and his MBA in marketing from Malaysia's Putra Business School, which is ranked among the top three graduate schools in the region. He graduated from Malaysia's Universiti Tenaga Nasional and Multimedia University with degrees in marketing and multimedia.
He is a core member of the Business Network International (BNI) Elevate Chapter in the Kuala Lumpur City Centre region of Malaysia. He served as the president of his chapter for three consecutive terms and built the BNI business community by sponsoring more than 24 business professionals. He is recognised by BNI Malaysia as a Quadruple Diamond Gold Club Member and a Master Connector, and he is also the recipient of the "Restart the World 3+1" lapel pin. Aaron is also a co-founding member and serves as the Vice President of the BNI Malaysia Toastmaster Club.
Dr. Aaron Kwan upholds the belief of "To Strive, To Seek, To Find, and Never Yield."

**Dr. Poa Chun Seong**

*Managing Partner*
FRSA, FCMA, CGMA, CA (M),
ASEAN CPA, PhD, EdD, MBA,
MSc (Distinction), BA (Hons), DipFM (ACCA)

Dr. Poa is a lifelong learner, entrepreneur, and chartered management accountant. He takes pleasure in learning new things and using them in his business endeavors. His research focuses on entrepreneurship, leadership, financial and strategic management, and marketing. In addition to establishing several businesses in Malaysia and abroad, he also created a compliance list for one of his companies at the Qianhai Equity Exchange (QHEE) in China. His businesses are in the fields of education, skills development, training, travel, and food and beverage.
He has 20 years of professional experience in government licensing, new business setup and financing, operations and marketing, and buying and selling businesses. Additionally, Dr. Poa offers business management consulting services. Dr. Poa has a teaching license from the Ministry of Higher Education (MOHE) and is a Ministry of Human Resources (MHR) certified trainer.
Dr. Poa's extensive experience is a benefit to the training and development division, which specializes in entrepreneurial, financial, and marketing-related courses and training.

**Dr. Zhao Yan**

*Managing Partner*
Ed.D, MBA, BA

Dr. Zhao Yan has worked in the field of education for more than 16 years and in the coffee industry for 5 years. With partners, she has started a few businesses in China, Malaysia, Australia, and Hong Kong, including ones in education, training, travel, and food and beverage.
Dr. Yan works as a consultant for our clients, offering advice on starting, running, and marketing new businesses. She has a teaching license from the Ministry of Higher Education (MOHE) and is a Ministry of Human Resources certified trainer. Dr. Yan is also a Q Arabica Grader for the Coffee Quality Institute (CQI), which is authorized to grade and score coffees in accordance with guidelines established by the Specialty Coffee Association of America (SCAA).

Sheryn Chin

Master Trainer

Shopee Certified Trainer,
Lazada Certified Trainer,
HRDCorp Certified Trainer, Million Dollar Seller

Sheryn is an experienced E-commerce Specialist and a certified trainer for both Shopee and Lazada. With over 13 years of Brand Management & Marketing experience in the retail industry, she possesses a strong background in E-commerce, having dedicated 8 years to this field. Her expertise extends to various sectors, including Luxury Goods, Fast Fashion & Jewellery, and Food & Beverage.
In 2015, Sheryn embarked on her E-commerce journey in New Zealand, working for the largest online store in the country and catering to the New Zealand and Australian markets. This experience provided her with valuable insights into the dynamics of the online retail industry.
In 2017, Sheryn took her passion for E-commerce to Malaysia, where she established her own venture called Kait Lifestyle Store. Her online baby food store has now become the largest of its kind in Malaysia, demonstrating her entrepreneurial acumen and ability to thrive in the competitive E-commerce landscape.
With her extensive knowledge and hands-on experience in E-commerce, Sheryn is a trusted trainer in the industry. Her expertise in platforms like Shopee and Lazada, coupled with her comprehensive understanding of brand management and marketing, make her an invaluable resource for anyone looking to excel in the world of E-commerce.

**Catherine Chen**

*Master Trainer*
Master in Multilingual Information, Management (The University of Sheffield, the UK), Certified OKRs coach by OKRs.com, HRDCorp Accredited Trainer

Armed with a Master's degree in Multilingual Information Management from the University of Sheffield, UK, Catherine embarked on her professional odyssey, driven by a passion for empowering individuals and teams to achieve their highest aspirations.
Catherine's expertise extends to the realm of Objectives and Key Results (OKRs), where she has distinguished herself as a Certified OKRs Coach by OKRs.com. Her dedication to fostering organisational excellence led her to establish OKRscoaches.com, where she has served as CEO since September 2020. Through her leadership, OKRscoaches.com has become a beacon of guidance for businesses seeking to harness the power of OKRs to drive growth and innovation.
Prior to her current role, Catherine honed her skills as a consultant and facilitator at People Performance, where she facilitated transformative experiences for numerous organisations, fostering cultures of accountability and achievement. Her tenure as Head of Talent Development at Tokio Marine Life Insurance further solidified her reputation as a visionary leader committed to nurturing talent and fostering a culture of continuous learning.
Catherine has also served in pivotal roles such as HR Business Partner at HSC Medical Centre and Employee Competency Development Specialist at Neusoft Corporation. These diverse experiences have equipped her with a comprehensive understanding of organisational dynamics and the intricacies of talent development.
Beyond her professional endeavours, Catherine is deeply committed to sharing her insights and expertise with the wider community. She has achieved Train the Trainer certifications from Business Network International (BNI) and the Human Resources Development Fund (HRDF), further enhancing her ability to impart knowledge and drive meaningful change.

**Sheryl New**

*Master Trainer*
B.Tech Multimedia, Certified Image Consultant (Gull, USA),
HRDCorp Accredited Trainer,
Certified Professional,
DISC Facilitator, Global DISC Academy
Certified NLP Practitioner, Certified NLP Coach

Sheryl is the founder of Total Image Branding Consultancy (TiB), a specialist in creating lasting, powerful impressions that are critical to earning a place at the table. TiB is committed to helping you present yourself in a cohesive manner for any personal, social, or professional situations or life-changing events. She understands the art and science of empowering clients to reflect the confidence that comes from being their authentic selves.
Sheryl has a vested interest in the Professional Image and Reputation Management training and coaching programme, a six-session, high-impact training programme encompassing the components of professional development and social media activation.

**Anzhelika Ismagulova**

*Business Counsellor*
BBus (Hons) IBM

Anzhelika is a consultant and facilitates the process to help people to explore, develop and empower social media marketing in their businesses.

**Mui Fuk Man**

*Business Consultant*
M.Arch UCLA, BA(AS) HKU

Fei received her Master of Architecture at the University of California, Los Angeles (UCLA) and her Bachelor of Architectural Studies at the University of Hong Kong. Fei is a licenced architect in the US. She has worked on projects of various scales in Los Angeles, Hong Kong, Australia, Japan, Mainland China, Macau, and Thailand.
She served as Program Committee Chair at the American Institute of Architects in 2021 and Committee Chair of the Emerging Professionals Committee in 2022. Besides attending reviews as a guest critic at the University of Hong Kong and Hong Kong Design Institute, Fei is also running a mentoring programme with over 90 participants in 2022. In 2019, Fei was the co-curator of "Cross Boundary-Architecture x Fashion," an exhibition organised by the Hong Kong Architecture Center. Her role as a curator of the 2022 Hong Kong and Shenzhen biennale-city of urbanism and architecture (Hong Kong) is one of her career highlights.
Fei advises on strategic marketing solutions for the client portfolio related to construction, architectural, and interior design. She is also the representative for the Hong Kong and Malaysia Business Associations.

Previously worked at Daewoo Capital Vietnam (Hanoi Deputy Representative), Golden Bridge Finance Group Korea, Vietnam (Head of Investor Relation) and Citigroup Malaysia (Security and Fund Services Manager)
Yen, a lady with multilingual ability, advises on strategic marketing for the client portfolio related to trade events, public relations, and trade marketing.

**Eveline Trinitio**

*Business Strategist*
BBus (Hons) IBM

Eveline Trinitio is a major driving force behind the client portfolio's strategic marketing plans for the Indonesian market, including keyword research, trend research, viral marketing research, and social media strategies.