Client

 
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Objective

To bring more traffic to The Mines Shopping Mall while tapping on the latest digital craze. 

 
 
 

Solution

Taking the advantage of the current trend – Pokemon Go, to drive more people to come at The Mines Shopping Mall.  

 
 
 

Executions

Pokemon Go lures were parked around the mall and to lure Pokemon trainers into catching the Pokemons available at The Mines Shopping Mall. 

 
 
 

Performance Highlight

  • The Mines Shopping Mall received successful traffic count.

  • It got viral among the Pokemon Go community in Malaysia.

  • The event’s trend captured the attention of the media as a short-term boost for REITs.

 

Gallery

Pokemon Go lures were placed according to hotspots arund the shopping mall.

 
 

Shoppers having a family-fun time together with Pokemon Go.